Travel Guides & Articles
Taiwan’s Appeal for Indian Tourists – Taiwan Insight

Written by Neeraj Mehra.
Image credit: 葛大使葆萱出席台灣觀光推廣活動 鼓勵印度遊客赴台旅遊 by Taipei Economic and Cultural Office in India.
The outbound Indian tourism has undergone a significant transformation in the last few years. East, as well as Southeast Asia, have reached out to a much broader range of people. However, even with this change, Taiwan remains a little-known destination to Indian tourists. My argument is that Taiwan has considerable unexploited potential as a destination due to its rich cultural heritage, beautiful natural scenery, and compatibility with democratic ideals. Enhanced engagement with India through tourism could thus function as a valuable mechanism for fortifying informal diplomatic relations while simultaneously supporting Taiwan’s New Southbound Policy (NSP) and the broader development of its soft power.
Looking at the statistics, India has been a quickly developing outbound market due to tourism in the world. By October 2024, Indian outbound travel had exceeded 21.6 million departures, a 152.6 per cent increase over the prior year and the latest in an unbroken upward trend. In 2023, the outbound travel brought in over 28 billion dollars of foreign exchange earnings, emphasising the growing scale and economic impact of Indian travellers. Nevertheless, Taiwan attracts only a fraction of this potential. Indian tourists. In 2018, there were an estimated 41,000 Indian tourists in Taiwan, with a share of less than 0.4 per cent of the approximately 11 million international visitors. The more recent data show a slight improvement: Indian tourist arrivals in January-December 2024 were 38,158, which is 20.81 per cent more than in the previous year but still a rather small number compared to the overall Indian outbound travel.
The New Southbound Policy, launched in 2016 by Taiwan, aims to expand the diplomatic and economic activities of the state beyond the People’s Republic of China to encompass 18 countries, including India. Since its launch, the project has achieved significant improvements in the inflow of travellers to Southeast Asia; the main achievements, mainly due to the liberalisation of visas, educational exchange, and selective tourism marketing, can be traced in various indicators. From 2016 to 2018, in three years, the number of visitors arriving as a result of NSP increased by 58 per cent, and the mobility of students demonstrated an even steeper rise of over 50 per cent. This momentum was significantly contributed to by the visa waivers accorded to Thailand and the Philippines. However, until now, the engagement of India has not been anywhere near the results of other countries.
To achieve complete Indian integration, Taiwan will need to perfect its approach, especially related to visa facilitation, the level of promotion, and connectivity. In particular, the country has to implement the measures that will correspond to the Indian priorities. For instance, the hurdle would be significantly reduced by relaxing entry barriers by means of e-visas or a visa-on-arrival program. An analysis of the performance of the Taiwan tourist industry in comparison with Japan, South Korea, and Southeast Asia reveals the importance of designing visa regimes and promotion programs. Such a temporary policy as the visa waiver policy implemented in 2017 led to a 42.8 per cent increase in arrivals of all NSP (New Southbound Policy) countries combined, with Thai arrivals surging by 170%. These results indicate a possibility that similar actions taken towards Indian travellers may also produce similar results.
Moreover, there are a few direct air connections between Taiwan and India. The potential of the market is a meagre portion of Chennai and, more recently, of Mumbai routes. Accessibility would be improved through the expansion of direct air travel connections outside Chennai and Mumbai to other Indian metropoles.
The second limitation entails the fact that India has a low level of awareness about Taiwan. Though both of them have many common cultural vectors, such as Buddhist culture, sweet food, and a lot of ecotourism possibilities, Taiwan is not a well-known destination among Indian tourists. Inadequate media exposure and marketing further compound this challenge. Advertising has been spotty and, until very recently, not very loud. Promotions like the Waves of Wonder and discrete roadshows in the major cities of India have started to raise the level of awareness, but a long-term, full-fledged programme is necessary to make Taiwan more popular among the Indian travellers with a taste. Taiwan should make investments in India-specific marketing campaigns that create awareness and aspiration and utilise local cultural icons, influencers and online channels.
