Education
Why Hotels Struggle with Tech Adoption, And How AI + Education Can Drive Digital Transformation

Ask any hotelier what frustrates them about technology, and you’ll hear a familiar refrain:
“Why does our industry lag so far behind in digital transformation and AI?”
Compared to retail, travel tech, and even restaurants, hotels adopt operational technology at a crawl.
We know the common reasons:
- Past tech projects that didn’t deliver ROI.
- Solutions that felt designed in boardrooms, not lobbies.
- Budgets stretched thinly by OTAs and rising costs.
All true. But in my 15+ years in hospitality tech, I’ve seen a deeper barrier, one that explains why even when budgets are available, adoption still stalls.
🚨 The biggest barrier is hoteliers’ lack of clear understanding about the quantifiable value of technology, especially AI-driven tools, in daily operations.
Understanding Before Adoption
Hospitality is a pragmatic business. Owners and GMs don’t adopt tools because they’re trendy; they adopt when they understand:
- WHAT is the solution and the problem it solves,
- HOW it works in a hotel context,
- WHY is it the right fit for their specific operation.
Without this clarity, skepticism wins. And digital transformation and AI stalls.
AI in Hospitality: Marketing vs Operations
Right now, most AI adoption in hotels is happening at the guest-facing edge:
- Chatbots for direct booking,
- Automated email offers,
- Upselling engines.
These feel safe: they’re visible, promise revenue, and rarely touch core operations.
But the bigger opportunity lies in operational AI:
- Scheduling staff with fairness and efficiency,
- Assigning rooms based on readiness and preferences,
- Optimizing energy usage,
- Predicting maintenance before breakdowns.
The irony? These are the areas where AI delivers the fastest ROI. Yet adoption is lowest because hoteliers don’t clearly see the value until it’s proven in their own P&L.
Why Digital Transformation Stalls Without Education
The word “digital transformation” can intimidate smaller properties. It sounds like a multimillion-dollar IT overhaul.
But when explained simply, it’s not about technology replacing hospitality, it’s about using AI and digital tools to remove friction from staff and guests alike.
The real obstacle isn’t the tech. It’s the education gap:
- Vendors pitch features instead of explaining workflows.
- Hoteliers hear jargon instead of ROI.
- The conversation skips the basics, the WHAT, HOW, and WHY.
From Confusion to Confidence: The WHAT, HOW, WHY Framework
If we want adoption, we need to reset the conversation.
✅ WHAT→ Define the category in plain terms (RMS, CRM, AI scheduler).
✅ HOW→ Show how it integrates into hotel life without disruption.
✅ WHY → Share specific, quantifiable ROI proven by peers.
This is how we move hoteliers from fear to trust, and from hesitation to adoption.
Quick Wins: The Proof Hotels Need
Digital transformation doesn’t need to begin with massive projects. It can start with quick AI wins that build confidence:
- Staff Scheduling AI → Cuts overtime, reduces turnover, shows ROI in 2–3 payrolls.
- Room Assignment AI → Prevents “not-ready” complaints, improves guest satisfaction.
- Energy Optimization AI → Lowers bills immediately; frees budget for guest-facing upgrades.
- Predictive Maintenance AI → Avoids costly outages, extending asset life.
Each of these is a small but powerful step that makes digital transformation feel real , not theoretical.
A Real Case Study: DoubleTree by Hilton Dartford Bridge
One striking example comes from the DoubleTree by Hilton Dartford Bridge a 170-room hotel in East London. Struggling under steep energy costs and system inefficiencies, the hotel partnered with Spacewell Energy and GETGEN to transform its infrastructure with AI-enhanced systems, without compromising guest comfort. Spacewell | A Nemetschek Company
What they did:
- Conducted a feasibility study of energy systems and identified inefficiencies in their Building Management System (BMS).
- Installed a purpose-built energy center with three Combined Heat & Power (CHP) units supplying electricity and hot water more efficiently.
- Upgraded controls via a modern Tridium BMS, added variable speed drives, and optimized system controls across guest areas. Spacewell | A Nemetschek Company
Results achieved within 12 months:
- Energy cost reduction: 65%, saving approximately £376,911
- Operational and sustainability uplift: advanced integration ready for predictive maintenance and further efficiencies Spacewell | A Nemetschek Company
Why This Matters for Smaller Hotels
Hospitality is under pressure. Labor shortages. Rising costs. Fierce OTA competition.
