Apple has kept a low profile in the artificial intelligence arms race. But now, a major talent loss is raising fresh questions about whether the iPhone maker is falling behind.

According to Bloomberg, Meta has hired Ruoming Pang, a high-level engineer who led Apple’s foundation models team. Pang, a former Google veteran and key architect behind the large language models (LLMs) powering Apple Intelligence, will now join Meta’s elite AI unit focused on building superintelligent systems.

His exit is a significant blow for Apple, especially at a time when the company is trying to convince the public and developers that it’s serious about generative AI. He was in charge of the team of roughly 100 engineers building the foundational technology behind Apple Intelligence, the suite of AI features recently announced at the company’s WWDC event.

On his LinkedIn page, Pang described his role as leading the team that develops the foundation models that power Apple Intelligence. Think of foundation models as the base engine for AI. These massive, complex models, also known as Large Language Models (LLMs), are trained on vast amounts of data and can be adapted to perform a wide range of tasks, from summarizing your emails to generating images. Pang’s team was responsible for every aspect of these models, from the training framework (AXLearn) and inference optimization (making the AI run efficiently on your device) to its multi-modal capabilities (the ability to understand both text and images).

Just last month, Pang celebrated his team’s work in a LinkedIn post following Apple’s developer conference. “At WWDC we introduce a new generation of LLMs developed to enhance the Apple Intelligence features,” he wrote. “I’m very excited about the progress we have made since last year and would like to take this opportunity to thank our team and collaborators. It has been a true privilege to work with you all!”

Pang joined Apple in 2021 after a 15 year career at Google. His departure now raises serious questions about Apple’s ability to retain top talent as it tries to play catch up in the AI arms race.

Meanwhile, Mark Zuckerberg and Meta are not just participating in the talent war; they are its most aggressive combatants. In a relentless push to build what he calls Artificial General Intelligence (AGI), or “superintelligence”—AI systems that can reason and think at or above human levels—Zuckerberg has been personally courting top researchers from across the industry. Meta is reportedly offering multi million dollar compensation packages to lure talent from rivals, particularly OpenAI.

This “hiring spree” has seen Meta assemble a dream team of AI pioneers, including former GitHub CEO Nat Friedman and Scale AI CEO Alexandr Wang. By convincing Pang to leave Apple, Zuckerberg has shown that no company is safe from his talent raid.

The move comes at a vulnerable moment for Apple. The company has faced internal debate over whether to rely on its in house models or strike deeper partnerships with third parties like OpenAI for future versions of Siri. This uncertainty has reportedly impacted morale within the AI division, and Pang’s exit could trigger a wider exodus of talent.

For Apple, losing the mind behind its core AI models is a critical setback. For Meta, it’s another high profile victory in its audacious, high stakes quest to dominate the next era of computing.

Apple did not immediately respond to a request for comment.

COMPANY NEWS: Wavelink, an Infinigate Group company and leader in technology distribution, services, and business development in Australia and New Zealand, has signed a distribution agreement with Cloudian, a global leader in S3-compatible file and object storage. Under the agreement, Wavelink will distribute Cloudian’s portfolio throughout Australia, New Zealand, and Oceania.

Cloudian’s artificial intelligence (AI) ready data platform, HyperStore, delivers highly scalable, S3-compatible object storage that integrates seamlessly across on-premises, private, and public cloud environments. Its modular architecture and pay-as-you-grow model make it ideally suited for organisations looking to move workloads from hyperscale clouds to local infrastructure, often to reduce latency, improve cost predictability, or regain data control. With exabyte scalability, full S3 application programming interface (API) compatibility, multi-tenancy, and military-grade security, HyperStore is a robust solution for AI workloads that demand secure access to large volumes of data.

Ilan Rubin, chief executive officer, Wavelink, said, “Cloudian is a great fit for Wavelink’s channel partners, from managed service providers to resellers specialising in cloud, infrastructure, and security. Wavelink is excited to support Cloudian’s growth across the region, and its market leadership, flexible commercial model, and compatibility with a wide range of use cases make Cloudian an ideal addition to Wavelink’s portfolio.”

