New Delhi – Asia’s ultimate travel experiences platform, Klook, announced the unveiling of a new brand campaign, “The Best You”, which invites travelers to reconnect with themselves through out-of-the-ordinary travel experiences. Starring India’s beloved comedian, Bharti Singh, the “The Best You” campaign seeks to reframe the way people perceive travel—focusing on self-discovery, elation, and personalized connections.

The campaign alligns with a new partnership between the Times Black ICICI Bank Credit Card and Klook, a first-of-its-kind offering to India’s crème-de-la-crème consumers. The partnership holds the promise of giving card members the best-of-the-best travel benefits, which shall go a long way towards enhancing the travel experiences of India’s discerning travelers.

Bharti Singh’s Journey of Persistence and Rediscovery

The Bharti Singh saga is a touching tale of metamorphosis and endurance. India’s Queen of Comedy, Bharti has made a name for herself in an industry which isn’t too comfortable with women, let alone when crossing over into the zone of humor. But with determination, humor, and an iron self, Bharti has cracked open doors. Bharti reflects today about her personal transformation and how traveling became the core of her life.

“Not many know the work that went into me getting my place in the industry,” Bharti said. “Over the years, I have been bombarded with ideas about how I need to live my life. But now, I have to stop, calm down, and do something for me. Traveling does that for me—reconnect, open myself up to the new, and let the little things that really get to my heart, put a smile back on my face.”

With “The Best You”, Bharti invites you to share the travel spirit that builds individual growth and connectivity. Her message boils down to embracing the values of spontaneity and taking refuge in the little things—a serene night under stars, exploration of new cultures, or a first-hand experience of something. Bharti’s own adventure summarizes the ad campaign: travel is not about the locales, it’s about the emotions and experiences that keep you truly alive.

Special Travel Benefits for Times Black ICICI Bank Card Members

Klook’s partnership with Times Black ICICI Bank again expands the relationship with travel and luxury. Times Black Credit Card, made out of a rare metal, targets India’s elite customer segment specifically and gives them a set of hand-curated benefits and luxury offerings. As a result of the relationship, the card members are entitled to exclusive rights to a set of benefits provided through the Klook platform, consisting of:

Special discounts when you book experiences anywhere in the globe.

First access to sold-out events and attractions.

Professional customer service to ensure a comfortable trip.

For the discerning traveler, the Times Black card holds the prospect of taking their travel experiences to a higher level, not just with superior experiences, but with luxury-level service, as well as VIP benefits.

A Revamped Travel Experience for the New-Age Indian Travelers

According to Shivam Tyagi, the Marketing Lead of Klook India and the Middle East, “The Best You” program does not center on simple activity provision. It’s an offer to re-live happy moments and create significant, memorable experiences which have an emotional recall.

“People yearn for a connection now more than ever,” Tyagi explained. “They want to get away from the routine of everyday existence and reconnect themselves with the things and themselves around them. Klook aims to facilitate that connection through heart-touching travel—via shared humor, the rush of a new adventure, the grandeur of a new destination.”

The brand, with all it stands for—informality, self-exploration, and a healthy dose of fun—is perfectly compatible with the traveller of today, who increasingly, through travel, wishes to have a genuine re-invention of the self. Whether it’s the romanticism of a serene Balinese sunset or the frivolous street-food explorations of Bangkok, “The Best You” celebrates the individual moments that, when collectively shared, make travel a holiday and not a trip—and a genuinely transformational experience.

What’s Next: Future Plans and Future Travel Opportunities

Klook and Times Black ICICI Bank joint venture is said to become a defining element of the luxury travel ecosystem of India. For the times to come, the joint venture shall offer card members even more personalized services such as limited edition travel services, exclusive event activities, and broader coverage of emerging travel destinations. That’s just the beginning of what promises to become a new chapter for the new age Indian traveler who seeks luxurious experiences.

Both Times Black ICICI Bank and Klook recognize the evolution of the travel environment and are committed to delivering premium, personalized services that enhance the process of traveling. By leveraging the global platform of Klook and the Times Black card’s exclusive features, the new joint venture seeks to reposition the relationship of premium Indian travelers with the world.

Including Travel as a Part of Self-Discovery This launch of “The Best You” and Times Black ICICI Bank partnership are a true reflection of what travel today is all about. Checking the boxes of the places or seeing the attractions does not hold true anymore, today it is all about the moments, the people, and the experiences that make your trip all the difference. Bharti Singh’s own reflections are a reminder that travel can play a part as a tool of individual exploration as much as a source of much pleasure and connection. As Klook continues to grow its presence in India’s luxury travel market, the partnership marks a new chapter in how India’s elite adventurers see the globe—curated, personalized, and meaningful.