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The Key to Aligning Technology & Business

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Akkodis’ Jo Debecker offers commentary on maximizing AI ROI and how it is the key to aligning technology with business strategy. This article originally appeared in Insight Jam, an enterprise IT community that enables human conversation on AI.

Amid the rush to adopt artificial intelligence (AI), many organizations overlook a critical factor: Success isn’t just about deploying cutting-edge technology — it depends on aligning it with overarching business goals. McKinsey’s research shows that AI adoption soared to 72% in 2024, a significant leap in industry-wide integration. Without this alignment, even the most sophisticated AI solutions risk falling short, leading to missed opportunities, inefficiencies, and underwhelming returns on investment (ROI).

By identifying common pitfalls, sharing actionable strategies, and presenting a practical framework, we aim to equip business and technology leaders with the tools to maximize the impact of their AI initiatives.

The ROI Challenge of AI

AI adoption is surging, yet many organizations struggle to achieve tangible results. A significant hurdle lies in the lack of well-defined goals for AI projects. Without clear objectives, linking AI outcomes to specific business values, such as cost savings, revenue growth, or customer satisfaction, becomes challenging.

Consider this: An AI-driven customer service chatbot may reduce call center workload, but its true value is realized only when it contributes to measurable improvements in customer retention or brand loyalty. To bridge this gap, organizations must establish clear targets and key performance indicators (KPIs) before implementation to make sure the system’s impact is quantifiable and meaningful.

Establishing Clear Objectives and KPIs for AI Projects

Defining project goals and KPIs is the bedrock of effective AI implementation. Metrics should align with business priorities so that organizations can track the technology’s impact across multiple dimensions:

Efficiency Improvements: Metrics such as cost savings, resource optimization, and productivity gains provide insights into operational enhancements.

Customer Impact: Measuring satisfaction, retention rates, and engagement levels helps assess the AI system’s value to end users.

Innovation Outcomes: Market expansion, speed to market, and competitive differentiation gauge the organization’s ability to leverage AI for growth.

Organizations can use goal-setting frameworks and performance-tracking dashboards to all but guarantee KPIs are well-defined and regularly monitored.

The Role of Cross-Departmental Collaboration

AI initiatives are inherently interdisciplinary and require close collaboration between technical teams and business leaders. Miscommunication or siloed operations can derail even the most advanced AI projects. Aligning stakeholders — data scientists, engineers, and business leaders — creates a shared understanding of project objectives so that AI outputs align with organizational priorities.

Strategies for fostering collaboration include:

Regular alignment meetings to review project goals and progress.

Workshops to bridge knowledge gaps between technical and non-technical teams.

Cross-functional task forces to manage AI projects from inception to deployment.

With a priority on collaborative decision-making, organizations’ AI solutions can become more effective and relevant.

Continuous Monitoring and Evaluation

Achieving ROI from AI is not a one-time effort. Continuous monitoring and iterative evaluation are mandatory to make sure the system remains aligned with ever-changing business needs. Regularly tracking KPIs allows organizations to measure progress, identify bottlenecks, and make necessary adjustments.

Tools like data dashboards and performance-tracking software can streamline this process and provide real-time insights into the system’s effectiveness. Additionally, a feedback loop involving technical and business teams can assist in fine-tuning AI applications to better address organizational challenges.

Actionable Frameworks for Aligning AI with Business Objectives

To bridge the gap between AI capabilities and business goals, organizations can adopt a structured approach:

  1. Conduct an Organizational Needs Assessment: Identify the challenges and opportunities that AI can address.
  2. Map AI Capabilities to Business Priorities: Ensure alignment between technical solutions and strategic objectives.
  3. Prioritize Based on ROI Potential: Focus on initiatives with measurable benefits.

Real-world examples showcase just how transformative strategic alignment can be. Take a financial institution that harnessed predictive analytics to strengthen fraud detection and build customer trust, which led to higher retention rates. In another instance, a retail company used AI to fine-tune inventory management, boosting profitability and customer satisfaction in the process.

Long-Term Impact of Strategic AI Alignment

The benefits of aligning AI with business objectives go far beyond immediate ROI. Strategic alignment fuels sustainable growth and sparks innovation to help organizations stay agile in a fast-changing marketplace. It also establishes a solid foundation for responsible AI practices, making sure systems are ethical, transparent, and equipped to meet future challenges.

