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What made a billionaire want to buy this fading relic

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BBC An edited image featuring a row of King Charles stamps with a torn paper effect, revealing a portrait of Daniel Kretinsky beneathBBC

From the end of April, the 500-year-old Royal Mail will be controlled by a Czech billionaire who co-owns a football club and is a major investor in a British supermarket – so, why would he want this ailing institution?

“A pair of scissors, one empty teapot and some hot water, please.” The slightly baffled staff at Claridge’s scrambled to comply with Daniel Kretinsky’s breakfast order as he sanitised and moisturised his hands.

The upscale hotel has been serving tea to the global elite for decades but Mr Kretinsky brought along his own packet of Chinese green tea, which he snipped open (hence the scissors) and poured into the empty pot.

He was tall, perfectly groomed, steely-eyed but unfalteringly polite and thoughtful. If you told anyone in the dining room he was a billionaire, they would have no problem believing it.

Known as the Czech Sphinx for his enigmatic style, Mr Kretinsky, who is 49, is worth £6bn according to the Sunday Times Rich List. He lives in plush mansions in Paris and London, was originally a lawyer and made his fortune in European energy markets.

Reuters  Daniel Kretinsky speaks at a conferenceReuters

Billionaire investor Daniel Kretinsky has major investments in Sainsbury’s and West Ham United football club

Our meeting was at Claridge’s in June 2024 – I was trying to convince him to give me an interview about his audacious attempt to buy a British institution that was once seen as a national treasure: Royal Mail.

His profile as a buyer was one that unions and ministers typically would be wary of because of his historic connections with Russia – his companies own a gas pipeline that has transported Russian gas to Europe.

But six months on, his bid to buy Royal Mail’s parent company was cleared by the UK government after he agreed “legally binding” undertakings.

The government was awarded a so-called “golden share”, requiring it to be notified of any major changes to Royal Mail’s ownership, headquarters location and tax residency. The deal was also blessed by unions.

Earlier this month, the owner of Royal Mail said that the takeover could be completed by the end of April as the deal cleared the final regulatory hurdles standing in the way.

But step back and Royal Mail seems a strange target for a globally mobile oil and gas billionaire investor to set his sights on. It begs the question why would anyone, let alone a successful international entrepreneur, want to buy this faded relic?

How Royal Mail’s crown slipped

Royal Mail was founded by Henry VIII more than 500 years ago and still carries the royal cipher on its vans. It is part of the fabric of British life and many people still have a fond relationship with their ‘postie’, who walks down their path bringing their letters and parcels to their door.

But in recent years Royal Mail’s crown has slipped. It is losing money and market share, has been fined for missing delivery targets and has made an enemy of its own workforce through a series of bitter strikes.

Royal Mail’s letter business is in steep decline too. It has gone from a peak of 20 billion letters sent in 2004 to under seven billion sent last year.

In December 2024, it was fined £10.5m by the regulator Ofcom for failing to meet delivery targets for first and second class mail.

While the boom in e-commerce has seen the volume of parcels rise, Royal Mail’s share of that more profitable business has been falling as new competitors like DPD, DHL, Amazon and Evri have eaten into its market share.

Royal Mail was split off from the Post Office in 2012 and privatised in 2013 at a value of £3.3bn. Its shares immediately rocketed by 38% on the first day of trading, leading to criticism – from the National Audit Office, among others – that it had been sold on the cheap.

At its peak in Covid-era May 2021, the company was worth more than £6bn but had slumped to just over £2bn when Mr Kretinsky launched his takeover bid last April.

He sealed the deal at £3.6bn – 63% higher than before he signalled his intent, but barely more than it was worth at privatisation over a decade ago.

“Royal Mail is a business that has historically found it difficult to grow revenues by more than costs,” says Alex Paterson, an analyst at Peel Hunt stockbrokers. “It has seen its parcels market share eroded by more dynamic competition that has been able to invest more in technology, and it has struggled with industrial relations to keep staff working towards a common goal.

“This is not a challenge to underestimate nor one that can be overcome quickly, but that requires considerable long-term investment in infrastructure, technology and staff.”

Part of the challenge, and one that puts Royal Mail at a disadvantage compared with its rivals, is that unlike them, Royal Mail has to meet a string of legal and regulatory obligations, says Hazel King, the editor of Parcel and Post Technology International.

