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The store strikes back as a connected, AI-powered space–Bain & Company and VusionGroup

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  • The store is back at the center of retail strategies with 75% of executives planning a large-scale store transformation in the next 2 years
  • From bottom-line improvements to enhanced experiences, tech-enabled stores are delivering big wins for retailers and customers on efficiency, customer experience, and monetization
  • Retailers are rapidly shifting from isolated pilots to integrated technology platforms combining AI, automation, and digital media
  • 44% of retailers expect these investments to improve their bottom line by more than 1.5 percentage points

LONDON and PARIS, Sept. 16, 2025 /PRNewswire/ — Far-reaching technology innovations and AI advances are reshaping the future of retailers and stores in a critical new phase of transformation for the industry, Bain & Company and VusionGroup report in a study released today.

The report, The Store is Striking Back as a Tech-Enabled Space Driving Efficiency, Experience and Monetization, unveiled in Paris at NRF Europe 2025, sheds new light on how technological advances and new in-store technologies are revolutionising retail.

Drawing on a global survey of leading retailers worldwide, the Bain/VusionGroup analysis highlights how harnessing fast-changing technology is no longer experimental for the industry but is now seen by retail leaders as essential and foundational.

Against this backdrop, the study reports that a majority of retail executives plan to increase capital spending on store technology by an average 5% to 20% over the next five years, with nearly half expecting bottom-line improvements of more than 1.5 percentage points, according to the findings from Bain, the leading management consulting firm, and VusionGroup, the global leader in digitization solutions for commerce.

Retailers are moving quickly to implement integrated platforms that combine digital shelf systems, AI-powered insights, and retail media capabilities, the report finds. Stores are becoming intelligent, connected environments where commerce, media, and data converge. The analysis shows they’re evolving into hybrid spaces that fuse shopping with media, entertainment, and personalization.

“Retailers are accelerating their tech adoption not just to keep up but to lead. The winners will be those who build scalable, integrated platforms delivering measurable ROI and who future-proof store operations,” said Mauro Anastasi, partner in the Retail practice at Bain & Company. “Better systems cut costs. Lower costs give customers better prices. Better prices bring in more customers. And more customers generate more data to make operations even smarter. Retailers who master these technologies first will outprice and out-serve others – and the window to catch up will get smaller every quarter as the pace of change continues to evolve.”

“This report reflects what we see every day at VusionGroup: the store is no longer just a place of transaction. By combining AI, computer vision, and data with digital shelf systems, retailers are not only improving operations, but they are also achieving faster inventory turns, greater price accuracy, and unlocking new monetization opportunities through retail media,” said Jérôme Hamrit, SEVP of Data & Retail Media at VusionGroup. “Connected stores deliver better shopper experiences while driving both operational efficiency and top-line growth, delivering measurable ROI at a much faster pace.”

In today’s findings, Bain and VusionGroup report that four key technologies are emerging as central to the transformation of physical retail spaces, aligning directly with retailers’ top customer priorities: product availability (56%), price integrity (53%), and better customer engagement (45%), as well as their ambition to improve staff productivity (39%).

  • Store staff co-pilots: Almost 50% of retailers are using AI-powered assistants to help store teams manage routine tasks, from inventory checks and price errors to equipment troubleshooting and training. These tools boost productivity and morale, allowing staff to focus more on customer engagement.
  • AI-driven customer insights: Nearly three-quarters (73%) of retailers are exploring advanced analytics to localize assortments and personalize experiences. By analyzing purchasing behavior and in-store traffic patterns, AI helps predict demand and optimize shelf placement.
  • E-commerce fulfilment integration: Stores are evolving into hybrid fulfilment hubs, serving both walk-in customers and online orders. Technologies like computer vision, demand forecasting, and pick-to-light systems ensure inventory accuracy and efficient order processing – without compromising the in-store experience. Thirty percent of retailers say in-store fulfilment is already deployed at scale in their stores.
  • Digital in-store retail media: Smart displays and shelf tags are turning store aisles into monetizable media spaces. Brands can advertise directly to shoppers at the point of decision, creating new revenue streams. Nearly a third (29%) of retailers expect store layouts to evolve to support retail media and experiential formats in the next five years.

