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Top UK artists urge Starmer to protect their work on eve of Trump visit | Artificial intelligence (AI)

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Leading British artists including Mick Jagger, Kate Bush and Paul McCartney have urged Keir Starmer to stand up for creators’ human rights and protect their work ahead of a UK-US tech deal during Donald Trump’s visit.

In a letter to the prime minister, they argued Labour had failed to defend artists’ basic rights by blocking attempts to force artificial intelligence firms to reveal what copyrighted material they have used in their systems.

Senior figures in US tech are accompanying the US president on his state visit, where an announcement is expected on a UK-US tech pact covering areas including AI.

Elton John, one of the letter’s signatories, said government proposals to let AI companies train their systems on copyright-protected work without permission “leaves the door wide open for an artist’s life work to be stolen”.

“We will not accept this,” he added. “And we will not let the government forget their election promises to support our creative industries.”

Other signatories include Annie Lennox, the writer Antonia Fraser, and the actor and playwright Kwame Kwei Armah. Creative organisations backing the letter include the News Media Association, which represents news publishers including the Guardian’s owner the Guardian Media Group, the Society of London Theatre & UK Theatre, and Mumsnet. There are more than 70 signatories in total.

The letter claims that copyright law is being flouted “en masse” by tech companies to build AI models and raises the government’s refusal to accept amendments to the recent data (use and access) bill that would have forced AI firms to reveal what copyrighted material they have used in their systems.

Such a move “actively stood in the way” of creators exercising their human rights, the letter adds, referring to the UN’s international covenant on economic, social and cultural rights (ICESCR), the Berne convention for the protection of literary and artistic works and the European convention on human rights – the latter enforceable in the UK through the Human Rights Act.

The letter points to a provision in the ECHR stating that “no one shall be deprived of his possessions except in the public interest”, adding that removing the amendments breached UK citizens’ rights, under the ICESCR, to “the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is author”.

“The government’s formal position has exhibited a shocking indifference to mass theft, and a complete unwillingness to enforce the existing law to uphold the human rights stipulated by the ICESCR, the Berne Convention and the ECHR,” said the letter.

Labour has been at loggerheads with the UK’s creative community ever since launching a consultation on reforming copyright law, with the preferred option of letting AI companies use copyright-protected work without seeking the owner’s permission – unless they signal a desire to opt out of the process. The government has said this is no longer its preferred option and has convened working groups – drawn from the creative and AI sectors – to come up with solutions to the issue.

Beeban Kidron, the crossbench peer who tabled the data bill amendments, said the working groups were “packed” with US interests – members include ChatGPT developer OpenAI and Mark Zuckerberg’s Meta – and pointed to recent government deals with Google and OpenAI as evidence of a continuing close relationship with US tech. Kidron said failure to protect copyright contravened artists’ human rights.

“It’s deeply regrettable that it has come to this, but by prioritising the short-term optics of data centre announcements and trade deals, they are knowingly undermining the foundations of the UK’s creative industries,” said Lady Kidron.

A UK government spokesperson said the the creative industries’ concerns over copyright were being taken “seriously” and a report into the impact of potential changes would be published by the end of March next year.

“No decisions have been taken, but our focus is on both supporting rights holders and creatives, while making sure AI models can be trained on high-quality material in the UK,” said the spokesperson.



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Why artificial intelligence is increasing cybersecurity defence and dangers and why human skills are needed

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An undercurrent of the Financial Review Cyber Summit was that the best firewall is only as strong as the human behind it. It’s a particularly potent message as we enter a new frontier of cyber risks that are constant and evolving.

As Home Affairs and Cyber Security Minister Tony Burke told the audience of corporate executives and cyber professionals, “it doesn’t matter how good your electronic systems are if you haven’t trained your people to be part of the human firewall”.

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CISOs grapple with the realities of applying AI to security functions

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Turbo boost telemetry

Security AI and automation are beginning to demonstrate significant value, especially in minimizing dwell time and accelerating triage and containment processes, says Myke Lyons, CISO at telemetry and observability pipeline software vendor Cribl.

