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The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X | X

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In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with advertisers after a chaotic year of being owned by Elon Musk. But just weeks after she became CEO, Musk posted an antisemitic tweet that drove away major brands like Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros Discovery to pause their advertising on the platform. Musk delivered an apology for the tweet later at a conference – which he called the worst post he’s ever done – but it came with a message to advertisers, specifically the Disney CEO Bob Iger: “Go fuck yourselves”. Yaccarino was in the audience of the conference.

“I don’t want them to advertise,” he said. “If someone is going to blackmail me with advertising or money, go fuck yourself. Go. Fuck. Yourself,” he said. “Is that clear? Hey Bob, if you’re in the audience, that’s how I feel.”

In the two years since, Yaccarino has had to contend with the unpredictability of Musk, ongoing content moderation and hate speech issues on the platform, increasingly strained relationships with advertisers and widespread backlash her boss received for his role in Donald Trump’s administration. Her response in some cases was to remain silent; in others, she chose to defend the company. Through it all, however, experts say it was clear Yaccarino was the chief executive in title only.

“The reality is that Elon Musk is and always has been at the helm of X,” said Mike Proulx, research director at Forrester VP. “It was clear from the start that she was being set up to fail by a limited scope as the company’s chief executive. Her background and actual authority positioned her more as the company’s chief advertising officer, rather than its CEO.”

Even in her de facto role as a chief advertising officer, Musk’s incessant posting, impulsive decision making and obsession with X and other platforms becoming too “woke” posed huge obstacles for Yaccarino.

“The only thing that’s surprising about Linda Yaccarino’s resignation is that it didn’t come sooner,” said Proulx.

This week alone, Grok, the AI chatbot integrated with X, posted several antisemitic remarks, including some praising Hitler, after the company included new guidelines for the chatbot. In guidelines xAI published, Grok had been instructed not to “shy away from making claims which are politically incorrect, as long as they are well substantiated”. xAI removed that guideline from its code on Tuesday evening.

Yaccarino’s tenure as CEO of X was not only bookended with antisemitism scandals – Musk’s and Grok’s offensive tweets – but was also punctuated with several accusations of antisemitism against her boss throughout her short stint. In 2023, the non-profit watchdog Center for Countering Digital Hate published a report on the prevalence of hate speech, both antisemitic and otherwise, on X as well as the lack of moderation. The company’s response was to sue the organization; the suit was ultimately dismissed. Similarly, the non-profit Media Matters for America highlighted the appearance of pro-Nazi tweets alongside branded advertisements in a report that preceded a mass advertiser exodus from the social network. X sued Media Matters.

Most notably, Musk was accused of doing back-to-back Nazi salutes at a Trump inauguration rally at the start of 2025. Musk brushed aside the allegations that it was a Nazi salute and posted several Nazi puns on X. At the time, Yaccarino provided no additional comment, but posted a laughing face emoji in response to Musk’s jokes. Musk’s salute and the ensuing backlash was one of several moments that solidified the overall rightward shift of the social network as droves of users began to flock to alternative platforms like Bluesky and even Reddit communities began banning X links.

Promises of an X revitalization

When Yaccarino joined X, she set about courting celebrities and partnerships to reinvigorate the social network’s brand and repair relationships that Musk’s contentious takeover had damaged. Musk had long talked of making X into an “everything app” that would integrate payments, AI, messaging, livestreaming, and other new features alongside the social network’s public posting, another task given to Yaccarino.

Yaccarino led a delegation of executives, including Musk himself, to meet with industry leaders at the Cannes Lions festival in 2023, and began seeking media figures who could feature on the platform.

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One of Yaccarino’s moves toward making the platform into what she described as a “global town square” was reaching out to the former CNN host Don Lemon to start a show on X, much as the former Fox News host Tucker Carlson had agreed to put his content on site. Lemon’s first interview for the platform was with Musk, in what was intended to be a showcase of how X was shifting and bringing in big-name creators. The plan backfired after Lemon’s interview with Musk grew heated over questions about the billionaire’s drug use, which was quickly followed by Musk telling Lemon’s agent that his contract was canceled. Future shows with big-name creators never materialized.