Hotels that delay digital transformation risk more than inefficiency. They risk irrelevance.
But hotels that adopt AI-powered operational tools strategically, with education and trust, can:
- lower costs,
- improve staff morale,
- and deliver smoother guest experiences.
That’s not just transformation. That’s a competitive advantage.
While large chains like Hilton can pilot and scale AI-enhanced systems, many small and mid-size hotels are still running technology in silos, a PMS here, a booking engine there, housekeeping schedules in Excel, energy systems on manual control. The result? Data stays fragmented, processes remain manual, and managers lack a single view of performance.
The good news is that cloud delivery has changed the economics of digital transformation. What once required servers, IT staff, and multi-year rollouts can now be deployed modularly, paid for as a subscription, and scaled with occupancy.
That’s why now, not “someday”, is the moment for independents and mid-size hotels to step forward. The cloud makes it possible to unify operations, start with one AI-powered quick win, and expand without heavy risk or capital investment.
Enter: The AIDURIX Compass
This is exactly why we built the AIDURIX Compass, not as another tech product, but as a navigation system for hoteliers starting their digital journey.
The Compass is designed to help hotels:
- Identify the biggest operational friction points,
- Understand the WHAT, HOW, and WHY available AI tools,
- Choose quick-win pilots that prove ROI fast,
- Build confidence to scale transformation step by step.
Because here’s the truth: digital transformation in hospitality isn’t a giant leap. It’s a guided journey. And every journey needs a compass.
The Call to Vendors
If you’re a tech vendor: stop overselling features. Start overeducating the market. When hoteliers understand categories, they buy confidently.
The Call to Hoteliers
If you’re a hotel leader: don’t fear “digital transformation.” Start small. Pick one AI-powered quick win. Track ROI. Build momentum.
But don’t chart the journey blind. That’s why we created the AIDURIX Compass — a navigation tool to help you spot operational friction points, explore AI solutions, and design a transformation path that fits your property’s size, staff, and goals.
🚀 Ready to see it in action? Test-drive the interactive demo here: AIDURIX Compass Demo
Education
The Impact of AI on Education: How ChatGPT and Other Tools Are Changing Learning

Artificial intelligence can become a tool in the development of education, in particular, to help create individual learning paths for Ukrainian students, but it is important to be aware of the risks of its incorrect use. Yevhen Kudriavets, First Deputy Minister of Education and Science, told UNN correspondent about this.
Details
“I think that first of all, we should say that any technology definitely contributes to the development of systems, including the educational system. But the question is how we will use it, positively or negatively. Positively, artificial intelligence can definitely help analyze a lot of information and get exactly what you need at the moment to acquire knowledge. But at the same time, the advantage that intelligence gives is that it can help build individual educational trajectories faster than a teacher would do it separately. Because we understand that, for example, for 3.5 million students in Ukraine, an individual trajectory is needed for everyone,” Kudriavets said.
According to him, today it is difficult to build with human efforts, but artificial intelligence can help with this.
Most employees in Ukraine regularly use AI in their work
06.06.25, 18:17 • 2947 views
“Of course, there are downsides, negative aspects. This includes the issue of ethical use of artificial intelligence, so that it does not directly replace the educational process. And here we just need to look for ways to combat and resolve this,” Kudriavets added.
He emphasized that schoolchildren themselves must understand why they need to use artificial intelligence.
“It seems to me that they can still give us advice on how to use artificial intelligence correctly. But the key is to answer the question of why and for what purpose I am using it. That is, it is not about prohibiting or giving some rules on how to use it. It is about why, because if you have a goal, and you do not use this research after that for this goal, you achieve your goal, great. If you cheat and deceive, and as a result your goal is to get a grade and not get knowledge, then of course, you will not achieve your goal in getting an education,” Kudriavets emphasized.
AI assistant launched on Diia portal in Ukraine01.09.25, 16:37 • 2337 views
Education
David Bong, CEO & co-founder of Avant Assessment

Introduce yourself in three words or phrases.
Innovative, empathetic, determined
What do you like most about your job?
Every day brings a new experience with a language or language community in the US or somewhere else in the world for the 150 languages we assess. It never gets old exploring creative ways to expand opportunities for learners, teachers, and test-takers through innovative assessment, learning technologies, and pedagogies.
Best work trip/Worst work trip?
