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Rishikesh Is Slowly Replacing Goa And Kerala As India’s Most Popular Tourist Spot And It Is Healing People In Unexpected Ways

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Rishikesh Is Slowly Replacing Goa And Kerala As India’s Most Popular Tourist Spot And We Will Tell You Why. (Image: Canva)

For years, destinations like Goa and Kerala have been on top of India’s travel map. Attracting people for their beaches, backwaters and vibrant culture, these two destinations have been a complete delight for tourists. However, in the recent years, a shift has been seen – one which has positioned Rishikesh as the new favourite among travellers, especially those who are seeking more than just a vacation.

Being a small town which is located along the banks of Ganga river in Uttarakhand, Rishikesh has been luring all sorts of travellers – from spiritual seekers to adventure junkies and from digital nomads to slow travellers.

Popularly known as the ‘Yoga Capital Of The World’, Rishikesh is popular amongst Indians and foreigners alike as many priests, sages and real yogis live there. The city is entirely vegetarian and alcohol-free, which may seem unbelievable, considering its tourist footfall. Most rainfall is expected between July and August so its always better to visit the city before or after.

File photo of Rishikesh. (Image: Canva)

Why Is Everyone Travelling To Rishikesh?

One of the primary reasons for Rishikesh’s growing popularity is its spiritual aura. This place, for a long time, has attracted seekers of inner peace and balance. Every year, thousands visit ashrams and wellness retreats for authentic yoga teacher training programs, meditation workshops, and Ayurveda-inspired healing practices.

Unlike the commercial yoga studios found in bigger cities, Rishikesh offers a more grounded and traditional approach. Whether you are staying for a weekend retreat or a month-long course, there is something about this place which will heal you from within. The daily Ganga Aarti at Triveni Ghat, the chants that echo through the hills create a spiritual atmosphere that is both calming and transformative.

File photo of Rishikesh. (Image: Canva)

This is not it. Rishikesh is also a magnet for adventure tourism. From white-water rafting on the Ganga river to cliff jumping, zip-lining, kayaking, and hiking in the surrounding Himalayas, the town offers a bizarre adrenaline rush like no other.

Additionally, sustainability and conscious tourism are also two major factors that have contributed into an increase in number of tourists. Many eco-stays, homestays, and retreats here are now offering low-impact and environmentally responsible lodging options. There is also a growing emphasis on clean eating and mindful consumption.

File photo of Rishikesh. (Image: Canva)

Last but not the least, accessibility has played an important role too. With the new Char Dham highway project and an improved connectivity from Dehradun’s Jolly Grant Airport, travelling to Rishikesh has become easier than ever.





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India, United States, China, Germany, Japan, UK, France, Mexico, Italy, Spain: India’s Rising Role in the Global Tourism Economy and What It Means for Future Growth

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Friday, July 11, 2025

India has officially broken into the top 10 largest tourism economies in the world, an impressive leap that highlights the country’s emerging dominance in the global travel sector. In 2025, India’s tourism industry is projected to contribute a staggering $231.6 billion to the global economy, marking a significant step forward from its previous ranking of tenth. This growth comes amid a global tourism boom as the industry rebounds post-pandemic.

Tourism has always been a crucial sector for the Indian economy, and the rise to the eighth spot on the World Travel & Tourism Council’s (WTTC) Economic Impact list places India among global leaders like the United States, China, and Germany. With 42 UNESCO World Heritage Sites, a rich cultural tapestry, and a rapidly expanding middle class, India is positioned for further growth in the coming years. Here’s a closer look at the shifting dynamics of the global tourism economy and how India is increasingly becoming a key player on the world stage.

India’s Growing Impact on Global Tourism

India’s rise in global tourism rankings is a result of several critical factors:

  • Post-Pandemic Recovery: The tourism sector’s recovery from the COVID-19 pandemic has been remarkable, and India’s share in international tourism spending has grown as global travel picks up.
  • Increased Tourism Spending: Compared to pre-pandemic levels, India has seen a significant uptick in both domestic and international tourism spending. The sector’s resilience despite challenges such as climate change and local tourism fatigue has been impressive.
  • Cultural and Historical Appeal: With its vast array of UNESCO World Heritage Sites, cultural festivals, and ancient monuments, India is attracting millions of international visitors seeking diverse experiences. From the Taj Mahal to the temples of Khajuraho, India’s rich history and vibrant culture are undeniable draws for tourists.
  • Government Initiatives: The Indian government has launched several initiatives to boost the tourism sector, including marketing campaigns, infrastructure development, and policies aimed at making India a more attractive destination for international travelers.

A Global Tourism Snapshot for 2025

The global tourism industry is projected to reach a value of $16 trillion by 2034, making up more than 11% of the world’s GDP. As economies recover from the effects of the pandemic, countries are experiencing rapid growth in travel-related industries. According to the WTTC, the top 10 largest tourism economies in the world in 2024–2025 are:

  1. United States – $2,360 billion
  2. China – $1,300 billion
  3. Germany – $487.6 billion
  4. Japan – $297 billion
  5. United Kingdom – $295.2 billion
  6. France – $264.7 billion
  7. Mexico – $261.6 billion
  8. India – $231.6 billion
  9. Italy – $231.3 billion
  10. Spain – $227.9 billion

What Drives India’s Tourism Success?

India’s tourism economy benefits from several factors that position it as one of the most attractive global destinations:

1. Rich Cultural Heritage

India is home to 42 UNESCO World Heritage Sites, ranking it as the sixth country globally with the most such sites. These sites, which range from architectural wonders like the Taj Mahal to natural landscapes like the Western Ghats, are key attractions for both cultural enthusiasts and nature lovers.