Under what is called the universal service obligation (USO), Royal Mail is required by law to deliver letters six days a week and parcels five days a week to every address in the UK. So it cannot pick and choose which business it wants to do.

“Royal Mail must meet their universal service obligation while trying to compete with private firms who often cherry-pick the most profitable business,” says Ms King.

The ‘Czech Sphinx’s’ plan

Mr Kretinsky says he has a plan. His success in the energy sector allowed him to buy a 27.5% stake in Royal Mail’s parent company, International Distribution Services (IDS). And his company – EP Group – intends to build a pan-European conglomerate built on three pillars: energy, retail and logistics.

He sees IDS as the cornerstone of the logistics pillar, with a plan to go toe-to-toe with the likes of Deutsche Post DHL, DPD and Amazon.

The USO has been under review by Ofcom, with Royal Mail hoping that the regulator will reduce the requirement to deliver second-class letters from six days a week to every other weekday. That single move could save Royal Mail £300m a year – putting it back on a break-even footing.

PA Media Royal Mail staff sorting and processing mail at a distribution centrePA Media

Mr Kretinsky aims to create a pan-European logistics giant, potentially rivalling Evri

Mr Kretinsky told me during our interview that he would honour the USO “as long as I am alive”, but he is unsurprisingly very much in favour of changing its terms. He said he hopes that “rational minds prevail” when reforming a service that is unsustainable in its current form.

So far, the noises from Ofcom seem to be supportive. The regulator’s chief executive Dame Melanie Dawes told the BBC there were “real questions about what the service needs to be going into the future”.

Given letter numbers are falling, “we have to think about what is economical”, she said, adding Ofcom would be publishing plans for the regulation of Royal Mail “to make sure it is sustainable”.

While Royal Mail generally welcomed the proposed changes to the Universal Service Obligation, Royal Mail pushed back against proposed new delivery time and business customer requirements.

Royal Mail said last week that the level at which Ofcom is proposing to set the new delivery targets – 99.5% of First Class letters delivered within three days, and the same percentage of Second Class letters within five – is “over specified and will add significant cost to the delivery of the Universal Service”.

It also expressed concerns that proposals to add a new category of regulation to ensure timely delivery for business users like direct mail companies “goes against the wider government drive to reduce unnecessary regulation”.

European parcel know-how

But there are other factors that may have driven the sale. Some analysts have speculated that there is another jewel in the crown of IDS – and that Mr Kretinsky may really be after a different part of the business.

Along with Royal Mail, IDS also owns a European parcels business called GLS which it acquired in 1999 – long before Royal Mail was split off from the Post Office and privatised.

Last year GLS made a profit of £320m, compared to Royal Mail, which lost £348m as letter volumes continued to plunge and new competitors ate into its market share of the more profitable parcels business.

“GLS has been a profitable growth business, which has seen investment whereas Royal Mail has been a perpetual underperformer, as the board of parent company IDS has invested where it thinks it will see the best returns,” says Mr Paterson.

Mr Kretinsky rejects suggestions from some quarters that he wants to break up the group and has committed to keeping it together for at least five years. Even beyond that, he says the plan is to grow the company rather than shrink it, so a disposal of GLS would be “nonsensical”.

In fact, Mr Kretinsky says he hopes to bring the European parcel know-how at GLS to bear on Royal Mail’s operations.

What the unions are hoping, and Kretinsky is promising, is that Royal Mail will see greater investment and over time begin to look a bit more like GLS and its European counterparts such as Deutche Post DHL.

Catching up with competitors

Given all the challenges Royal Mail faces, there’s an obvious question – why would a billionaire want to chance his arm on turning round something that others couldn’t, while up against powerful competitors?

Well, if you believe as Kretinsky does – and he is surely right – that getting parcels to people is a profitable and growing industry, then buying Royal Mail and GLS gives you a way to become a big European player in logistics quickly.

Add to that a powerful and historic brand, a database with every single UK address and a frontline workforce that most of its customers are fond of and pleased to see when they walk down the path – then, despite the challenges, it begins to make sense.

Reuters  Daniel Kretinsky speaks at a conferenceReuters

The Czech entrepreneur has been described as a “quiet sphinx” for his inscrutable style

Mr Kretinsky is convinced future growth lies in out-of-home (OOH) delivery. The parcel lockers found in supermarket car parks and elsewhere, operated by the likes of Amazon, Evri and UPS, have grown quickly across Europe.