At the same time, there should be institutional cooperation between the tourism boards, universities and the private travel companies to encourage educational exchanges, language classes and common tourism programs. Such efforts would not just bring forth short-term tourism benefits but also foster long-term cultural and scholarly connections. The recent events, such as the opening of the representative office of Taiwan in Mumbai and the increased level of interaction on the basis of education and media collaboration, indicate an encouraging trend.
Tourism is also an effective tool of soft power, a low-risk, high-return avenue of mutual understanding and goodwill, especially between democracies like India and Taiwan. Bilateral relations can be humanised through cultural tourism and can be used to fill the societal divide as well as reaffirm common values of freedom, pluralism, and heritage. The mutual benefits are massive: Indian travellers receive access to new experiences and broadening horizons, while Taiwan gets more tourism revenues and exposure to a vital South Asian market.
Taking a look at the current trends in outbound travel from India, even a comparatively small diversion of Indian travellers to Taiwan could yield significant economic benefits—on the order of 1 to 2 per cent of total outbound trips. With roughly 50 million Indian outbound trips annually and an estimated per-capita spending of USD 1,500 for travel to Taiwan, diverting just 1% of these trips (about 500,000 travellers) would generate approximately USD 750 million in annual tourism revenue. A 2% diversion (about 1 million travellers) would double that figure to USD 1.5 billion.
These inflows would stimulate local economies, fast-track construction of tourism infrastructure and increase the position of Taiwan in the international tourism scene.
The realisation of this possibility, however, requires coordinated actions by various stakeholders. It should be the Taiwan Tourism Administration that will take the lead in the reformation of the visas and the formulation of the focused promotion campaigns. The cooperation between airlines and travel agencies must lead to an increase in the route systems and the development of attractive travel packages. In addition, academic exchanges and language programs need to be promoted by universities and cultural centres, and Indian tourism boards, as well as the private operators, need to mainstream Taiwan in Indian tourism circuits.
To conclude, Taiwan is an underleveraged destination in the Indian outbound tourism market, but it has potential. By dealing with the existing limitations and embracing a culturally sensitive approach, Taiwan will be able to capture a higher portion of Indian tourists. This would have significant economic payoffs, strengthen informal diplomacy and increase the people-to-people interaction between the two democracies. In the context of the larger dynamics of the changing geopolitics of Asia, grassroots diplomacy nurtured through tourism would be critical in the development of trust, resilience and cohesion in the region.
Neeraj Mehra is a final-year postgraduate student in International Relations and Security Studies with a language specialisation from Rashtriya Raksha University. A recipient of the Huayu Enrichment Scholarship 2024, he is currently pursuing Chinese as a Foreign Language at National Chengchi University, Taipei, Taiwan. He is the author of the book ‘Chandranshu and the Legend of Myth.’ He has also authored books in Webnovel titled ‘A New India’ and ‘Reincarnated: Vive La France.’
Travel Guides & Articles
The costliest chai in India: How credit cards sell you the lounge dream – Money Insights News

I open Twitter on travel days and see the same posts.
A tray of snacks, a cup of chai, soft chairs in the background, and a caption that says free lounge access with my card. Many people post it and celebrate it. I felt the same when I held multiple cards. Lounge entry felt like a small upgrade, so I told friends to get the same perk.
Then I started reading my statements line by line.
Annual fees after the first year. Spend targets to waive fees. Caps on visits that run out, too. Foreign currency markups on every swipe abroad. Reward values that shift without notice.
That is when I surrendered all my credit cards. I wrote about that decision here: I paid my bills on time and never paid interest. Here is why I quit credit cards anyway.
Since then I look at the lounge photo differently. The chai feels free in the moment, yet the bill often sits elsewhere. It sits in the annual fee. It sits in the spend you do only to keep a waiver. It sits in the forex markup that can exceed the value of the food on your plate. Miss one payment, and the interest can turn that visit into the costliest snack of the year.
This piece is a simple breakdown of that math. Before the next lounge selfie, it helps to ask one question. What did I truly pay for this plate and this chair.
The Annual Fee And The Spend Target
Let us start with the simplest cost. The fee.