In the ensuing two years, rather than become a destination for mainstream talent, a streaming powerhouse or the “everything app” that Yaccarino promoted, X has largely become a megaphone for Musk to air his grievances, boost and then feud with Trump, and promote his companies. Far-right influencers, porn spambots and meme accounts proliferate, while many media outlets have deprioritized the platform or left it altogether. Misinformation and extremism are rampant, sometimes coming from Musk himself.

The day before Yaccarino resigned, X became involved in a scandal that epitomized much of what the platform has become. Musk had recently posted that he would be reconfiguring xAI’s chatbot, Grok, because he did not agree with the responses it was generating. On Tuesday, users noticed that the chatbot had begun to reply to queries with blatantly antisemitic posts praising Nazi ideology. A flood of users began posting more screenshots of Grok posting rape fantasies, identifying itself as “MechaHitler” and promoting conspiracies before the company removed the posts.

Incidents like Grok’s foray into Nazism are some of the many reasons Yaccarino’s goal of revitalizing X has sputtered. Although she succeeded in courting a number of major companies to begin advertising again last year, at a time when Musk’s connections to the White House were strongest, the platform’s ad revenues have never reached anywhere near their pre-Musk era, according to research firm Emarketer. The platform also resorted to threats of lawsuits against major companies such as Verizon if they did not buy advertising on the site, according to a Wall Street Journal report that Yaccarino has denied.

After more than two years of Yaccarino running damage control for her boss and the platform’s myriad of issues, Musk issued only a brief statement acknowledging she was stepping down.

“Thank you for your contributions,” Musk responded to Yaccarino’s post announcing her resignation. Minutes later, he began sending replies to other posts about SpaceX, artificial intelligence and how his chatbot became a Nazi.



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The UN warns millions will die by 2029 if US funding for HIV programs isn’t replaced

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LONDON (AP) — Years of American-led investment into AIDS programs has reduced the number of people killed by the disease to the lowest levels seen in more than three decades and provided life-saving medicines for some of the world’s most vulnerable.

But in the last six months, the sudden withdrawal of U.S. money has caused a “systemic shock,” U.N. officials warned, adding that if the funding isn’t replaced, it could lead to more than 4 million AIDS-related deaths and 6 million more HIV infections by 2029.

A new UNAIDS report released Thursday said the funding losses have “already destabilized supply chains, led to the closure of health facilities, left thousands of health clinics without staff, set back prevention programs, disrupted HIV testing efforts and forced many community organizations to reduce or halt their HIV activities.”

It also said that it feared other major donors scaled back their support, reversing decades of progress against AIDS worldwide — and that the strong multilateral cooperation is in jeopardy because of wars, geopolitical shifts and climate change.

A ‘lifeline’ removed

The $4 billion that the United States pledged for the global HIV response for 2025 disappeared virtually overnight in January, when U.S. President Donald Trump ordered that all foreign aid be suspended and later moved to shutter the U.S. AID agency.

Andrew Hill, an HIV expert at the University of Liverpool who is not connected to the United Nations, said that while Trump is entitled to spend U.S. money as he sees fit, “any responsible government would have given advance warning so countries could plan,” instead of stranding patients in Africa where clinics were closed overnight.

The U.S. President’s Emergency Plan for AIDS Relief, or PEPFAR, was launched in 2003 by U.S. President George W. Bush, the biggest-ever commitment by any country focused on a single disease.

UNAIDS called the program a “lifeline” for countries with high HIV rates, and said that it supported testing for 84.1 million people, treatment for 20.6 million, among other initiatives. According to data from Nigeria, PEPFAR also funded 99.9% of the country’s budget for medicines taken to prevent HIV.

U.N. Assistant Secretary-General Angeli Achrekar, a UNAIDS deputy executive director who was PEPFAR’s principal deputy coordinator until January 2023, said the program is under review by the Trump administration though Secretary of State Marco Rubio issued a waiver “to continue life-saving treatment.”

““The extent to which it will continue in the future, we don’t know,” she told a video news conference with U.N. reporters in New York. “We are cautiously hopeful that PEPFAR will continue to support both prevention and treatment services.”

A gap impossible to fill

In 2024, there were about 630,000 AIDS-related deaths worldwide, per a UNAIDS estimate — the figure has remained about the same since 2022 after peaking at about 2 million deaths in 2004.

Even before the U.S. funding cuts, progress against curbing HIV was uneven. UNAIDS said that half of all new infections are in sub-Saharan Africa.

