Business
This $11.5M Startup Backed By Niklas Zennström Wants To Help You Launch A Million-Dollar AI Business From Your Sofa
Henrik Werdelin, co-founder of BarkBox and longtime startup advisor, has launched a new venture named Audos, which recently raised $11.5 million in seed funding led by True Ventures. Other investors include Offline Ventures, Bungalow Capital, and notable angel investors Niklas Zennström and Mario Schlosser, TechCrunch reports.
Based in New York, Audos offers AI tools and startup-building support to everyday people who want to launch small businesses without any technical background. Unlike accelerators or traditional venture models, TechCrunch says that Audos charges a 15% perpetual revenue share instead of taking equity from founders.
Don’t Miss:
Werdelin, who previously built startup studio Prehype, told TechCrunch that Audos combines years of startup-building expertise into an accessible platform anyone can use to launch a digital product.
“What we’re trying to do is to figure out how you make a million companies that do a million dollars [in annual revenue],” Werdelin said. That goal, if realized, would create what he calls a trillion-dollar turnover business, a term that sets a new benchmark for bottom-up innovation.
The company uses social media platforms like Instagram and Facebook to reach potential founders and identify whether their business ideas can generate customers at a sustainable cost. According to TechCrunch, Audos’s AI agent interacts with users directly, helping them clarify their offer and go to market quickly using natural language inputs.
Trending: Named a TIME Best Invention and Backed by 5,000+ Users, Kara’s Air-to-Water Pod Cuts Plastic and Costs — And You Can Invest At Just $6.37/Share
So far, Audos has supported the launch of what Werdelin calls “low hundreds” of businesses in its beta phase, TechCrunch reports. These include ventures like a virtual golf swing coach, an AI nutritionist, a mechanic offering quote evaluations, and even an “after-death logistics” consultant.
Each founder received up to $25,000 in funding, access to Audos’s proprietary tools, and support in distributing their offer through paid social ads. According to TechCrunch, Werdelin refers to these micro-businesses as “donkeycorns,” signaling modest yet profitable ventures that aim to support personal freedom rather than billion-dollar exits.
Business
Capgemini falls as WNS deal raises questions over AI’s business impact — TradingView News
** Shares in French IT services firm Capgemini CAP fall more than 5% to their lowest price since late April, after it agreed to buy WNS WNS for $3.3 billion of cash
** Analysts from Morgan Stanley say investors are concerned over the impact of Gen AI on the business process outsourcing (BPO) market that Capgemini wants to develop into
** “The bear case is that new technology would shift BPO from a people intensive business to one which is much more highly automated and managed by software and not people” – MS
** This could mean reduction of BPO revenues and exposure of incumbent vendors to competition from new entrants, MS adds
** “We expect investors to be able to see the opportunity that could come from disrupting BPO with Gen AI but think some evidence will be needed to convince the market WNS is the right vehicle,” MS says
** The analysts add WNS is not large enough to be transformational to Capgemini’s financials, while the deal is using up its balance sheet firepower for a couple of years
** Capgemini’s shares are at the bottom of Europe’s benchmark STOXX 600 index SXXP
Business
Capgemini-WNS Deal: French firm to acquire BPS provider for $3.3 billion; eyes edge in agentic AI operations
French tech giant Capgemini on Monday announced its acquisition of business process services (BPS) provider WNS for $3.3 billion in cash, a strategic move aimed at creating a global leader in AI-powered business operations. As per the news agency AFP, the deal, unanimously approved by both companies’ boards, values WNS at $76.50 per share, a 28 per cent premium over its 90-day average trading price.With this acquisition, Capgemini aims to tap into the fast-evolving demand for agentic AI, or autonomous AI agents, which can independently perform tasks and make decisions in business environments. “Capgemini’s acquisition of WNS will provide the group with the scale and vertical sector expertise to capture that rapidly emerging strategic opportunity created by the paradigm shift from traditional BPS to agentic AI-powered intelligent operations,” said Capgemini CEO Aiman Ezzat, as cited by AFP.WNS, headquartered in London with a second base in India and listed on the New York Stock Exchange, began in the late 1990s by offering services to British Airways. Today, it caters to clients across various sectors, helping them transition from conventional outsourcing to tech-driven operational models. The company is widely recognised as a key player in the BPS sector, which has evolved from simple back-office outsourcing to complex AI-integrated process management.“Organisations that have already digitised are now seeking to reimagine their operating models by embedding AI at the core, shifting from automation to autonomy,” WNS CEO Keshav Murugesh said, as per AFP.Capgemini, which provides IT consulting and digital transformation services, said the acquisition would open up strong cross-selling opportunities and is expected to immediately enhance its financial performance. The deal is projected to boost earnings per share by 4 per cent in 2026 and by 7 per cent in 2027 once synergies are realised.To fund the acquisition and assume WNS’s existing debt, Capgemini has secured €4 billion ($4.7 billion) in bridge financing, it said in a joint statement with WNS. The transaction reflects a broader industry shift as companies move from AI-assisted automation to building AI-led autonomous operations.
