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Thomas Cook India & SOTC Travel deepens focus on Spiritual Tourism Leveraging strong demand with a diverse range of pilgrimages across India & the Subcontinent

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Mumbai, August 7, 2025: Thomas Cook (India) Limited – India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, have announced the expansion of their spiritual portfolio across key pilgrimage destinations in India and the subcontinent, catering to both group and customized tours.

Traditionally, Indian spiritual pilgrimages have often been perceived as challenging and uncomfortable —marked by long journeys, limited connectivity and infrastructure. Recognising these challenges, Thomas Cook India & SOTC Travel have designed tours by introducing aerial darshans, guided tours, VIP access for darshans and more.

Rooted in the philosophy that ‘India is a Pilgrimage’, the tours have been designed to cater to the spiritual aspirations of a broad spectrum of travellers – from GenS (seniors) who value time-honoured traditions, multi-generational families to millennials and GenZ travellers seeking spirituality as a path to mindfulness, wellness and cultural discovery—seamlessly blending sacred journeys with unique local experiences.

Key highlights:

· A curated portfolio of 11 iconic pilgrimage sites across India’s vast geography, covering temples, shrines and sacred rivers across India and the Indian subcontinent

· Certified local tour experts who offer deep insights into the history and cultural significance of each site, while facilitating seamless access and VIP/escorted darshans at key pilgrimage locations

· Special aartis, pujas and spiritual rituals conducted with accompanying pandits for a personalized spiritual experience

· Pure Vegetarian/Jain meal options to align with travellers’ religious and dietary preferences

· Premium aerial darshans (via helicopters) at select pilgrimage sites for faster, more comfortable access to remote & high-altitude spiritual circuits

Top group tour pilgrimage circuits

· Char Dham Yatra (Yamunotri, Gangotri, Kedarnath, Badrinath) — The Himalayan spiritual circuit of great reverence via aerial darshans

· Kailash Mansarovar Yatra — A sacred journey to the abode of Lord Shiva via aerial darshans

· Kashi Prayagraj Ayodhya Bodh Gaya Yatra — Sacred sites along the river Ganga, steeped in mythology and history, rites and rituals.

· Dwarka Somnath Yatra — Gujarat’s twin pilgrimages celebrating Lord Krishna and Lord Shiva

· Tirupati to Trivandrum — South India’s iconic temple circuits for spiritual fulfilment

· Haridwar Rishikesh Yatra — Spiritual wellness on the banks of the Ganges

· Ujjain Omkareshwar to Bhimashankar Grishneshwar Yatra — sacred Shiva circuits in Malwa region of Madhya Pradesh to Maharashtra

· Kashi to Kathmandu To Muktinath To Janakpur – Bharat Nepāl Mahayātrā covering spiritual landmarks across both nations

· Puri Jagannath Yatra – a cornerstone of India’s Char Dham circuit and key spiritual landmark in Odisha

· Ramayan Yatras Covering India, Sri Lanka and Nepal

· Short Getaways to Vaishno Devi, Amritsar, Shirdi, Rishikesh, Mathura, Velankanni, etc.

In addition, we also offer a wide range of customised pilgrimage tours tailored to individual preferences and requirements.

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “Spiritual tourism is no longer limited to a season or festival – it has become a year-round experience. India’s vast spiritual landscape offers travellers an unparalleled opportunity to engage with its deep-rooted spiritual ethos, while also immersing themselves in the country’s rich heritage and culture. With an intent is to inspire not just seniors and families but also young India’s millennials, working professionals and groups of friends, we have expanded our spiritual tours at key spiritual sites coupled with unique local experiences like river-rafting and kayaking in Rishikesh, paragliding in Vaishno Devi, cuisine trails in Varanasi and Haridwar. This initiative strengthens our domestic and spiritual travel segment, offering travellers a meaningful way to connect with the soul of India.”

Mr. S.D. Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel Limited said, “We are witnessing strong demand for our Darshans portfolio, with destinations like Char Dham and Kailash Mansarovar ranking among the most sought-after pilgrimage sites. There is also significant interest in Ayodhya, Dwarka, Vaishno Devi, Tirupati, Rishikesh, Haridwar, and Ujjain. This is gaining momentum not just from India’s metro cities, but also from regional mini-metros and tier 2–3 cities.

To enhance comfort and convenience, we have introduced premium aerial darshans to select sacred locations via helicopters. Furthermore, address the challenges of spiritual travel in India, we’ve curated end-to-end tours that offer our customers assurance and ease—covering transport, accommodation, VIP/escorted darshans, guides and more. Our meaningful TravSure assurance programme covers select pilgrimage sites ensuring a safe, smooth and hassle-free experience with comprehensive travel insurance and on-ground support.”

For further details, click here: Thomas Cook | SOTC





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Industry’s finest to be recognised at the India Travel Awards on 9 September in Delhi – Tourism Breaking News

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India Travel Awards 2025 will be held on 9 September at Le Méridien, New Delhi. The prestigious event, a benchmark for over a decade, honours outstanding contributions across the travel and tourism industry. In this exclusive, black-tie gala, winners will go home with ‘Maya’ – the coveted trophy that is a symbol of aspiration and achievement.



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Festive travel packages by Thomas Cook India and SOTC Travel

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Traditionally, Indian festivals have been celebrated at home or in ancestral houses, with families gathering under one roof. Recently, Indian consumers have also been choosing to travel and celebrate festivals with multi-generational family units and friends.

