AI Insights
The surprise Roblox gaming hit
Technology Reporter
Shooting, chasing, exploring – hit video games tend to have themes that set the pulse racing.
One of the world’s most popular new titles, however, is about something considerably more sedate – gardening.
Grow a Garden involves players slowly developing a little patch of virtual land. It’s something that, earlier this month, more than 16m people – many of them children – chose to spend their weekend doing.
That smashed a record for concurrent players set by the somewhat more adrenalin-filled Fortnite.
What is it about this plant-growing simulation that has got so many people hooked – and could it persuade more people into real-life gardens?
How your garden grows
Players of Grow a Garden, which features on the online gaming platform, Roblox, do exactly what the title suggests.
When I gave the game a go, I was presented with my own little brown patch of land.
To the sounds of some relaxing music, I bought seeds from the local shop, and watched them as they grew, something that continues even when you are offline.
Once your garden produces a harvest, you can sell your items. You can also steal from the gardens of others.
“It’s a really fun game,” says eight-year-old Eric Watson Teire, from Edinburgh. He and his 10-year-old brother, Owen, are massive fans.
Eric said “a lot” of his friends at school are playing it too.
“We can do competitions with each other – like, who’s got the most Sheckles [the in-game currency], who’s got the best plant.”
They are not the only ones. According to Roblox, the game has had about 9bn visits since it was created in March. It says 35% of the Garden’s players up until now have been aged 13 and under.
It’s fair to say the premise does not appeal to everyone – there are online forums puzzling at the popularity of a game which its detractors say is “the equivalent of watching paint dry.”
Eric says the slowness of the game has an appeal. “There’s a bit of patience to it,” he explains.
Owen told the BBC he enjoyed the competitive element of it – but its virtual produce also caught his attention.
“Could there be a sugar apple – which is the best plant you can get? Or will there be a carrot, which is the worst?”
The gameplay can be sped up if you use Robux, the Roblox currency, which is paid for with real money.
Some players are very willing to do that. On eBay, it is possible to buy some of the most sought-after items – such as a mutated candy blossom tree or a dragonfly – for hundreds of pounds.
US-based Roblox is one of the world’s largest games platforms. In the early months of this year, it had 97.8m daily users.
Its vast empire includes some 40 million user-generated games and experiences, and Roblox is the most popular site in the UK for gamers aged eight to 12.
While many love the platform, there have also been reports of young people being groomed on it and becoming addicted.
Roblox told the BBC earlier this year it was confident in its safety tools, and took the approach that “even one bad incident is one too many”.
‘A seed of an idea’
If people discover they love virtual gardening, might they be encouraged to take up the real thing?
Andrew K. Przybylski, a professor of human behaviour and technology at the University of Oxford, said it was possible the game could “plant a seed” that could lead to a passion for plants. But, overall, he’s sceptical.
“It is unlikely that a game like this will encourage real world gardening any more than Super Mario Wonder encourages plumbing,” he told the BBC.
Prof Sarah Mills of Loughborough University has carried out research into the experience of young people and gaming. She highlights a key appeal of Grow a Graden is it is free to play, but the in-game currency is important.
“This wider landscape of paid reward systems in digital games can impact children and young people’s experiences of gaming and financial literacy,” she said.
“It can also cause challenges for many families to navigate, changing the nature of pocket money.”
Gardening podcaster and BBC presenter Thordis Fridriksson, meanwhile, is hopeful that any interest in gardening is a good thing.
“Obviously the whole process is pretty different to real life, but it taps into the same thing which makes gardening so addictive, and that’s planting seeds and watching your garden grow.
“Fingers crossed some of the people who love the game will try growing something at home.”
Outside the living room in Edinburgh where they play the game is Owen and Eric’s actual garden, which both boys help in.
“I like gardening – and gardening in Grow a Garden,” says Owen.
But asked which one he prefers, he’s emphatic: “Grow a Garden!”
AI Insights
Real or AI: Band confirms use of artificial intelligence for its music on Spotify
The Velvet Sundown, a four-person band, or so it seems, has garnered a lot of attention on Spotify. It started posting music on the platform in early June and has since released two full albums with a few more singles and another album coming soon. Naturally, listeners started to accuse the band of being an AI-generated project, which as it now turns out, is true.
The band or music project called The Velvet Sundown has over a million monthly listeners on Spotify. That’s an impressive debut considering their first album called “Floating on Echoes” hit the music streaming platform on June 4. Then, on June 19, their second album called “Dust and Silence” was added to the library. Next week, July 14, will mark the release of the third album called “Paper Sun Rebellion.” Since their debut, listeners have accused the band of being an AI-generated project and now, the owners of the project have updated the Spotify bio and called it a “synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.”
It goes on to state that this project challenges the boundaries of “authorship, identity, and the future of music itself in the age of AI.” The owners claim that the characters, stories, music, voices, and lyrics are “original creations generated with the assistance of artificial intelligence tools,” but it is unclear to what extent AI was involved in the development process.
The band art shows four individuals suggesting they are owners of the project, but the images are likely AI-generated as well. Interestingly, Andrew Frelon (pseudonym) claimed to be the owner of the AI band initially, but then confirmed that was untrue and that he pretended to run their Twitter because he wanted to insert an “extra layer of weird into this story,” of this AI band.
