Connect with us

AI Research

Survey shows traditional search dominates local business discovery

Published

on


Traditional search engines maintain overwhelming dominance in local business discovery, with 93.2% of consumers trusting Google over AI assistants, according to new research released July 14, 2025. The comprehensive study by Youtech reveals that despite growing AI adoption, most consumers continue relying on familiar search platforms for finding restaurants, home services, and automotive businesses.

The 2025 AI & Local Search Consumer Report, based on responses from 150 consumers surveyed June 26-28, 2025, provides detailed insights into how Americans approach local business discovery. According to the study, 78.7% of respondents primarily use traditional search engines like Google, Bing, and Yahoo when searching for local businesses, while only 2.0% favor AI assistants such as ChatGPT, Gemini, and Claude.

Summary

Who: Youtech, a digital marketing agency, surveyed 150 US consumers about local business search preferences, with findings affecting local businesses, marketing professionals, and search platform developers.

What: Research revealed 93.2% of consumers trust Google over AI assistants for local business discovery, with traditional search engines used by 78.7% of respondents compared to 2.0% preferring AI tools like ChatGPT, Gemini, and Claude.

When: The survey was conducted June 26-28, 2025, with findings announced July 14, 2025, during a period of expanding AI search capabilities from major technology companies.

Where: The research focused on US consumer behavior across local business categories including restaurants (88%), home services (55.3%), and automotive (42%), with implications for businesses in these sectors nationwide.

Why: Despite growing AI adoption, consumers prioritize accuracy (56.8%) and trust familiar platforms for high-stakes local business decisions, creating both challenges and opportunities for businesses optimizing search presence across traditional and AI-powered platforms.

Traditional search maintains grip on local discovery

The survey findings highlight persistent consumer preference for established search platforms. When asked about trust levels, respondents demonstrated overwhelming confidence in traditional Google Search over AI assistants for local business evaluation. More than half of consumers (57.3%) indicated their current search preferences will remain unchanged within the next six months.

However, emerging usage patterns suggest potential shifts ahead. According to the research, 27.3% of respondents used AI assistants to find local businesses within the past week, indicating growing trial adoption despite trust concerns. An additional 12.7% report using both traditional search and AI equally for local business discovery.

The data aligns with broader trends observed across the digital marketing landscape. Google’s expansion of AI Mode to all US users in May 2025 demonstrated the search giant’s commitment to integrating artificial intelligence capabilities while maintaining traditional search foundations. Similarly, recent analysis showing Wikipedia dominates Google’s AI Mode with 12.02% of citations suggests consumers gravitate toward authoritative sources in AI-powered search experiences.

Restaurant and home services lead search categories

Business category preferences reveal specific patterns in local search behavior. Restaurants and food services dominate consumer searches at 88.0%, followed by home and home improvement at 55.3%, and automotive services at 42.0%. These findings correlate with industries where real-time information, customer reviews, and visual content significantly influence decision-making.

Beauty and personal care services capture 34.7% of local search activity, while health and fitness businesses account for 32.0%. Professional services including physicians and surgeons (29.3%), education and instruction (28.7%), and dental services (26.7%) demonstrate moderate search volumes. Legal services and real estate represent smaller portions at 14.7% and 11.3% respectively.

The category distribution reflects consumer priorities for businesses requiring immediate evaluation through reviews, hours, and availability. According to the survey, 79.1% of consumers consider real-time information extremely or very important when searching for local businesses, with 34.5% describing it as a deal-breaker when missing.

Accuracy and reliability drive consumer preferences

Consumer decision-making factors reveal clear preferences for information quality over convenience. When choosing between AI and traditional search, 56.8% of respondents prioritize accuracy of information, while 20.1% emphasize familiarity with the tool. Speed of results ranks third at 12.9%, followed by ease of use at 10.1%.

For local business searches specifically, consumers value customer reviews and ratings most highly at 33.6%, followed by contact details and hours at 29.5%. Photos and menu or service details capture 23.3% preference, while directions and location information account for 13.7%.

