A Pearson veteran of 25 years, Sharon Hague has an extensive background in education including eight years of secondary school teaching. From the coal face of education to her strategic leadership role within Pearson, Hague’s guiding principal has always been harnessing the transformational power of education.

In this vein, she believes that AI is once in a generation opportunity to transform education at all ages and stages. According to Hague, AI’s power lies in its potential to “amplify the teacher, not to replace the teacher, but to reduce the administrative burden, manual data collection, and really support the teacher in concentrating on what they do best; interacting with young people, supporting, motivating and helping them with their learning.”

The Covid-19 pandemic was an inflection point—borne of necessity—for the global edtech market when teaching quickly pivoted online. Global edtech revenue in 2020 increased by some 23% to $158bn. And though the exceptionally strong growth rate did not hold, GlobalData expects the industry to grow at a compound annual growth rate of 9.8% between 2022 and 2030, reaching $535bn in 2030.

Pearson is looking towards the next big technology driven market shift by developing a suite of AI enabled products. The multinational corporation, headquartered in the UK, was founded in 1856 and has undergone many iterations which included national and international subsidiaries in manufacturing, electricity, oil, coal, banking and financial services, publishing (periodicals and books), and aviation. In 1998, Pearson plc formed Pearson Education, and by 2016, education publishing and services had become the company’s exclusive focus.

AI will unlock personalised education

Hague is also president of Pearson’s English Language Learning (ELL) division which provides English language assessments and learning materials for English learners globally. The ELL business has launched a smart lesson generator which enables teachers to identify lesson priorities and create lesson content and activities.  

Aside from reducing the administrative burden for teaching staff, Hague notes that AI will unlock personalised learning in a way that has hitherto been unavailable without the physical presence of a teacher.

She is excited about AI addressing individual student needs, particularly when access arrangements and accessibility issues are proving to be a barrier, “. “It will enable children with different types of learning needs to be able to access more learning and “to create a better experience”.

Pearson is also developing an AI driven GCSE revision tool which will allow students to receive feedback and suggestions outside the classroom in the absence of a teacher. “The child will write a response, and then the app gives feedback on what they’ve covered, as well as things to think about, and links to further practice,” explains Hague.

The tool is being developed in collaboration with teachers and, though still in development, the feedback is reportedly positive. The company is developing a similar product for use in higher education to deliver instantaneous feedback or suggestions when a tutor is unavailable.

Though adoption is not guaranteed, Pearson’s own research published in Dec 2024, found that some 58% of US Higher Education students say they are using generative AI for academic purposes (up 8% percentage points from Spring 2024).

Can AI replace teachers?

AI hallucinations and mishaps make striking headlines and carry reputational risk for any business launching AI tools. So, what of accuracy? Pearson’s background in pedagogy and learning science, combined with the high-quality and trusted content means that the company is well placed to deliver products in an industry that requires a high level of accuracy, says Hague. “I think we are drawing on content that we know is high quality, is proprietary content, so anyone using the tool can be assured it’s accurate,” she says.

When pressed on the potential for hallucinations in feedback offered to students, Hague reiterates that the tools in development are not being designed to replace teachers, but only to support existing teaching processes. “We’re not letting it [LLM] go out into the wild internet and just put anything in. With both our revision tool, and our smart lesson generator, we thought really carefully about how it’s designed, because we’re conscious that, particularly when young people are preparing for GCSE where there are certain requirements, that it’s not just pulling from anywhere.”

Looking forward, Hague envisions the technology component in education to increase with use cases including anything from teaching support to a student’s experience of examinations. “At the moment, if you take a colour coded paper-based examination, you could do that much more seamlessly on a screen. The child could actually personalise how they’re viewing the exam paper, so that it would meet their needs,” says Hague.

In the same way, speech recognition could enable many different tools for children with different accessibility requirements. “There are lots of opportunities within school-based education and higher education,” says Hague.

Will AI erode students’ critical thinking?

As AI infiltrates traditional learning processes, concerns are growing around the erosion of the human capacity for critical thinking. Pearson conducted analyses of over 128,000 student queries to Pearson’s AI study tools in Campbell Biology, the most popular title used in introductory biology courses.