Organizations prioritizing alignment are better prepared to overcome challenges, capitalize on opportunities, and deliver impactful results. Integrating alignment into AI strategies helps businesses strengthen resilience and cultivate a culture of ongoing growth and innovation.

The Path to Meaningful AI Outcomes

In the race to adopt AI, organizations must remember that success hinges on more than technological innovation — it requires strategic alignment with business goals. By setting clear objectives, encouraging cross-departmental collaboration, and committing to ongoing evaluation, businesses can harness AI’s full potential to deliver measurable and meaningful results.

The future belongs to organizations that can seamlessly integrate technology with their overarching priorities, ensuring that every AI initiative contributes to meaningful and sustainable outcomes. Let’s embrace this opportunity to create an AI-driven landscape where innovation and strategy work hand in hand.



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Immigration law firm making £1.7m in legal aid loses contract over standards | Immigration and asylum

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An immigration law firm that signed up thousands of asylum seekers and generated income of £1.7m in legal aid in the last year, despite only employing five solicitors to represent them, has had its government contract terminated after concerns about its performance, the Guardian has learned.

The decision leaves many asylum seekers struggling to find new legal representatives at a time when the government is increasing the number of cases it refuses.

In the year ending June 2025 initial asylum grants fell from 58% to 48%, leaving more people having to lodge appeals, something that is difficult to do without a legal representative.

Middlesex Law Chambers’ legal aid income for immigration work dramatically increased from £43,000 in 2021 to £1.7m in 2025. The firm is listed on the Solicitors Regulation Authority website as having 15 offices around the country, many in legal aid deserts such as Peterborough, Plymouth and Crawley.

When the Guardian phoned these offices there was either no reply or a receptionist for the office block where the firm rented a space said it was no longer there.

The director of Middlesex Law Chambers, criminal defence solicitor Sheraz Chowdhry, said the firm had planned to expand into those areas but in most cases had not done so and had now terminated rental arrangements for those office spaces.

It currently has one solicitor employed at its Southall office doing private immigration work, one solicitor at an office in Canary Wharf in east London doing family work and a small team at its Uxbridge office doing criminal defence work. Legal aid contracts continue for those areas of work.

Chowdhry joined the firm at the end of last year just months before the previous lawyer in charge of immigration work, Hina Choudhery, died from complications of cancer.

He said: “Ultimately the firm, obstructed by Hina’s poor health over the last two years or so, has found it difficult to maintain its once very high standards in the immigration department.”

He added he found out about the termination of the legal aid contract for immigration work just weeks ago. “The decision was also only communicated to us via email on 20 August 2025.”

When asked to explain why the firm had expanded its caseload so dramatically and how it was possible to provide adequate legal representation for thousands of asylum seekers with just five immigration solicitors and a mix of 15 junior and more senior caseworkers, he said: “No solicitor was here during the expansion phase. It is difficult for me to explain how the firm suddenly grew so large in such a short space of time. I do not know.”

A typical caseload for a legally aided asylum solicitor or caseworker is 15–20. With the number of staff employed by the firm during its period of rapid expansion each solicitor and caseworker would have had about 164 cases.

Frances Timberlake, of Migrants Organise, which has many migrant members who complained about the service provided by the firm, said: “It is the Ministry of Justice’s duty to ensure that legal advice is available to people who need it. But decades of funding cuts and neglect to the legal aid system have left many people in our communities without any support.

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“We urgently need funding for good legal advice and for the government to stop pushing migrants into hostile, expensive legal processes just as a charade for Reform,” she said.

Dr Jo Wilding, a researcher and senior lecturer in legal aid at the University of Sussex and an immigration barrister, said: ‘This was completely foreseeable when one small firm with very few accredited staff set up offices in several new areas, including six serious advice desert areas, and started taking on hundreds of cases.

“It should have been obvious that vulnerable people were being exploited but the Legal Aid Agency doesn’t seem to have identified or recognised that there was a problem. The solution to this is to stop treating legal aid for the most vulnerable people as if it was a market, and to pay that money to a reputable expert law firm or not-for-profit to do the work.”

Rami, a former client of Middlesex Law Chambers, said: “It’s good that the government has stepped in and closed this firm. But it feels too late, because a lot of people like me have already suffered because of the work of this firm. I had to do my asylum interview without any real advice beforehand, holding my evidence in my hand that I had translated on Google because the law firm had not done it. I have lost a lot of time in my life because of this. I have grey hair now when before this I did not.