These preferences illuminate challenges facing AI assistants in local search adoption. According to the research, 39.1% of consumers require more accurate and up-to-date business information before switching to AI for local discovery. An additional 36.8% want lower-cost or free access to premium AI features, while 15.0% seek better integration with maps and directions.

The accuracy demands reflect broader industry concerns about AI-generated content reliability. Recent studies showing 35% of top websites now block AI web crawlers highlight tensions between content publishers and AI platforms, potentially limiting data quality for AI-powered local search.

Consumer concerns limit AI adoption

Trust barriers significantly impede AI adoption for local business discovery. According to the survey, 31.7% of consumers worry about missing the “human touch” in AI recommendations, while 28.3% fear outdated or incorrect information. Privacy and data collection concerns affect 24.1% of respondents, and 15.9% cite lack of comprehensive local coverage.

These concerns extend beyond technical capabilities to fundamental trust issues. Despite 56.7% of consumers never having used AI assistants for local business searches, those who have engaged show increasing frequency. Among AI users, 27.3% conducted local business searches within the past week, while 10.7% searched within the past month.

The trust gap becomes more pronounced when considering AI rating influence on business perception. According to the research, 51.7% of consumers find AI ratings not influential when evaluating local businesses, while 37.6% consider them partially influential but not very significant. Only 10.7% view AI ratings as valuable data for business evaluation.

Current AI usage patterns reveal limited but growing adoption across consumer demographics. The survey found 54.1% of respondents rarely or never use AI assistants for any purpose, while 23.0% use them a few times per week. Daily users comprise 17.6% with multiple daily usage and 5.4% with once daily usage.

Demographic patterns shape search behavior

Consumer demographics provide additional context for local search preferences. The survey respondents included 32.7% aged 35-49, 30.7% aged 65 and older, 21.3% aged 50-64, and 15.3% aged 18-34. Educational backgrounds showed 30.7% with bachelor’s degrees, 22.7% with master’s degrees, and 17.3% with some college education.

Income distribution revealed 29.3% earning between $100,000-$199,999, 18.0% earning $50,000-$99,999, and 17.3% earning more than $200,000. Device usage for AI assistants favored mobile phones at 40.6%, followed by desktop/laptop computers at 28.9%, with 25.8% using AI equally across all devices.

These demographic patterns suggest broader adoption potential as younger, more technically oriented consumers increase AI usage. However, the data indicates even tech-savvy demographics maintain preference for traditional search when seeking local businesses, emphasizing the importance of trust and reliability over convenience.

Marketing implications for local businesses

The survey findings carry significant implications for local business marketing strategies. With traditional search maintaining dominance while AI adoption gradually increases, businesses must optimize presence across both platforms. According to the research, consumers seeking better AI experiences want improved local business database coverage (34.4%) and more personalized recommendations (30.5%).

Integration with popular map applications appeals to 25.0% of consumers, while direct reservation capabilities through AI interest 10.2% of respondents. These preferences suggest opportunities for businesses implementing structured data, schema markup, and comprehensive online profiles to improve visibility across search platforms.

The emergence of AI-powered search tools creates new optimization challenges for local businesses. The development of generative engine optimization (GEO) strategies becomes increasingly important as consumers begin experimenting with AI assistants for local discovery. However, the survey data indicates traditional search optimization remains the priority given overwhelming consumer preference for Google and similar platforms.

Marketing professionals must balance resource allocation between established search engine optimization and emerging AI platform optimization. The research suggests immediate focus on traditional search while gradually building AI visibility as consumer adoption increases and trust barriers diminish.

Industry response and future outlook

The digital marketing industry continues adapting to evolving search behaviors while addressing consumer preferences revealed in the survey. Recent expansions of Google’s AI Mode to Workspace accounts demonstrate continued integration of AI capabilities within familiar search environments, potentially addressing consumer familiarity preferences.

However, concerning trends in click-through rates as AI features expand highlight challenges for local businesses dependent on search traffic. The survey data suggests consumers value comprehensive results with multiple sources (34.5%) and direct links to business websites (29.1%), emphasizing importance of maintaining traditional search visibility.

