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Who uses artificial intelligence on social media and how? This is what Metricool reveals

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2025 marks a turning point in how brands, agencies, and content creators manage their social media. Metricool, the renowned social media planning and analytics platform, has published its latest report on the use of artificial intelligence (AI) in social media, revealing compelling data that confirms massive adoption, though with some barriers yet to overcome.

The study conducted by Metricool is based on surveys of more than one thousand professionals in the field, including social media managers, entrepreneurs, community managers, content creators, and marketers from various industries. 96% of respondents say they use AI for their social media tasks, and among them, 72.46% use it daily.

ALSO READ. What are Google Influence Maps and why are they replacing the marketing funnel?

What are the most common AI tasks, according to Metricool?

Metricool’s report identifies content idea generation as the most frequent use, with 78% of professionals relying on AI for this purpose. It is followed by:

  • Text writing (posts, copies, descriptions): 72.46%
  • Adapting messages to different tones and platforms: 67.75%
  • Strategy design: 38.77%
  • Graphic design and image editing: 38.04%

In contrast, only 17.39% use AI to respond to comments or messages, which shows that human interaction remains key in digital community management.

ALSO READ. What are the 4S of marketing according to Google and why should CMOs know them?

What are the most used AI tools among Metricool users?

The ranking of most used tools reveals a mix of expected names and emerging ones. At the top is ChatGPT, followed by Canva, Gemini, Claude, Notion, Freepik, Metricool, Adobe Express, and Perplexity.

New players such as Heygen, Leonardo, Runway, and Midjourney are also gaining ground in design, video editing, and image generation.

What benefits does AI bring to social media management, according to Metricool?

79% of respondents say that AI allows them to create more content in less time, resulting in greater efficiency and productivity. Other reported benefits include:

  • Savings on repetitive tasks (51.09%)
  • Improved content quality (50.72%)
  • Access to skills they didn’t previously have (44.57%)

Only 5% of participants state that they have not seen significant benefits from using these tools.

What percentage of content is already AI-generated?

According to the Metricool report, 66% of professionals generate at least half of their content with the help of AI. Moreover, 7% state that all their content is powered by artificial intelligence, while only 4% say they do not use it at all.

Does AI-generated content perform better?

In terms of performance, 6 out of 10 users consider AI-generated content to perform as well or better than manually created content. However, 36% admit they don’t measure that performance, which represents an opportunity to strengthen analytics and data-driven decision-making.

What barriers are still limiting AI use according to the Metricool study?

Despite high adoption, significant challenges remain:

  • 45% fear content may lose quality
  • 36% don’t find time to learn how to use the tools
  • 30% don’t know which tools to use
  • 29% have legal or ethical concerns

These figures highlight an urgent need for training and support in AI use within the digital ecosystem.

What do professionals need to use more AI, according to Metricool?

The report notes that 48.91% of respondents need specific training or tutorials, followed by:

  • Practical examples applied to social media (46.74%)
  • Personalized recommendations (44.93%)
  • Integrations with existing tools (42.03%)

This suggests that the real challenge is not the technology, but pedagogical support.

What is the monthly AI budget among Metricool users?

52% of professionals do not spend money on AI tools, using only free versions. Only 3% spend more than 100 euros per month, while 62% state that they do not plan to increase their investment in the coming year.

This suggests that despite widespread adoption, AI tools are still perceived as complementary rather than core assets that justify significant financial investment.

What conclusions does this Metricool report offer?

Metricool concludes that AI is no longer a trend but a consolidated reality in digital marketing. AI tools are present in every stage of the process: ideation, writing, design, analysis, and strategy.

However, the human factor remains crucial. Quality content still depends on the judgment, context, and creativity that only professionals can provide. AI is an efficient co-pilot, but not the driver of the vehicle.

The study provides a precise and honest snapshot of the present. Through quantitative data and qualitative insights, Metricool reveals not only how AI is used, but also how it is perceived, the challenges it faces, and what is needed to scale its adoption with confidence and strategy.

 

 

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Oxford and EIT Secure £118 Million for AI-Driven Vaccine Development Research – geneonline.com

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Oxford and EIT Secure £118 Million for AI-Driven Vaccine Development Research  geneonline.com



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U.S. Secretary of Education visits Austin school, talks the future of AI in classrooms

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U.S. Secretary of Education, Linda McMahon, paid a visit to a private school in Austin on Tuesday to learn more about its use of artificial intelligence in classrooms.