Tom Ellman of Doctors Without Borders said that while some poorer countries were now moving to fund more of their own HIV programs, it would be impossible to fill the gap left by the U.S.

“There’s nothing we can do that will protect these countries from the sudden, vicious withdrawal of support from the U.S.,” said Ellman, head of the group’s South Africa medical unit.

Experts also fear another significant loss — data.

The U.S. paid for most HIV surveillance in African countries, including hospital, patient and electronic records, all of which has now abruptly ceased, according to Dr. Chris Beyrer, director of the Global Health Institute at Duke University.

“Without reliable data about how HIV is spreading, it will be incredibly hard to stop it,” he said.

A new drug revives hope

The uncertainty comes in the wake of a twice-yearly injectable that many hope could end HIV. Studies published last year showed that the drug from pharmaceutical maker Gilead was 100% effective in preventing the virus.

At a launch event Thursday, South Africa’s health minister Aaron Motsoaledi said the country would “move mountains and rivers to make sure every adolescent girl who needs it will get it,” saying that the continent’s past dependence upon US aid was “scary.”

Last month, the U.S. Food and Drug Administration approved the drug, called Yeztugo, a move that should have been a “threshold moment” for stopping the AIDS epidemic, said Peter Maybarduk of the advocacy group Public Citizen.

But activists like Maybarduk said Gilead’s pricing will put it out of reach of many countries that need it. Gilead has agreed to sell generic versions of the drug in 120 poor countries with high HIV rates but has excluded nearly all of Latin America, where rates are far lower but increasing.

“We could be ending AIDS,” Maybarduk said. “Instead, the U.S. is abandoning the fight.”

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Associated Press writer Edith M. Lederer at the United Nations contributed to this report.

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The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education and the Robert Wood Johnson Foundation. The AP receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

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A previous version of this story was corrected to show that the name of the drug is Yeztugo, not Sunlenca.





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Francesca Albanese: US imposing sanctions on senior UN official focused on Palestinian human rights

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CNN
 — 

The US is imposing sanctions against a senior UN official focused on the human rights of Palestinians, US Secretary of State Marco Rubio announced Wednesday.

In a post on X, Rubio said he was imposing the sanctions against Francesca Albanese, who holds the title of UN special rapporteur on the situation of human rights in the Palestinian territories, “for her illegitimate and shameful efforts to prompt (International Criminal Court) action against U.S. and Israeli officials, companies, and executives.”

The announcement is the latest effort by the US to punish those looking into alleged crimes committed by Israel as the war in Gaza continues. President Donald Trump issued an executive order in February authorizing punitive measures against the ICC because of its “illegitimate and baseless actions targeting America and our close ally Israel.”

UN High Commissioner for Human Rights Volker Türk on Thursday urged “the prompt reversal of U.S. sanctions against” Albanese.

“UN Special Rapporteurs, along with other parts of the human rights ecosystem, address – by their nature – sensitive and often divisive issues, that are of international concern,” he said in a statement.

“Even in face of fierce disagreement, UN Member States should engage substantively and constructively, rather than resort to punitive measures,” Türk said.

“Attacks and threats against Special Procedures mandate holders, as well as key institutions like the International Criminal Court, must stop,” he said. “The solution is not less, but more, debate and dialogue on the very real human rights concerns they address.”

The Trump administration has imposed sanctions on ICC chief prosecutor Karim Khan and four other judges. Rubio said in a separate statement that the sanctions against Albanese are being applied under that executive order.

The rapporteur position is not appointed by the UN Secretary General. Rather, the role is for an “independent expert” appointed by the UN Human Rights Council “to follow and report on the human rights situation in the Occupied Palestinian Territory,” according to the UN Office of the High Commissioner for Human Rights.

The announcement of sanctions against Albanese, earlier reported by HuffPost, was made while Israeli Prime Minister Benjamin Netanyahu is in Washington, DC. It was quickly applauded by Israeli Foreign Minister Gideon Sa’ar, who called it “a clear message.”

“Time for the UN to pay attention!,” he wrote on X.

Israeli Ambassador to the UN Danny Danon also commended the move.

Rubio said Albanese “has directly engaged with the International Criminal Court (ICC) in efforts to investigate, arrest, detain, or prosecute nationals of the United States or Israel, without the consent of those two countries.”