To drive technology adoption, the report notes that three in five (60%) C-level executives are prioritizing in-store technology investments over other retail strategies. Nearly half (44%) of retailers expect their store technology investments to improve their bottom line by at least 1.5 percentage points, while seven in ten (70%) anticipate recovering their investments in less than three years.

Despite the momentum, retailers continue to face internal barriers to faster adoption. Slow internal decision-making processes tops the list at 43%, followed by security and compliance concerns (40%) and high costs (32%) that the retailer would have to budget beyond their already planned capex.

To succeed with store technology, the report advises that retailers must focus on solving real pain points – such as out-of-stocks and pricing errors while building organization-wide support for change. The most effective strategies prioritize integrated platforms over isolated tools, invest in upskilling store teams, and rethink financial models to reflect today’s blended online-offline shopping behaviors.

The report also outlines five key principles for success in-store technology transformation:

  • Focusing on solving real pain points for customers and staff
  • Building organizational alignment and change management from the ground up
  • Prioritizing platform thinking over isolated tools
  • Investing in talent and upskilling to support new workflows
  • Breaking down silos between online and offline operations for more integrated financial performance

The full report is available here as well as to NRF attendees in Paris.

Media contacts
For questions or to request an interview please contact –

Bain & Company:
Gary Duncan (London) – Email: [email protected]
Amanda Folsom (Boston) – Email: [email protected]
Ann Lee (Singapore) – Email: [email protected]

VusionGroup: [email protected]

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

About VusionGroup

VusionGroup is the global leader in providing digitalization solutions for commerce, serving over 350 large retailer groups around the world in Europe, Asia and North America. The Group develops technologies that create a positive impact on society by enabling sustainable and human-centered commerce.

By leveraging its IoT & Data technologies, VusionGroup empowers retailers to re-imagine their physical stores into efficient, intelligent, connected, and data-driven assets. The Group unlocks higher economic performance, facilitates seamless collaboration across the value chain, enhances the shopping experience, creates better jobs, cultivates healthier communities, and significantly reduces waste and carbon emissions.

VusionGroup consists of six families of solutions which bring the full potential of IoT, Cloud, Data, and artificial intelligence (AI) technologies to the service of the modernization of commerce: SESimagotag (ESL & Digital Shelf Systems), VusionCloud, Captana (computer vision and artificial intelligence platform), Memory (data analytics), Engage (retail media and in-store advertising), and PDidigital (logistics and industrial solutions).

VusionGroup supports the United Nations’ Global Compact initiative and has received in 2023 the Platinum Sustainability Rating from EcoVadis, the world’s reference of business sustainability ratings.

VusionGroup is listed in compartment A of Euronext™ Paris and is a member of the SBF120 Index. Ticker: VU – ISIN code: FR0010282822

www.vusion.com

SOURCE Bain & Company



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CobaltStrike’s AI-native successor, ‘Villager,’ makes hacking too easy

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Villager can be weaponized for attacks

According to Straiker, Villager integrates AI agents to perform tasks that typically require human intervention, including vulnerability scanning, reconnaissance, and exploitation. Its AI can generate custom payloads and dynamically adapt attack sequences based on the target environment, effectively reducing dwell time and increasing success rates.

The framework also includes a modular orchestration system that allows attackers, or red teamers, to chain multiple exploits automatically, simulating sophisticated attacks with minimal manual oversight.

Villager’s dual-use nature is the crux of the concern. While it can be used by ethical hackers for legitimate testing, the same automation and AI-native orchestration make it a powerful weapon for malicious actors. Randolph Barr, chief information security officer at Cequence Security, explained, “What makes Villager and similar AI-driven tools like HexStrike so concerning is how they compress that entire process into something fast, automated, and dangerously easy to operationalize.”