The partnership further strengthens Wavelink’s ability to support partners across all stages of the cloud journey, from public cloud optimisation and hybrid cloud strategies to on-premises deployment for AI model training and inferencing. Coupling Cloudian’s cost-effective scalability with Wavelink’s channel development services provides a solid foundation for meeting growing regional demand for secure, AI-ready storage platforms.

James Wright, managing director, Asia Pacific and Japan, Cloudian, said, “Cloudian is excited to partner with Wavelink to expand its reach across Australia, New Zealand, and Oceania, and in particular, to bring the HyperStore platform to more organisations. Whether customers are looking to contain public cloud costs, bring data closer to compute, or accelerate their AI initiatives, Cloudian’s modern architecture is built to deliver.”

As part of the agreement, Wavelink will provide partner enablement programs, technical training, and go-to-market initiatives tailored to industries embracing AI and hybrid data strategies.

About Cloudian
Cloudian is the most widely deployed independent provider of object storage. With a native S3 API, we bring the scalability, flexibility, and management efficiency of public cloud storage into your data centre while providing ransomware protection and reducing total cost of ownership by 60 per cent or more compared to traditional storage area network (SAN)/network attached storage (NAS) and public cloud.

About Wavelink
Wavelink, an Infinigate Group company, is a leading technology distributor in Australia and New Zealand (ANZ), specialising in channel services and business development with a strong focus on advanced cybersecurity, mobility, networking, and storage solutions. We empower our channel partners with the support and technical expertise they need to succeed while building strategic channels for our vendor partners.

Wavelink stands out in the ANZ distribution market due to our specialised expertise in vertical and operational technology, providing unparalleled depth to our technologies and services. Our deep understanding of customer needs lets us connect vendor technologies with the right partners and end customers. This is reinforced by our comprehensive services portfolio, designed to drive partner success at every opportunity.

For more information, visit www.wavelink.com.au.

But is political orientation associated with people’s views towards different AI technologies? As noted earlier, we suspect that the relationship between political orientation and people’s perceptions of AI will vary depending on the specific AI application being considered. For example, we might expect people with right-wing views to be more likely to support the use of AI for calculating eligibility for welfare payments, on the basis that automated rules may be more likely to be enforced. Those with left-wing views, in contrast, may be more concerned about the risk of inequitable decisions being made.

To understand these relationships, we examine whether political orientation, as measured by two Likert scales that are included as standard on the British Social Attitudes (BSA) and thus have also been asked of all members of the NatCen Opinion Panel, is related to perceptions of the benefits of AI applications. One of these scales identifies whether people are on the left or on the right, the other whether they are libertarian or authoritarian in outlook. (Further details on the derivation of these scales are available in the Technical Details). For the purpose of these analyses and those appearing later in the report, we divide respondents first, into the one-third most ‘left-wing’ and the one-third most ‘right-wing’ and, second, the one-third most libertarian and the one-third most authoritarian, in each case based on their scores on the relevant scale. 

Those with right-wing views are more likely than those with left-wing views to think the benefits of AI outweigh the concerns. Table 2 shows that those with right-wing views have net benefit scores that are consistently higher than those with left-wing views in all cases, except with regard to driverless cars. This difference is particularly pronounced for the use of facial recognition for policing and the use of AI to determine welfare eligibility. 

People with right-wing views perceive positively some uses of AI that people with left-wing views perceive negatively overall – namely determining loan repayment risk, robotic care assistants, and determining welfare eligibility. Looking at the benefit and concern scores separately suggests that these differences result from the fact that those with left-wing views report higher levels of concern across most technologies, compared with people with right-wing views, while the two groups’ perceptions of benefit are more similar. For example, while 36% and 35% of people with left-wing and right-wing views respectively report mental health chatbots to be beneficial, 68% of people with left-wing views say they are concerned by this use of the technology, compared with 59% of people with right-wing views. 

Note: Positive scores indicate perceptions of benefit outweigh concerns while negative scores indicate concerns outweigh benefits.  Scores can range from -3 to +3. 
Unweighted bases can be found in Appendix Table A.1 of this chapter.

