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The personalities of MLB’s trade deadline: Hunters, Fishermen and the Cleveland Grind Machine

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The Athletic has live coverage of the 2025 MLB trade deadline

This is the first of a three-part series examining how the personalities of MLB executives impact baseball’s trade deadline. Part two is coming Tuesday.

The display screen on Jerry Dipoto’s iPhone can elicit in him despair or delight. It just depends on who is calling.

“Sometimes, the phone is going to ring and the first thing you think is, ‘Oh, god,’” Dipoto said. “You know that the likelihood of getting a deal done isn’t very high.”

Dipoto, the Seattle Mariners’ president of baseball operations, does not feel that way when he receives a call from A.J. Preller, his counterpart with the San Diego Padres. The two clubs share a spring training complex. Their two chief baseball executives share a propensity for action.

“We know each other’s players inside and out,” Dipoto said. “I’d be lying to you if I didn’t say that both A.J. and I love to deal. It’s intriguing to get on the phone and see what’s possible.”

At this time of year, as the trade deadline approaches, executives must figure out which players on rival clubs are available and how to acquire them. To do so, the execs must understand how their contemporaries see the world and operate within it. The personalities of Major League Baseball executives form the game’s hidden undercurrent.

There are hunters who identify their targets and make clear their demands. There are fishermen who cast lines far and wide across the sport. There are volume shooters who believe completing a trade is more valuable than maximizing the return in every transaction. There is the skull-crushing ennui of dealing with the Colorado Rockies and the exquisite torture of trying to finalize a transaction with the Cleveland Guardians.

There are executives, like Milwaukee Brewers general manager Matt Arnold, who sketch elaborate, three-team deals. Others avoid gambits like that. “I’m not smart enough to do it,” Arizona Diamondbacks general manager Mike Hazen said. “Honestly. I mean, that’s the honest answer. Do you want me to lie to you?”

Some, like Tampa Bay Rays president of baseball operations Erik Neander, prefer texting. Cashman can pepper his messages with GIFs. Others, like Anthopoulos and Preller, like to kibitz on the phone. In order to do the job, several executives explained, you need to know how to connect with your counterparts. “You talk to everybody a little bit differently, based on past history and what you think may resonate with them,” Preller said.

To be a successful executive requires an understanding of your peers. To understand these interpersonal dynamics as the deadline approaches, The Athletic canvassed more than two dozen executives about how relationships can facilitate transactions. Some requested anonymity in order to speak freely about their competitors. The conversations provided a partial taxonomy of the decision-making executives about to embark on deadline dealing.

In other words, when the phone rings, do you want to pick up?

The Hunters

A few days after the final out of the 2022 World Series, as baseball executives gathered in Las Vegas for the GM Meetings, Alex Anthopoulos approached Kansas City Royals executive J.J. Picollo. The two men had crossed paths for years in scouting circles, but were not particularly close. Anthopoulos intended to trade pitcher Jake Odorizzi and wondered if Kansas City wanted him. Picollo had just taken over the Royals’ baseball operations department after spending his career in player development, and was still learning the transactional rhythms.

“I went upstairs and said, ‘Guys, do we have interest in Odorizzi?’” Picollo said. “We were kicking it around, kicking it around. The next day (Anthopoulos) traded him. OK. I learned something. If he calls, it’s going to happen.”

As an assistant general manager with the Toronto Blue Jays, Anthopoulos often grew frustrated at hours wasted in offseason meetings. The executives would speculate about trade targets. “And I would think to myself: Do we even know if that player is available?” he said. Or the group would canvass the lobby for information. “It never made sense to me,” Anthopoulos said. “Why aren’t we just asking directly? Let’s get an answer.”

So Anthopoulos makes calls. And makes calls. And makes calls.

When he became a chief executive, first with Toronto in 2009 and later in Atlanta in 2017, Anthopoulos established himself as one of the sport’s foremost hunters. Anthopoulos chuckled as he recalled the mantra of former Braves president John Schuerholz: “N.D.A.: no d—ing around.” He noted how former Chicago Cubs general manager Jim Hendry told him, “I’m so candid and transparent that the other side doesn’t believe me.”