Their success, however, depends heavily on the prioritization and accuracy of the underlying telemetry, Lyons cautions.

“Within my team, we follow a structured approach to data management: High-priority, time-sensitive telemetry — such as identity, authentication, and key application logs — is directed to high-assurance systems for real-time detection,” Lyons explains. “Meanwhile, less critical data is stored in data lakes to optimize costs while retaining forensic value.”



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AI Trainers Market Insights 2025 to 2035

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AI Trainers Market Outlook 2025 to 2035

The global AI trainers market is expected to reach USD 2,616.3 million by 2035, up from USD 693.4 million in 2025. During the forecast period 2025 to 2035, the industry is projected to expand at a CAGR of 14.2%.

The growing demand to deliver data-driven performance feedback and individual training programs, as well as injury prevention training, drives the AI trainers market. With the application of wearable sensors, computer vision, and machine learning, it will be possible to make accurate decisions and analysis in real time.

The growth in investments by professional clubs, gyms and training academies, the need to enhance health management and competitive edges facilitate market growth. Even more efficiency and adoption are achieved by higher predictive analytics, model training automation, and generated synthetic data.

Quick Stats for AI Trainers Market

  • Industry Value (2025): USD 2,616.3 million
  • Projected Value (2035): USD 693.4 million
  • Forecast CAGR (2025 to 2035): 14.2%
  • Leading Segment (2025): Performance Analysis & Optimization (28.2% Market Share)
  • Fastest Growing Country (2025-2035): India (15% CAGR)
  • Top Key Players: NVIDIA, Accenture, Microsoft, Google, IBM, Appen, Scale AI, Turing, Deep Vision Data, and CloudFactory

What are the drivers of the AI Trainers Market?

The AI trainers market is in an upward trend as the organizations are attempting to work towards the optimization of performance of athletes, injury aversion and individualized training programs. Growth is caused by the rising necessity to make decisions based on the data, real-time analysis of the performance and efficient customization of the training program. With innovative technologies (machine learning, computer vision, wearable sensors, and predictive analytics), it is possible to ensure faster insights, the correct risk of injuries identification, and adaptive training plans.

The growing number of devices and cloud solutions that are implanted creates the need to collect and analyze much information about athletes in real-time. The increasing investments of professional sports clubs, gyms, and academies along with the tendency towards more intelligent automation and competitive advantage also lead to the further increase of global market development.

What are the regional trends of the AI Trainers Market?

The emergence of sports infrastructure, professionalization, the emergence of technologies, predetermined regional acceptance of AI trainers. The availability of big sports leagues and professional teams which resort to using advanced AI solutions to study their performance, avoid injuries, and offer individual training programs is the major driving factor in the growth in North America.

Western Europe is concerned with the privacy of the information and sustainable use of AI, which is becoming more acceptable in football schools and gyms.

Asia-Pacific, of which China, India and Japan are the largest players, are currently expanding at a high pace due to the growing sports ecosystems, the growing investments made in the smart training technologies and the growing popularity of the sports participation.

The progressive development of Latin America can be seen because the new sports organizations are switching to AI, but the Middle East and Africa are focused on cheaper and expandable solutions to the development of athletes and fitness industries.

What are the challenges and restraining factors of the AI Trainers Market?

The AI trainers market is facing several obstacles that can hinder its growth in the sport industry. The cost of complex AI-based performance analysis tools and wearable devices is very expensive and limits their use, particularly in the small sports academies and amateur teams. The quality of wearables and video data cannot be counted on, which leads to false information regarding performance and anticipation of injuries.

Absence of trained AI researchers and data scientists on sports analytics frustrates application. The integration is also complicated by the fact that the sporting organizations are not standardized, and that the processes are not standardized as well. Furthermore, strict information protection legislation and concern about information security of the sportswoman is also a snag, especially in regions with new legal frameworks where this restrains growth in the market.