Best: This June, I attended EdTech Week in London – a full week of thought-provoking sessions on how entrepreneurs are reshaping learning and teaching. Conversations with fellow innovators from all over the world, including The PIE’s own CEO Amy Baker, sparked countless ideas for growing our services. The weather was glorious, and staying on London’s vibrant East Side showed me a whole new incredibly rich and diverse face of the city.
Worst: I’ve had a few challenging trips, but I genuinely love travel. Even the tough ones offer valuable lessons.
If you could learn a language instantly, which would you pick and why?
Brazilian Portuguese – it feels like the voice is dancing with every word. It’s such a contrast to my second language, Japanese, which I deeply love. It would be wonderful to have the ability to speak two such different and beautiful languages. Brazil’s fast-growing economy and strong demand for both English and Spanish learning and assessment make Portuguese not only beautiful, but strategically valuable for business.
What makes you get up in the morning?
Our remarkable global team. They amaze and inspire me every day.
Champion/cheerleader which we should all follow and why?
In a world without many inspiring political leaders, I admire the courage, determination, and leadership of Volodymyr Zelensky. As far as a leader in reporting on technology and how it impacts global society, business, and education: Azeem Azhar consistently provides the most insightful analysis I have found.
Worst conference food/beverage experience
I won’t comment on the worst, but if I could humbly say, the best was the spread of Polish food our company put on for our party at the Polish Museum of America in Chicago during the US national language conference in 2023.
Book or podcast recommendation for others in the sector?
AI is the biggest topic out there everywhere, including EdTech. Although it was written before ChatGPT exploded on the scene, I found this book incredibly helpful in understanding both the fundamental principles of AI, and the history of how it has evolved since it was first discussed in 1954 at Dartmouth College. ‘Artificial Intelligence: A Guide for Thinking Humans’ by Melanie Mitchell. As a history major in college learning the context of where it started to where it is today gave me a good feel for the trajectory of this powerful technology.
A classic book on EdTech I would recommend is Clayton Christensen’s 2008 book ‘Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns’. A personal lesson for me from the book: even proven technologies take years to gain traction in education, and that the change will only come from around the margins. As the developer of ELPA in 2004, the first online test of English for English Language Learners for the Oregon Department of Education, we assumed that departments across the US would quickly adopt online testing given the many advantages that it provided. Instead, it took the Covid crisis to finally push online testing to be used throughout the US education system.
Describe a project or initiative you’re currently working on that excites you.
In 2022 we created Mira, our AI-powered language learning and assessment platform. This summer we launched Mira Stride, a formative assessment that uses AI to instantly analyae English Language learners’ use of language, provide individualised reports on the strengths and challenges for the learners, and identify concrete measures that teachers can use to address each learner’s challenges. I am constantly amazed by the power of properly harnessed AI technologies to personalise and accelerate language learning.
Education
How Schools Are Helping Students Feel Safe Enough to Attend Class Amid Immigration Raids

From parents’ fraught decisions over whether they can safely send their children to class to reports of districts losing families to self-deportation, schools around the country are responding to the ripple effects touched off by the Trump administration’s aggressive immigration raids.
More specifically, they are trying to counteract the resulting fear that’s keeping students away from campuses — a continuation of what they saw in the spring as the immigration authorities ramped up apprehensions and deportations. Estimates put the number of K-12 students who did not have legal status in the U.S. at roughly 620,000 in 2021, about 1 percent of public school students.
Since the start of this new school year, education leaders and immigration advocacy groups have highlighted the challenges that schools and families are facing in light of ICE sweeps in their communities. Anxiety is higher following a recent Supreme Court decision allowing federal agents in Los Angeles to question people about their immigration status based solely on factors like their race, ethnicity or language spoken.
Speakers during recent panels hosted by America’s Voice and Advancement Project, an immigrants’ and civil rights organization, respectively, discussed what they believe should be schools’ role in ensuring parents and students feel safe.
The Effects of Fear
Fear caused by the visibility of immigration apprehensions can impact any child, clinical child psychologist Allison Bassett Ratto said during an America’s Voice panel, but immigrant children in particular are facing psychological harm. The resulting stress and trauma could be short- or long-term, she adds, and they can develop conditions like post-traumatic stress disorder whether they witness violence directly in person, or online.
“What they see are their classmates, their family members, their neighbors often being apprehended in violent and confusing ways while going about their daily lives, and this for children creates a sense that nowhere and no one is safe,” Bassett Ratto said. “Young children don’t understand who is at risk of being detained in this way, so this creates a sense of fear and worry that they or their families could be next.”