Anthopoulos takes a similar tack. He considers it a courtesy to his rivals. “I’m so conscious of not wasting the other side’s time,” Anthopoulos said. “Because when you’re saying, ‘I’m interested in so-and-so. Can you give me a price?’ you’re creating a lot of work for that team. They’re going through your system. They’re meeting, they’re talking to people. It’s disrespectful, to me, if you’re not real.”

His peers described themselves as appreciative of his frankness and entertained by his vigor. He thinks fast and speaks faster. “He can rifle through 30 names before you get to the point where you take your first breath,” Dipoto said. One executive, who insisted he harbored great affection for Anthopoulos, suggested he avoids him near the deadline because “I can’t get him off the damn phone.”

“Alex can be very transparent,” New York Mets president of baseball operations David Stearns said. “He’s also very smart. And isn’t going to give up information he doesn’t think he needs to give up to get a deal done.”

Dave Dombrowski, the Philadelphia Phillies’ president of baseball operations, uses a similar approach, if less frenetic energy. He became a general manager for the first time in 1988, with the Montreal Expos. On Sunday, he turned 69. When a new chief baseball officer gets promoted, Dombrowski likes to reach out with congratulations. He intends to establish a baseline for future business.

“I think the most important thing is you’re always staying in contact with everybody as much as you can,” Dombrowski said. “You have a pulse for what everybody is trying to do.”

That foregrounding allows Dombrowski to pounce during the summer. In an era where executives fret over losing prospects for short-term rentals, Dombrowski often makes offers that stand out. “Because the industry has gotten so obsessed with future value, if you focus on present value you can win a lot of deals,” one executive said. “And he always focuses on present value.”

Brian Cashman, now in his 27th season as New York Yankees general manager, does not operate with the same disregard for perceived risk. But like Dombrowski, rival executives said, Cashman starts discussions with clarity.

“He has a really clear sense of what he will or won’t do,” Guardians president of baseball operations Chris Antonetti said. “And he’ll tell you that.” Added Minnesota Twins president of baseball operations Derek Falvey, “Cash is usually pretty direct and pretty straightforward about where he wants to go. With other teams, you know there’s probably a lot longer feeling-out process.”

Cashman framed his style as a matter of humility.

“I’m not the smartest person in the room,” Cashman said. “So there’s no manipulation, there’s no sleight of hand. I cut to the chase. I don’t play games. I don’t have time.”

During a conversation this spring, Anthopoulos sounded amused when told about how his other executives perceive him. He takes pride in his approach, but understands it can be imperfect.

“Being decisive can help if you’re competing with someone who is being indecisive,” Anthopoulos said. “But that doesn’t stop you from making a bad trade.”

The Fisherman and the Juggler

A rival executive conjured a metaphor for A.J. Preller that was fitting for an executive who often wears bucket hats and basketball shorts.

“I picture him in a boat in the middle of a lake, with 1,000 lines in the water,” the executive said.

A different executive crafted a similar image for Andrew Friedman — a juggler tasked with keeping all his options viable. The two illustrations are fitting for a pair of executives who operate in different ways but end up in similar positions. “Andrew works his network,” one executive said. “He’s really f—ing good. And he knows what’s going on out there. And A.J. does, too — on a different network.”

The Padres hired Preller in the summer of 2014. Two months later, Friedman arrived in Los Angeles. The teams executed a significant swap that winter, with catcher Yasmani Grandal joining the Dodgers in exchange for outfielder Matt Kemp. Since then, the two executives are far more often in competition. On the field, the Dodgers and Padres have established the sport’s most bitter rivalry. Off the field, the front offices compete for the same players, from Mookie Betts to Juan Soto to Roki Sasaki.