Looking ahead, the research indicates gradual rather than dramatic shifts in local search behavior. With 14.0% of consumers expecting to use AI more than traditional search within six months, and 19.3% uncertain about future changes, local businesses have time to develop multi-platform strategies addressing both current preferences and emerging trends.

The survey’s findings underscore that successful local business marketing requires understanding consumer trust patterns, information preferences, and adoption timelines. While AI assistants gain traction through improved accuracy and integration, traditional search platforms retain overwhelming consumer confidence for local business discovery decisions.

Timeline



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

AI Research

Sam Altman Is Warning Investors About Too Much Artificial Intelligence (AI) Hype, Again.

Published

on


Altman previously warned investors about expecting too much from artificial intelligence too fast.

Artificial intelligence (AI) promises to be a game changer for many industries. And chatbots such as OpenAI’s ChatGPT are at the forefront of the innovation, making it easy for companies to do more with less and automate repetitive tasks with ease.

The problem, however, is that expectations can become overblown, potentially setting investors up for disappointment. With generative AI in its early innings, there’s still a lot to be proven. Will it lead to job losses and radically change day-to-day operations, as many people are both anticipating and fearing? That’s still up for debate.

Even OpenAI CEO Sam Altman thinks that expectations may be getting too high. He has warned investors in the past about getting their hopes up, and he recently reiterated his concerns.

Image source: Getty Images.

Is an AI bubble already here?

Worries of an AI bubble aren’t new, as valuations haven’t been skyrocketing for many stocks. And even Altman believes the market may indeed be in one. While he does believe AI will be transformative and incredibly important for innovation, he does worry that expectations are getting a bit too ambitious.

“Are we in a phase where investors as a whole are overexcited about AI?,” he said. “My opinion is yes. Is AI the most important thing to happen in a very long time? My opinion is also yes.”

A few years ago, when OpenAI was in the midst of developing GPT-4, Altman said that “people are begging to be disappointed.” And while the chatbot has been improved since then, it may not be up to the level that many people were expecting by now. But that hasn’t stopped valuations from becoming incredibly inflated.

Many AI stocks are trading at excessive valuations

Finding overvalued AI stocks isn’t hard right now. Perhaps the best example is Palantir Technologies (PLTR -1.42%). While the data analytics company has benefited from enhancing its platform to use AI, its valuation has gotten excessive. At a market cap of around $370 billion, it’s now one of the most valuable companies in the world, worth more than blue chip stocks such as Coca-Cola, Wells Fargo, and T-Mobile US.

While Palantir’s business has been growing at a fast rate of around 50% year over year, it still has generated a fairly modest $3.4 billion in revenue over the trailing 12 months, putting it at a price-to-sales multiple of around 110. And its price-to-earnings (P/E) multiple of 520 is gargantuan.

Palantir is perhaps the most recognizable example of a company whose valuation has taken off to obscene levels due to AI, but there are other cases as well.

Microsoft, for instance, is trading close to 40 times its trailing earnings, which is a higher-than-typical valuation for the tech stock. But with its Copilot assistant and AI-powered personal computers, expectations are also elevated that Microsoft’s growth may soar due to AI in the future. In its most recent quarter, it grew at a rate of 18%, which is solid but arguably not worth such a high P/E multiple, suggesting that expectations are sky high for Microsoft as well.

Investors should tread carefully with AI stocks

AI has the potential to truly change businesses in meaningful ways, and many tech companies are ramping up spending and investments in anticipation of that. But that doesn’t mean that the payoff will line up with investor expectations. And if that doesn’t happen, it can make a stock vulnerable to a sizable sell-off in the future.

Whether it’s Palantir, Microsoft, or another AI stock, it’s always important to consider a stock’s valuation when buying it. Even if the business may be performing well, that doesn’t mean it’s a good investment at any price. Valuation matters, which is why when it comes to AI, investors should consider Altman’s warnings carefully.

Wells Fargo is an advertising partner of Motley Fool Money. David Jagielski has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Microsoft and Palantir Technologies. The Motley Fool recommends T-Mobile US and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.