He said neither Israel nor the US is party to the treaty that established the ICC, “making this action a gross infringement on the sovereignty of both countries.”

“The United States has repeatedly condemned and objected to the biased and malicious activities of Albanese that have long made her unfit for service as a Special Rapporteur,” Rubio continued, accusing Albanese of antisemitism and expressing “support of terrorism, and open contempt for the United States, Israel, and the West.”

“That bias has been apparent across the span of her career, including recommending that the ICC, without a legitimate basis, issue arrest warrants targeting Israeli Prime Minister Benjamin Netanyahu and former Defense Minister Yoav Gallant,” he said.

The ICC issued arrest warrants for Netanyahu and Gallant in November 2024 for alleged war crimes and crimes against humanity. The court also issued arrest warrants for three top Hamas officials.

Last week, the US opposed the renewal of Albanese as special rapporteur and called on the UN secretary general to “directly condemn Ms. Albanese’s activities and call for her removal as Special Rapporteur.”

On Wednesday, Rubio said that Albanese had written “threatening letters to dozens of entities worldwide, including major American companies across finance, technology, defense, energy, and hospitality, making extreme and unfounded accusations and recommending the ICC pursue investigations and prosecutions of these companies and their executives.”

“We will not tolerate these campaigns of political and economic warfare, which threaten our national interests and sovereignty,” Rubio said.

In a report last week, Albanese accused a number of American companies of profiting “from the Israeli economy of illegal occupation, apartheid and now genocide.”

CNN’s Tamar Michaelis contributed to this report.



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Justin Bieber to Surprise Release Long-Awaited 7th Album (Exclusive)

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Justin Bieber is about to drop a new album, The Hollywood Reporter has learned. Def Jam will release his long-awaited seventh album on Friday, July 11, sources reveal.

A representative for Bieber didn’t reply to request for comment. Def Jam declined to comment.

As THR reported, Bieber headed to Iceland in late April to put finishing touches on the project, his first since 2021’s Justice. His Nordic getaway hosted jam sessions and allowed the pop superstar to ”vibe out” with a number of musical collaborators, an insider reveals.

As of Thursday, a billboard in Iceland that depicts Bieber with the word “Swag” is starting to go viral online. Presumably, that could be the name of the album though it’s unclear at press time. The same billboard went up in Los Angeles on Thursday.

Bieber posted several photos and videos of his own Thursday as well that show what seems to be the album’s tracklist.

Recent posts on Instagram, such as this one from June 30, also show what appears to be a final mix in ProTools. Other studio images suggest that music being played for Bieber is past its tracking phase and that the stereo files seen are a finished mix of some sort.

As sources shared with THR in April, Bieber had been hosting “jam sessions” at his Los Angeles house where attendees have included his longtime DJ Tay James, musical director HARV, SZA collaborator Carter Lang and Australian artist Eddie Benjamin. Features on the album include Gunna and Sexyy Red as well as Cash Cobain, each of whom Bieber has shouted out on social media in recent months.

Bieber had also tapped talents like U.K. singer-songwriter Sekou and producer Dylan Wiggins (Kali Uchis’ “I Wish You Roses,” The Weeknd’s “Die For You”), among other lesser-known music-makers that he discovered on social media and enlisted via DMs.

Bieber’s long awaited album comes four years after his last album, and his life has changed significantly since then. For one, he had a child with wife Hailey Bieber last year. On the music side, he split from his longtime manager Scooter Braun in 2023. Braun just announced earlier this month that he’s stepping down as CEO of Hybe America.

As THR reported, the two recently resolved their remaining financial issues — specifically, a debt triggered by the cancellation of Bieber’s Justice tour in 2022. (A representative for Bieber declined to comment on the settlement at the time.) In not fulfilling his contractual obligation to AEG (the tour’s promoter) to complete the concert dates, for which he received a $40 million advance, Bieber was left owing more than $20 million to AEG. Then-manager Braun, through his company, covered what was owed through a loan. The two were partnered in a number of other businesses including a record label and film projects.

Braun was also involved in a $200 million catalog deal to Hipgnosis Songs (now Recognition Music) for Bieber’s songwriting interests, possibly the largest nest egg in music history for an artist under 30. (Worth noting: Hailey Bieber, who married Justin in 2018, recently sold her Rhode Beauty skin care brand to e.l.f. Beauty for $1 billion; Braun was a seed investor.)





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