As artificial intelligence tools like ChatGPT and Midjourney began to enter public consciousness, so too did a worrying trend of content called “AI slop,” or sometimes just “slop.”
Slop is the evolution of spam, in a way. It’s low-quality content that’s easy to create thanks to artificial intelligence (AI) tools. It can overwhelm social media feeds, leaving users unsure of what’s real and what’s not. It comes in many forms — posts on social media, of course, but also books on Amazon, music on Spotify, articles from less-than-reliable news outlets (and, unfortunately, somereliable outlets) and even occasionally in peer-reviewedscientific journals.
For instance, we have repeatedly checked claims about celebrities supposedlydoinggood deeds that originated with YouTube videos or Facebook pages that post slop. Former NFL quarterback Peyton Manning was a frequent focus of such stories in June and July 2025.
Animals also frequently appear in slop content. For example, we’ve reviewed viral videos of rabbits and raccoons jumping on trampolines that were (sadly) fake.
(No, these bouncing bunnies aren’t real —TikTok user @rachelthecatlovers)
Finally, of course, Snopes has checked a litany of claims about politicians. While real photos exist of U.S. President Donald Trump and deceased sex offender Jeffrey Epstein, some areAI-generated. We’ve also disproved an AI-generated speech attributed to Trump and confirmed severalinstances in which his administration posted AI-generated content, some of which could be considered slop.
The growth of AI slop feels like an inevitable side effect of “enshittification,” a word coined by writer Cory Doctorow in 2022 to describe how online platforms like Amazon and Facebook have worsened over time. “First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die,” he wrote.
Slop is not good for users or businesses
AI slop isn’t designed for humans, according to an article from 404 Media. Instead, it directly targets the algorithms that decide what content to show users. That article called AI slop’s underlying strategy a “brute force attack,” the simplest of hacking strategies that involves just trying every possible combination one at a time until something gives. What a brute force attack lacks in efficiency, it makes up for in efficacy. Slop games the system by flooding algorithms with AI-generated content until something goes viral.
This is likely why posts made Peyton Manning seem saintly for two months — one post about Manning supposedly doing a good deed went viral and the people who make AI slop attempted to capitalize on the trend.
That’s right — slop is a business. However, slop is also not good for businesses.
A 2024 article in New York Magazine documented several individuals who promoted AI-generated content as a side hustle. It said “sloppers” can sell books on Amazon and use music on Spotify to receive royalties, while news articles can be hosted on cheap WordPress blogs filled with advertising links. The money can even come from social media platforms themselves — most have programs that offer creators money based on a post’s engagement. Or, as the New York Magazine article described it, “a slop subsidy.”
According to a separate 404 Media article, the payments generally aren’t substantial, “hundreds of dollars” at most. However, that money can go a lot further in countries like India, Vietnam or the Philippines. Claims that Snopes has fact-checked and found to have originated as AI slop often have a tie to such countries — AI slop “news stories” often link to websites based in Vietnam, for instance.
(This image accompanied a false story about a drifter named Ronald McDonald murdering children across the U.S. Midwest in 1892, which supposedly inspired the McDonald’s fast-food chain mascot — @buried__truths/TikTok)
But AI slop comes at the cost of making real people and businesses more difficult to find because AI tools can generate fake posts much faster than a human can create real ones. More posts make advertising space more valuable and platforms like Facebook can raise the price of paid advertisements in response.
The end goal for a company like Meta, according to the first 404 Media article, is to “move toward a world where a never-ending feed of hyper niche content can be delivered directly to the people who are into that type of content.” That requires a massive amount of content and data collection.
AI slop’s real-world impact
As AI slop increases, platforms have placed the onus of figuring out whether something is real or not on the user. Snopes has a page containing a few tips and tricks for identifying AI-generated images, but with how quickly those tools adapt, results might vary. The decision to delegate that job to users in the first place can have genuine negative consequences.
Introducing uncertainty in the form of fake AI slop can cause people to discredit legitimate information or worse, tune out entirely. As one Forbes writer described it, “When people feel they can no longer trust what they see, they may stop trying altogether. It’s easier to not care than to expend the mental energy required to verify every image or story.” An op-ed in The Guardian called the effect “profound disorientation.”
(One story falsely claimed former NFL star Tom Brady, pictured above in an AI image, donated millions of dollars to victims of the July 2025 Texas floods —Gridiron Master / Facebook)
AI slop has also had an impact in at least one natural disaster, according to a segment on comedian John Oliver’s “Last Week Tonight.” When Hurricane Helene devastated the Southeast U.S. in late September 2024, fake AI slop images supposedly showing the storm’s aftermath spread widely online. An ABC newscaster featured in the “Last Week Tonight” piece noted that first responders use social media to determine what areas need what assistance. “[Slop] was creating a lot of noise, and it was making it more difficult for them to act quickly,” she said.