When I held multiple cards, the first year felt easy. Free welcome, free visits, free chai. The second year was the turn. Renewal hit. I told myself the lounge perk made it worth it. Then I did the math.
A fee is not a line on a brochure. It is money out of your pocket. If a card costs a few thousand rupees and you visit a lounge three or four times in a year, you have already paid a high price per visit before you even sit down.
Many cards add a condition on top. Spend a large amount in the year and the fee will be waived. That sentence sounds harmless. In real life it changes behaviour.
Think about how people chase that target. I did it too. You bring forward purchases. You choose the card even when UPI or a debit card would have been cleaner. You add an extra order to a sale because the counter is close. You pay a bill early only to push the number up. None of these choices feel wrong in the moment. Together they create spend you would not have done at the same pace. The waiver feels like a win. The extra spend is the real payment.
Caps are the next surprise. Complimentary access is rarely open ended. There are quarterly limits or annual buckets. If your travel is lumpy, you can hit the cap in a single busy month. The next visit is billed. Add-on cards often draw from the same bucket, so a family of four can use up the allowance without noticing. The benefit that looked rich at sign-up becomes thin when you actually need it.
Here is a simple check you should use.
Ask yourself three questions.
- If the card had no lounge access, would I still pay this renewal fee.
- If the only reason I am swiping today is to hit a waiver, would I buy this item otherwise, at this time, at this price.
- If I expect two or three lounge visits in the year, would a direct paid entry on those days cost less than the fee.
Answering honestly is uncomfortable. It was for me. I realised I was paying for a feeling of access rather than a service I used often. That is why I surrendered my cards. If you fly every week, the math can favour a premium card. If you fly a few times a year, the fee and the target can turn a cup of lounge chai into an expensive habit.
In short, the bill for the lounge rarely shows up at the lounge. It hides in renewals, in targets that push spending, and in limits that reduce real use. Once you see that clearly, the next section becomes important. The foreign currency markup that attaches itself to every trip abroad.
The Foreign Currency Markup That Follows You Abroad
Think of a normal trip. You glide into the lounge, click a photo, sip chai, and board. The real bill starts after you land. Every coffee, taxi, museum ticket, and hotel swipe overseas carries a small extra line on your card. That line is the foreign currency markup.
Most Indian credit cards charge about 2 to 3.5 percent on every foreign transaction. Then GST gets added on that fee. The brochure writes it as a neat percentage. On a real trip it feels different.
I noticed this when I still had cards. One family trip. Roughly ₹1,20,000 spent abroad. My statement showed two extra lines I had ignored for years:
- International Markup Fee
- IGST on International Markup
At a 3.5 percent markup, that was ₹4,200. Add 18 percent GST on that fee, about ₹756 more. Total ₹4,956. No one at a counter asked me to pay it. It just appeared on the bill later. That single trip’s markup could have paid for a few lounge entries outright.
Where it adds up
- Every swipe overseas. Cafes, taxis, pharmacies, attractions.
- Online buys in foreign currency. Software, courses, subscriptions, hotel portals that bill in USD or EUR.
- Hotel deposits and car rentals. Pre-authorisations get added and released later. Rate changes in between can create small losses.
- Dynamic currency conversion. The terminal asks, “Pay in INR or pay in local currency.” Choose local currency. INR at the machine often bakes in a poor rate on top of the bank markup.
Run your own “trip test”
- Add up last trip’s foreign spends.
- Multiply by your card’s forex rate.
- Add 18 percent GST on that fee.
- Compare this number with what you actually ate and drank in lounges on that trip.
If the markup plus GST is bigger than your lounge consumption, then the lounge was not free. You paid for it through the markup.
Why this matters for lounge lovers
Many people keep a premium card mainly for international lounge access. The same card then collects 3 percent to 3.5 percent on almost every spend during the trip. If a family spends ₹1,50,000 abroad, a 3.5 percent markup plus GST is roughly ₹6,195. That is real money for a silent line item.