The company categorised student inputs using Bloom’s Taxonomy, a framework used to understand the cognitive complexity of students’ questions and found that one-third of student queries were at higher levels of cognitive complexity, with 20% of student inputs reflecting the critical thinking skills essential for deeper learning.

Edtech for the enterprise

Pearson is also working with enterprise clients in upskilling and training staff around how they leverage AI. “There’s an increasing skills gap that we’re all aware of,” notes Hague.

Pearson’s Fathom tool analyses automation opportunities within the enterprise. The tool can be used for re-skilling purposes, for talent planning and assessing these skills gaps. This is particularly relevant to the UK market, says Hague, as UK companies spend 50% less on continuous training than their European counterparts.

“There’s some really great opportunities around continuous review people’s work whilst they’re working, by giving them feedback and address skills gaps to improve people’s performance as they’re working.

And technology enables you to do that, rather than more traditional routes, where you might have a training for a couple of days,” says Hague.

Ongoing credentialing is another AI application for the enterprise market. Pearson’s certification system Credly is digital badging that recognises workplace achievement and continuous learning. This employee certification earned as they learn while in the workflow is something they can take with them into their career.

Hague’s advice to businesses looking at implementing AI tools is to analyse where the opportunities lie for automation, develop skills and re-skill within the workforce for future needs. “Hiring is not going to be the way to solve everything you’ve really got to focus on training and re-skilling at the same time,” she says. And as the edtech landscape becomes increasingly AI driven, the need for companies to address their skill requirements only grows more urgent.

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Let’s be honest. AI has already taken a seat in the classroom. Google, Microsoft, OpenAI, Anthropic have all been pushing hard. Today brings more announcements from Athropic, the company behind the AI chatbot Claude, adding even more momentum. The shift isn’t subtle anymore. It’s fast, loud and it’s happening whether schools are ready or not.

It’s not only big tech. The U.S. government is also driving efforts to integrate A1 into education.

The Balance of Innovation and Safety

There’s real concern, and for good reason. Sure, the benefits are hard to ignore. AI tutoring, lighter workloads for teachers, more personalized learning paths for students. It all sounds great. But there’s a flip side. Missteps here could make existing education gaps worse. And once the damage is done, it’s tough to undo.

Many policymakers are stepping in early. They’re drafting ethical guardrails, pushing for equitable access, and starting to fund research into what responsible use of AI in education really looks like. Not as a PR move, but because the stakes are very real.

Meanwhile, the tech companies are sprinting. Google is handing out AI tools for schools at no cost, clearly aiming for reach. The strategy is simple: remove barriers and get in early. Just yesterday Microsoft, OpenAI, and Anthropic teamed up to build a national AI academy for teachers. An acknowledgment that it’s not the tools, but the people using them, that determine success. Teachers aren’t optional in this equation. They’re central.

Claude’s New Education Efforts

Claude for Education’s recent moves highlight what effective integration could look like. Its Canvas integration means students don’t need to log into another platform or juggle windows. Claude just works inside what they’re already using. That kind of invisible tech, could be the kind that sticks.

Then there’s the Panopto partnership. Students can now access lecture transcripts directly in their Claude conversations. Ask a question about a concept from class and Claude can pull the relevant sections right away. No need to rewatch an entire lecture or scrub through timestamps. It’s like giving every student their own research assistant.

And they’ve gone further. Through Wiley, Claude can now pull from a massive library of peer-reviewed academic sources. That’s huge. AI tools are often criticized for producing shaky or misleading information. But with access to vetted, high-quality content, Claude’s answers become more trustworthy. In a world overflowing with misinformation, that matters more than ever.

Josh Jarrett, senior vice president of AI growth at Wiley, emphasized this: “The future of research depends on keeping high-quality, peer-reviewed content central to AI-powered discovery. This partnership sets the standard for integrating trusted scientific content with AI platforms.”

Claude for Education are building a grassroots movement on campuses, too. Their student ambassador program is growing fast and new Claude Builder Clubs are popping up at universities around the world. Rather than being coding bootcamps or formal classes, they’re open spaces where students explore what they can actually make with AI. Workshops, demo nights and group builds.

These clubs are for everyone. Not just computer science majors. Claude’s tools are accessible enough that students in any field, from philosophy to marketing, can start building. That kind of openness helps make AI feel less like elite tech and more like something anyone can use creatively.

