Connect with us

Business

What is an AI generalist—and why does your business need one?

Published

on


Businesswoman using a tablet during a team meeting. – PeopleImages.com – Yuri A // Shutterstock

Organizations are increasingly adopting AI, which is having a significant impact on how work gets done across teams and departments. Many companies have moved beyond isolated AI pilot projects and now integrate AI into day-to-day business across functions.

Given widespread AI integration, organizations are rethinking which skills are the most relevant and setting new expectations for how workers collaborate with technology. Because of this essential combination, a new kind of contributor is becoming essential to business success, reports Upwork, an online marketplace for hiring skilled freelancers — the AI generalist.

An AI generalist is a hybrid worker who blends technical AI skills with uniquely human competencies such as adaptability, communication, and collaboration.

AI generalists have a clear understanding of an organization’s strategy, as well as how AI can be used to achieve mission-critical business goals. A skilled AI generalist has a grasp of how to effectively use AI tools, while also using strategic thinking, clear communication, and critical thinking to address business challenges.

Generalists aren’t a new concept for organizations. Many companies have long depended on generalists as core team members who take on many responsibilities to keep the business running smoothly. 

As an example, a generalist marketing strategist may handle social media, content creation, email campaigns, events, and performance metrics. On the other hand, a content strategist is a more specialized marketing role, focused on developing and optimizing content for blogs, websites, and other owned media.

Like a traditional generalist, an AI generalist has a range of skills. This typically includes hands-on technical experience using AI tools and an understanding of which work is best suited for AI versus work that requires human input and judgment.

Generalists with this profile are especially effective in fast-moving environments. They often explore new tools without waiting for formal training, help colleagues see where AI can enhance processes, and translate experimentation into repeatable results — while continuing to emphasize the importance of human input.

Examples of how workers across departments can embrace an AI generalist mindset include:

  • A product manager may use AI to analyze customer feedback and surface insights, then apply strategic thinking and prioritization skills to translate insights into meaningful product feature development.

  • A marketer may prompt generative AI to brainstorm campaign concepts and sharpen messaging, while relying on creativity and emotional intelligence to ensure the work resonates with the target audience.

  • A UX designer may experiment with AI for rapid prototyping and design variations, then draw on empathy and user-centered thinking to guide testing and refine the experience.

  • A health care provider may use AI predictive analytics to assess risk factors and then develop and communicate an individual care plan.

These are practical examples that illustrate a growing demand for professionals who understand how different systems interact — and who can make fast, informed decisions at the intersection of data, creativity, and customer expectations.

The impact of AI on jobs is widespread and nuanced. Rather than displacing entire job categories, AI is transforming the expectations and workflows within them.

Research from The Upwork Research Institute, AI Trends on the World’s Work Marketplace: How AI Is Reshaping the Way Humans Work, explored how AI is changing how people work.

A common misconception is that AI will replace workers and eliminate jobs. However, the research found that rather than fully automating jobs, AI is reshaping and augmenting work.

Upwork platform data cited in the research found that while large language models and AI agents like Anthropic’s Claude and OpenAI’s Codex have led to a decrease in demand for developers who produce standard, repetitive code, this isn’t the case for all developers.

Demand on the Upwork platform remains strong for developers who collaborate with AI, write high-quality code faster, and implement systems thinking. These developers are skilled in coding effectively, collaborating with AI copilots, understanding model behavior, integrating AI into other systems, and communicating with stakeholders.

This shift toward AI-enabled generalists goes beyond technical skills and roles. Upwork platform data shows that even non-technical job categories — such as project management and customer research — are transforming and require workers to balance AI and soft skills. For example, project managers may use AI to streamline tasks in a complex project, while relying on their critical thinking and communication skills to share key updates with business leaders.

Upwork platform data shows that freelancers whose roles involve coding for at least 25% of their work have seen an 11% increase in earnings since ChatGPT launched in late 2022. This trend reflects rising demand for individuals with a balanced mix of technical ability, strategic insight, and communication skills.

