AI Insights
Why we need ‘revolutionary’ cooling tech
Technology Reporter
Sneha Sachar, who spent half her life in Delhi and now lives in California, is used to heat. But her hometown feels much hotter now than when she was growing up.
Even commuting by car is so uncomfortable in certain months, says Ms Sachar, who works for the Clean Cooling Collaborative, a philanthropic initiative focused on improved cooling.
Rising temperatures are even worse for outdoor workers. “This is really impacting the ability of people to continue to earn their livelihoods,” Ms Sachar says.
She says that there are a number of low-tech ways to keep buildings cool, such as designing for air flow.
For outdoor workers, even a 20-minute break from the heat and humidity, such as in well-designed cooling stations, can make a difference.
But beyond this, active cooling will become increasingly critical as temperatures continue to rise due to climate change.
Morgan Stanley is predicting that the annual growth rate of the cooling market, already worth $235bn (£180bn) a year, could more than double by 2030.
Yet existing cooling devices have serious drawbacks. One issue the refrigerant – the fluid that transitions back and forth from liquid to gas, in a process that transfers heat.
It’s common for them to leak from standard systems, harming both efficiency and potentially health.
The refrigerants typically used in cooling today are hydrofluorocarbons (HFCs), a group of synthetic gases with high global warming potential. HFCs are much more potent than carbon dioxide.
So one option is to replace the refrigerants with more climate-friendly versions. But the candidates with the lower global warming potential, also have problems.
For instance, propane is highly flammable. Ammonia is toxic. Carbon dioxide works at high pressures, requiring specialised equipment.
But as many places phase down HFCs, alternative refrigerants will remain important.
Ms Sachar says that we still need refrigerants because for home cooling, “A/Cs as we know them today will continue to be the solution, at least for the next decade or so”.
In the longer term, some scientists are looking toward cooling devices that don’t need liquid refrigerants at all.
Lindsay Rasmussen, who manages building and land-use projects at the energy non-profit RMI, calls these “revolutionary technologies”.
A major set of revolutionary cooling tech is solid-state cooling. This uses solid materials and some sort of additional force to induce temperature changes. That extra force could be pressure, voltage, magnets or mechanical stress.
Ms Rasmussen says that solid-state devices can go further than incremental improvements because “not only do they eliminate those super-polluting refrigerants, but they can also offer improved efficiency to the systems”.
RMI has identified between 10 and 20 start-ups working on early versions of solid-state cooling devices.
One of those startups is the German company Magnotherm, which uses magnets. Certain materials change temperature when exposed to magnetic fields.
“With our technology, it’s inherently safe because it’s not toxic, it’s a metal, and we operate at very low pressures,” according to Timur Sirman, the CEO and cofounder of Magnotherm.
The idea of magnetocaloric cooling has been around for years, but commercialising it is relatively new. Magnotherm has built about 40 beverage coolers, and about five refrigerators, in what is so far a manual and in-house process.
The permanent magnets are the most expensive part of the technology, Mr Sirman reports. “But it never breaks, so we can always reuse this quite cost-intensive component.”
The company is seeking out alternative sources of magnetic fields, as well as optimising materials, as they aim to dramatically increase the cooling capacity of their devices.
Mr Sirman believes that if you account for the efficiency and health issues of refrigerants, like leakages, Magnotherm products can compete on price. “We are not targeting customers who are only looking at initial cost.”
He acknowledges that for now the company’s beverage coolers are quite pricey. Their customers tend to be early adopters of new technologies.
Another technology under development is thermoelectric cooling.
This involves moving heat between two sides of a device. With the application of electrical energy, heat is transferred in the direction of the current.
A notable thermoelectric start-up is Phononic, which is based in the US and has an additional manufacturing facility in Thailand.
Millions of Phononic cooling devices are now in use, including in data centres, supermarkets and other buildings.
Their cooling devices are built in a similar way to computer chips, using semiconducting materials to transfer the heat.
“Our chips are really thin, really small, but they get really cold. They consume a small amount of electricity in generating that coldness, but they pack one hell of a punch,” says Tony Atti, the CEO of Phononic.