Earlier this month it was reported that Sainsbury’s would be the first supermarket to partner with Royal Mail and install parcel lockers at supermarkets. Some are already operating at several stores including ones in Clapham, Kidderminster and Chislehurst.

Royal Mail has also trialled a new postbox that can take small parcels. Customers procure a barcode from an app, then at the postbox they scan the barcode and drop the parcel into a drawer – this is all powered by solar panels on the box.

Emma Gilthorpe, Royal Mail chief executive, called it an “historic change” to give postboxes “a new lease of life”.

All of this boils down to the same thing: convenience. It means customers don’t have to wait at home for a delivery – the sender or parcel business emails or texts a code to unlock the locker. For the business it’s more efficient, allowing couriers to deliver lots of parcels to one place – meaning fewer miles on the road and less time.

Getty Images A man gazes at a red post boxGetty Images

Royal Mail has long been part of the fabric of British life

“If they can grow the parcels business and claw back market share, there is every chance that they can add new jobs that could offset the reduction in jobs in the declining letters business,” says Mr Paterson.

“There is a significant long-term opportunity to run Royal Mail more successfully with regulatory changes to the USO and greater investment in technology and out-of-home deliveries.”

But Royal Mail still has a lot of catching up to do with its competitors. It currently has 1,500 lockers in the UK and aims to grow this figure to at least 20,000 over time. By contrast, Amazon already has 5,000 lockers across the UK and InPost has 7,500 across the UK.

Winning over doubters

That Mr Kretinsky has pulled off the takeover is no easy feat. Royal Mail is, after all, considered vital national infrastructure and as such the deal required review under national security laws.

Then there is the fact that his companies own a gas pipeline that has transported Russian gas to Europe – paid for and approved by EU member states. The small amount that was transported was reduced to zero at the end of 2024 when Ukraine refused to renew permission for any gas to flow across its borders.

Speaking in front of MPs in November, UK Business Secretary Jonathan Reynolds referred to Mr Kretinsky as a “legitimate business figure” whose alleged links to Russia had already been reviewed and dismissed when he became the biggest shareholder in the company two years ago.

Getting the unions on board seemed even more of a challenge and the Communication Workers Union was wary of Mr Kretinsky. “The CWU believes Royal Mail should be in public hands,” Dave Ward, the CWU’s general secretary, told the BBC in June. “We know there are legitimate concerns about Royal Mail Group being owned by a foreign private equity investor.”

But during negotiations, union representatives secured a series of time-limited commitments from him, including guarantees that he will protect Royal Mail’s pension surplus, that there will be no compulsory redundancies for two years, no sell-off or break-up of any operational part of the existing company and no outsourcing of grades represented by the CWU.

Getty Images A man sits in a old school Royal Mail carGetty Images

Royal Mail, a key part of British infrastructure, is set for a new chapter

Mr Kretinsky also agreed to restrictions on moving dividends out of Royal Mail Group and to respect agreements with and recognition of the CWU. He said he would keep the brand name and Royal Mail’s headquarters and tax residency in the UK for the next five years.

Union bosses told me that a life under Mr Kretinsky “couldn’t be any worse than what we have had for the last 10 years”.

So, as Mr Kretinsky looks certain to pull off the sale, what will customers notice?

The frequency of second-class deliveries may be reduced after the Ofcom review. We will see new Royal Mail lockers appearing in our neighbourhoods. And the price of first-class mail may go up: second-class stamps are regulated by Ofcom, while first-class ones are not.

The monarch’s head will still be on those stamps, but there is a new king of our mail system. And his name is Daniel Kretinsky.

Top image credit: Getty

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Three ways you can make AI generate business leads for you

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For quite a while now, people within the business community have been talking about how AI continues to improve task efficiency and streamline operations, but few are truly exploring how this new era is affecting new business lead generation.

Since opening Agent99’s doors 18 years ago, part of my new business strategy has simply been to ask people how they found us. The majority of our leads come through referrals, followed by Google. However, just last week, I was on two new business calls and when I asked both prospects how they came across Agent99, they gave the same surprising response: “by asking ChatGPT”.