Whether they’re skilled in coding or another area of expertise, AI generalists focus on more than their day-to-day responsibilities and proactively work to understand how AI can positively impact more strategic business objectives. These professionals show they’re capable of adapting to the pace of change and can guide others in doing so, too.

This added value is prompting clients and hiring managers to prioritize — and pay a premium for — candidates who embody the hybrid profile of an AI generalist. As AI tools and other technologies advance, demand is likely to continue to grow for individuals who can use the latest technology thoughtfully and in close alignment with organizational goals.

As the nature of work evolves, static job descriptions and legacy hiring models are quickly becoming outdated. Organizations that want to stay competitive need to shift how they define roles, source skills, and support talent development.

Steps organizations can take include:

  • Updating job descriptions to reflect current needs, such as AI fluency, prompt engineering, adaptability, and collaboration

  • Revising interview approaches to ask candidates how they’ve used AI with soft skills such as communication for real-world problem-solving — rather than simply prompting candidates to regurgitate their resumes

  • Designing training pathways to develop AI generalists internally by encouraging curiosity, continuous learning, and cross-training in both technical and human skills

  • Democratizing development by offering educational resources on prompt design, model evaluation, and ethical AI to all departments — including human resources, marketing, and operations — rather than only IT and other technical functions

  • Encouraging experimentation and pilot programs with AI tools and creating a safe space for workers to fail and then share key learnings across teams

  • Engaging freelancers with AI generalist skills to scale business operations and expand the capabilities of core, in-house teams

Freelancers often lead the way in adopting new technology — and the AI shift is no exception. The Upwork platform data cited above shows that freelancers use AI for automation only 29% of the time and for augmentation 71% of the time. This offloading enables freelancers to move into more strategic, creative, and high-impact work.

Freelancers who develop AI generalist skills increase their value and often enhance the performance of the teams they support. Their ability to work across platforms and functions makes them powerful collaborators in hybrid environments. For businesses, engaging freelance AI generalists provides both immediate project-level support and a pathway to long-term skill-building.

Career growth increasingly depends on the ability to navigate change with clarity and adaptability. Whether you’re an in-house employee or freelancer or are building a new career path, now is the time to develop generalist skills that integrate AI with your existing strengths. The more comfortable you become learning AI and integrating it into your workflows, the better positioned you’ll be to lead and influence in an AI-driven workplace.

Rather than mastering every AI tool, what matters more is your openness to experimentation and ability to translate learnings into real outcomes.

Practical actions you can take include:

  • Learning how to prompt by using AI tools such as ChatGPT or Google Gemini

  • Experimenting with AI for brainstorming, analysis, or content generation — while also incorporating your own expertise into the process

  • Applying AI in unfamiliar domains to expand your range, such as using AI video editing tools to build your skills as a designer

  • Developing a portfolio that highlights how you’ve applied AI skills and tools firsthand

  • Sharing your learnings with peers or managers to build visibility and confidence

AI generalists represent a significant transformation in the workforce in which success depends on technical skills, as well as adaptability, judgment, and collaboration. As AI technology advances, the people who lead will be those who can use AI to drive meaningful business outcomes.

For leaders, this means designing roles, teams, and learning environments that reflect how work is truly changing. For workers, this shift requires practicing and demonstrating a flexible, curious mindset to remain relevant as business needs and in-demand skills change.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

This story was produced by Upwork and reviewed and distributed by Stacker.



Source link

Business

Norway signs £10bn deal for anti-submarine warships built in UK | BAE Systems

Published

on


Norway has agreed a £10bn deal for anti-submarine warships that will be built in the UK, as the two countries plan joint operations in northern Europe to deal with increased Russian activity.

The Ministry of Defence (MoD) said the agreement to build Type 26 frigates was the UK’s biggest ever warship export deal by value, and Norway’s biggest defence procurement deal.

It said that overall it would provide a £10bn boost to the UK economy and support 4,000 jobs across the UK “well into the 2030s”.