Straiker traced Cyberspike to a Chinese AI and software development company operating since November 2023. A quick lookup on a Chinese LinkedIn-like website, however, revealed no information about the company. “The complete absence of any legitimate business traces for ‘Changchun Anshanyuan Technology Co., Ltd,’ along with no website available, raises some concerns about who is behind running ‘Red Team Operations’ with an automated tool,” Straiker noted in the blog.

Supply chain and detection risks

Villager’s presence on a trusted public repository like PyPI, where it was downloaded over 10,000 times over the last two months, introduces a new vector for supply chain compromise. Jason Soroko, senior fellow at Sectigo, advised that organizations “focus first on package provenance by mirroring PyPI, enforcing allow lists for pip, and blocking direct package installs from build and user endpoints.“



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Egyptian AI Startup Intella Secures $12.5 Million in Series A to Lead Arabic Speech AI Innovation

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Egyptian AI startup Intella has secured $12.5 million in an oversubscribed Series A funding round, cementing the country’s position as a leader in developing sophisticated AI solutions that serve the Arabic-speaking world’s unique linguistic needs.

Founded in 2021 by CEO Nour Taher and CTO Omar Mansour, Intella represents the cutting edge of Egyptian technological innovation, solving complex challenges that global AI companies have struggled to address effectively in Arabic contexts.

Breakthrough Technology Achievement

Intella’s proprietary speech-to-text models have achieved an impressive 95.73% transcription accuracy across more than 25 Arabic dialects—a remarkable technical feat that demonstrates Egyptian engineers’ capability to develop world-class AI solutions. This accuracy rate positions Intella ahead of global competitors in addressing Arabic speech’s inherent linguistic complexity.

The startup’s success stems from its deep understanding of a challenge that outsiders often underestimate: everyday Arabic speech relies heavily on regional dialects rather than Modern Standard Arabic, creating phonetic diversity that requires sophisticated, locally-developed solutions.

Strategic Market Leadership

Intella’s client portfolio spans finance, telecommunications, and government sectors, demonstrating the broad applicability of Egyptian-developed AI technology. The company’s tools, including transcript analytics and conversational agents, transform spoken interactions into valuable enterprise insights across MENA markets.

The oversubscribed funding round, led by Prosus Ventures with participation from 500 Global, Wa’ed Ventures (Aramco’s VC arm), Hala Ventures, Idrisi Ventures, and HearstLab, reflects growing investor confidence in regionally-contextualized AI solutions developed by African innovators.

Ambitious Growth Trajectory

With revenue more than doubling in 2024 and projections of up to 7× growth in 2025, Intella exemplifies the rapid scaling potential of Egyptian tech companies that understand their regional markets deeply. This growth trajectory positions Egypt as a hub for Arabic language technology development.

The new funding will enable Intella to refine its dialectal models, expand its analytics platform intellaCX, and advance its digital human “Ziila” for voice-ordering and conversational applications. These developments showcase Egyptian innovation in creating culturally relevant AI interfaces.

Regional Expansion and Impact

Intella’s expansion plans across Egypt and Saudi Arabia demonstrate how Egyptian startups can leverage their technical expertise to serve broader regional markets. The company’s approach to localizing speech AI addresses a critical gap where global models often perform poorly in real-world Arabic settings.

As organizations across MENA increasingly demand voice-enabled services and localized conversational AI, Intella is positioned as a foundational player bridging global AI advances with Arabic-speaking communities’ specific needs.

With total funding now reaching approximately $16.9 million, Intella represents more than a business success—it demonstrates Egypt’s emergence as a leader in developing AI solutions that serve linguistic and cultural diversity. The company’s achievement highlights how African innovators are creating technologies that global companies couldn’t effectively develop, positioning the continent as a critical player in the future of artificial intelligence.





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Giving Technology Its Human Heart in the AI Era – Samsung Newsroom India

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They are not finished products yet, neither their prototypes nor their journeys. As part of Samsung Solve for Tomorrow, challenges have not ceased for the Top 40 innovators. These young changemakers are still building, modifying, expanding, testing, and sometimes discarding ideas altogether. What they are discovering, however, may be as relevant and important as the innovations themselves: that design thinking is not just a toolkit but a mindset that demands empathy, patience, and an openness to failure.