Business
‘the Face of Gemini:’ How Google Found Its AI Hype Guy
He’s not an executive, a company spokesperson, or a world-class researcher. But he might be Google’s secret weapon in winning the AI race.
If you’re an AI developer, you’ve likely heard of Logan Kilpatrick. As Google’s head of developer relations, Kilpatrick, 27, runs AI Studio, the company’s AI developer software program.
He has also become Google’s delegate for speaking to the AI community and — intentionally or not — a one-man marketing machine for the company’s AI products. He’s a prolific poster on X, where he’ll sometimes hype Google’s latest Gemini releases or tease something new on the horizon.
Above all, he is one of the people tasked with translating Google’s AI breakthroughs to the global developer community. It’s a crucial job at a time when the search giant needs to not just convince developers to use its products, but capture a new generation of builders entering the fray as AI makes it easier for anyone to make software.
“If you want AI to have the level of impact on humanity that I think it could have, you need to be able to provide a platform for developers in order to go and do this stuff,” he told Business Insider in an interview. “The reality is there’s a thousand and one things that Google is never going to build, and doesn’t make sense for us to build, that developers want to build.”
Company insiders say Google has recognized Kilpatrick’s strength and given him more responsibilities and visibility. He could be seen onstage at this year’s Google I/O conference and even had a fireside chat with Google cofounder Sergey Brin.
“People really crave legitimacy, authenticity, and competency, and Logan combines all three,” Asara Near, a startup founder who has occasionally contacted Kilpatrick with development questions, told BI.
LoganGPT
In 2022, OpenAI was preparing to launch ChatGPT and fire the starting gun on one of history’s most profound technological shifts. Kilpatrick, who has a technical background and worked at Apple and NASA, saw an online job ad for OpenAI and was soon facing a tricky decision: to work at what was then Sam Altman’s little-known startup, or take a gig at IBM.
He decided that OpenAI was worth a shot — and within a few months, found himself at the center of the biggest tech launch since the debut of the iPhone in 2007.
“The OpenAI experience was a startup experience for about six months and then it became basically a hyperscaler,” he told BI. It was chaotic, but it helped Kilpatrick learn how to build an ecosystem and cut his teeth as the developers’ go-to guy. There, developers nicknamed him “LoganGPT.”
Brett A. Sims
When he left OpenAI in 2024 for Google, developers and peers made clear it was a huge loss for the ChatGPT maker, and a big win for Google in the AI talent transfer window. AI Studio was then still a project inside Google’s Labs division, and Kilpatrick and his team were tasked with migrating it into a fully-fledged product inside Google’s Cloud unit. It was again like going from zero to one: AI Studio was pre-revenue with no customers, but with a long tail of developers ready to jump on board.
“It has felt oddly almost like the same exact experience I’ve lived through at two different companies and two different cultures,” he told BI.
In May this year, Kilpatrick was promoted, and his team running AI Studio was moved from the Cloud unit to Google DeepMind, bringing them closer to the researchers working on the underlying models and the employees working on its Gemini chatbot.
“He’s kind of all over the place, and that’s his superpower,” said one senior employee who requested anonymity because they were not permitted to speak to the media. They said that Google has put Kilpatrick in charge of more products as leaders have recognized his ability to engage so effectively with the developer community. “Logan is 90% of Google’s marketing,” they said.
Helping Google win
On paper, Google is an AI winner. The reality is more complicated.
Its latest Gemini 2.0 Pro model ranks top of multiple leaderboards across a range of testing areas, but this hasn’t always been reflected in the number of users. Google’s CEO, Sundar Pichai, said in May that the company’s Gemini app has more than 400 million monthly active users. That’s well behind the 500 million weekly active users for ChatGPT, according to figures shared by Altman in April.
“DeepMind doesn’t get nearly as much credit and attention as they deserve, and that’s because comms is vastly underperforming capabilities,” communications executive Lulu Meservey posted on X in May. Responding to another person, she wrote: “Logan is like 90% of their comms.”