McMahon visited the Alpha School in Austin, a school providing students with an AI-powered learning model.

According to school co-founder MacKenzie Price, students spend just two hours of the day in a traditional learning setting, making progress at their own pace using AI-generated lesson plans. “Guides,” instead of teachers, assist students as they move through the program and provide motivation for students. The rest of the day, students spend in workshops and on project-based learning.

Price said students are not able to use chatbots, like ChatGPT. Instead, AI is used to generate resources to guide students through the learning process.

“There’s so much fear, there’s so much uncertainty around an AI-first school. And as she’s able to see, this is not some robo-terminator teacher leading in front of a classroom,” she said.

McMahon, who President Donald Trump has tasked with turning the powers of the Department of Education over to individual states, is currently on a tour of schools across the country.

“I’m blown away from what I’ve seen so far and I’m trying to take it all in,” McMahon said.

Her visit comes as the Department of Education released the Nation’s Report Card, which shows declines in students’ test scores in reading, math and science.

McMahon told reporters on Tuesday that she does not believe in federal mandates for schools. Instead, she wants to build resources for schools and provide “best practices” based on school models from her visits.

“There is so much to do, so much opportunity. I’m so excited, I want to run right out to about 50 schools and say, ‘Okay, get your people together, pack your bags, come up here and see what they’re doing,'” she said.

Price explained the AI model helps fill in gaps for students who may be behind in curriculum from previous grades.

“Unfortunately, as a result of the pandemic, everyone hoped kids would catch up, and the opposite is happening,” she said. “Artificial intelligence can create these personalized learning plans that fill those holes and meet students where they need to be.”

Price, who supports school choice, said the state’s education savings account program, which goes into effect next year, is a step in the right direction.

“My goal is that this model of education can be more accessible to as many families as possible in Texas,” she said.

Opponents of school choice and voucher programs, like the Texas State Teachers’ Association, have criticized them for only benefiting families that can already afford private education.

“Meanwhile, most of Texas’ poorest families, even with vouchers, will not be able to afford the tuition and fees of Texas’ most popular private schools or the related transportation costs for their children. Many vouchers instead will become tax subsidies for upper income parents whose children already attend private school,” TSTA’s president, Ovidia Molina, said in a statement earlier this year.

McMahon plans to visit all 50 states in an effort to review different types of education models, while also supporting school choice programs.



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Nazareth is instructing teachers how to take on artificial intelligence

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Colleges are preparing the next generation of teachers to manage artificial intelligence in the classroom, and at Nazareth University, that includes ways to use AI for teaching English to language learners.

It’s a shift in thinking for Rui Cheng, program director for the graduate Teaching English to Speakers of Other Languages (TESOL) program.

“I think the biggest controversy for us now is whether using AI will be helpful or detrimental to students’ learning,” Cheng said. “I don’t think there is like the one fixed answer. So, this is why we are still in the exploration stage. … We cannot just close our eyes and just pretend it’s not there.”

Risks like plagiarism and cheating exist regardless of whether teachers engage with the technology in class themselves, she said, adding that relying heavily on AI can have detrimental effects on long-term outcomes like literacy and communication skills.

“We know it’s inevitable,” she said. “AI is in everybody’s life now, but we want to try to help students to get into the mindset of collaborating with AI, not using AI to do the work for them.”

Now, Cheng and others are looking at how AI can complement students’ learning experience, like roleplaying for building conversation skills or assisting teachers with routine tasks.

“There’s a bit of a conflict,” Nazareth graduate student Alec Calabrese said. “I feel that many teachers are still pretty against AI, but I know a lot of academics are starting to come up with models of using AI as a tool in the classroom.”

Calabrese, who began teaching English language learners at Rochester Early College International School this school year, said it’s almost an arms race of sorts. Calabrese previously worked at a rural school in Connecticut.

“I know a lot of teachers are interested in making a shift toward actually assigning assignments where students would have to use AI to complete them,” he said. “But also, a lot of districts still completely block all AI tools to prevent plagiarism.”

Nazareth University is looking to add a certification program for applied educational leadership for technology and AI integration, Cheng said. The School of Education’s dean said it is in the early stages of development.





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