He says that, to work at their best, traditional fridges need to be run all the time.
But thermoelectric devices can be easily switched on off. This helps to reduce the costs, energy use and space requirements.
“We like to present the coolness on demand where you need it,” says Mr Atti.
Another advantage is that thermoelectric cooling can operate silently. “That’s because there’s zero moving parts,” Ms Rasmussen explains. “The heat is occurring because of the reaction in the material level.”
In contrast, standard vapour compression systems contain pumps, condensers and expanders for refrigerant, which all generate much of the noise.
A different type of solid-state cooling is elastocaloric cooling. This achieves temperature changes through mechanical stress to elastocaloric materials, which can cool down or heat up with the application of stress.
Researchers in four European countries are collaborating on SMACool, an elastocaloric air conditioner that uses metal tubes made from specific metallic alloys.
At the moment, elastocaloric prototypes have much lower cooling capacity than commercial air conditioning. And the maximum possible efficiency of SMACool is still lower than that of conventional air conditioning, although the aim is to beat the energy efficiency of A/C.
However, progress is continuing. A team led by Hong Kong researchers recently created an A/C alternative that achieved a cooling power of 1,284W—the first time an elastocaloric device surpassed the 1,000W mark. One innovation was using graphene nanofluid rather than distilled water to transfer the heat.
Overall, Ms Rasmussen says, solid-state devices are generally not yet as powerful as conventional vapour-compression air conditioning. But she expects performance improvements over time.
She also expects improvements in affordability. So far solid-state cooling has mainly been deployed in wealthy countries.
A key question, Ms Rasmussen says, is “Can these technologies scale up to where they could be affordable for those who need it the most and where the greatest demand for cooling is coming from?”
AI Insights
Ascendion Wins Gold as the Artificial Intelligence Service Provider of the Year in 2025 Globee® Awards
- Awarded Gold for excellence in real-world AI implementation and measurable enterprise outcomes
- Recognized for agentic AI innovation through ASCENDION AAVA platform, accelerating software delivery and unlocking business value at scale
- Validated as a category leader in operationalizing AI across enterprise ecosystems—from generative and ethical AI to machine learning and NLP—delivering productivity, transparency, and transformation
BASKING RIDGE, N.J., July 7, 2025 /PRNewswire/ — Ascendion, a leader in AI-powered software engineering, has been awarded Gold as the Artificial Intelligence Service Provider of the Year in the 2025 Globee® Awards for Artificial Intelligence. This prestigious honor recognizes Ascendion’s bold leadership in delivering practical, enterprise-grade AI solutions that drive measurable business outcomes across industries.
The Globee® Awards for Artificial Intelligence celebrate breakthrough achievements across the full spectrum of AI technologies including machine learning, natural language processing, generative AI, and ethical AI. Winners are recognized for setting new standards in transforming industries, enhancing user experiences, and solving real-world problems with artificial intelligence (AI).
“This recognition validates more than our AI capabilities. It confirms the bold vision that drives Ascendion,” said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. “We’ve been engineering the future with AI long before it became a buzzword. Today, our clients aren’t chasing trends; they’re building what’s next with us. This award proves that when you combine powerful AI platforms, cutting-edge technology, and the relentless pursuit of meaningful outcomes, transformation moves from promise to fact. That’s Engineering to the Power of AI in action.”
Ascendion earned this recognition by driving real-world impact with its ASCENDION AAVA platform and agentic AI capabilities, transforming enterprise software development and delivery. This strategic approach enables clients to modernize engineering workflows, reduce technical debt, increase transparency, and rapidly turn AI innovation into scalable, market-ready solutions. Across industries like banking and financial services, healthcare and life sciences, retail and consumer goods, high-tech, and more, Ascendion is committed to helping clients move beyond experimentation to build AI-first systems that deliver real results.
“The 2025 winners reflect the innovation and forward-thinking mindset needed to lead in AI today,” said San Madan, President of the Globee® Awards. “With organizations across the globe engaging in data-driven evaluations, this recognition truly reflects broad industry endorsement and validation.”