There is less of a consistent difference between the scores of those with libertarian views and those with an authoritarian outlook, with the direction of difference not always operating in the same direction. That said, Table 2 shows that people with authoritarian views feel the benefits of AI outweigh their concerns in the case of five uses – facial recognition for policing, assessing risk of cancer, LLMs, assessing loan repayment risk and assessing welfare eligibility. Their net benefit score is particularly high for the use of facial recognition in policing, especially when compared with those with libertarian views. These data align with previous research, which finds that the use of AI for facial recognition in policing is particularly likely to appeal to people with authoritarian views (Peng, 2023). Meanwhile, libertarians have more positive net benefit scores than authoritarians for the majority of private sector AI applications, such as robotic care assistants and driverless cars, perhaps reflecting their view of AI as potentially increasing human choice by widening the range of options for undertaking various tasks.

The difference in attitudes between these two groups is also notable in relation to the use of AI to assess welfare eligibility, where those with libertarian views, unlike those with an authoritarian outlook, feel the concerns around this technology outweigh potential benefits. This view may feed their concern for the possibility of more heavy handed state intervention, when AI is used in the public sector. 

Note: Positive scores indicate perceptions of benefit outweigh concerns while negative scores indicate concerns outweigh benefits. Scores can range from -3 to +3. 
Unweighted bases can be found in Appendix Table A.2 of this chapter.

To better understand the relationship between political orientation and net benefit scores (whether benefits outweigh concerns, or vice versa), we conducted a multivariate analysis (linear regression) to assess to what extent net-benefit scores are associated with political orientation, once a number of demographic characteristics have been controlled for – namely ethnicity, digital skills, income, age and education. Previous analysis of these data highlighted that ethnicity, digital skills and income are associated with overall attitudes to AI (Modhvadia et al., 2025). We also anticipated that age and education may be linked. Studies suggest older people reject new technologies, feeling they are not useful in their personal lives (Zhang, 2023) – while we expect that those with higher levels of education may have higher levels of digital literacy and openness to new technologies.  

The results of our analysis are presented in the appendix (Table A.3). They show that for the majority of uses of AI, political orientation remains significantly associated with perceptions of net benefit, even once the relationships between attitudes to AI and these demographic variables have been controlled for. The net benefit scores of people with more right-wing views are significantly higher for nearly all of our AI applications. The only exception is driverless cars, the application that is most negatively perceived by all of our respondents. The strength of these relationships is, however, relatively low. Similarly, people with authoritarian views have significantly higher net benefit scores for facial recognition in policing, the use of AI in determining welfare benefits, the use of AI in determining loan repayment risk, LLMs and mental health chatbots, even once the relationships with other demographic variables have been controlled for. The only instance where people with authoritarian views have significantly lower net benefit scores, compared with those holding libertarian views, is in relation to driverless cars. However, again, the strength of these relationships is variable. It is strongest for facial recognition in policing and weakest for mental health chatbots. These findings suggest that political orientation is associated with attitudes to AI, even when other demographic differences have been controlled for, but that the magnitude of this association depends on the use to which AI is applied.

In terms of our control variables, ethnicity, digital skills, income and age were found to be associated with how people view each use of AI. Black and Asian people are less likely to perceive facial recognition in policing as beneficial, while they are more likely to see benefits for LLMs and mental health chatbots. Those with higher digital skills are generally more positive about most of the applications of AI, with this association being strongest in the case of robotic care assistants. Having a higher income is related to more positive perceptions of all of the AI uses, while older people (aged 55 years and over) are more positive about the use of AI in health diagnostics (detecting cancer risk) and justice (facial recognition in policing) but are more negative about LLMs and robotic care assistants.

Common benefits and concerns

The net benefit scores discussed so far provide a summary measure of the balance of benefit and concern for eight different applications of AI. To understand the reasons for these assessments, in each case we asked respondents to identify from a list the specific benefits and concerns they associate with each AI technology. For example, for facial recognition in policing, we provided the following list of possible benefits:

Make it faster and easier to identify wanted criminals and missing persons
Be more accurate than the police at identifying wanted criminals and missing persons
Be less likely than the police to discriminate against some groups of people in society when identifying criminal suspects
Save money usually spent on human resources
Make personal information more safe and secure

Our list of possible concerns that people might have about the same AI application were as follows:

Cause delays in identifying wanted criminals and missing persons
Be less accurate than the police at identifying wanted criminals and missing persons
Be more likely than the police to discriminate against some groups of people in society
Lead to innocent people being wrongly accused if it makes a mistake
Make it difficult to determine who is responsible if a mistake is made 
Gather personal information which could be shared with third parties
Make personal information less safe and secure
Lead to job cuts (for example, for trained police officers and staff)
Cause the police to rely too heavily on it rather than their professional judgements

While each list was tailored to the specific technology being asked about, the benefits and concerns included in each list had common themes (such as efficiency and bias). Respondents were able to select as many options from each list as they felt applied, as well as “something else”, “none of the above” and “don’t know”.

