Travel Guides & Articles
Taiwan Tourism expands India outreach with focus on Golf Tourism and East India market

Following a successful post-pandemic destination launch in India last year, Taiwan Tourism Administration (TTA) is actively broadening its marketing efforts in India in order to solidify on gains and momentum that’s been built so far. Buoyed by successful campaigns and increased travellers’ confidence, TTA is ramping up its investment in targeted promotions in order to introduce Taiwan’s rich Golf offerings in India.
Furthermore, Taiwan is also taking its marketing outreach to East India through trade road shows and potential partnerships with travel agencies and stakeholders from the region. TTA has so far mostly focussed in the North, South and West India markets through its road shows, trade engagements, and partnerships in Delhi, Mumbai, Chennai, and Bangalore.
As part of its targeted outreach, TTA will showcase Taiwan as a Golfing haven to HNI and corporate India in order to actively target India’s luxury corporate travel market through specialised Golf tourism promotions and campaigns. The initiative is also a strategic expansion of TTA’s highly successful targeted campaign for India’s burgeoning incentives travel market over the last year and half.
The effort aims to boost Taiwan’s destination appeal and visibility among HNI, luxury corporate travellers and Golfers and position Taiwan as one of the top Golfing destinations, besides enhancing Taiwan’s incentives appeal, in the Indian market.
Commenting on the latest initiatives, Paul Shih, Director – TTA Singapore Office, responsible for the Indian market, said, “Taiwan boasts of a great Golfing legacy that dates back over 100 years! Our first Golf Course came up in 1919 and ever since we have developed some of the most amazing year-round Golf courses like Ta Shee Golf & Country Club, Taiwan oldest Taiwan Golf & Country Club, Miramar Golf & Country Club, to name a few, spread across the country. Besides, Taiwan is continuing to invest in its golf infrastructure, adding new courses combined with exceptional experiences.”
Taiwan boasts over 70 world-class Golf Courses packed within its small geography. Shih also said that through the promotion of Golf Tourism, TTA aims to establish new partnership with India’s Golfing trade, OTAs and such stakeholders in order to create tailor-made Golf packages combining Golf, luxury resorts and hot springs and wellness experiences, immersive culinary and high-end shopping experiences, that will cater specifically to the demands of discerning HNI Golfers and corporates looking for exotic Golfing experiences in Taiwan.
“Through promotion of Golf Tourism and such luxury products over the coming months industry will see us actively target India’s high-end corporate travellers, particularly those in the C-suite, by offering incentives and making it easier for them to visit and explore Taiwan,” he added. Taiwan offers cash incentives or discounts that is aimed at attracting international visitors and boosting spending.
Furthermore, following a year of strong growth in visitor arrivals, TTA is now also expanding its destination marketing efforts in key tourism source markets within India. TTA’s wider marketing outreach has reached out to the East India market on 16th of this month with its planned road show aimed at creating greater destination awareness for Taiwan, forging potential partnerships with travel agencies, local stakeholders and through push like digital storytelling to further captivate potential tourists from the East India region.
The strategic pushes, aligned to the TTA’s recently launched global marketing promotion campaign “TAIWAN – Waves of Wonder”, aim to sustain growth momentum, boost TTA’s India reach, diversify visitor base, as well as solidify Taiwan’s presence in this high-performing market. TTA made a determined comeback with a strategic market-focussed plan to the Indian market in January 2024 resulting in a strong 20.81 per cent growth in Indian visitor arrivals last year.
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Spirit Airlines Is Struggling, and Rivals Smell Blood