Privacy is a big theme here, too. Claude seems to be doing things right. Conversations are private, they’re not used for model training and any data-sharing with schools requires formal approvals.cStudents need to feel safe using AI tools. Without that trust, none of this works long term.

At the University of San Francisco School of Law, students are working with Claude to analyze legal arguments, map evidence and prep for trial scenarios. This is critical training for the jobs they’ll have after graduation. In the UK, Northumbria University is also leaning in. Their focus is on equity, digital access and preparing students for a workplace that’s already being shaped by AI

Graham Wynn, vice-chancellor for education at Northumbria University, puts the ethical side of AI front and center: “The availability of secure and ethical AI tools is a
significant consideration for our applicants, and our investment in Claude for Education
will position Northumbria as a forward-thinking leader in ethical AI innovation.”

They see tools like Claude not just as educational add-ons, but as part of a broader strategy to drive social mobility and reduce digital poverty. If you’re serious about AI in education, that’s the level of thinking it takes.

Avoiding Complexity and Closing Gaps

The core truth here is simple. AI’s role in education is growing whether we plan for it or not. The technology is getting more capable. The infrastructure is being built. But what still needs to grow, is a culture of responsible use. The challenge for education isn’t chasing an even smarter tool, but ensuring the tools we have serve all students equally.

That means listening to educators. It means designing for inclusion from the ground up. It means making sure AI becomes something that empowers students, not just another layer of complexity.

The next few years will shape everything. If we get this right, AI could help close long-standing gaps in education. If we don’t, we risk deepening them in ways we’ll regret later.

This is more than a tech story. It’s a human one. And the decisions being made today will echo for a long time.

Using genAI software like ChatGPT for school makes perfect sense, considering how sophisticated the software has become. It’s not about cheating on exams or having the AI do your homework, though some people will use it that way. It’s about having an AI tutor that understands natural language and can guide you while you learn.

It’s like taking your professors home with you to explain the topics you’re still struggling with. Combined with human teachers, AI tools can make a real difference in education.

OpenAI is already working on a ChatGPT Study Together model that will act as an AI tutor, but you don’t have to wait for that product to launch. Anthropic is already ahead, having released a Claude for Education product back in April.

The AI firm is now ready to give Claude for Education a major upgrade. Anthropic on Wednesday announced new tools for Claude that let the AI access school courses and materials more easily, along with new university partnerships that will bring Claude to even more students.

Canvas, Panopto, and Wiley support

The current Learning Mode experience in Claude for Education involves turning the AI into a teacher-like persona. Instead of providing direct answers or solutions, Claude uses Socratic questioning to help students find the answers on their own.

“How would you approach this problem?” or “What evidence supports your conclusions?” are examples of questions Claude will ask in this mode.

The July update will let users give Claude more context by connecting it to three student-friendly data sources: Canvas, Panopto, and Wiley.

Claude will use MCP servers to gather information from Panopto, and Wiley. Panopto offers lecture transcripts. Wiley provides access to peer-reviewed content that can support learning with Claude.

Canvas contains course materials. Claude will also support Canvas LTI (Learning Tools Interoperability), letting students use the AI directly within their Canvas courses.

New partnerships

Anthropic also announced two new partnerships with “forward-thinking institutions” that want to give students access to AI tools built for education. These schools are the University of San Francisco School of Law and Northumbria University.

The former is especially notable in a world where some lawyers have used AI in legal matters, only for it to fumble legal citations. Future lawyers need to learn how AI can be used effectively and where its limits are.

Dean Johanna Kalb explained how Claude will be used at the University of San Francisco School of Law to actually help students:

We’re excited to introduce students to the practical use of LLMs in litigation. One way we’re doing this is through our Evidence course, where this fall, students will gain direct experience applying LLMs to analyze claims and defenses, map evidence to elements of each cause of action, identify evidentiary gaps to inform discovery, and develop strategies for admission and exclusion of evidence at trial.

That’s certainly better than having genAI write your legal documents and risk hallucinating key details.

Finally, Anthropic is expanding its student ambassadors program, giving more passionate students the chance to contribute to the Claude community. Claude Builder Clubs will launch on campuses around the world, offering hackathons, workshops, and demo nights for students interested in AI.