The conflict can confound other teams. A common complaint from third parties at the deadline is that they are unsure if the Dodgers are actually interested in a player or just trying to inflate the price for the Padres — or vice versa. Clubs do not doubt Preller’s sincerity, but worry about other options he is pursuing. “You can think you’re going to do a deal with A.J.,” one executive said. “But just beware that he’s having 900 calls a day, and he’s going to do the one deal that is best for him. And it is very easy to get left out in the cold.”

Preller, 48, started as a scout. He prides himself on still scouring the backfields and visiting high school fields. He tries to puzzle out how different players appeal to different clubs. “The better clubs, they understand what these teams are trying to do,” Preller said. “I think having a feel for that is huge. And having a feel for value, like a realistic view of how the other teams are valuing their players.”

Friedman, 48, began his career in finance. No executive, his peers say, better understands the movements of markets. His former lieutenants in Tampa Bay now run front offices across the sport. His executive tree rivals that of Sean McVay and Kyle Shanahan in the NFL. But Friedman also maintains dialogue with other clubs, storing information and planting seeds.

“Making trades is really difficult,” Friedman said. “And the better you can understand the other team’s objectives, what they’re trying to accomplish, it at least makes it easier.”

Before last season, the Dodgers had spent years trying to pry utilityman Tommy Edman from the St. Louis Cardinals. In the winter after 2023, Chicago White Sox general manager Chris Getz recalled, the two teams discussed three-team concepts that could bring Edman to Los Angeles. Several months later, in the midst of a historically bad team’s fire sale, the White Sox served as the middleman in a trade that sent Edman and White Sox reliever Michael Kopech to the Dodgers. “What Andrew is really f—ing good at is he doesn’t leave any stone unturned,” one executive said.

Edman and Kopech solidified a Dodgers roster that defeated the Padres in the National League Division Series en route to a championship. The outcome only crystallized the challenge facing Preller. He viewed his mandate from then-owner Peter Seidler as conquering the Dodgers and capturing the first World Series in San Diego history. Seidler, who died in November 2023, authorized unprecedented spending in free agency. Preller pursued seismic upgrades through trades, from former American League Cy Young Award winner Blake Snell to flame-throwing closer Josh Hader to, of course, Soto.

To do so, Preller has demonstrated a willingness to skim the cream from his farm system. In the summer of 2022, Preller built a colossal package to acquire Soto, including three players who have become All Stars: shortstop CJ Abrams, pitcher MacKenzie Gore and outfielder James Wood. Preller has insisted he harbors no regrets about the deal, even after payroll constraints forced him to trade Soto away heading into 2024.

Preller remained undaunted last summer. He shipped out two first-round picks from 2022 (pitcher Dylan Lesko, as part of a deal for Rays reliever Jason Adam; and pitcher Robby Snelling, as part of a deal for Miami Marlins reliever Tanner Scott) and the team’s first-rounder from 2023 (outfielder Dillon Head, in a package for Marlins infielder Luis Arraez). “A.J.,” one rival executive chuckled, “ain’t scared.”

The haul was not enough to take down the Dodgers. But Preller will keep trying. And he does not intend to alter his strategy. “He’s told me this before over the years: ‘We’re willing to do something stupid — not crazy,’” Dipoto said.

“We’re going to trade good players to get players,” Preller said. “We’re willing to make moves.”

A successful fisherman needs enticing bait.

The Grind Machine

As last Christmas drew near, Mike Hazen found himself in an unfamiliar position. He was about to complete a trade with the Guardians. Hazen cut his teeth in Cleveland’s front office two decades ago. He considers the team’s chief executives, Chris Antonetti and general manager Mike Chernoff, “some of my best friends in the world.” That doesn’t make negotiating with his pals any easier.

“In fact, Chernoff and I were joking about, ‘Are we actually going to get a trade done?’” Hazen said. Then Chernoff mentioned other teams were showing interest. “And I was like, ‘Here we go again.’”