The airline industry is betting against Spirit Airlines.
Spirit’s biggest aircraft lessor last week told the carrier it was terminating lease agreements for some of its planes, helping tip the struggling discounter into its second bankruptcy in less than a year. Now, rival airlines are getting in position to go after the budget airline’s customers.
United Airlines, whose chief executive has predicted since last year that Spirit would eventually go under, is preparing to backfill the void that would be left if Spirit goes out of business by the end of this year. It is adding flights starting in January from Spirit strongholds such as Las Vegas as well as Orlando and Fort Lauderdale, Fla.
“If Spirit suddenly goes out of business it will be incredibly disruptive, so we’re adding these flights to give their customers other options if they want or need them,” said Patrick Quayle, United’s head of network planning and alliances.
Frontier, which is gunning for Spirit’s position as the largest U.S. ultradiscounter, has seized on Spirit’s pullback, announcing plans to add service along several routes Spirit serves.
“We want to be America’s low-fare airline,” said Frontier Chief Executive Barry Biffle. “And we see an opportunity.”
Spirit, which filed for chapter 11 bankruptcy last week, has assured customers they can continue to book future flights and use their tickets. Chairman Robert Milton said in a recent interview the airline has no intention of liquidating: “It needs its costs restructured and to get its mojo back.”
Spirit for years played the role of an airline industry maverick, charging ultralow fares with fees for almost everything.
A Spirit spokesman on Thursday described United’s plans as “wishful thinking” from an airline that wants to drive a low-cost competitor out of business in order to charge more.
“While we appreciate the obsession certain airline executives have with us, we’re focused on competing and running a great operation,” he said.
But even a weakened Spirit is good news for competitors, which stand to benefit from reduced supply of seats.
In years past, Spirit has played the role of an industry maverick. It was willing to fly its bright yellow planes into big cities and go head-to-head with the legacy airlines. Its nickel-and-dime approach to sales—charging bargain basement fares with fees for almost everything—sometimes annoyed customers. But it also forced competitors to lower fares, and in many cases, adopt similar practices.
Now Spirit plans to shrink its fleet and retrench to key cities such as Orlando, Fort Lauderdale and Detroit. It announced this week that it is pulling out of 11 cities and scrapping plans to add service to one more—about 4.5% of its planned flights.
A three-year saga of failed mergers, changing postpandemic travel patterns, and new competitive weapons deployed by big airlines brought Spirit to this point. Spirit’s losses since the beginning of 2020 have more than wiped out all the profits it made since 2006, when it shifted to embrace the ultradiscount model.
Struggling to find its footing after a federal judge last year struck down a $3.8 billion acquisition by JetBlue Airways, Spirit filed for its first bankruptcy in November. But it didn’t seek to use the power of chapter 11 to renegotiate contracts with aircraft lessors or other obligations, as other airlines have historically done after filing for bankruptcy.
The company opted instead for a quick balance-sheet fix that minimized its time spent under court protection, hoping to avoid a lengthy and expensive process. The earlier bankruptcy only affected Spirit bondholders, which swapped nearly $800 million in debt for equity ownership of the business, while leaving more than $2 billion of debt outstanding.
Spirit recently said it is pulling out of 11 cities and scrapping plans to add service to one more.
“Unfortunately, the industry-wide headwinds that preceded the Prior Chapter 11 Cases did not abate; rather, they intensified,” Chief Financial Officer Fred Cromer wrote in a court filing over the weekend. Instead of the $252 million in profit Spirit had projected for 2025, it reported in August that it had lost more than $256 million since mid-March.
Spirit had started to warn of its dire straits last month and was scrambling to bolster its cash balances. It drew down $275 million on its revolving credit facility and completed a series of sale-leaseback transactions in July and August that brought in approximately $250 million.
Then last week, AerCap, Spirit’s largest lessor, notified the carrier it was terminating leases for 36 planes scheduled for delivery in the coming years, and said Spirit was also in default on more than three dozen planes already in its fleet.
Worried that the disclosure of the notices would panic other creditors, the airline decided it had no choice but to file for chapter 11 bankruptcy protection again.
Spirit denied that it had defaulted on any of the leases. It said it is negotiating with AerCap to resolve the issue and is prepared to litigate the matter. An AerCap representative didn’t respond to requests for comment.
The company is burning through cash fast. Spirit disclosed a projection showing that it expects to burn $179 million for the first month of the bankruptcy case. Cromer said in court papers that the airline is continuing to work with certain bondholders on an agreement that would allow access to “significant additional liquidity.”
Spirit has said this time will be different.
In a bankruptcy court appearance Tuesday, Spirit lawyer Marshall Huebner characterized the recent filing as “really Spirit’s first chapter 11, not its second.” Spirit intends to use the powers of the bankruptcy code to walk away from certain contracts, shrink its aircraft fleet and reduce its operating costs, Huebner said in court.
Once the process is complete, “Spirit will once again be the disruptive maverick that has long challenged—and changed—the U.S. aviation industry,” Cromer wrote.
Write to Alison Sider at alison.sider@wsj.com and Alexander Gladstone at alexander.gladstone@wsj.com
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Sonali Phogat murder: Court allows 2nd accused to travel abroad for wife’s birthday

The Goa trial court has allowed Sukhwinder Singh, the second accused in the murder of BJP leader and social media influencer Sonali Phogat, to travel abroad to celebrate his wife’s birthday.
The court allowed Singh’s application, but directed him to return to India and be present for the next date of the trial — September 24.
Singh, who was the first accused to have been granted bail, was earlier directed by the court to surrender his passport before the Central Bureau of Investigation (CBI), which is investigating the case and not to travel abroad as one of the conditions of his bail.
Last month Singh had sought permission from the Panaji district and sessions court to travel to Indonesia for two weeks while also undertaking to return back to India by September 23, the day before the next date of hearing.
“In view of the itinerary given by accused No 2, I am of the opinion that permission can be granted to the accused No 2 to travel abroad,” sessions judge Irshad Aga, said.
Singh along with prime accused Sudhir Pal Sangvan are accused in the murder of the BJP leader on August 22. Phogat, died allegedly due to an overdose of an “obnoxious chemical” suspected to be MDMA that was allegedly mixed with a drink and forcibly given to her during an evening out at a nightclub at Anjuna in north Goa.
The case was initially registered as an “unnatural death” after she was declared dead at the St Anthony’s Hospital at Anjuna in Goa, but subsequently registered as murder based on a complaint filed by her brother Rinku Dhaka, who accused Sudhir Sangvan, the prime accused, who was also her personal assistant of being responsible for her death.
Following an uproar, the case was handed over to the CBI.
Earlier, on account of the trial being prolonged, the court had allowed both the accused to travel outside the state (Goa) and visit their native place in Haryana and relaxed the bail condition that stated they were not to leave the state.
Singh submitted that he and his wife intend to travel to Kuta from September 9 to September 13. From Kuta, they will travel to Canggu for four days till September 17 and thereafter, they will travel by road to Uluwatu and stay there till September 22. The accused submitted that they will return to India on September 23.
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