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What is an AI generalist—and why does your business need one?

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What is an AI generalist—and why does your business need one?

Organizations are increasingly adopting AI, which is having a significant impact on how work gets done across teams and departments. Many companies have moved beyond isolated AI pilot projects and now integrate AI into day-to-day business across functions.

Given widespread AI integration, organizations are rethinking which skills are the most relevant and setting new expectations for how workers collaborate with technology. Because of this essential combination, a new kind of contributor is becoming essential to business success, reports Upwork, an online marketplace for hiring skilled freelancers — the AI generalist.

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What’s an AI generalist?

An AI generalist is a hybrid worker who blends technical AI skills with uniquely human competencies such as adaptability, communication, and collaboration.

AI generalists have a clear understanding of an organization’s strategy, as well as how AI can be used to achieve mission-critical business goals. A skilled AI generalist has a grasp of how to effectively use AI tools, while also using strategic thinking, clear communication, and critical thinking to address business challenges.

Generalists aren’t a new concept for organizations. Many companies have long depended on generalists as core team members who take on many responsibilities to keep the business running smoothly. 

As an example, a generalist marketing strategist may handle social media, content creation, email campaigns, events, and performance metrics. On the other hand, a content strategist is a more specialized marketing role, focused on developing and optimizing content for blogs, websites, and other owned media.

The AI generalist in practice

Like a traditional generalist, an AI generalist has a range of skills. This typically includes hands-on technical experience using AI tools and an understanding of which work is best suited for AI versus work that requires human input and judgment.

Generalists with this profile are especially effective in fast-moving environments. They often explore new tools without waiting for formal training, help colleagues see where AI can enhance processes, and translate experimentation into repeatable results — while continuing to emphasize the importance of human input.

Examples of how workers across departments can embrace an AI generalist mindset include:

  • A product manager may use AI to analyze customer feedback and surface insights, then apply strategic thinking and prioritization skills to translate insights into meaningful product feature development.
  • A marketer may prompt generative AI to brainstorm campaign concepts and sharpen messaging, while relying on creativity and emotional intelligence to ensure the work resonates with the target audience.
  • A UX designer may experiment with AI for rapid prototyping and design variations, then draw on empathy and user-centered thinking to guide testing and refine the experience.
  • A health care provider may use AI predictive analytics to assess risk factors and then develop and communicate an individual care plan.

These are practical examples that illustrate a growing demand for professionals who understand how different systems interact — and who can make fast, informed decisions at the intersection of data, creativity, and customer expectations.

How AI is redefining roles

The impact of AI on jobs is widespread and nuanced. Rather than displacing entire job categories, AI is transforming the expectations and workflows within them.

Research from The Upwork Research Institute, AI Trends on the World’s Work Marketplace: How AI Is Reshaping the Way Humans Work, explored how AI is changing how people work.

A common misconception is that AI will replace workers and eliminate jobs. However, the research found that rather than fully automating jobs, AI is reshaping and augmenting work.

Upwork platform data cited in the research found that while large language models and AI agents like Anthropic’s Claude and OpenAI’s Codex have led to a decrease in demand for developers who produce standard, repetitive code, this isn’t the case for all developers.

Demand on the Upwork platform remains strong for developers who collaborate with AI, write high-quality code faster, and implement systems thinking. These developers are skilled in coding effectively, collaborating with AI copilots, understanding model behavior, integrating AI into other systems, and communicating with stakeholders.

This shift toward AI-enabled generalists goes beyond technical skills and roles. Upwork platform data shows that even non-technical job categories — such as project management and customer research — are transforming and require workers to balance AI and soft skills. For example, project managers may use AI to streamline tasks in a complex project, while relying on their critical thinking and communication skills to share key updates with business leaders.

AI generalists have a competitive advantage

Upwork platform data shows that freelancers whose roles involve coding for at least 25% of their work have seen an 11% increase in earnings since ChatGPT launched in late 2022. This trend reflects rising demand for individuals with a balanced mix of technical ability, strategic insight, and communication skills.

Whether they’re skilled in coding or another area of expertise, AI generalists focus on more than their day-to-day responsibilities and proactively work to understand how AI can positively impact more strategic business objectives. These professionals show they’re capable of adapting to the pace of change and can guide others in doing so, too.

This added value is prompting clients and hiring managers to prioritize — and pay a premium for — candidates who embody the hybrid profile of an AI generalist. As AI tools and other technologies advance, demand is likely to continue to grow for individuals who can use the latest technology thoughtfully and in close alignment with organizational goals.

Rethinking hiring and development

As the nature of work evolves, static job descriptions and legacy hiring models are quickly becoming outdated. Organizations that want to stay competitive need to shift how they define roles, source skills, and support talent development.