“People seeking asylum face a lot of problems and a lawyer can help us to get through bad situations. But it is very difficult to find a legal aid lawyer and many people don’t speak English so cannot know which is a good law firm and which is not.”

A Legal Aid Agency spokesperson said: “Middlesex Law Chambers’ immigration legal aid contract has been terminated.

“Firms that hold legal aid contracts are subject to annual reviews. These can lead to financial sanctions or, as in this case, contract termination where standards are not met.”



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Uefa backs off overseas league fixtures but the struggle for power still goes on | Uefa

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Never underestimate the attraction of a good can-kick. That would appear to be the message coming out of Tirana on Thursday when Uefa announced it had not taken the epochal decision on overseas league fixtures that the world of football had anticipated. Instead, the executive committee decided it would embark on a round of consultation, one that would even take in the considerations of supporters to boot.

This is likely a sensible decision. There has been a fair amount of surprise in some quarters that the question of whether and by how much football leagues should be allowed to move from domestic to international is only now being properly debated in the corridors of power. After all, the first writ in this debate was served by the promoter Relevent against the United States Soccer Federation in 2019. Only with the prospect of La Liga staging a fixture between Barcelona and Villarreal in Miami as soon as December has the issue come into focus. But to have discussion at all will be regarded by many as better late than never. It is also a break with the current way of doing things.

Fifa’s Club World Cup, the biggest and most disruptive new development in the game for some time, is largely viewed as having come about as the result of one man’s determination to drive change (that man being Gianni Infantino). The process Fifa undertook to establish the tournament has, however, led to legal action and no small amount of rancour over a claimed lack of consultation with competition organisers. (It should be noted there has been less complaint from clubs, some of whom pocketed tens of millions of dollars for taking part.) In this instance, by contrast, Uefa appears to have opted for jaw jaw rather than war war.

The president of Uefa, Aleksander Ceferin, flagged this possible direction in an interview conducted before the Champions League draw in Monaco last month. Asked about the plan for overseas fixtures by Politico, Ceferin said: “We’re not happy but, as much as we checked legally, we don’t have much space here, if the federation agrees, and both federations agreed. But I think that for the future we’ll have to discuss this very seriously, because … fans should watch football at home … We will open this discussion also with Fifa, and with all the federations, because I don’t think it’s a good thing.”

If Uefa’s presumably well-remunerated lawyers weren’t wildly wrong in their calculations then deferral with a chance of dialogue was perhaps the best option Uefa could plump for in the short term. It may best serve its interests in the longer term too. With the contest to control the future of the world’s most popular sport continuing to heat up, it is possible to argue that Uefa is among the most vulnerable to any shift away from the current model of the men’s game. Its tournaments – the European Championship, the Nations League, even the Champions League – are likely to be the first to feel the squeeze should the international calendar take on even more matches in the medium term via changes such as a biennial Club World Cup. Faced with this position, being an organisation that is seen to be listening, and perhaps even collaborative, may well be a good idea.

In the Politico interview Ceferin drew a red line against a biennial Club World Cup, saying: “I wouldn’t agree with that, but I don’t think [Fifa] want to.” That last line goes against much of the reporting on the topic but was of a piece with a more emollient tone as Ceferin rolled back on remarks Uefa had made months before condemning Infantino’s “private political interests” after the Fifa’s president arrived late for his own Congress after touring the Gulf with Donald Trump. Ceferin told Politico the language used had been “a bit overemotional” and that relations with Fifa were “absolutely” in a better place.

Gianni Infantino and Donald Trump at the Club World Cup final in New Jersey. Photograph: Kevin Lamarque/Reuters

Again with the conciliation, again another possible sign of where the balance of power lies. But by behaving constructively, by acting less as a rival and more as a facilitator, Uefa will find itself in tune with another player which could yet weigh in on the future of European football (and by extension the game as a whole): Brussels. The European courts are where much of the battles is being played out, with no ruling more consequential than that involving the European Super League, which questioned the ability of sports governing bodies to act as both regulator and competition organiser without the risk of “abusing” their “dominant position”. The European Commission, meanwhile, is taking more and more interest in ensuring the concept of a “European Sports Model” where open competition (ie promotion and relegation) runs alongside financial solidarity from the top to the bottom of the pyramid.