Eventually the two clubs finalized a deal. Arizona received first baseman Josh Naylor in return for pitcher Slade Cecconi. But it is never easy with Cleveland, rival executives say. The team keeps it vague early in discussions and pushes for every scrap of available talent near the finish line.

The Guardians enter negotiations, one executive said, like a witness on the stand attempting not to perjure himself. “They operate in a way where they want to share as little information as possible,” another executive said. A third executive compared their haggling to squeezing every drop of moisture from a towel. Rival front offices have coined a nickname for Antonetti’s group: the Cleveland Grind Machine.

“I have heard some version of that,” Antonetti said one afternoon this summer. “I can appreciate that there are people who feel it can be challenging on that front.”

Antonetti neither denies nor apologizes for this. “We’re pretty deliberate in the decisions we make,” he said. He described obstacles familiar to competitive clubs in lower-revenue markets. The Guardians do not spend much money in free agency. The team rarely selects in the upper third of the draft. Cleveland cannot afford, Antonetti said, to make major mistakes in transactions.

“We don’t have a choice, really,” Antonetti said. “We have to be disciplined. We recognize that we have a small margin for error.”

Hazen applauds the restraint. “They’re smart,” Hazen said. “They do it right. I’m more like this,” at which point Hazen pantomimed a gunslinger pulling pistols from his holster. (“No, he isn’t!” Anthopoulos said, when told about Hazen’s finger-gun routine.)

Cleveland is not the only team with a reputation for transactional difficulty. Many rival executives viewed the Rockies as a franchise on an island, unwilling to make moves that other clubs view as obvious. “The Rockies never sell, even though they’re terrible,” one executive said. That has begun to change this summer, with the club flirting with the worst record in baseball history. On Friday, Colorado dealt third baseman Ryan McMahon to the Yankees, making the rare decision to trade a homegrown player who had signed a contract extension.

Before this summer, several executives lamented, the Rockies declined to engage in the basics of negotiation. When a team expresses interest in a player, it is customary for the seller to respond with what it would take to complete a deal. This can be specific or vague, but it at least furthers discussion. What Colorado would do, these executives said, was request that the inquiring team reveal which players they would give up in return. “They’re just not going to do deals,” another executive said.

Earlier this season, Rockies general manager Bill Schmidt acknowledged this deadline would likely be different for his club. He shrugged off the criticism. “It’s about matching up what you think is fair value,” he said.

Finding that same equilibrium with Cleveland can be a challenge, rival executives said. Both Antonetti and Chernoff learned their craft under the tutelage of executive Mark Shapiro, who left Cleveland in 2015 to become president of the Blue Jays and brought along Ross Atkins as general manager. A year later, the Twins hired another Cleveland lieutenant in Falvey. All three clubs, rival executives say, display aspects of the Grind Machine. But the Guardians are the genuine article.

The strategy creates a contrast with Tampa Bay, another small-market contender. Both philosophies can bear fruit. Only one earns your club a memorable nickname.

The volume shooters

When Jerry Dipoto arrived in Seattle in the fall of 2015, he looked to Tampa Bay for guidance. He had just ended a rocky tenure running the Los Angeles Angels, where he often clashed with manager Mike Scioscia under the meddlesome ownership of Arte Moreno. He sought organizational stability. To do so, he opted to emulate the franchise with the least stable roster construction.

“We’ve modeled a lot of what we do after the Rays,” Dipoto said.

The Rays are, in many ways, the most influential team of the 21st century. The team has retained that mantle even after Friedman left for the Dodgers. There are Tampa Bay alumni running the Brewers (Arnold) and Marlins (Peter Bendix); Chaim Bloom, the former Rays and Red Sox executive, will take over the Cardinals after this season. Neander has kept the Rays relevant despite the executive brain drain and the regularly changing roster.

The club turns over by design. Tampa Bay is, in the industry parlance, “transactional.” The team pursues “good deals but not great deals, not once-in-a-century deals,” Neander said. “You’re putting yourself in a position to make a lot of deals. And I think by way of making a lot of deals, you’re betting on the volume putting you in a position (to succeed).”