What about zero-forex cards
Some cards advertise zero forex markup. Read the conditions. Often there is a higher annual fee, a cap, or narrow categories. If you travel very often, a clean zero-forex product can work. If you take one or two trips a year, the fee can wipe out the benefit.
Small habits that save a lot
- Always choose to pay in the local currency on the terminal.
- Avoid cash withdrawals on credit cards overseas. Cash advance fees and interest start from day one.
- For online purchases, check the billing currency before you click pay.
- Keep one card for domestic use and one for foreign spends so you can track markups easily.
When I finally laid my statements side by side, the picture was clear. The lounge photo felt free. The markup paid the bill. This was one more reason I surrendered my cards. Next, let us talk about the slow leak that many people miss at home. Rewards that change value and give you less for the same fee.
Before You Renew: A Simple Audit That Works
One note before we wrap. I do not use credit cards now. I surrendered them. Still, I suggest this audit to anyone who cares about value. It is quick, honest, and helps you decide if lounge access is worth it for you.
The five-minute audit
- Count your lounge visits: Last twelve months only.
- Write the annual fee: For each card that promised lounge access.
- Per-visit cost: Fee divided by actual visits.
- Add the forex leak: On your last foreign trip, multiply total overseas spend by your card’s forex rate, then add 18 percent GST on that fee.
- Reality check: Is per-visit cost plus forex leak higher than what you actually ate or drank in lounges. If yes, the lounge is not free.
Small rules that save real money
- Do not chase fee waivers: If you are buying only to hit a target, count that extra spend as a cost.
- Track the cap: Quarterly or yearly limits apply. Add-on cards share the same pool.
- Kill markup at the counter: Always pay in local currency overseas. Avoid cash withdrawals on credit cards.
- Right tool for the job: Keep one simple card for daily use. Use a separate travel card only when you travel.
- Auto-pay in full: One late fee can wipe out a year of perks.
- Downgrade fast: If your fee per visit is high, ask for a waiver or move to a lower-fee product.
- Buy access when needed: If you expect two or three visits a year, paid entry on those days may cost less than a premium fee all year.
Disclaimer
Note: This article relies on data from fund reports, index history, and public disclosures. We have used our own assumptions for analysis and illustrations.
The purpose of this article is to share insights, data points, and thought-provoking perspectives on investing. It is not investment advice. If you wish to act on any investment idea, you are strongly advised to consult a qualified advisor. This article is strictly for educational purposes. The views expressed are personal and do not reflect those of my current or past employers.
Parth Parikh has over a decade of experience in finance and research. He currently heads growth and content strategy at Finsire, where he works on investor education initiatives and products like Loan Against Mutual Funds (LAMF) and financial data solutions for banks and fintechs.
Travel Guides & Articles
IRCTC to lead India’s participation at International Tourism Expo Vietnam 2025 with ASEAN-India Pavilion

NEW DELHI: The Indian Railway Catering and Tourism Corporation (IRCTC), a Government of India enterprise, has been entrusted with the responsibility of organising India’s participation in the prestigious International Tourism Expo (ITE) Vietnam 2025.
This comes after Prime Minister Narendra Modi announced 2025 as the ASEAN-India Year of Tourism, marking a renewed commitment by India to strengthen its cultural, economic, and tourism ties with ASEAN countries.
This expo is being organised from 4 to 6 September this year at the Saigon Exhibition and Convention Centre (SECC) in Ho Chi Minh City, Vietnam.
The Prime Minister’s bold proclamation essentially outlines the pivotal role of tourism in improving people-to-people connectivity, fostering mutual prosperity, and strengthening the bonds of friendship between India and the ASEAN countries.
According to an official source, IRCTC is setting up an exclusive ASEAN-India Pavilion that will showcase a diverse range of tourism offerings from India. These include the country’s rich cultural heritage, spiritual and wellness packages, natural beauty, adventure activities, and premium travel products such as the world-class IRCTC luxury trains: the Maharajas’ Express, the Golden Chariot, and the Buddhist Circuit luxury AC train.
Vipra Pandey, Consulate General of India, inaugurated the ASEAN-India Pavilion in Ho Chi Minh City.
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