Some of the struggle, insiders say, is due to Google owning multiple products that aren’t always clearly distinct. Developers can build using Vertex in Google Cloud or AI Studio. Meanwhile Google has a consumer-facing app simply called Gemini. The same models aren’t necessarily always available across all three places at the same time, which can get confusing for users and developers.
There’s also the problem of being a quarter-century-old tech behemoth with more nimble startups nipping at its heels. “OpenAI can put all their messaging arrows behind one thing, while Google has messaging arrows behind 10,000 things,” former Google product manager Rajat Paharia told BI.
Google/Ryan Trostle
Kilpatrick recognizes that Google has work to do. “I think Google on a net basis is doing so much in the world right now, and AI is around everything that we’re doing, and I think a lot of narrative doesn’t capture innovation is happening,” he said.
A big part of Kilpatrick’s job is trying to cement that narrative among the global developer base. At OpenAI, Sam Altman’s Jobsian showmanship has made him a highly effective salesman both for his company’s products and his vision for the future of this technology. Or, as Paharia described Altman to BI, a “showman with rizz.”
Google may have found its equivalent in Kilpatrick. He told BI that he often posts on X because it has become something of a town square for AI developers and enthusiasts, all champing at the bit for the latest crumb of news. It’s a community filled with hype, AI “vagueposting”, and steeped deeply in lore (what did Ilya see?).
On a day that OpenAI’s latest release sucking is grabbing everyone’s attention, Kilpatrick may log on and post a single word — “Gemini” — just to rev the hype engine a little.
Kilpatrick often has “a thousand” emails from developers that need responding to, he told BI. “I spend probably as much time as I physically can responding to stuff these days,” he said. And that’s between the numerous product meetings (he had 22 meetings scheduled on the day we spoke in early July, 23 the day before). He once posted on X: “I am online 7 days a week, ~8+ hours a day. If you need something as you build with Gemini, please ping me!”
Developers say they like that Kilpatrick takes the time to engage and listen to their feedback. “The few times I’ve emailed him to get help with something, they near-instantly responded and helped resolve the issue,” said Near, the startup founder. “This is the opposite of my experience through normal support channels.”
Andrew Curran, an AI commentator who frequently posts to X, wrote last month that Kilpatrick had been “an incredible hire” for Google. “To a lot of people he is now the face of Gemini, I bet most people don’t even remember his OAI days,” he wrote.
Kilpatrick told BI that because he is a developer himself, he finds it easy to understand the core target user. He said this has helped in building out Google’s AI Studio, and that engaging with developers comes naturally. “It’s just the obvious thing to do if you want to build a product for developers, is like, go talk to your users,” he said.
He’s been an incredible hire for Google. To a lot of people he is now the face of Gemini, I bet most people don’t even remember his OAI days.
— Andrew Curran (@AndrewCurran_) June 25, 2025
But the definition of developer is changing with approaches like vibe coding, which lets non-technical people create software by describing what they’d like to an AI tool.
“What it means to be a developer right now looks a little different than it did two years ago or three years ago, and I think it’s going to look fundamentally different in 10 years,” said Kilpatrick. He believes the developer group will “massively expand” in the next five years. His job at Google is to make the next generation believe Google is where they should be developing, but that job is also evolving in this new era of artificial intelligence.
“Our mandate is actually AI builders, already encompassing this group of people who maybe don’t identify as developers and don’t write code, but they build software using AI, and I think that’s going to accelerate in the next few years,” he said.
Have something to share? Contact this reporter via email at hlangley@businessinsider.com or Signal at 628-228-1836. Use a personal email address and a nonwork device; here’s our guide to sharing information securely.
-
Funding & Business6 days ago
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
-
Jobs & Careers6 days ago
Mumbai-based Perplexity Alternative Has 60k+ Users Without Funding
-
Mergers & Acquisitions6 days ago
Donald Trump suggests US government review subsidies to Elon Musk’s companies
-
Funding & Business6 days ago
Rethinking Venture Capital’s Talent Pipeline
-
Jobs & Careers6 days ago
Why Agentic AI Isn’t Pure Hype (And What Skeptics Aren’t Seeing Yet)
-
Funding & Business4 days ago
Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%
-
Funding & Business7 days ago
From chatbots to collaborators: How AI agents are reshaping enterprise work
-
Funding & Business4 days ago
HOLY SMOKES! A new, 200% faster DeepSeek R1-0528 variant appears from German lab TNG Technology Consulting GmbH
-
Tools & Platforms6 days ago
Winning with AI – A Playbook for Pest Control Business Leaders to Drive Growth
-
Jobs & Careers6 days ago
Astrophel Aerospace Raises ₹6.84 Crore to Build Reusable Launch Vehicle