Steps organizations can take include:

  • Updating job descriptions to reflect current needs, such as AI fluency, prompt engineering, adaptability, and collaboration
  • Revising interview approaches to ask candidates how they’ve used AI with soft skills such as communication for real-world problem-solving — rather than simply prompting candidates to regurgitate their resumes
  • Designing training pathways to develop AI generalists internally by encouraging curiosity, continuous learning, and cross-training in both technical and human skills
  • Democratizing development by offering educational resources on prompt design, model evaluation, and ethical AI to all departments — including human resources, marketing, and operations — rather than only IT and other technical functions
  • Encouraging experimentation and pilot programs with AI tools and creating a safe space for workers to fail and then share key learnings across teams
  • Engaging freelancers with AI generalist skills to scale business operations and expand the capabilities of core, in-house teams

Freelancers often lead the way in adopting new technology — and the AI shift is no exception. The Upwork platform data cited above shows that freelancers use AI for automation only 29% of the time and for augmentation 71% of the time. This offloading enables freelancers to move into more strategic, creative, and high-impact work.

Freelancers who develop AI generalist skills increase their value and often enhance the performance of the teams they support. Their ability to work across platforms and functions makes them powerful collaborators in hybrid environments. For businesses, engaging freelance AI generalists provides both immediate project-level support and a pathway to long-term skill-building.

How workers can develop AI generalist skills

Career growth increasingly depends on the ability to navigate change with clarity and adaptability. Whether you’re an in-house employee or freelancer or are building a new career path, now is the time to develop generalist skills that integrate AI with your existing strengths. The more comfortable you become learning AI and integrating it into your workflows, the better positioned you’ll be to lead and influence in an AI-driven workplace.

Rather than mastering every AI tool, what matters more is your openness to experimentation and ability to translate learnings into real outcomes.

Practical actions you can take include:

  • Learning how to prompt by using AI tools such as ChatGPT or Google Gemini
  • Experimenting with AI for brainstorming, analysis, or content generation — while also incorporating your own expertise into the process
  • Applying AI in unfamiliar domains to expand your range, such as using AI video editing tools to build your skills as a designer
  • Developing a portfolio that highlights how you’ve applied AI skills and tools firsthand
  • Sharing your learnings with peers or managers to build visibility and confidence

Positioning your business at the forefront of the AI generalist era

AI generalists represent a significant transformation in the workforce in which success depends on technical skills, as well as adaptability, judgment, and collaboration. As AI technology advances, the people who lead will be those who can use AI to drive meaningful business outcomes.

For leaders, this means designing roles, teams, and learning environments that reflect how work is truly changing. For workers, this shift requires practicing and demonstrating a flexible, curious mindset to remain relevant as business needs and in-demand skills change.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

This story was produced by Upwork and reviewed and distributed by Stacker.



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Tories would maximise North Sea oil and gas extraction, Badenoch to say | Kemi Badenoch

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The Conservative party will aim to “maximise extraction” of oil and gas in the North Sea if it wins power, Kemi Badenoch is expected to announce.

Badenoch will use a speech in Aberdeen in the coming days to set out her plans to extract as much oil and gas as possible instead of shifting away from fossil fuels, the Sunday Telegraph reported.

She will announce the Tories plan to overhaul the North Sea Transition Authority, which oversees the issuing of licences, dropping the word transition and replacing its 12-page mandate with a simple order to extract the maximum possible amount of fossil fuel.

Badenoch said Britain “cannot afford not to be doing everything to get hydrocarbons out the ground” to boost growth.

She said: “We are in the absurd situation where our country is leaving vital resources untapped while neighbours such as Norway extract them from the same seabed.

“Britain has already decarbonised more than every other major economy since 1990, yet we face some of the highest energy prices in the developed world.

“This is not sustainable and it cannot continue. That is why I am calling time on this unilateral act of economic disarmament and Labour’s impossible ideology of net zero by 2050.

“So, a future Conservative government will scrap all mandates for the North Sea beyond maximising extraction.

“It is time that common sense, economic growth and our national interest came first, and only the Conservatives will deliver that. We are going to get all our oil and gas out of the North Sea.”

Last month, the energy and net zero secretary, Ed Miliband, accused the Conservatives of being “anti-science” by abandoning a political consensus on net zero.

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In the first of what is promised to be an annual “state of the climate” report, the Labour MP set out the findings of a Met Office-led study that detailed how the UK was already hotter and wetter, and faced a greater number of extreme weather events.

Miliband quoted the former prime minister Theresa May, who put net zero targets into law in 2019 and had argued that the real climate zealots were “populists who offer only easy answers to complex questions”. He added: “I couldn’t put it better myself.”



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More than 500 workers at Voice of America and other broadcasters to be laid off | Trump administration

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The agency that oversees Voice of America and other government-funded international broadcasters is eliminating jobs for more than 500 employees, a Trump administration official said. The move could ratchet up a months-long legal challenge over the news outlets’ fate.