Source link

Continue Reading

AI Research

AI in Livestock Welfare Monitoring Market Research Explores

Published

on


AI in Livestock Welfare Monitoring Market

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global AI in Livestock Welfare Monitoring Market Size, Share & Trends Analysis Report By Component (Software [Data Management Platforms, Behavior Analytics Software, AI & Machine Learning Models, Health Monitoring Algorithms], Hardware [Cameras, Sensors, Microphones, Gateways, RFID Tags], and Services [Maintenance & Support, Installation & Integration Services, Training & Consulting]), Type (Wearable Sensor-Based Systems, Thermal Imaging Systems, Vision-Based Systems, Integrated Multi-Sensor Platforms, and Audio-Based Monitoring Systems), Livestock Type (Swine, Poultry, Cattle, Sheep & Goats, and Others), Application (Health Monitoring, Environmental Monitoring, Behavior Analysis, Stress & Pain Detection, Feeding Pattern Monitoring, and Breeding Management), Deployment Mode (On-Premise, Cloud-Based, and Hybrid), Technology (Machine Learning, Edge AI, Computer Vision, IoT & Smart Sensors, and Data Analytics), End-user (Animal Welfare Organizations, Commercial Livestock Farms, Veterinary Clinics & Hospitals, Research Institutes & Universities, and Government & Regulatory Bodies),-Market Outlook And Industry Analysis 2034”

The Global AI in Livestock Welfare Monitoring Market is valued at US$ 2.3 Bn in 2024 and it is expected to reach US$ 11.8 Bn by the year 2034, with a CAGR of 18.4% during the forecast period of 2025-2034.

Get Free Access to Demo Report, Excel Pivot and ToC: https://www.insightaceanalytic.com/request-sample/3149

AI in livestock welfare monitoring seeks to use intelligent technologies to enhance animal health, behaviour tracking, and environmental factors. It uses sensors, cameras, and algorithms to monitor livestock continuously without the need for human intervention.

This technique helps farmers identify early signs of illness, stress, or discomfort, allowing them to take precise action to prevent the spread of disease and boost productivity. The market for AI in livestock welfare management is growing quickly due to the need for efficient livestock management and technological advancements.

The need for sustainable agricultural methods, the growing demand for food as a result of the world’s population, and technological improvements are some of the main causes driving the growth of AI in livestock welfare management. AI helps address these needs by increasing efficiency and productivity, which results in higher outputs with less input.

Additionally, governments and the corporate sector are investing more in smart agricultural solutions as they recognize the potential of AI to transform agriculture and promote food security. This will boost the growth of AI in the livestock welfare management market in the coming years.

List of Prominent Players in the AI in Livestock Welfare Monitoring Market:

• Merck Animal Health

• Afimilk

• Connecterra

• DeLaval

• Vence (acquired by Merck)

• Gallagher Animal Management

• HerdDogg

• Lely

• Allflex

• PrecisionAG (formerly PrecisionHawk)

• Stellapps

• Zoetis

• Tri-Scan (acquired by Zoetis)

• AgriWebb

• Cainthus

• Nedap

• Silent Herdsman (acquired by Afimilk)

• Halo (livestock monitoring Al)

• SmartBow (by Allflex)

• Cargill (livestock Al division)

Expert Knowledge, Just a Click Away: https://calendly.com/insightaceanalytic/30min?month=2025-04

Market Dynamics:

Drivers-

The market for AI in livestock welfare management is anticipated to grow in the future due to the rising demand for livestock products. Livestock products are a variety of goods derived from animals bred for agricultural purposes, including meat, dairy, eggs, and other commodities. Large amounts of data from sensors, drones, and satellite photos may be gathered, analysed, and interpreted by farmers thanks to artificial intelligence (AI) technologies.

Furthermore, improvements in machine learning techniques are driving the AI in livestock welfare management market. The behavior and health of livestock may now be predicted with greater accuracy due to these advancements. Businesses are focusing on developing user-friendly solutions that meet the needs of farmers.

Challenges:

There are many obstacles in the way of integrating AI in livestock welfare management. A primary obstacle is the high upfront cost of AI systems, which small and medium-sized farms may find unaffordable. Additionally, farmers must learn how to utilize advanced AI technology, which requires training and skill development.

