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US – Mobile adoption of AI tools is outpacing PC usage, according to research from media evaluation firm Comscore. Comscore said that in the past three...
US – Consumer behaviour analysis and measurement company Comscore has launched an AI data partner network to allow third-party data providers to convert ID-based datasets into...
US – Accenture has agreed to acquire generative AI consulting company NeuraFlash for an undisclosed amount subject to customary closing conditions. The deal will help strengthen...
Not so long ago, if you wanted to know something, you asked Google. It gave you a list of links; a neat, ranked pile of possibilities....
CANADA – Conversational research agency Rival Technologies, part of market research company Rival Group, has added features to modernise research processes and adopt mobile-first and AI...
UK – London-based market research technology and consultancy company QuMind has been acquired by AI film, television and advertising business Largo.ai for an undisclosed amount. The...
The market research industry stands at a rare inflection point. The arrival of AI has given us the tools to break out of a decades-long deadlock....