Kari Lake, acting CEO of the US Agency for Global Media, announced the latest round of job cuts late Friday, one day after a federal judge blocked her from removing Michael Abramowitz as VOA director.

US district judge Royce Lamberth had ruled separately that the Republican administration had failed to show how it was complying with his orders to restore VOA’s operations. His order Monday gave the administration “one final opportunity, short of a contempt trial” to demonstrate its compliance. He ordered Lake to sit for a deposition by lawyers for agency employees by 15 September.

On Thursday, Lamberth said Abramowitz could not be removed without the approval of the majority of the International Broadcasting Advisory Board. Firing Abramowitz would be “plainly contrary to law”, according to Lamberth, who was nominated to the bench by Ronald Reagan.

Lake posted a statement on social media that said her agency had initiated a reduction in force, or RIF, eliminating 532 jobs for full-time government employees. She said the agency “will continue to fulfill its statutory mission after this RIF– and will likely improve its ability to function”.

“I look forward to taking additional steps in the coming months to improve the functioning of a very broken agency and make sure America’s voice is heard abroad where it matters most,” she wrote.

A group of agency employees who sued to block VOA’s elimination said Lake’s move would give their colleagues 30 days until their pay and benefits end.

“We find Lake’s continued attacks on our agency abhorrent,” they said in a statement. “We are looking forward to her deposition to hear whether her plan to dismantle VOA was done with the rigorous review process that Congress requires. So far we have not seen any evidence of that.”

They added: “We will continue to fight for what we believe to be our rights under the law.”

In June, layoff notices were sent to more than 600 agency employees. Abramowitz was placed on administrative leave along with almost the entire VOA staff. He was told he would be fired effective 31 August.

The administration said in a court filing Thursday that it planned to send RIF notices to 486 employees of VOA and 46 other agency employees but intended to retain 158 agency employees and 108 VOA employees. The filing said the global media agency had 137 “active employees” and 62 other employees on administrative leave while VOA had 86 active employees and 512 others on administrative leave.

The agency also houses Radio Free Europe/Radio Liberty, Radio Free Asia, Middle East Broadcasting Networks and Radio Martí, which beams Spanish-language news into Cuba. The networks, which together reach an estimated 427 million people, date to the cold war and are part of a network of government-funded organizations trying to extend US influence and combat authoritarianism.

In March, Abramowitz warned that Trump’s attempts to dismantle the VOA would be a “self-inflicted blow” to American national security, saying: “If America pulls off the playing field and cedes it to our adversaries, then they’re going to be telling the narratives that people around the world are going to be hearing, and that can’t be good for America … They’re going to be hearing an anti-America narrative. We need to fight that with truth.”

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He added: “The major challenge for the United States in general is this global information war in which countries like China and Russia are essentially really having our lunch. … So, I really feel that we need an organization that is accurate, unbiased, objective, and that tells the truth about America to the rest of the world in the languages that they understand.”

This week, Trump also moved to remove union protections from a handful of federal employees, including those from the VOA.

In response, the American Federation of State, County and Municipal Employees, the nation’s largest trade union of public employees, said: “AFSCME members who fulfill the Congressionally mandated mission to broadcast Voice of America around the globe shine the beacon of freedom on the most oppressive of regimes. Now, because they have been fighting to keep Voice of America’s mission alive, their own voice on the job has been stripped from them. AFSCME will fight this illegal action in court.”

Earlier this year, foreign staff at US-backed media outlets voiced concerns over their safety following Trump’s shuttering of the global media agencies.

Speaking to the Guardian in March, Jaewoo Park, a journalist for Radio Free Asia, said: “We have many co-workers in different services, several of whom came here and sought asylum visas. If their own government knew they worked for RFA [Radio Free Asia] and they went back to their own country, their lives would be at risk.”

“Authoritarian governments have praised what Trump is doing right now … In Burma, Vietnam, Laos, Cambodia, there were people who fought for freedom and democracy, and they came to work at RFA. It’s very risky for them. Their lives are in danger if Radio Free Asia doesn’t exist,” he added.



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Vineyards assess damage as wildfire rips through California wine country: ‘A devastating situation’ | California wildfires

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Elton Slone and his colleagues at the Robert Craig Winery in Napa Valley had gathered for their annual pre-harvest company party last week – complete with copper pot carnitas and grape tacos – when one of his co-workers noticed an alert on her phone. The Pickett fire, a blaze that had started about 10 miles away near the town of Calistoga, was moving toward their vineyards on Howell Mountain.