 

Over the past week, participants were on a frenetic pursuit for perfection in ideas guided by mentors, workshops, and their first exposure to the FITT labs.

 

In an AI-driven world where speed and automation dominate the public discourse, these students are being reminded that the true test of technology is whether it can connect to the human heart and the human behaviour.

 

 

Sitting With the Problem

In this context, it will be pertinent to speak about the story of the Pink Brigadiers. A team comprising of Vivek Sawant from Maharashtra and Shriya Aditya Dalai from Odisha, both NIT Rourkela engineering students. What are they doing this year? They are working on what they call Bharat’s first AI-driven breast care app. At first glance, it’s a technical marvel: convolutional neural networks with edge deployment that can detect anomalies and connect women with doctors. But the breakthrough, they admit, has not been in the code.

 

“Our product requires immense sensitivity. The design thinking training encouraged us to sit with the problem longer, understand users more deeply, and keep adapting to their needs. UX/UI and trust are as important as the AI itself,” they explain.

 

For them, design thinking is a reminder that how an app makes someone feel may be as critical as what it does. Building technology for a deeply private health concern means that tone, colour palettes, language, and interface all become questions of empathy. This insight resonates with recent Stanford research showing that building fair and trustworthy AI systems requires attention not only to algorithms but also to transparency, edge-case behaviour, and user comfort.

 

 

Humanising AI

Elsewhere, inside the FITT lab there is a duo trying to grasp the lesson on AI from their product – How can AI provide intelligence, and how can design thinking make it intelligible.

 

Take Mindsnap, a personalised education platform created by Devayanee Gupta and Sayan Adhikary from Kolkata, both engineering students. Powered by large language models (LLMs), the platform adapts to neurodiverse learners, whether they are dyslexic, on the spectrum, or simply learn better through games.

 

“We realised no algorithm works if the interface doesn’t speak to the learner,” they explain. “Design thinking made us focus on UX/UI, accessibility, and the lived experience of students.”

 

Aditya Verma from Chennai is making a similar discovery with Mama Saheli AI, a holistic pregnancy app inspired by his mother’s experience in remote areas where medical access was limited.

 

“My app had to feel like a friend, not just a tool. Design thinking pushed me to see it through the user’s emotions, behaviour, and even cultural context. That’s what makes it scalable and trustworthy,” he says.

 

His app synthesises information, filters out misinformation, and integrates with wearables to provide hyperpersonalized insights, but its soul lies in the idea of companionship. His approach aligns with the PADTHAI-MM framework, which shows that transparent, human-centred design, combining explainability with user context, produces far more trust than opaque “black box” AI.

 

 

Design as a Strategy for Scale

The Prithvirakshak team from Ludhiana: 12th graders Abhishek Dhanda, Prabhkirat Singh, and Rachita Chandok are fighting India’s colossal waste management problem with what they call the nation’s first modular automated vermicomposting centre.

 

The idea began as a classroom experiment, it has now become a three-year journey of prototyping, testing, and learning how to collapse a 90-day composting process into just 30 days.

 

“Traditionally, vermicomposting has been labour-intensive and hard to scale,” they explain. “Design thinking helped us imagine modular models that can work in a garden, a housing society, or even at city level.”

 

For them, scalability is not about size but about adaptability, the ability to shape the same core idea to serve farmers, urban families, or municipalities.

The Journey, Not the Destination

None of these teams know if they will eventually win the Solve for Tomorrow challenge. Their prototypes remain imperfect; their pitch decks are still being rewritten. Yet what binds them together is a recognition that design thinking has already amended their approach.

 

While global conversations around AI often spiral into questions of ethics, bias, and speed, these young problem-solvers are grounding their innovations in something older and steadier: human-centred design.

 

AI, they are discovering, may be the brain. But design thinking, in all its humility and discipline, is the heart. And as these students continue to fight for their place in the Top 20, that may turn out to be the most important lesson of all.



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