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Where consumers and clients once relied on Google for recommendations, be it agencies, restaurants, dry cleaners, or anything in between, that’s no longer the default.

Today, people are entering these same queries into AI tools and expecting real-time, curated answers based on a mix of web data, reviews, and sentiment. And this shift has caught many business owners off guard. A high Google ranking no longer guarantees your business will be visible or recommended through AI platforms. All that work on your SEO strategy? It’s no longer the only game in town.

This was a light bulb moment for me as a business owner. If you’re not thinking about how you rank on AI platforms and prioritising this, you’re losing new business opportunities.

When I took a deeper look at why we were ranking so well on ChatGPT, and how this new kind of ‘search engine’ prioritises content, I realised (after some thorough research) that it’s because we’ve consistently focussed on our own PR (ie third party credible endorsement), winning awards, garnering reviews from our clients, and reporting on our marketing campaigns on our own website blog and social pages. This is what AI platforms prioritise when making recommendations. 

So, if you’ve noticed a dip in leads lately or you simply want to boost your company’s visibility in the AI space, here are three strategies I strongly recommend. 

Make your SEO plan AI-friendly

It’s no longer enough to optimise your company website for Google alone. Instead of short, Boolean-style search queries, people are now asking long-form, conversational questions. And in response, tools like ChatGPT are generating concise, curated answers drawn from a wide range of sources — with a clear preference for natural, human-sounding language.

It might seem ironic that AI prefers human content, but it’s the new reality.

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To match this, we recommend rewriting key pages on your website, starting with your ‘About’, ‘Services’ and ‘Home’ pages, using language that mirrors how real people would ask for your services in everyday conversation.

For example, instead of writing: “We deliver integrated management solutions,” try: “We help Australian businesses develop management strategies that support sustainable growth”.

If relevant, start a blog that directly answers the kinds of questions people might be asking ChatGPT, and think carefully about how they’re asking them. Once you’ve mapped out your content strategy, commit to publishing consistently. AI platforms favour businesses that post regularly and demonstrate long-term authority in their field.

Prioritise earned media and content

AI tools place more weight on what others say about your business than what you say about yourself. So, while your website content is important, the next priority is securing earned media coverage. This includes article mentions in credible publications and thought leadership content in niche outlets relevant to your industry.

While the media landscape has evolved, organic coverage on high-authority platforms still carries serious influence. That includes local business media, trade publications, and long-form podcasts — especially those with strong digital footprints. A single mention in a well-respected outlet often holds more weight than a dozen paid ads in the eyes of AI.

You should also be submitting your business for awards, rankings, and “Best of” lists. Third-party recognition like “Top PR Agencies in Australia” or “Best Accountants in Melbourne” dramatically increases your chances of being recommended by AI tools for those search terms.

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Lastly, make sure you’re actively collecting client testimonials and online reviews. Reach out to past and current clients and ask for a testimonial you can publish. Genuine, positive sentiment from others boosts your ranking and trust level within AI results.

Show up where conversations are happening

A lesser-known — but highly effective — way to improve your AI visibility is by showing up where your audience is already talking. Think Reddit, Quora, LinkedIn comments, Facebook groups, and even the comment sections of popular blogs or YouTube videos. AI tools are constantly crawling and learning from these conversations, and businesses that participate meaningfully often see a lift in visibility.

Start by choosing two or three platforms where your target audience is most active. If you’re B2B, this might be LinkedIn or industry forums. If you’re more consumer-facing, Reddit, TikTok, or Facebook might be the place. Jump in, answer questions, share your perspective, and most importantly, offer value.

When your brand is mentioned organically or involved in high-engagement threads, it sends strong signals to AI tools. Over time, this can help position your business as a credible authority in your space.

Also, respond to users who tag or mention your brand on social platforms. Engaging with user-generated content builds trust, encourages loyalty, and creates digital breadcrumbs that prove your relevance and responsiveness — two factors that AI prioritises more than ever.

AI isn’t just a trend; it’s a fundamental shift in how consumers discover and choose businesses.

Rather than fearing this new giant in the room, lean in. By understanding how AI platforms work and proactively shaping your digital footprint, you’ll improve your ability to attract quality leads, earn recommendations, and strengthen your brand presence in what’s becoming an increasingly competitive and complex market.