The Type 26 frigates will be built at the BAE Systems shipyards in the Govan area of Glasgow, which employ 2,000 staff and are already constructing eight of the warships for the Royal Navy.

“This £10bn deal is what our plan for change is about,” said the UK prime minister, Keir Starmer. “Creating jobs, driving growth and protecting national security for working people. The export of our world-leading Type 26 frigates will do exactly that, supporting well-paid jobs up and down the United Kingdom, from apprentices to engineers.”

It is estimated that the shipbuilding programme will support 432 businesses, including 103 in Scotland, 47 in the north-west of England and 35 in the West Midlands.

The deal also signals a strengthening of a long-term strategic relationship with Norway, as part of which a combined fleet of 13 frigates will operate jointly in northern Europe.

Eight of the frigates will be British and “at least” five will be Norwegian, with the joint operation designed to “significantly strengthen Nato’s northern flank”.

“This historic defence deal deepens our strategic partnership,” said John Healey, the defence secretary. “With Norway, we will train, operate, deter and – if necessary – fight together. Our navies will work as one, leading the way in Nato, with this deal putting more world-class warships in the north Atlantic to hunt Russian submarines, protect our critical infrastructure and keep both our nations secure.”

Concerns over critical infrastructure around Europe have been raised on multiple occasions in the last year, after the alleged sabotage of the Baltic gas pipeline and undersea internet cables between Finland and Estonia.

Norway was the only other country to participate in the UK carrier strike group’s full deployment this year, and it also collaborates with the UK and Nato partners to safeguard critical undersea infrastructure in northern Europe.

“Norway and the United Kingdom are close allies with common interests and strong bilateral ties,” said Jonas Gahr Støre, Norway’s prime minister. “I am confident that the strategic partnership with the UK for purchasing, developing and operating frigates is the right decision.”

The Scottish secretary, Ian Murray, said the decision showed the “tremendous success” of Scotland’s shipbuilding industry and was an example of another “defence dividend” for the country.

The Type 26 frigate features sophisticated weapons, and advanced sensors and communications. Its design enables the warship to be upgraded to “counter emerging threats”, according to the MoD’s statement announcing the deal.

Charles Woodburn, the chief executive of BAE Systems, said: “The Norwegian government’s decision reflects its confidence in British industry’s ability to deliver a superior anti-submarine warfare platform, together with systems and equipment, that will support its future maritime security and reinforce its position within Nato.”



Source link

Continue Reading

Business

UK agrees £10bn deal to supply Norway with warships

Published

on


The UK and Norway have agreed a £10bn deal under which Britain will supply the Norwegian navy with at least five new warships.

The agreement involving Type 26 frigates will be the UK’s “biggest ever warship export deal by value”, the Ministry of Defence (MoD) said, while Norway said it would be its largest “defence capability investment” to date.

The government said the deal would support 4,000 UK jobs “well into the 2030s”, including more than 2,000 at BAE Systems’ Glasgow shipyards where the frigates will be built.

UK Prime Minister Sir Keir Starmer said the agreement would “drive growth and protect national security for working people”.

“This success is testament to the thousands of people across the country who are not just delivering this next generation capabilities for our Armed Forces but also national security for the UK, our Norwegian partners and Nato for years to come,” he added.

The deal is also expected to support more than 400 British businesses, including 103 in Scotland, the MoD said.

The agreement represents a victory for the British government and defence industry over France, Germany and the United States – which were also being considered by Norway as possible vendors.

It will create a combined UK-Norwegian fleet of 13 anti-submarine frigates – eight British and five Norwegian vessels – to operate jointly in northern Europe, significantly strengthening Nato’s northern flank.

The warships will be constructed at the BAE systems yard in the Govan area of Glasgow, where frigates for the Royal Navy are currently being built.

Scottish Secretary Ian Murray said the choice of the UK “demonstrates the tremendous success of our shipbuilding industry and showcases the world-class skills and expertise of our workforce on the Clyde”.