Republicans also used AI slop images to criticize then-President Joe Biden’s response to the disaster, despite the images being AI-generated. One Republican National Committee member said “it doesn’t matter” where the photo came from in response to being told one viral image was created by AI tools.
(This image shared on X didn’t actually show a real girl crying and holding a puppy on a boat in the aftermath of Hurricane Helene.)
As previously mentioned, Trump’s administration has repeatedly posted AI-generated content, some of which could be classified as slop. For instance, Snopes fact-checked one AI-generated video from July 2025 supposedly showing former President Barack Obama being arrested. In February 2025, we also fact-checked a video posted by Trump supposedly showing the Gaza Strip, currently occupied by Israel, redeveloped as a beachfront resort.
In a parody of Trump’s unique style of posting, the X account of California Democratic Gov. Gavin Newsom’s press office has also postedcontent that could be described as slop.
Sources
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Christensen, Laerke. “Yes, Trump Shared Video of ‘Trump Gaza’ — Including Sunbathing Scene with Netanyahu.” Snopes, 26 Feb. 2025, https://www.snopes.com//fact-check/trump-gaza-ai-video/.
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Doctorow, Cory. “‘Enshittification’ Is Coming for Absolutely Everything.” Financial Times, 8 Feb. 2024.
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Conservative leader Kemi Badenoch has said her party will remove all net zero requirements on oil and gas companies drilling in the North Sea if elected.
Badenoch is to formally announce the plan to focus solely on “maximising extraction” and to get “all our oil and gas out of the North Sea” in a speech in Aberdeen on Tuesday.
Reform UK has said it wants more fossil fuels extracted from the North Sea.
The Labour government has committed to banning new exploration licences. A spokesperson said a “fair and orderly transition” away from oil and gas would “drive growth”.
Exploring new fields would “not take a penny off bills” or improve energy security and would “only accelerate the worsening climate crisis”, the government spokesperson warned.
Badenoch signalled a significant change in Conservative climate policy when she announced earlier this year that reaching net zero would be “impossible” by 2050.
Successive UK governments have pledged to reach the target by 2050 and it was written into law by Theresa May in 2019. It means the UK must cut carbon emissions until it removes as much as it produces, in line with the 2015 Paris Climate Agreement.
Now Badenoch has said that requirements to work towards net zero are a burden on oil and gas producers in the North Sea which are damaging the economy and which she would remove.
The Tory leader said a Conservative government would scrap the need to reduce emissions or to work on technologies such as carbon storage.
Badenoch said it was “absurd” the UK was leaving “vital resources untapped” while “neighbours like Norway extracted them from the same sea bed”.
In 2023, then Prime Minister Rishi Sunak granted 100 new licences to drill in the North Sea which he said at the time was “entirely consistent” with net zero commitments.
The current government said it had made the “biggest ever investment in offshore wind and three first of a kind carbon capture and storage clusters”.
Carbon capture and storage facilities aim to prevent carbon dioxide (CO2) produced from industrial processes and power stations from being released into the atmosphere.
Most of the CO2 produced is captured, transported and then stored deep underground.
It is seen by the likes of the International Energy Agency and the Climate Change Committee as a key element in meeting targets to cut the greenhouse gases driving dangerous climate change.
Esme Stallard and Justin RowlattClimate and science team
Sean Gallup/Getty Images
It is smaller than your fingernail, but this hairy beetle is one of the biggest single threats to the UK’s forests.
The bark beetle has been the scourge of Europe, killing millions of spruce trees, yet the government thought it could halt its spread to the UK by checking imported wood products at ports.
But this was not their entry route of choice – they were being carried on winds straight over the English Channel.
Now, UK government scientists have been fighting back, with an unusual arsenal including sniffer dogs, drones and nuclear waste models.
They claim the UK has eradicated the beetle from at risk areas in the east and south east. But climate change could make the job even harder in the future.
The spruce bark beetle, or Ips typographus, has been munching its way through the conifer trees of Europe for decades, leaving behind a trail of destruction.
The beetles rear and feed their young under the bark of spruce trees in complex webs of interweaving tunnels called galleries.
When trees are infested with a few thousand beetles they can cope, using resin to flush the beetles out.
But for a stressed tree its natural defences are reduced and the beetles start to multiply.
“Their populations can build to a point where they can overcome the tree defences – there are millions, billions of beetles,” explained Dr Max Blake, head of tree health at the UK government-funded Forestry Research.
“There are so many the tree cannot deal with them, particularly when it is dry, they don’t have the resin pressure to flush the galleries.”
Since the beetle took hold in Norway over a decade ago it has been able to wipe out 100 million cubic metres of spruce, according to Rothamsted Research.
‘Public enemy number one’
As Sitka spruce is the main tree used for timber in the UK, Dr Blake and his colleagues watched developments on continental Europe with some serious concern.