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Maternity brand Seraphine worn by Kate enters administration

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The maternity fashion retailer Seraphine, whose clothes were worn by the Princess of Wales during her three pregnancies, has ceased trading and entered administration.

Consultancy firm Interpath confirmed to the BBC on Monday that it had been appointed as administrators by the company and that the “majority” of its 95 staff had been made redundant.

It said the brand had experienced “trading challenges” in recent times with sales being hit by “fragile consumer confidence”.

The fashion retailer was founded in 2002, but perhaps hit its peak when Catherine wore its maternity clothes on several occasions, leading to items quickly selling out.

Prior to the confirmation that administrators had been appointed, which was first reported by the Financial Times, Seraphine’s website was offering discounts on items as big as 60%. Its site now appears to be inaccessible to shoppers.

The main job of administration is to save the company, and administrators will try to rescue it by selling it, or parts of it. If that is not possible it will be closed down and all its saleable assets sold.

Will Wright, UK chief executive of Interpath, said economic challenges such as “rising costs and brittle consumer confidence” had proved “too challenging to overcome” for Seraphine.

Interpath said options are now being explored for the business and its assets, including the Seraphine brand.

The retailer’s flagship store was in Kensington High Street, London, but other well-known shops, such as John Lewis and Next, also stocked its goods.

The rise in popularity of Seraphine, driven in part by Royalty wearing its clothes, led to the company listing on the London Stock Exchange in 2021, before being taking back into private ownership in 2023.

Interpath said in April this year, the company “relaunched its brand identity, with a renewed focus on form, function and fit”.

“However, with pressure on cashflow continuing to mount, the directors of the business sought to undertake an accelerated review of their investment options, including exploring options for sale and refinance,” a statement said.

“Sadly, with no solvent options available, the directors then took the difficult decision to file for the appointment of administrators.”

Staff made redundant as a result of the company’s downfall are to be supported making claims to the redundancy payments service, Interpath added.



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Landmark day for victims as initial findings expected

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Tuesday will mark another big milestone in the long road to justice for the victims of the Post Office IT scandal.

The chair of the inquiry into it – Sir Wyn Williams – will publish the first part of his final report, focusing on compensation and the human impact of the scandal.

Thousands of sub-postmasters were wrongly blamed for financial losses from the Post Office’s faulty Horizon computer system, which was developed by Fujitsu.

More than 900 people were prosecuted and 236 were sent to prison in what is believed to be one of the biggest miscarriages of justices in UK history.

Sir Wyn put those victims at the heart of the inquiry’s work, which has pored over several decades worth of technical evidence and grilled many of those who had a role in ruining so many lives.

Dozens of sub-postmasters gave evidence too – many who had lost their businesses, their homes and some who served prison sentences.

Sir Wyn’s findings on their treatment will surely be damning given everything he has heard since the inquiry began in 2022.

The inquiry became almost box office viewing – racking up more than 20 million views on YouTube, with people with no connection to the Post Office following it closely.

However, it is going to be months before we find out who Sir Wyn will point the finger of blame at.

That will come in part two of the report, meaning that accountability is still a long way off.

Sir Wyn has taken a big interest in compensation for the victims, admitting at one point that he’d stretched his terms of reference on the issue, “perhaps beyond breaking point”.

He held four separate hearings on redress and issued an interim report in 2023, likening the various schemes to a “patchwork quilt with a few holes in it”.

Victims and their legal representatives still battling to secure final payouts will be looking to see what his conclusions are on compensation and whether it is living up to the mantra of being full and fair.

They hope his recommendations will result in more action.

Still, you might be wondering why we’re only getting the first part of the final report.

Sir Wyn knows how pressing compensation is to many of the victims and that’s why he wants to publish his recommendations on the issue as soon as possible.

“It’s something I am very keen to say as much about as I reasonably can,” he told the inquiry last year.

But the implication from this is that part two – establishing what happened and who is to blame – isn’t coming out any time soon.

This second report may not be published until 2026 given the sheer volume and complexity of the evidence as well as the need to give those who are criticised the chance to respond.

As for justice, any criminal trials may not start until 2028. Police investigating the scandal confirmed last month that files won’t be handed to prosecutors until after the final inquiry report is published.

After years of waiting, even after part one of Sir Wyn’s report is published, the sub-postmasters’ long road to justice will continue.



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