Knowing that the Glass fire – a 2020 blaze that damaged numerous wineries and spoiled a year’s harvest – had burned along the same path, Slone hoped no fuel remained for this new fire. “But that was not the case,” he said. Within the week, the winery’s Candlestick Vineyard would become “a sacrificial lamb for the town of Angwin” when firefighters lit a controlled burn on their property to control the larger fire.

Vineyards can make excellent fire breaks because they are typically clear of burnable plant matter, and grape vines themselves are moist enough to be nonflammable. But heat damage and smoke can still destroy a crop.

The Robert Craig Winery lost the entire crop of their Candlestick Vineyard, which would have generated $4.5m in revenue. And Slone estimates about 10% of the vines will need to be replanted – a process that will cost hundreds of thousands of dollars and take a decade to see new bottles of wine ready for market. The team will test grapes on another one of their vineyards closer to harvest to see whether the smoke affected them.

The Pickett fire burns on a ridge above a vineyard in Pope valley, California, on 22 August 2025. Photograph: San Francisco Chronicle/Hearst Newspapers/Getty Images

The loss comes at the end of the growing season – after Slone’s vineyard had sunk nearly $1m into farming costs – and is made even more devastating because it’s happened before. The memories of the 2020 Glass fire and 2018 Camp fire, which burned farther east but still sent smoke to blanket Napa’s grapevines, are still fresh. “It’s financially a devastating situation,” said Slone.

The still-burning Pickett fire, which began on 21 August in northern Napa county, quickly burned through 6,800 acres (2,750 hectares), making it the San Francisco Bay Area’s largest wildfire this year. Preliminary estimates show that it caused $65m in agricultural losses, largely to wine grape growers, affecting about 1,500 acres (610 hectares) of agricultural land.

Although that damage is significantly less than that wrought by the Glass fire – which burned through 67,000 acres (27,000 hectares) and racked up $3.7bn in losses – the growing threat of wildfires in arid California has still shaken the wine industry.

“Northern California wine country is one of the treasures of the United States,” said Slone. “It’s something that I think all Americans should be concerned about because it’s a uniquely American thing.”

‘Tastes like a campfire’

Along the west coast, wine grape growers have implemented many strategies to prepare for wildfires – with the support of scientists at the US Department of Agriculture and local universities.

Ben Montpetit, chair of the University of California, Davis’s viticulture and enology department, said in an emailed statement that the industry has employed “barrier sprays to reduce smoke uptake, annual testing to establish baseline smoke marker levels in grapes, and small-lot fermentations after smoke events to assess potential wine impact”.

“Researchers are also investigating which grape cultivars are more sensitive or tolerant to smoke exposure,” he added.

“We’ve made a lot of progress in the preparedness realm,” said Natalie Collins, president of the California Association of Winegrape Growers, who noted the industry established a smoke exposure taskforce after the losses in 2018 to aid growers after wildfires.

A firefighting helicopter drops water on the Pickett fire in the hills near a vineyard on 21 August 2025 in Calistoga, California. Photograph: Justin Sullivan/Getty Images

The existence of that taskforce hints at a perennial problem for vineyards: though they can often keep wildfire off their acres, there’s little that can keep smoke at bay. And if smoke sits in an area for too long, it can leave grapes tasting ashy, like a campfire.

“Smoke taint issues are kind of fickle,” said Heather Griffin, a partner at Summit Lake Vineyards and Winery. “It depends on the varietal, depends on your ripeness level and depends on how long the exposure was.”

Griffin’s family’s vineyards were saved from the Pickett fire – “They stopped the fire at the end of our ridge up on Howell Mountain,” she said – but they’ll need to send grapes out for testing before harvest to be sure the smoke didn’t taint it.

Protecting the industry

For the first year ever, crop insurers are offering a new coverage option called the fire insurance protection smoke index endorsement, which would insure vineyards for losses due to smoke exposure.

But some growers say the cost of crop insurance has become unattainable after repeated wildfires.

“Our insurance went up so much after the fires of 2020. It literally went from $40,000 a year for really great coverage for all of our properties and inventory, and now it’s $300,000 a year and covers nothing,” said Slone.

For the 95% of Napa valley’s wineries that are family-owned, that cost can be “catastrophic”, he adds.

The wine industry has historically relied on federal funding to support USDA and university research into wildfire preparedness. Although those levels have remained steady despite widespread federal cuts, eight federal wine grape research scientists – including a smoke exposure specialist – were fired and then rehired early in the Trump administration’s Doge-era cuts.

“We want to make sure that an industry like ours continues to be protected,” said Collins, as “we continue to see the writing on the wall in California that wildfires likely will continue to be an issue here.”

It’s possible that some federal disaster relief funding may work its way to affected vineyards, but Griffin says buying wine from those wineries “helps everybody that’s up here”.

“Shoot them an email and buy some of their wine,” added Slone. “They will be the most appreciative people on the planet earth.”



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