In Seattle, Dipoto decided to replicate the Tampa Bay method. At times, though, it looked like madness.

He is the premier trader of this era. Since taking over the Mariners, Dipoto has executed 185 trades, according to a tracker maintained by Jordan Shusterman of Yahoo Sports. He has made deals with every team besides the Angels, Rockies and Tigers. On 17 occasions, he has transacted with the Rays, so many that “you can almost make a deal via carrier pigeon, you don’t even have to talk it through,” he said. He has bought. He has sold. He has acquired Luis Castillo and Luis F. Castillo. He has traded pitcher Roenis Elías twice.

“We’ve made an absurd number of trades over time,” Dipoto said. “The reputation that we have in the industry is probably deserved.”

In interviews for this story, executives often asked: Have you talked to Dipoto yet? “If I could pick one guy to talk to for this story, I would pick Jerry,” Stearns said.

Dipoto combined elements of the hunters and the fishermen. He is direct, executives said. He is willing to give up real prospects. He is open to counters. “When we call somebody, they know we’re not just fishing for information,” Dipoto said.

In time, his pace has slowed, as the trades have netted solutions for the club at shortstop (J.P. Crawford, acquired from Philadelphia in 2018), closer (Andrés Muñoz, acquired with fellow reliever Matt Brash from San Diego in 2020) and cleanup hitter (Randy Arozarena, from Tampa Bay in 2024).

Dipoto has already been busy this trade season, acquiring slugger Josh Naylor from the Diamondbacks last week to aid his team’s push for the postseason. It’s fair to expect that he’s still active in the market and willing to deal. He always is. Especially if he looks down at his phone and sees Preller is on the line. You never know what sort of bait is floating in the water.

(Illustrations: Kelsea Petersen / The Athletic; Photos: Orlando Ramirez / Getty, Harry How / Getty, Mary DiCicco / Getty, Alika Jenner / Getty; Ben VanHouten / Getty; Aaron Ontiveroz / Getty; Brandon Sloter / Getty; Matt Thomas / Getty)



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From London baptism to first millennial saint

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Aleem MaqboolBBC Religion Editor

BBC A boy with dark curly hair in a red polo shit stands, smiling at the camera, with his hands on his hips, in front of a field and hillsBBC

Carlo Acutis has become the first millennial saint

A London-born boy has become the first millennial saint, in a ceremony steeped in an ancient ritual presided over by Pope Leo on Sunday.

In his short life, Carlo Acutis created websites documenting “miracles” as a means of spreading Catholic teaching, leading some to nickname him God’s influencer.

His canonisation had been due in late April, but was postponed following the death of Pope Francis.

More than a million people are estimated to have made a pilgrimage to the Italian hilltop town of Assisi where Carlo’s body lies, preserved in wax.

But there is another pilgrimage site associated with Carlo Acutis that has seen an increase in visitors since it was announced that he was to be made a saint – Our Lady of Dolours Church in London.

The font at the back of the Roman Catholic church in the Chelsea area was where Carlo was baptised as a baby in 1991.

To the side of the church an old confession booth has been converted into a shrine to him. In it, a relic holder contains a single strand of Carlo’s hair.

“His family were in finance and they were working really temporarily in London,” says Father Paul Addison, a friar at the church.

“Although they didn’t use the church much, they decided to come and ask to have the child baptised. So Carlo was a flash, a very big flash, in the life of the parish community,” he says.

A friar in a dark cloak stands next holding the lid of a font, between a framed picture of a boy in a red top and a framed baptism certificate

Father Paul Addison shows the font where Carlo was baptised in 1991

Carlo was not yet six months old when his parents moved back to their home country of Italy, and he spent the rest of his life in Milan.

There, he was known for a love of technology and is said to have enjoyed playing video games.

While some who knew Carlo Acutis say he did not appear to be especially devout, as a teenager he did create a website – pages of which are now framed at the church in Chelsea – in which miracles were documented.