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what’s next. Learn more at https://ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, DataAI, ExperienceAI, Platform EngineeringAI, Product EngineeringAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
About the Globee® Awards
The Globee® Awards present recognition in ten programs and competitions, including the Globee® Awards for Achievement, Globee® Awards for Artificial Intelligence, Globee® Awards for Business, Globee® Awards for Excellence, Globee® Awards for Cybersecurity, Globee® Awards for Disruptors, Globee® Awards for Impact. Globee® Awards for Innovation (also known as Golden Bridge Awards®), Globee® Awards for Leadership, and the Globee® Awards for Technology. To learn more about the Globee Awards, please visit the website: https://globeeawards.com.
SOURCE Ascendion
AI Insights
Overcoming the Traps that Prevent Growth in Uncertain Times
July 7, 2025
Today, with uncertainty a seemingly permanent condition, executives need to weave adaptability, resilience, and clarity into their operating plans. The best executives will implement strategies that don’t just sustain their businesses; they enable growth.
AI Insights
AI-driven CDR: The shield against modern cloud threats
Cloud computing is the backbone of modern enterprise innovation, but with speed and scalability comes a growing storm of cyber threats. Cloud adoption continues to skyrocket. In fact, by 2028, cloud-native platforms will serve as the foundation for more than 95% of new digital initiatives. The traditional perimeter has all but disappeared. The result? A significantly expanded attack surface and a growing volume of threats targeting cloud workloads.
Studies tell us that 80% of security exposures now originate in the cloud, and threats targeting cloud environments have recently increased by 66%, underscoring the urgency for security strategies purpose-built for this environment. The reality for organizations is stark. Legacy tools designed for static, on-premises architectures can’t keep up. What’s needed is a new approach—one that’s intelligent, automated, and cloud-native. Enter AI-driven cloud detection and response (CDR).
Why legacy tools fall short
Traditional security approaches leave organizations exposed. Posture management has been the foundation of cloud security, helping teams identify misconfigurations and enforce compliance. Security risks, however, don’t stop at misconfigurations or vulnerabilities.
- Limited visibility: Cloud assets are ephemeral, spinning up and down in seconds. Legacy tools lack the telemetry and agility to provide continuous, real-time visibility.
- Operational silos: Disconnected cloud and SOC operations create blind spots and slow incident response.
- Manual burden: Analysts are drowning in alerts. Manual triage can’t scale with the velocity and complexity of cloud-native threats.
- Delayed response: In today’s landscape, every second counts. 60% of organizations take longer than four days to resolve cloud security issues.
The AI-powered CDR advantage
AI-powered CDR solves these challenges by combining the speed of automation with the intelligence of machine learning—offering CISOs a modern, proactive defense. Organizations need more than static posture security. They need real-time prevention.
Real-time threat prevention detection: AI engines analyze vast volumes of telemetry in real time—logs, flow data, behavior analytics. The full context this provides enables the detection and prevention of threats as they unfold. Organizations with AI-enhanced detection reduced breach lifecycle times by more than 100 days.
Unified security operations: CDR solutions bridge the gap between cloud and SOC teams by centralizing detection and response across environments, which eliminates redundant tooling and fosters collaboration, both essential when dealing with fast-moving incidents.
Context-rich insights: Modern CDR solutions deliver actionable insights enriched with context—identifying not just the issue, but why the issue matters. It empowers teams to prioritize effectively, slashing false positives and accelerating triage.
Intelligent automation: From context enrichment to auto-containment of compromised workloads, AI-enabled automation reduces the manual load on analysts and improves response rates.
The path forward
Organizations face unprecedented pressure to secure fast-changing cloud environments without slowing innovation. Relying on outdated security stacks is no longer viable. Cortex Cloud CDR from Palo Alto Networks delivers the speed, context, and intelligence required to defend against the evolving threat landscape. With over 10,000 detectors and 2,600+ machine learning models, Cortex Cloud CDR identifies and prevents high-risk threats with precision.
It’s time to shift from reactive defense to proactive protection. AI-driven CDR isn’t just another tool—it’s the cornerstone of modern cloud security strategy. And for CISOs, it’s the shield your organization needs to stay resilient in the face of tomorrow’s threats.
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