Across all of our respondents, the most commonly selected benefit for each use of AI related to economic efficiency and/or speed of operation. Meanwhile, the most commonly selected concerns were about over-reliance and inaccuracy. For example, in the case of facial recognition technology in policing, 89% feel that faster identification of wanted criminals and missing persons is a potential benefit, while 57% think that overreliance on this technology is a concern. (Further details of these results are available in Modhvadia et al (2025)).  

But how does political orientation shape these views? We found that people across the political spectrum tend to highlight similar types of benefits and concerns – but that the degree to which they do so varies. The next sections focus on four specific themes: speed (i.e. completing tasks faster than humans), inaccuracy, job displacement, and discrimination. These themes reflect broader concerns about efficiency and fairness – areas where political orientation is especially likely to influence attitudes, as discussed in the Introduction. As before, to analyse these differences, we have divided people into three equally-sized groups along the two ideological dimensions and compare the results for the two groups at each end.

Speed and efficiency

We found some support for the theory, set out previously, that those with right-wing views might be more likely to value the economic efficiency that might be delivered by AI. Improving the speed and efficiency of services was more commonly selected as an advantage by those with more right-wing views than those with more left-wing views in the case of determining eligibility for welfare benefits like Universal Credit, and using AI for determining an individual’s risk level for repaying a loan. As shown in Table 3, 55% of those with right-wing views select this benefit for determining welfare eligibility, compared with 49% of those with left-wing views, and 61% select the same benefit for loan repayment risk, compared with 56% of those with left-wing views. However, these differences are small and only apparent in uses of AI that relate to the distribution of financial resources.

Differences between those with authoritarian views and those with a libertarian outlook in their beliefs about the potential for AI to improve speed and efficiency are more prominent. As shown in Table 4, those with libertarian views tend to be more likely to see speed and efficiency as key benefits of most AI applications, perhaps seeing possibilities for the opening up of human choice and market competition from AI innovations. For example, 62% of those with libertarian views select this benefit for large language models, compared with only 50% of those with authoritarian views. The only exception to this pattern is in relation to facial recognition for policing, where 91% of those with authoritarian views feel efficiency to be a key benefit, compared with 86% of those with libertarian views. This may be because, as compared with those with libertarian views, those with an authoritarian outlook are more positive about the use of facial recognition in policing irrespective of how it is undertaken. In contrast, the low figure of 25% for those with authoritarian views seeing efficiency gains from driverless cars (compared with 40% of those with libertarian views) may reflect a sense of the possible legal issues and potential chaos that could result from this (as yet untested in a UK setting) AI innovation on Britain’s roads.

Inaccuracy and inequalities

As shown in Table 5, those with left-wing views are generally more worried than those with right-wing views about inaccuracy and inequity, although this difference is more pronounced for some uses of AI, compared with others. Most markedly, 63% of those with left-wing views are concerned that facial recognition in policing could lead to false accusations, whereas only 45% of those with right-wing views express this concern. People with left-wing views are also markedly more worried about inaccuracy in terms of welfare eligibility and loan repayment. 

Note: Inaccuracy concerns were not in the selection list for LLMs

Similarly, Table 6 shows that 23% of those with left-wing views are worried about discriminatory outcomes in the use of AI to determine welfare eligibility, compared with just 8% of those with right-wing views. Even for the application of AI in cancer risk assessment, a use that is consistently positively viewed across those with different political orientations, 27% of those with left-wing views are concerned about the technology being less effective for some groups of society, leading to discrimination in healthcare. The comparable figure is 17% for those with right-wing views. 