A shot of a corridor with pillars and chairs lined up, with the focus of the camera on a series of printed and framed webpages

Pages of Carlo’s website are now framed at Our Lady of Dolours Church in Chelsea

But he died of leukaemia aged just 15.

In the years after his death, Carlo’s mother, Antonia Salzano, visited churches around the world to advocate for him to be a saint.

As part of the process, it had to be proved her son had performed “miracles”.

“The first miracle, he did the day of the funeral,” says Carlo’s mother.

“A woman with breast cancer prayed (for) Carlo and she had to start chemotherapy and the cancer disappeared completely,” she explains.

A woman in brown glasses, a brown coat and orange scarf looks to the side of the camera, stood in front of a hedge

Antonia Salzano has spent years advocating for her son to be made a saint

Pope Francis attributed two miracles to Carlo Acutis and so the test was passed and he was due to be made a saint on 27 April.

But Pope Francis died during the preceding week.

Some followers who had travelled to Rome for the canonisation instead found themselves among the tens of thousands of mourners at the late pontiff’s funeral – Diego Sarkissian, a young Catholic from London, was one of them.

He says he feels a connection to Carlo Acutis and is excited by his canonisation.

“He used to play Super Mario video games on the old Nintendo consoles and I’ve always loved video games,” Mr Sarkissian says.

“The fact that you can think of a saint doing the same things [as you], wearing jeans, it feels so much closer than what other saints have felt like in the past,” he says.

Approval for someone to become a saint can take decades or even centuries, but there is a sense that the Vatican fast-tracked Carlo Acutis’ canonisation as a means of energising and inspiring faith in young people.

The Catholic Church will be hoping Sunday’s events do just that.



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An ‘iPhone Air,’ price hikes and AI: What to watch at Apple’s biggest event of the year

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The iPhone needs a shakeup. It could get one as soon as September 9, when Apple is expected to announce an all-new slimmer model of the iPhone, potentially called the “iPhone Air,” alongside the iPhone 17 and new Apple Watch models at its marquee annual event.

That kind of overhaul would be the first dramatic redesign of Apple’s signature product since 2017, when Apple released the iPhone X, the first model without the familiar home button and with Apple’s now-ubiquitous Face ID technology. That shift set the stage for iPhone generations to come.

But the iPhone Air, which Bloomberg reports will be announced at this year’s event, may play a different role. Rather than setting the stage for the iPhone’s future, an iPhone Air could add more variety to the iPhone lineup for customers who want something different, analysts say.

Apple needs the help. While iPhone sales have been strong, as Apple’s most recent earnings report indicated in July, consumers are only upgrading when they feel new features are worth it — and that’s happening less often now, according to market research firm Consumer Intelligence Research Partners.

And unlike Android rivals Samsung and Google, which have leaned into artificial intelligence on their smartphone software, Apple Intelligence is expected to take a back seat during Tuesday’s event, even as perceptions continue that the company lags in AI.

Apple could also set to rest questions of whether tariffs will raise iPhone prices.

But there’s a bigger question looming over all of this: Can Apple’s blockbuster, 18-year-old product still excite consumers?

Apple did not immediately respond to CNN’s request for comment.

When Google unveiled the Pixel 10 lineup in August, pre-empting Apple’s iPhone announcement, its Gemini assistant was front and center. Rick Osterloh, Google’s senior vice president of platforms and devices, kicked off the launch event with an overview of the company’s vision for Gemini, claiming the digital helper can “unlock so much helpfulness on your phone.”

One of the Pixel 10’s hallmark new features is a tool called Magic Cue, which uses AI to analyze what you’re doing on your phone and suggest the next action.

Samsung similarly touted the AI capabilities on the Galaxy S25 — its flagship phone that competes with the iPhone — as a major selling point when it unveiled the device in January. One such feature allows users to do a multi-step task, such as looking up the schedule of a sports team and adding it to their calendar, with one voice command.