Thomas Cook India and SOTC Travel’s India Holiday Report 2025 highlights this shift in consumer behaviour, with demand for longer festive breaks, higher holiday spends and interest in experiences ranging from heritage and luxury stays to cruises and new destinations.

To tap into this growing festival travel trend, Thomas Cook (India) Limited, an omnichannel travel services company, and its Group Company, SOTC Travel, have introduced a specially curated range of holidays for the upcoming festive season, featuring special group tour departures from Kolkata for Durga Puja and Karnataka for Dussehra, as well as from high-potential markets of Gujarat and Maharashtra. In addition, the companies have also announced special Diwali departures across key pan-India markets.

The companies have also announced a special offer: discounts of up to Rs.10000 per transaction across select holidays via HDFC credit cards.

Festive tourism trends

Longer stays and increased spends: From the traditional 3 days Indians are now extending their stays to 6-12 days (multi-generational families combining school vacations like Dussehra, Durga Puja and Diwali). Young India’s millennials/GenZ and working professionals are embracing extended trips, combining weekends with festival holidays for a 5-6 day break



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Favourite destinations:

  • Domestic & Indian Subcontinent: Andaman, Kerala, Kashmir, Himachal Pradesh, Rajasthan, Goa, Karnataka, North East, Sri Lanka, Bhutan and Nepal

  • International: Thailand, Singapore with Bintan, Malaysia, Sabah, Indonesia, Vietnam, Oman, Australia-New Zealand, Switzerland, France, Finland, Japan, Georgia, Germany, Spain, Austria, Kenya, South Africa, Dubai, Abu Dhabi, Maldives, Mauritius, South Korea

  • Visa-Free, Visa-on-arrival and easy-visa destinations in demand: Thailand, Malaysia, Philippines, Sri Lanka, Nepal, Bhutan; Dubai-Abu Dhabi, Indonesia, Maldives

  • Spiritual Journeys: Leveraging festive sentiment, Thomas Cook and SOTC have curated spiritual journeys through their Spiritual Journeys & Darshans portfolio – featuring Char Dham, Kashi, Ayodhya, Rameswaram, Tirupati, Amritsar, Varanasi, Prayagraj, Dwarka and Sri Lanka with special themed tours such as ‘Ramayan Anant Yatra’ and ‘Ramayan Trails’
  • Premium/affordable luxury travel: Customers are opting for luxury resorts and spas, with destinations like France, Switzerland, Scandinavia, South Korea, Japan, Singapore, Australia, New Zealand, Oman, Morocco, Seychelles
  • Cruising: Strong interest for sailings across South East Asia and the Middle East (Costa Cruises, Resorts World Cruises); premium sailings like Disney Cruise Line in Australia and Singapore; domestic (Cordelia)
  • Festival regional group tours: The companies are witnessing strong interest in their regional tours: Adhbhut Asia, Alokik Asia, Ashadharon Vietnam, Duronto Dubai O Abu Dhabi, Akorshonio France O Swiss with departures accompanied by regional tour managers; on-tour puja and curated vegetarian meals on select tours

Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “Travel has become non-negotiable and festive tourism serves as a cultural driver. We are witnessing a strong and exciting trend—Indians are no longer staying at home but increasingly choosing to celebrate festivals while travelling. This is reiterated in our India Holiday Report 2025 that also reveals a strong shift—85% of Indians are increasing their travel frequency and budgets, driven by a desire to celebrate culture in immersive, meaningful ways.

Hence, to maximise this opportunity we have launched innovative festive regional groups tours like Adhbhut Asia, Alokik Asia, Ashadharon Vietnam, combining local and authentic experiences to meet the aspirations of India’s new-age travellers.”

S.D. Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel Limited said, “India’s festive calendar is fast emerging as a travel driver. Families and friends are increasingly using these breaks to create multiple holidays rather than a single long annual holiday. Significantly, this trend is not restricted to customers from metro cities, but also from India’s tier 2 and 3 markets, reflecting a strong, nationwide aspiration to travel. Travellers are also embracing new formats—cruise holidays, boutique and heritage stays, luxury villas and immersive experiences like culinary trails and adventure activities. At SOTC, we have designed our festive portfolio to blend celebration with exploration—curating domestic and international tours that allow Indians to experience their festivals in unique settings, while creating deeper connections and lasting memories.”





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India’s TBO Buys Luxury Tour Operator Classic Vacations

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Luxury tour operator Classic Vacations has a new owner.

Gurugram, India-based global travel distribution company TBO has purchased Classic Vacations from its current owner, the Phoenix-based investment firm The Najafi Companies, for “up to $125 million.”

The deal gives Classic its third owner in the last five years; Expedia Group owned Classic before selling it to The Najafi Companies in 2021.

Classic is one of the premier U.S. luxury vacation companies and has always operated under a B2B2C model, with a strong presence in the travel trade. The move from The Najafi Companies to TBO will only enhance that dedication, Melissa Krueger, the CEO of Classic, said in the announcement.

“We’re excited for this next phase in our company’s journey,” said Melissa Krueger, CEO of Classic Vacations. “TBO’s tech-centric solutions are geared fully toward our travel advisor community. TBO connects us to its first-class technology platform—unlike what the wholesale market has ever had access to—allowing us to bring even more resources, tools and insider connections to our valued travel advisors.”

According to the announcement, Classic Vacations delivered a revenue of $111 million and an operating EBITDA of $11.2 million in the fiscal year ended Dec. 31, 2024.





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