Note: Discriminatory concerns were not in the selection list for LLMs

Research suggests that people who hold more authoritarian views are less likely to be concerned about discrimination or fairness (Curtice, 2024), leading us to anticipate that they are less likely to be concerned about the impact that AI technologies might have on minority groups. Our data support this theory. As shown in Table 7, for most applications of AI, those with libertarian views appear to be more concerned than those with an authoritarian outlook about discrimination. For example, 25% of those with libertarian views express concern that facial recognition in policing may discriminate against certain groups, compared with 9% of those holding authoritarian views. A similar pattern can be found in attitudes towards the use of AI for detecting the risk of cancer risk; 29% of those holding libertarian views worry about it leading to health inequalities, compared with 15% of those with authoritarian views.

Note: Discriminatory concerns were not in the selection list for LLMs

In contrast, as shown in Table 8, worries about inaccuracy appear to depend much more on the specific application of AI being considered, than to people’s libertarian-authoritarian orientation. That said, 61% of those holding libertarian views – but only 47% of authoritarians – are worried about false accusations from facial recognition. Meanwhile, 39% of those holding libertarian views are worried that the use of AI for determining welfare eligibility may be less accurate than the use of professionals, compared with 31% of those holding authoritarian views. However, the inverse pattern is found in the case of robotic care assistants. 

Note: Inaccuracy concerns were not in the selection list for LLMs

Job displacement

For all the AI applications, those with left-wing views are more concerned than those with right-wing views about potential job losses. This is consistent with existing research, which posits that left-wing individuals are more likely to express concerns about job displacement and increasing social inequality (Curtice, 2024). Table 9 shows that this concern is particularly high for both robotic care assistants (where 62% are of those on the left worried about job loss, compared with 44% of those who are right-wing) and driverless cars (where 60% are worried about job loss, compared with 47%). 

Note: Job loss concern not in selection list for cancer risk detection

Again, as shown in Table 10, the extent to which libertarians differ from authoritarians in their level of concern about job losses depends on the use to which AI is being put. More people with authoritarian views are worried in the case of facial recognition in policing (44%, compared with 38% of those with libertarian views) while more people with libertarian views are worried in relation to general-purpose LLMs (46%, compared with 39% of people with authoritarian views). For other applications of AI, levels of concern about job losses are largely similar, irrespective of whether someone holds authoritarian or libertarian views.

Note: Job loss concern not in selection list for cancer risk detection

Taken together, these findings show that political orientation is linked to particular beliefs about the key advantages and disadvantages of AI. In general, people who are left-wing are more concerned than those with right-wing views about inaccuracy, discrimination and job loss, perhaps reflecting a broader concern they may have that AI technologies exacerbate inequalities in society. People with libertarian views, more so than people with authoritarian views, appear to be concerned about discrimination for most applications of AI, while at the same time showing more optimism about the potential speed and efficiency benefits that might come with these tools.

However, these findings also indicate that people’s attitudes towards AI and their relationship with political orientation, depend on their attitude towards the particular use to which the technology is put. For instance, the greater popularity of the use of facial recognition in policing among authoritarians translates into greater enthusiasm for the various potential advantages that it is thought AI could bring to this task. One possible explanation for the different attitudes of people with libertarian and authoritarian views towards the efficiency benefits of driverless cars may be that the more positive attitudes of libertarians towards the technology in general, as an AI innovation which opens up new possibilities for human choice (in this case of transport options), lead them to perceive them as more efficient, while authoritarians’ more negative views lead them to view driverless cars as less likely to bring efficiency gains. Overall, individual buy-in for specific applications of AI is likely to shape assessments of the potential benefits and risks of that application.   

Political orientation and AI regulation

We have clearly established then that political orientation shapes attitudes towards AI. These patterns, along with the common concerns and benefits that people have about AI, offer important clues about how different groups might want these AI technologies to be governed. Previous research has found that people who are left-wing are generally more likely to support greater state intervention in the economy, and are more likely to support stricter regulation of AI technologies (König et al, 2023). In contrast, right-wing individuals may oppose regulatory overreach, prioritising market freedom and economic growth achieved through AI-driven innovation. In this final section, we assess how political views influence attitudes towards AI regulation. We measured preferences for regulation by asking respondents what would make them more comfortable with AI technologies being used, providing them with the following options:

Clear explanations of how AI systems work and make decisions in general
Specific, clear information on how AI systems made a decision about you
More human involvement and control in AI decisions 
Clear procedures in place for appealing to a human specialist against a decision made by AI 
Assurance that the AI has been deemed acceptable by a government regulator 
Laws and regulations that prohibit certain uses of technologies, and guide the use of all AI technologies 
People’s personal information is kept safe and secure 
The AI technology is regularly evaluated to ensure it does not discriminate against particular groups of people

Respondents were able to select as many options as they liked from the list of measures that could increase their comfort with AI technologies. Overall, a substantial majority of the public – 72% – think that laws and regulations would make them feel more comfortable with AI technologies, up from 62% in 2023 (Modhvadia et al., 2025). This increased demand for regulation is worthy of note, especially given that the UK is yet to introduce a comprehensive legal framework for AI. For this reason, in Table 11, we focus on how political orientation relates to people selecting either “laws and regulation” or “assurance that the AI has been deemed acceptable by a government regulator” as measures that would increase their comfort with AI being used.
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Support for regulation is consistently high across both the left-right and authoritarian-libertarian dimensions. Table 11 shows that over half of both those holding right-wing and left-wing views feel assurance by a government regulator would make them more comfortable with AI. Even higher proportions of people feel laws and regulations that prohibit certain uses would make them more comfortable with AI: this is the case for 70% of those with right-wing views and 76% of those with left-wing views. Meanwhile, Table 12 shows that tighter regulation is also popular among both libertarians and authoritarians.

Respondents who did not answer our questions about political orientation, or answered with “don’t know”, are not included in this table

Still, people on the right and authoritarians are a little less likely than those on the left and libertarians to say that government assurance and regulation would make them feel more comfortable about AI. To examine whether these small differences remain significant once their associations with other characteristics are controlled for, we conducted a multivariate analysis (logistic regression) with political orientation and key demographic characteristics (ethnicity, digital skills, income, age and education) included as predictors of attitudes to AI regulation. These characteristics were chosen because either we have previously identified them as related to attitudes to AI (ethnicity, income and digital skills were associated with attitudes to AI in a previous study, Modhvadia et al 2025), or because we anticipate they may relate to engagement and preferences around new technologies (in the case of age and education). The results of this model are presented in the appendix (Table A.4).  

In three out of four instances, this analysis indicates that the differences, though small, are statistically significant. Those on the right are less likely than those on the left to say that either government assurance or regulation would make them feel more comfortable about AI, while authoritarians are less likely than libertarians to say the same of regulation. Other characteristics, and in particular having digital skills and a higher household income, appear to more strongly relate to preferences for regulation than political orientation.

Conclusion 

In this report, we have investigated the relationship between political orientation and public perceptions of AI technologies and their regulation. As we expected, the findings reveal a significant correlation between political orientation and the perceived benefits of and concerns about a wide range of AI applications. Those with right-wing views are more positive than those with left-wing views about nearly all the uses of AI about which respondents were asked, a pattern which held true even when the associations between on the one hand political orientations and attitudes towards AI, and on the other hand, people’s demographic characteristics were controlled for. The difference in attitudes between people with left-wing and right-wing views is most pronounced in the case of facial recognition for policing and the use of AI for assessing eligibility for welfare. Greater concern among those with more left-wing views may be occasioned by worries about how these technologies might have a negative impact on equity and fairness, as we found that those with left-wing views are more likely to report worries about inaccuracy, discrimination and job losses.

Where people stand on the authoritarian-libertarian dimension is also associated with their attitudes to the uses of AI. Those holding authoritarian views are more positive than those with libertarian views about several applications of AI. Specifically, those with authoritarian views are more likely to perceive facial recognition technologies in policing as beneficial, suggesting they may be more likely to perceive AI surveillance technologies more broadly as beneficial too. This is likely to reflect their preference for security and social order, where AI is viewed as an instrument to enhance these objectives. Conversely, people with libertarian views express heightened concerns regarding the potential for discriminatory outcomes from facial recognition technology, an outlook that aligns with their emphasis on individual autonomy and rights. They are also more likely than people with authoritarian views to have concerns about possible discrimination by other AI applications, such as in their use to predict cancer risk, provide mental health chatbots, and assess both welfare eligibility and the likelihood that someone would repay a loan.

