After spending about $3.3 billion to gain control of a Brooklyn-based sports empire, owners Joe Tsai and Clara Wu Tsai have won their first title. Now they want to keep expanding. BSE Global, the parent company of the Nets, Liberty and Barclays Center that the Tsais acquired in 2019, has a strategy to make Brooklyn a bigger destination, which will help build a larger fanbase.
The expansion initiative is eclectic, including a wine club, online magazine and potential investments in nearby performance venues, and eventually restaurants and hotels. The Tsais will also shift their focus to another team that needs attention- The Brooklyn Nets. Sam Zussman aims to build on that. He joined BSE as CEO two years ago after more than 15 years at IMG, a conglomerate that includes a media company and events manager. Zussman joins and Bloomberg News Global Business of Sports Reporter Randall Williams to discuss what’s next for Brooklyn sports. (Source: Bloomberg)



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