Furthermore, because these systems frequently gather and handle vast volumes of sensitive data, worries regarding data security and privacy surface. To fully utilize AI in livestock welfare management, two more issues that must be resolved are technological dependability and the requirement for a strong infrastructure to support AI applications.

Regional Trends:

The region’s strong infrastructure and cutting-edge agricultural technology allowed North America to maintain its leading position in the AI in livestock welfare management market in 2024. The incorporation of AI into different livestock farming operations is further fueled by the fact that North American farmers are frequently early adopters of technology that promises more profitability and efficiency. Further supporting the adoption of AI technologies is the region’s significant emphasis on precision and sustainable agriculture.

The AI in livestock welfare management market in Asia Pacific is growing in strength as corporate parties and governments work to modernize livestock welfare management. Asia Pacific nations such as China, Japan, and India choose cost-effective aluminium solutions designed for intensive animal husbandry. The demand for cloud-based, mobile-enabled Al platforms that function well in a variety of infrastructure configurations is also rising in these locations.

Unlock Your GTM Strategy: https://www.insightaceanalytic.com/customization/3149

Recent Developments:

• In October 2024, Merck Animal Health officially introduced SenseHub Cow Calf, a remote livestock monitoring system designed for cow/calf operations. The solution automatically detects estrus, identifies optimal insemination times, tracks activity and rumination using ear-mounted accelerometers, and delivers insights via cloud-based dashboards to improve breeding efficiency and reduce labor.

Segmentation of AI in Livestock Welfare Monitoring Market-

By Component-

• Software

o Data Management Platforms

o Behavior Analytics Software

o AI & Machine Learning Models

o Health Monitoring Algorithms

• Hardware

o Cameras

o Sensors

o Microphones

o Gateways

o RFID Tags

• Services

o Maintenance & Support

o Installation & Integration Services

o Training & Consulting

By Type –

• Wearable Sensor-Based Systems

• Thermal Imaging Systems

• Vision-Based Systems

• Integrated Multi-Sensor Platforms

• Audio-Based Monitoring Systems

By Livestock Type-

• Swine

• Poultry

• Cattle

• Sheep & Goats

• Others

By Application-

• Health Monitoring

• Environmental Monitoring

• Behavior Analysis

• Stress & Pain Detection

• Feeding Pattern Monitoring

• Breeding Management

By Deployment Type-

• On-Premise

• Cloud-Based

• Hybrid

By Technology-

• Machine Learning

• Edge AI

• Computer Vision

• IoT & Smart Sensors

• Data Analytics

By End-use-

• Animal Welfare Organizations

• Commercial Livestock Farms

• Veterinary Clinics & Hospitals

• Research Institutes & Universities

• Government & Regulatory Bodies

By Region-

North America-

• The US

• Canada

Europe-

• Germany

• The UK

• France

• Italy

• Spain

• Rest of Europe

Asia-Pacific-

• China

• Japan

• India

• South Korea

• South East Asia

• Rest of Asia Pacific

Latin America-

• Brazil

• Argentina

• Mexico

• Rest of Latin America

Middle East & Africa-

• GCC Countries

• South Africa

• Rest of Middle East and Africa

Read Overview Report- https://www.insightaceanalytic.com/report/ai-in-livestock-welfare-monitoring-market/3149

About Us:

InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

Contact us:

InsightAce Analytic Pvt. Ltd.

Visit: www.insightaceanalytic.com

Tel : +1 607 400-7072

Asia: +91 79 72967118

info@insightaceanalytic.com

This release was published on openPR.



Source link

Continue Reading

AI Research

Artificial intelligence helps break barriers for Hispanic homeownership | Nation World

Published

on


























Artificial intelligence helps break barriers for Hispanic homeownership | Nation World | thesunchronicle.com

We recognize you are attempting to access this website from a country belonging to the European Economic Area (EEA) including the EU which
enforces the General Data Protection Regulation (GDPR) and therefore access cannot be granted at this time.

For any issues, call 508-222-7000.



Source link

Continue Reading

Trending