Three of these last four applications (the exception is loan repayment) constitute the examples of the use of AI by the public sector covered by our survey. Our findings suggest that attitudes towards public sector applications, which impact people’s lives and liberty, may be more divisive between people of different political orientations than are applications of AI provided by private sector companies for consumers. Certainly, facial recognition in policing and the use of AI to determine welfare eligibility appear to be two particularly politically salient applications of AI, where there is much debate over fairness, accuracy and equity. In contrast, private sector consumer applications of AI, such as driverless cars (albeit universally regarded negatively) and LLMs (viewed positively), seem to be viewed in a similar fashion irrespective of people’s political orientation.

However, contrary to our expectations, we did not find a strong relationship between political orientation and preference for the regulation of AI. Irrespective of political orientation, we found that seven in 10 people feel laws and regulations would make them more comfortable with AI. And although support for regulation is somewhat lower among those who hold right-wing or authoritarian views, the difference is marginal. Instead, socio-economic factors such as income and digital skills appear to serve as more robust predictors of attitudes to AI regulation.  

These findings are important for three key reasons. First, as the UK government seeks to increase the use of AI, describing AI as “a golden opportunity…an opportunity we are determined to seize” (UK Government, 2025), they will need to understand people’s hopes and fears. Our findings offer an understanding of the perceptions of the technology held by different groups, as well as their likelihood of adopting AI applications in the future. They provide policymakers with insight as to how they can encourage public acceptance of AI, and the benefits that they should highlight for their message to resonate with different constituencies. Our results show that people carry with them values and expectations, such as worries about discrimination, which differ across political ideologies.

Second, these findings reiterate the value of studying attitudes towards specific uses of AI technologies. Our data suggest that some applications of AI may be politically divisive – such as facial recognition in policing and the use of AI to determine welfare eligibility – while other uses of AI, such as cancer risk assessment, are met with similar levels of optimism or concern by those with different political orientations. Future research would benefit from working with the public to understand how attitudes towards specific uses of AI affect the considerations that need to be taken into account when deploying AI technologies.

Third, as the government considers options for regulating AI, it will be important to understand where people’s concerns lie, and how opposition to regulation might arise. Our findings show that the public want regulation around AI, and this desire appears to be largely independent of political orientation. As a minimum, it appears that there is public support for the government to deliver on its commitment in the AI Opportunities Action Plan (2025) to “funding regulators to scale up their AI capabilities”.

There are signs that, in the future, considerations like these will become more important in the UK political landscape. In both the US and Europe, AI has become politically salient. In the US, any moves towards AI safety, or AI regulation have become controversial and divide explicitly along political fault-lines. In the European Union (EU), AI regulation has been implemented more comprehensively than anywhere else in the world, setting policymakers in direct confrontation with US firms and, potentially, the US administration. The UK has tried to follow a delicate path between these two extremes, but it seems likely that issues such as digital services taxes, the Online Safety Act and technology regulation more generally will become politically salient in the future. Meanwhile, the public is increasingly using commercial LLMs, which show considerable potential to reshape – and bring US influences to bear upon –  specific policy areas. Understanding of the political make-up of the public with respect to the use of AI, AI adoption and AI regulation will become increasingly helpful to politicians as they attempt to navigate this increasingly important and politically contested field.

Acknowledgements 

The research reported here was undertaken as part of Public Voices in AI, a satellite project funded by Responsible AI UK and EPSRC (Grant number: EP/Y009800/1). Public Voices in AI was a collaboration between: the ESRC Digital Good Network @ the University of Sheffield, Elgon Social Research Limited, Ada Lovelace Institute, The Alan Turing Institute and University College London.

The authors would like to acknowledge Octavia Field Reid, Associate Director, Ada Lovelace Institute, for her work reviewing a draft of this report. 

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Appendix

*=significant at 95% level 
**=significant at 99% level 
***=significant at 99.9% level

*=significant at 95% level 
**=significant at 99% level 
***=significant at 99.9% level

Publication details

Clery, E., Curtice, J. and Jessop, C. (eds.) (2025)
British Social Attitudes: The 42nd Report.   
London: National Centre for Social Research  

© National Centre for Social Research 2025

First published 2025

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