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The AI hype cycle is in full swing. Every week, a new agent or a new tool promises to reinvent business. But here’s the uncomfortable truth: AI won’t fix your digital transformation. It won’t save your broken systems. And it won’t magically create competitive advantage.
The reason is simple: AI can’t function without a solid data foundation.
Most enterprises are still drowning in data silos. The average company runs more than 800 apps, and fewer than one-third of them are integrated. Customer records are scattered across various systems, including billing, marketing, loyalty, and sales. Information is outdated, duplicated, and disconnected. In this environment, AI becomes little more than a shiny add-on, strapped onto a broken foundation.
For years, companies were told to chase “big data.” Collect everything, and the value would follow. It didn’t. Stockpiling information without connecting it failed to do anything other than create digital landfills.
In the Age of Intelligence, size doesn’t matter, context and speed do. The winners are the companies that can quickly move data, unify it across boundaries, and activate it in real-time.
Consider a leading global fast food brand. Its digital transformation wasn’t about collecting more customer information. It rebuilt its data architecture to deliver insights in milliseconds. That shift enabled AI-powered supply chains, personalized offers, and frictionless ordering. The result? Hot food, served fast, with higher customer loyalty.
That’s the difference between “data at rest” and “data in motion.” Static systems simply can’t keep up with an AI-powered world. Enterprises that unify and stream their data in real time are already pulling ahead.
Reltio
If AI is the brain of modern business, data is the central nervous system. To thrive, enterprises need more than tools, they need new rules for gathering and using data.
Here are four rules that every modern organization should live by:
These principles aren’t optional. They’re the new table stakes in a world where AI agents generate content, make decisions, and learn continuously.
Enterprises that act now will turn AI hype into real advantage. They’ll use trusted, real-time data to make faster decisions, deliver better customer experiences, and achieve more resilient operations. The rest will remain stuck — one silo, one stalled initiative, or one missed opportunity at a time.
The path forward is clear. But leaders must stop treating data as a back-office problem and start treating it as the enterprise’s most strategic asset.
This is the moment for CEOs, COOs, and CIOs to lead from the front. Data must be seen as a company-wide capability for growth, innovation, and resilience. Because in the Age of Intelligence, being digital-first no longer cuts it. The real winners move fast, trust their data, and keep looking ahead.
The old rules no longer apply. Click here to read more about the 10 new rules reshaping enterprise data.
This post was created by Reltio with Insider Studios.
This article was drafted with the assistance of Artificial Intelligence.
The parents of teenagers who killed themselves after interactions with artificial intelligence chatbots are planning to testify to Congress on Tuesday about the dangers of the technology.
Matthew Raine, the father of 16-year-old Adam Raine of California, and Megan Garcia, the mother of 14-year-old Sewell Setzer III of Florida, are set to speak to a Senate hearing on the harms posed by AI chatbots.
Raine’s family sued OpenAI and its CEO Sam Altman last month alleging that ChatGPT coached the boy in planning to take his own life in April. Garcia sued another AI company, Character Technologies, for wrongful death last year, arguing that before his suicide, Sewell had become increasingly isolated from his real life as he engaged in highly sexualized conversations with the chatbot.
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EDITOR’S NOTE — This story includes discussion of suicide. If you or someone you know needs help, the national suicide and crisis lifeline in the U.S. is available by calling or texting 988.
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Hours before the Senate hearing, OpenAI pledged to roll out new safeguards for teens, including efforts to detect whether ChatGPT users are under 18 and controls that enable parents to set “blackout hours” when a teen can’t use ChatGPT. Child advocacy groups criticized the announcement as not enough.
“This is a fairly common tactic — it’s one that Meta uses all the time — which is to make a big, splashy announcement right on the eve of a hearing which promises to be damaging to the company,” said Josh Golin, executive director of Fairplay, a group advocating for children’s online safety.
“What they should be doing is not targeting ChatGPT to minors until they can prove that it’s safe for them,” Golin said. “We shouldn’t allow companies, just because they have tremendous resources, to perform uncontrolled experiments on kids when the implications for their development can be so vast and far-reaching.”
The Federal Trade Commission said last week it had launched an inquiry into several companies about the potential harms to children and teenagers who use their AI chatbots as companions.
The agency sent letters to Character, Meta and OpenAI, as well as to Google, Snap and xAI.
Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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September 16, 2025
Disney, NBCUniversal and Warner Bros. Discovery Sept. 16 filed a lawsuit against Chinese AI company MiniMax claiming the company is stealing their intellectual property without permission.
Hollywood continues its ramp up legal offensive against artificial intelligence companies as the technology evolves enabling third-parties to artificially create content on the backs of existing content.
MiniMax is marketing software to consumers called Hailuo that affords users access to studio images and videos from characters such as Spider-Man, Superman, Darth Vader, Shrek, Buzz Lightyear and Bugs Bunny, among others.
“MiniMax’s bootlegging business model and defiance of U.S. copyright law are not only an attack on Plaintiffs and the hard-working creative community that brings the magic of movies to life, but are also a broader threat to the American motion picture industry, which has created millions of jobs and contributed more than $260 billion to the nation’s economy,” read the complaint filed in U.S. District Court, Central District of California in Los Angeles.
The litigation comes after the studios say their calls to MiniMax to stop using their IP illegally were ignored.
In June, Disney and NBCU sued San Francisco-based AI company Midjourney claiming the company was marketing software featuring their IP without permission.
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