Country-Wise Insights

Ai Trainers Market Cagr Analysis By Country

United States leads with advanced AI Trainers adoption.

The US has the most potential to be an AI Trainers market due to the presence of big professional sports leagues and mature sports technology. Wearable sensors, artificial intelligence in performance analytics, and injury prevention solutions are invested in more to make market adoption.

Ai Trainers Market Country Value Analysis

Sports and fitness centers are now using AI Trainers in real-time monitoring and tactical analytics and developing personal training programs. The manufacturers are worried about long-lasting and sensor-enabled gadgets with complex predictive analytics. The emergence of local and international sports tech startups and the growth of the popularity of data-based training solutions is what makes the U.S. a significant player at the global level.

China drives growth through infrastructure and government support

China is the Asia-Pacific giant in the Asia-Pacific market of AI Trainers which has been catalyzed by the high rate of urbanization, establishment of sports infrastructure and an initiative by the government on promoting professional and recreational sports. The more developed city is in terms of investing in sports academies, professional coaches and fitness centers, the higher the use of AI Trainers.

The manufacturers are stocking superior wearable devices and AI-enhanced workouts with real-time performance measurements, customized training strategies, and signs of injury danger. This enhances access of distribution channels and technology to the professional and amateur athletes. Growth of popularity of the trends in the sports field, smart coaching and competitive sport make China a considerable growth market of the world.

United Kingdom excels in sports analytics and AI integration

United Kingdom is a key market of AI Trainers because it has a great professional sports background, particularly football, cricket and tennis. To achieve competitive edges, clubs and academies resort to AI-powered tools of performance monitoring, injury prediction, and tactical analysis.

Wearable devices, predictive analytics software, and personalized training platforms are what manufacturers and tech providers are targeting. Research institutes, sports science courses, and technology companies in conjunctions with professional teams promote growth. The increasing need of fitness centers, amateur sportsmen, and youth academies, as well as government-supported sports programs, places the UK in the focus of AI Trainer implementation in the world market.

Category-Wise Analysis

Performance Analysis & Optimization improves athlete performance using data

A major area of the AI Trainers Market is Performance Analysis & Optimization, which is motivated by the necessity to conduct the data analysis with the help of which the performance of an athlete can be enhanced. Wearable sensors, video analytics, and machine learning algorithms help AI Trainers to analyze metrics like speed, endurance, technique, and tactical choices.

This helps the coaches and athletes to determine the strengths, weaknesses and the improvement areas in real-time. The segment enjoys rising investment by the professional teams, academies and fitness centers in search of competitive advantage. The increasing demand of custom training programs and predictive performance simulation drives faster global adoption, and thus, is a high growth segment.

Machine Learning Algorithms power AI Trainers with predictive insights

Ai Trainers Market Analysis By Technology

The AI Trainers Market is technologically supported by Machine Learning Algorithms. These algorithms use vast amounts of data on performance and health of athletes to create actionable insights, predictive analytics, and adaptive training plans. The combination with wearable devices, video tracking, and sensor-based systems can use real-time feedback and optimize the performance with accurate feedback.

These algorithms help organizations to mitigate the risk of injuries, improve recovery, and tailor coaching plans, such as professional teams and sports academies. Ongoing development of the supervised, unsupervised, and reinforcement methods of learning makes the models more accurate and efficient, making the Machine Learning Algorithms one of the essential engines of growth in the AI trainers ecosystem.

Team Sports segment enhances coordination, strategy, and performance analytics

Team Sports constitute a visible portion of AI Trainers Market since clubs and organizations embrace AI to enhance both team and individual performance. Some of the sports that have been relying on AI Trainers to review tactics, track performance in real time and avoid injuries are Football, basketball, rugby and hockey.