As it stands now, The Velvet Sundown’s music is available on Spotify with the new album releasing next week. Now, whether this unveiling causes a spike or a decline in monthly listeners, remains to be seen.
I have always been passionate about gaming and technology, which drove me towards pursuing a career in the tech writing industry. I have spent over 7 years in the tech space and about a decade in content writing. I hope to continue to use this passion and generate informative, entertaining, and accurate content for readers.
AI Insights
How to Choose Between Deploying an AI Chatbot or Agent
In artificial intelligence, the trend du jour is AI agents, or algorithmic bots that can autonomously retrieve data and act on it.
AI Insights
Do AI systems socially interact the same way as living beings?
Key takeaways
- A new study that compares biological brains with artificial intelligence systems analyzed the neural network patterns that emerged during social and non-social tasks in mice and programmed artificial intelligence agents.
- UCLA researchers identified high-dimensional “shared” and “unique” neural subspaces when mice interact socially, as well as when AI agents engaged in social behaviors.
- Findings could help advance understanding of human social disorders and develop AI that can understand and engage in social interactions.
As AI systems are increasingly integrated into from virtual assistants and customer service agents to counseling and AI companions, an understanding of social neural dynamics is essential for both scientific and technological progress. A new study from UCLA researchers shows biological brains and AI systems develop remarkably similar neural patterns during social interaction.
The study, recently published in the journal Nature, reveals that when mice interact socially, specific brain cell types create synchronize in “shared neural spaces,” and artificial intelligence agents develop analogous patterns when engaging in social behaviors.
The new research represents a striking convergence of neuroscience and artificial intelligence, two of today’s most rapidly advancing fields. By directly comparing how biological brains and AI systems process social information, scientists can now better understand fundamental principles that govern social cognition across different types of intelligent systems. The findings could advance understanding of social disorders like autism while simultaneously informing the development of more sophisticated, socially aware AI systems.
This work was supported in part by , the National Science Foundation, the Packard Foundation, Vallee Foundation, Mallinckrodt Foundation and the Brain and Behavior Research Foundation.
Examining AI agents’ social behavior
A multidisciplinary team from UCLA’s departments of neurobiology, biological chemistry, bioengineering, electrical and computer engineering, and computer science across the David Geffen School of Medicine and UCLA Samueli School of Engineering used advanced brain imaging techniques to record activity from molecularly defined neurons in the dorsomedial prefrontal cortex of mice during social interactions. The researchers developed a novel computational framework to identify high-dimensional “shared” and “unique” neural subspaces across interacting individuals. The team then trained artificial intelligence agents to interact socially and applied the same analytical framework to examine neural network patterns in AI systems that emerged during social versus non-social tasks.
The research revealed striking parallels between biological and artificial systems during social interaction. In both mice and AI systems, neural activity could be partitioned into two distinct components: a “shared neural subspace” containing synchronized patterns between interacting entities, and a “unique neural subspace” containing activity specific to each individual.
Remarkably, GABAergic neurons — inhibitory brain cells that regulate neural activity —showed significantly larger shared neural spaces compared with glutamatergic neurons, which are the brain’s primary excitatory cells. This represents the first investigation of inter-brain neural dynamics in molecularly defined cell types, revealing previously unknown differences in how specific neuron types contribute to social synchronization.
When the same analytical framework was applied to AI agents, shared neural dynamics emerged as the artificial systems developed social interaction capabilities. Most importantly, when researchers selectively disrupted these shared neural components in artificial systems, social behaviors were substantially reduced, providing the direct evidence that synchronized neural patterns causally drive social interactions.
The study also revealed that shared neural dynamics don’t simply reflect coordinated behaviors between individuals, but emerge from representations of each other’s unique behavioral actions during social interaction.
“This discovery fundamentally changes how we think about social behavior across all intelligent systems,” said Weizhe Hong, professor of neurobiology, biological chemistry and bioengineering at UCLA and lead author of the new work. “We’ve shown for the first time that the neural mechanisms driving social interaction are remarkably similar between biological brains and artificial intelligence systems. This suggests we’ve identified a fundamental principle of how any intelligent system — whether biological or artificial — processes social information. The implications are significant for both understanding human social disorders and developing AI that can truly understand and engage in social interactions.”
Continuing research for treating social disorders and training AI
The research team plans to further investigate shared neural dynamics in different and potentially more complex social interactions. They also aim to explore how disruptions in shared neural space might contribute to social disorders and whether therapeutic interventions could restore healthy patterns of inter-brain synchronization. The artificial intelligence framework may serve as a platform for testing hypotheses about social neural mechanisms that are difficult to examine directly in biological systems. They also aim to develop methods to train socially intelligent AI.
The study was led by UCLA’s Hong and Jonathan Kao, associate professor of electrical and computer engineering. Co-first authors Xingjian Zhang and Nguyen Phi, along with collaborators Qin Li, Ryan Gorzek, Niklas Zwingenberger, Shan Huang, John Zhou, Lyle Kingsbury, Tara Raam, Ye Emily Wu and Don Wei contributed to the research.
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