But analysts say Apple is too behind in AI to take that approach. Instead, it’s expected to focus more on hardware advancements than AI.

Ted Mortonson, a technology strategist at Baird, said Apple’s AI advancements likely aren’t ready yet, adding that the company is under pressure to impress when it does deliver new AI tools or else it could risk losing customers to Samsung and Google.

Earlier this year, Apple delayed a high-profile update that would have enabled Siri to act across apps and answer questions about content on your phone’s screen. The feature would have brought Siri up to speed with more sophisticated AI agents like Google’s Gemini and OpenAI’s ChatGPT.

Apple said it needed more time to bring the technology up to the company’s “high quality bar.”

“Taking a step back, we see AI as one of the most profound technologies of our lifetime,” CEO Tim Cook said in his opening remarks during Apple’s July earnings call. “We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments.”

Still, AI isn’t “compelling users to walk into stores to upgrade,” Nabila Popal, a senior director with the International Data Corporation’s (IDC) data and analytics team, previously told CNN via email. And between an MIT study indicating that 95% of organizations are getting no return on their AI investments and muted earnings from Nvidia, the chipmaker at the center of the AI boom, there’s growing sentiment that the AI gold rush may be overhyped.

But the iPhone is still one of the world’s most ubiquitous smartphones, accounting for 15.7% of the global smartphone share — just behind market leader Samsung, according to the IDC.

Apple will likely lean into that advantage, choosing to focus on improvements to the iPhone’s core functionality like battery life, camera quality and design. And price will be top of mind; both Wall Street and consumers will be watching to see whether tariffs have impacted the new iPhone’s price.

Analysts from Morgan Stanley and Loop Capital believe price hikes could be in store. The company could eliminate one of the lower storage options for the iPhone 17 Pro to drive consumers to the pricier models, a group of Morgan Stanley analysts led by Erik Woodring wrote in a September 4 research note. This could help Apple offset the prices of higher component costs, the report noted.

“Normally, it’s not a good sign for a launch event when the price is the big focus, because then the product itself might not be as much of a highlight compared to the previous generations,” said Runar Bjørhovde, a research analyst for market research firm Canalys.

But President Donald Trump’s tariffs make this launch an exception, since many will be watching to see whether Apple changes its pricing in the United States and other markets. “How does Apple decide to play that game?” Bjørhovde said. “Apple doesn’t like to change the prices over time, so whatever is set from Day 1 is normally a key indicator on what we will see for the next year.”

Apple has struggled in recent years to find a fourth iPhone model that resonates as strongly as the standard, Pro and Pro Max. It removed the iPhone Mini from its lineup after just two generations starting with the iPhone 14, and now the company is expected to replace the Plus model with this new Air.

But that may entail compromises like just one camera instead of the two on the standard iPhone 16, according to Bloomberg.

The phone could be a tough sell for other reasons, too. Consumers have tightened their purse strings and are holding onto their smartphones for longer periods of time, so a thin design may not be enough to attract new buyers. Plus, Samsung has already gotten ahead of Apple with a slimmer new phone called the Galaxy S25 Edge.

Still, Apple does have one advantage.

“The Air version of the MacBook has stuck. The Air version of the iPad has stuck,” said Dipanjan Chatterjee, vice president and principal analyst for market research firm Forrester. “So, there’s good reason to believe that the Air version — a slimmer, thinner iPhone — will.”





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Japan Prime Minister Ishiba to resign: reports

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Reuters
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Japanese Prime Minister Shigeru Ishiba has decided to resign to avoid a split within the ruling Liberal Democratic Party, public broadcaster NHK said on Sunday.

The Prime Minister’s Office did not immediately respond to a request for comment.

With Ishiba at the helm, the LDP-led coalition has lost its majority in elections for both houses of parliament since coming to power last year, amid voter anger over rising living costs.

LDP lawmakers are scheduled to vote on Monday whether to hold an extraordinary leadership election. Ishiba’s government finalized details of a trade deal with the United States last week.





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