“We have 725,000 hectares of spruce alone, if this beetle was allowed to get hold of that, the destructive potential means a vast amount of that is at risk,” said Andrea Deol at Forestry Research. “We valued it – and it’s a partial valuation at £2.9bn per year in Great Britain.”
There are more than 1,400 pests and diseases on the government’s plant health risk register, but Ips has been labelled “public enemy number one”.
The number of those diseases has been accelerating, according to Nick Phillips at charity The Woodland Trust.
“Predominantly, the reason for that is global trade, we’re importing wood products, trees for planting, which does sometimes bring ‘hitchhikers’ in terms of pests and disease,” he said.
Forestry Research had been working with border control for years to check such products for Ips, but in 2018 made a shocking discovery in a wood in Kent.
“We found a breeding population that had been there for a few years,” explained Ms Deol.
“Later we started to pick up larger volumes of beetles in [our] traps which seemed to suggest they were arriving by other means. All of the research we have done now has indicated they are being blown over from the continent on the wind,” she added.
Daegan Inward/Forestry Research
The Ips beetle has left some spruce forests in Denmark and other European countries decimated
The team knew they had to act quickly and has been deploying a mixture of techniques that wouldn’t look out of place in a military operation.
Drones are sent up to survey hundreds of hectares of forest, looking for signs of infestation from the sky – as the beetle takes hold, the upper canopy of the tree cannot be fed nutrients and water, and begins to die off.
But next is the painstaking work of entomologists going on foot to inspect the trees themselves.
“They are looking for a needle in a haystack, sometimes looking for single beetles – to get hold of the pioneer species before they are allowed to establish,” Andrea Deol said.
In a single year her team have inspected 4,500 hectares of spruce on the public estate – just shy of 7,000 football pitches.
Such physically-demanding work is difficult to sustain and the team has been looking for some assistance from the natural and tech world alike.
Tony Jolliffe/BBC
Drones are able to survey large areas of forest detecting potentially infested areas for closer inspection
When the pioneer Spruce bark beetles find a suitable host tree they release pheromones – chemical signals to attract fellow beetles and establish a colony.
But it is this strong smell, as well as the smell associated with their insect poo – frass – that makes them ideal to be found by sniffer dogs.
Early trials so far have been successful. The dogs are particularly useful for inspecting large timber stacks which can be difficult to inspect visually.
The team is also deploying cameras on their bug traps, which are now able to scan daily for the beetles and identify them in real time.
“We have [created] our own algorithm to identify the insects. We have taken about 20,000 images of Ips, other beetles and debris, which have been formally identified by entomologists, and fed it into the model,” said Dr Blake.
Some of the traps can be in difficult to access areas and previously had only been checked every week by entomologists working on the ground.
The result of this work means that the UK has been confirmed as the first country to have eradicated Ips Typographus in its controlled areas, deemed to be at risk from infestation, and which covers the south east and east England.
“What we are doing is having a positive impact and it is vital that we continue to maintain that effort, if we let our guard down we know we have got those incursion risks year on year,” said Ms Deol.
Tony Jolliffe/BBC
Sniffer dogs are piloted to sniff out the spruce bark beetle at a test ground in the Alice Holt forest in Hampshire
And those risks are rising. Europe has seen populations of Ips increase as they take advantage of trees stressed by the changing climate.
Europe is experiencing more extreme rainfall in winter and milder temperatures meaning there is less freezing, leaving the trees in waterlogged conditions.
This coupled with drier summers leaves them stressed and susceptible to falling in stormy weather, and this is when Ips can take hold.
With larger populations in Europe the risk of Ips colonies being carried to the UK goes up.
The team at Forestry Research has been working hard to accurately predict when these incursions may occur.
“We have been doing modelling with colleagues at the University of Cambridge and the Met Office which have adapted a nuclear atmospheric dispersion model to Ips,” explained Dr Blake. “So, [the model] was originally used to look at nuclear fallout and where the winds take it, instead we are using the model to look at how far Ips goes.”
Nick Phillips at The Woodland Trust is strongly supportive of the government’s work but worries about the loss of ancient woodland – the oldest and most biologically-rich areas of forest.
Commercial spruce have long been planted next to such woods, and every time a tree hosting spruce beetle is found, it and neighbouring, sometimes ancient trees, have to be removed.
“We really want the government to maintain as much of the trees as they can, particularly the ones that aren’t affected, and then also when the trees are removed, supporting landowners to take steps to restore what’s there,” he said. “So that they’re given grants, for example, to be able to recover the woodland sites.”
The government has increased funding for woodlands in recent years but this has been focused on planting new trees.
“If we only have funding and support for the first few years of a tree’s life, but not for those woodlands that are 100 or century years old, then we’re not going to be able to deliver nature recovery and capture carbon,” he said.