Norway’s Prime Minister Jonas Gahr Støre, who informed Sir Keir of the decision to select the UK in a phone call on Saturday night, said the partnership “represents a historic strengthening of the defence cooperation between our two countries”.

Støre said the government had weighed two questions in its decision: “Who is our most strategic partner? And who has delivered the best frigates?… The answer to both is the United Kingdom.”

The Type 26 frigates purchased by the Royal Norwegian Navy will be as similar as possible to those used by their British counterparts, and have the same technical specifications.

They are specifically designed to detect and track enemy submarines and engage them in combat if necessary, with deliveries are expected to begin in 2030.

UK Defence Secretary John Healey said: “For over 75 years, Britain and Norway have stood together on Nato’s northern and north-eastern frontiers, keeping the UK and Europe safe. This historic defence deal deepens our strategic partnership.

“With Norway, we will train, operate, deter, and – if necessary – fight together.

“Our navies will work as one, leading the way in Nato, with this deal putting more world-class warships in the North Atlantic to hunt Russian submarines, protect our critical infrastructure, and keep both our nations secure.”



Source link

Continue Reading

Business

First the great migration, now the big hold: why workers are staying put | US small business

Published

on


The tide has turned. The great migration – when the shift to remote work prompted people to quit their jobs in droves – is officially over. Now comes the big hold.

According to a new survey from consulting firm Robert Half, 73% of respondents – workers at companies – said they plan to stay in their current roles through 2025. They gave reasons like having “positive company culture” and “feeling professionally fulfilled” or “being well compensated” at their current job. But there’s also a fourth reason why so many are staying put: the job market isn’t great and people are worried.

Job growth is significantly down. Job openings fell again to under 7.5m last month, a level that’s 4m below the openings available back in 2022. Wage gains during that same period had fallen from 6.7% to 4.1%.

Microsoft, AT&T, JP Morgan, Amazon and other companies are mandating their employees to return to their offices or lose their jobs. AI is already replacing workers at tech companies, Wall Street firms and retailers and some fear greater job losses in the not too distant future. Other cost cutting measures are leading big brands like Citi, Accenture, Tesla and Intel and other corporate giants to lay off tens of thousands of workers.

And what a great opportunity for small businesses!

For example, there’s my friend in Illinois. He has over 100 employees in his office. For years, he’s been spending half his days just walking around and talking to them. Telling them how important they are. Checking in on their lives and families. Asking them what they’re doing and what problems they’re having. Imagine working for that guy. Someone who genuinely cares about his workers. His turnover’s low. His retention is high.

Or another client of mine in Pennsylvania who allocates a big piece of his operating budget every year to employee technical training. Fear AI? “No way”, he tells me. “I want my people to embrace it! They need to learn about all the AI features in our software applications so that they can not only get more work done for me during the day but have a more balanced life themselves.” Did I mention that he gets workforce development money from his state that pays for this extra training? Now you know.

Another client of mine gives employees a $1,000 educational “credit” to use however they want. “They can learn origami or take a knitting class for all I care,” she said to me. “Becoming a better person makes you a better worker too.” Not coincidentally, she also enjoys the tax deductions allowed for providing this benefit.

There are other tax benefits that small business owners can use to recruit and retain all this available talent for healthcare, childcare, for hiring workers who were formerly incarcerated, off welfare or out of the military.

In the midst of all this job chaos, small business hiring and employment has remained constant. The latest Small Business Employment Watch report from Paychex, the giant HR and payroll processing firm, found that in July hiring among those companies with less than 50 employees “remained steady” which, according to the company’s CEO “speaks to the resiliency of small businesses given the amount of uncertainty they faced so far this year”.

Ever since I can remember my small business clients have complained about competing with big companies and the government for talent. Well, now the tide has turned. Big companies are laying off people by the tens of thousands. Governments are cutting their headcounts. The labor market is softening. But small businesses – who already employ half of this country’s workers – are still hiring and always looking for talent. The softening job market is a great opportunity for them. And for many workers.



Source link

Continue Reading

Trending