A wearable sensor and video analytics can assist coaches to simplify the tactics and line-ups by tracking the movement and fatigue of the players and coordination between the team. Professional leagues, academies, and training centers contribute to increased adoption through increased investment. The focus on teamwork, physical activity, and any injuries prevention on team levels precondition the demand of AI-based solutions, so Team Sports is a highly promising market segment.

Competitive Analysis

Key players in the AI Trainers Market include NVIDIA, Accenture, Microsoft, Google, IBM, Appen, Scale AI, Turing, Deep Vision Data and CloudFactory

The competition among the AI Trainers Market is very high and the main players are differentiated by technology, accuracy, scalability and innovation. The most prominent AI providers such as NVIDIA, Microsoft, IBM, Google, and Accenture provide sophisticated AI platforms, predictive analytics, and machine learning-based training platforms to professional teams, academies, and fitness centers. The constant R&D investments improve the real-time performance analysis, prediction of injuries and individual training opportunities. Partnerships with sports institutions, academies, and wearable device producers increase market coverage. The ability to provide user-friendly platforms, to ensure data security, integration with IoT devices, and responsive support helps companies to be even stronger. The key to the competitiveness in this rapidly changing market is still innovation and high-quality solutions and training of the AI models.

Recent Development

  • In March 2025, NVIDIA released AI-based performance analytics software in sports, enabling its GPUs and AI frameworks to make this a possibility, and allowed real-time processing of data and offered predictive analytics. These tools are useful in avoiding injuries and individual training plans, which enhance the application of AI-driven training plans.
  • In January 2025, AI-based data start up Turing claimed to have tripled its revenue to $300 million in 2024 and was profitable. The company focuses on providing human experts to train AI models, which deals with the increasing need of high-quality data annotation.

Fact.MR has provided detailed information about the price points of key manufacturers of AI Trainers Market positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Methodology and Industry Tracking Approach

The Fact.MR 2025 AI Trainers Market survey was carried out among 8,000 interviewees in 25 countries (not less than 200 interviewees in each country). End-users suspected of two-thirds were professional athletes, coaches, sports academies, fitness trainers, and amateur players, whereas the rest were industrial professionals, namely AI solution developers, sports technologists and performance analysts.

The information about AI trainer adoption, technology preference, performance measures, cost, and market potential during the period of September 2024 and August 2025 was gathered as a study. Theoretical projections and insights on the market and the segment level were produced on the basis of more than 180 secondary sources and analytical methods, regression analysis, scenario modelling, and trend extrapolation techniques.

With Fact.MR monitoring consumer behavior, product efficacy, industry trends, and market opportunities since 2018, this report is becoming an authoritative source of information that stakeholders can rely on.

Segmentation of AI Trainers Market


  • By Type of Sport :


    • Team Sports

      • Football (Soccer)
      • Basketball
      • Rugby
      • Cricket
      • Hockey

    • Individual Sports

      • Tennis
      • Athletics (Running, Jumping)
      • Golf
      • Swimming
      • Cycling

    • Esports

      • Multiplayer Online Battle Arenas (MOBA)
      • First Person Shooters (FPS)
      • Real-Time Strategy (RTS)


  • By Technology :


    • Machine Learning Algorithms
    • Computer Vision
    • Natural Language Processing (NLP)
    • Wearable Sensor Integration
    • Predictive Analytics
    • Reinforcement Learning


  • By Application :


    • Performance Analysis & Optimization
    • Injury Prediction & Prevention
    • Tactical and Strategic Planning
    • Fitness & Training Regimen Personalization
    • Player Scouting & Talent Identification
    • Fan Engagement & Experience Enhancement


  • By End User :


    • Professional Sports Teams
    • Amateur Sports Organizations
    • Sports Academies
    • Fitness Centers & Personal Trainers
    • Sports Analytics Firms
    • Broadcasting Companies (For Enhanced Analytics & Graphics)
    • Esports Organizations


  • By Region :


    • North America
    • Latin America
    • Western Europe
    • Eastern Europe
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa



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