The European commissioner for intergenerational fairness, youth, culture and sport, Glenn Micallef, made the unusual decision to intervene in the debate over international fixtures last week, describing the plans as betraying supporters and putting the European Sports Model at risk. On Thursday, he spoke again, commending Uefa’s decision to pause and discuss. “This is the right and responsible way to do things; through inclusive dialogue and consultation,” he wrote on social media.

The Commission is the body that initiates Europe’s political direction and if it felt it necessary to intervene to protect the European Sports Model, it could. Such an action would likely throw the existing power structures in football up in the air and being on the right side of any such shift would be to any governing body’s advantage. If Ceferin’s remarks on the issue of international fixtures are correct, it may be we see such matches yet. But while it is unfortunate to lose some battles, sometimes they may help you in fighting a war.



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Court room or soap opera? Employment tribunals aren’t as boring as they sound | Employment tribunals

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Usually the forum for humdrum disputes over hourly rates and unpaid overtime – employment tribunals are not the first place you’d look for an eye-catching yarn.

But for dedicated followers of the tribunal service’s list, recent weeks have been a purple patch of zingers, with judges settling the kinds of rows that belong more in a soap opera than in civil proceedings.

Cases have included arguments over whether being called messy is harassment, calling your boss a “dickhead” is a sackable offence – another considered if young chatty workers disturbing older colleagues breaches equality rules.

Employees who soldier on without complaint might be surprised to see such issues litigated, the fact that they are, according to experts, is down to an unusual confluence of factors.

Andrea London, employment partner at Winckworth Sherwood, said some of the headlines are down to selective reporting of much wider claims – but another reason for wide-ranging allegations may be that people are choosing to represent themselves in disputes.

While a lawyer would advise on what to include in a claim, a litigant in person (representing themselves) would be likely to cover everything they thought might be relevant.

“These are the quirky sort of bits that people might be interested in reading about, rather than [the substance of] an entire claim,” London said.

“There are a lot of very serious claims going through but what we tend to find, particularly with claimants in person, is that they will include absolutely everything in a potential claim, from somebody looking at them the wrong way to being spoken to harshly. So tribunal judges then have to go through all of the issues.”

The respective claimants (both unsuccessful) in the messiness accusation case and that alleging age harassment against an older colleague by younger boisterous workers, represented themselves, an increasing occurrence since legal aid for most employment tribunals was abolished in 2013.

London said: “Some people might consider it to be too easy now [to get a case before a tribunal] but that’s for the Ministry of Justice [to decide].”

She said that cases did get sifted out before reaching trial but they tended to be the “completely outlandish” ones or those that were out of time and that throwing out more claims at an early stage would restrict access to justice.

London also stressed that there was more to some of the recent eye-catching tribunal cases than was perhaps obvious at first glance. Commenting on news reports of a woman who was compared with Darth Vader being awarded £30,000, she said the case involved a number of different claims, not just that which related to the Star Wars villain. The former employee was ultimately successful because she suffered detriment as a result of protected disclosures she made which fell within whistleblowing legislation.

In another headline-grabbing case, reported this week, a judge said that a boss would not be breaking employment law, for example, if they rejected a job application from an avid Tottenham Hotspur supporter because the office was full of Arsenal fans.

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London said: “The team you support is not a protected characteristic (which it would be unlawful to discriminate against) so, provided they’re sensible about it, employers are allowed to choose a candidate that they think would be the best fit among the other members of staff. Particularly if it’s a small company, having somebody that’s going to get on with everybody is potentially very important.”

While the judge in the “dickhead” case ruled that the insult was not a sackable offence, it does not mean employees have free rein to insult their bosses.

“The tribunals do try to be consistent with other cases that come through at that level but generally precedents are set at the EAT (employment appeal tribunal) and court of appeal,” said London. “Employment tribunals are fact dependent so it’s quite tricky for judges.”

John Bowers KC, an experienced employment law barrister and the principal of Brasenose College, Oxford, said: “There are unusual facts in some employment tribunals but all of the cases are carefully considered and the facts weighed. Frivolous cases are rooted out at a preliminary stage although this could be done more rigorously.”

But he said the more serious issue was delays in the system. “At present the tribunals are deluged with work and cases are taking years to be heard,” he said. “This will be made more serious if day one rights (new protections for employees as soon as they start a job) are introduced. More money needs to be made available to the tribunal system.”



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