Noel Candelaria, the National Education Association’s secretary-treasurer and a special education teacher, said that children of immigrant parents feel unsafe in their own communities and “unsure of who they will find or not find when they get home from school.”
“Every student, cada estudiante, deserves to feel safe at school,” Candelaria said.
Alberto Carvalho, superintendent of the Los Angeles Unified School District, feels a personal connection to the issue. He’s spoken publicly about his experience living without legal status in the U.S. after graduating high school in his native Portugal. He was homeless in Miami for a time, eventually becoming a teacher and later superintendent of the Miami-Dade school district.
“As a once-undocumented immigrant, as someone who grew up in poverty and slept under a bridge, I cannot speak or address anyone without recognizing the impact that education has had on my life and that thousands of students are facing the same challenges and the same traumatic abuse I felt as a teenager alone in this country,” Carvalho said. “We are asserting the fundamental rights that belong to our children as prescribed and interpreted in the Constitution.”
Researchers have found that stress can impede normal childhood development, and instability like that caused by the Trump administration’s current immigration policies can interfere with children’s ability to focus and learn while in school.
“What we see in terms of school impacts is that when a child is managing trauma, anxiety or intense stress, it significantly impacts their ability to pay attention because that is like a vice on their brain,” Bassett Ratto said. “Fundamentally, it puts them in this fight or flight, the survival mode where math class or their band instructor is unfortunately moving to the back burner as they try and just get through their day over the long term.”
Fedrick Ingram, the American Federation of Teachers’ secretary-treasurer and a high school band director in Miami, described feeling a dissonance between the fear caused by immigration arrests and the normalcy of the school day.
“Unfortunately, we’re up against what we’ve not seen in the country in a long time, where we are traumatizing students and then asking them to go home and do school work in a traumatized situation,” Ingram said. “What many of our lawmakers have done is point fingers at our educators, point fingers at our students and say, ‘You didn’t pass this test,’ or ‘You didn’t do enough.’ They fail to understand these kids will bring those traumas to school and try to do the best they can, and we’re forcing them to try to process these things faster than they should, so shame on this administration.”
Attendance Struggles
Schools have a responsibility to protect students that goes beyond ensuring they can safely get into the building, Kristal Moore Clemons said. She is national director of the Children Defense Fund’s Freedom Schools program.
“This means superintendents, principals, school board members must establish clear procedures for how their staff should respond if ICE agents appear on school grounds,” she said during the Advancement Project panel. “This means taking the time to teach all students in all districts what their rights are if they are ever approached or questioned by immigration officials.”
Carvalho said that Los Angeles public schools have seen a slight enrollment dip, but concrete numbers on attendance won’t be available until mid-month. Prior to the school year’s start, he added, the district went on a communication blitz to reassure parents their children would be safe while en route to and inside their schools. The effort included adding more bus routes, increasing the number of mental health and legal aid professionals available to families, and helping parents understand their rights in case of an encounter with immigration agents.
“We prevented DHS agents from coming into our schools to talk to a first grader and second grader. What danger do elementary kids pose to national security?” he said. “I hope the community feels from us that we are that protective space, that our schools are those safe zones.”
Ingram noted that Miami-Dade County Public Schools saw enrollment drop by more than 13,000 students this fall, the result of not only immigration policy but also declining birth rates and families leaving for more affordable locales. The superintendent has promised not to lay off teachers as a result of any funding shortfalls.
“While we can’t attribute all of that to the immigration fight, we know that there’s a significant portion of people who are just not sending their students to school because of fear of deportation, because of fear of what will happen at home or because of tracing or what have you,” he said. “Where those dollar figures add up is there are fewer teachers, there are fewer programs and there’s less funding for students overall. And so anytime you get this particular kind of issue or this particular kind of trauma and stress to a school system, it hurts everybody from top to bottom.”
Adaku Onyeka-Crawford, director of the Opportunity to Learn Program at Advancement Project, said during a panel hosted by her organization that she’s seen families in the Washington, D.C., area show support by walking students to school in groups.
“They walk together to school to make sure that they get to school safely and aren’t afraid of being stopped or detained while just going to school,” Onyeka-Crawford said. “However, we don’t see that commitment coming from district leadership. We want them to make sure that these resources are available to all students, because we are just seeing that parents and school leadership need that support from the district and aren’t receiving it.”
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