2. Diverse Tourism Offerings

India offers an incredibly diverse range of tourism experiences, from spiritual journeys in Varanasi to beach vacations in Goa. Whether it’s exploring the snow-capped mountains of Himachal Pradesh or the dense jungles of Kerala, India’s tourism offerings cater to various tastes and budgets. Additionally, the country’s growing emphasis on wellness tourism, eco-tourism, and adventure tourism is attracting more international visitors each year.

3. Emerging Middle Class

The rapid growth of India’s middle class is a major driver of domestic tourism. With increasing disposable incomes, more Indians are traveling within their country, bolstering the local tourism sector. Moreover, a burgeoning interest in international travel has contributed to India’s position as a top outbound tourism market as well.

4. Government Efforts and Infrastructure Development

The Indian government has been proactive in improving tourism infrastructure. Initiatives like the Swadesh Darshan Scheme and Dekho Apna Desh aim to promote India’s rich cultural heritage, improve infrastructure, and enhance the overall visitor experience. Additionally, the Prasad Scheme for pilgrimage tourism and increased focus on promoting state tourism boards have helped elevate India’s image as a top global tourist destination.

5. Growth in Digital Platforms

With the rise of online travel agencies (OTAs) and digital platforms, booking travel in India has become easier than ever. Websites like MakeMyTrip, Cleartrip, and Goibibo provide travelers with a wide variety of options for booking flights, hotels, and tours, streamlining the travel experience.

India’s Tourism Industry at a Glance

India’s tourism economy is forecasted to grow rapidly over the next decade. By 2034, the WTTC projects that India will rise to fourth place in the global tourism rankings, with its contribution expected to surpass $500 billion. This growth will be driven by continued infrastructure improvements, increased international visitation, and the rising popularity of India as a destination for both business and leisure.

Key statistics:

  • 42 UNESCO World Heritage Sites
  • $231.6 billion contribution to global tourism
  • 4th position forecast by 2034
  • Strong growth in domestic tourism

Regional Players in Asia and Emerging Markets

While India’s rise is impressive, it’s not the only country experiencing significant growth in tourism. Several Asian economies, such as Hong Kong, Malaysia, and the Philippines, are becoming important players in the regional tourism scene. Additionally, countries like Saudi Arabia, Turkey, and Kenya have seen massive growth in tourism spending since the pandemic, reflecting broader shifts in global travel patterns.

Conclusion: A Thriving Future for Indian Tourism

India’s entry into the top 10 tourism economies globally is a testament to the country’s rising influence in the travel industry. As the nation continues to invest in infrastructure, promote its cultural heritage, and cater to the evolving needs of global travelers, it’s poised for continued growth. With its diverse offerings, vibrant cities, and rich traditions, India’s tourism industry is ready to meet the demands of a new generation of travelers eager to explore the wonders of the subcontinent.

For travelers seeking a mix of history, adventure, spirituality, and natural beauty, India is an increasingly attractive destination. From its bustling cities to tranquil hill stations and pristine beaches, the country’s tourism potential remains vast, ensuring it will remain a cornerstone of the global travel economy for years to come.



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Viking to Sail Its Very First River Voyages in India

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Viking announced a new river journey through one of India’s most captivating regions is coming soon—and it promises an unforgettable blend of culture, comfort, and adventure.

If you’ve ever wanted to see India by river voyage, you’ll soon be able to.

Viking announced the launch of its new river boat tour of India via the Brahmaputra River on the Viking Brahmaputra. (The Brahmaputra River flows through three countries: northeastern India, Bangladesh, and southwestern China.)

The 80-guest vessel with 40 outside staterooms is currently under construction and is scheduled to debut in 2027, when it will set sail between two cities—Guwahati and Nimati Ghat—in the northeastern state of Assam. Guests will be able to enjoy Viking’s signature Scandinavian design, staterooms with floor-to-ceiling sliding glass doors and a veranda, a spa and fitness center, and an open-air bar.

On the river voyage, guests will have the opportunity to see Guwahati’s temple, search for one-horned rhinos and buffaloes in Assam’s Kaziranga National Park, and delve into the cultures of the large river island of Majuli.

The launch of the Viking Brahmaputra is part of Viking’s brand new 15-day itinerary “Wonders of India,” which includes the 8-day Brahmaputra River voyage as well as a fully-guided program on land, with overnight stays in popular destinations like Delhi, Jaipur, and Agra. 

The “Wonders of India” voyage will begin and end in Delhi, the capital of India, and the hotel stays on land will bracket the river journey in the middle. The itinerary takes guests to as many as 10 UNESCO World Heritage Sites, immersing travelers in India’s cultural treasure and heritages. Participants can learn about the history of India’s Golden Triangle by exploring the famous Taj Mahal in Agra, strolling through the tangled streets of Old Delhi, and visiting Jaipur’s Palace of the Winds

“With its rich heritage, deep cultural traditions and fascinating natural wonders, India is a vast and vibrant country that has captured the imagination of explorers for centuries,” Torstein Hagen, Chairman and CEO of Viking, said in a statement shared with Travel + Leisure. “In recent years, our guests have particularly enjoyed visiting Indian ports on our ocean itineraries. We are now delighted to introduce a new way for curious travelers to explore the heart of this phenomenal country, in-depth and in Viking comfort.” 

Travelers from North America can save up to $5,000 per couple plus airfare from $999, if they book between now and July 31, 2025. Bookings can be made by contacting Viking toll-free at 1-800-2-VIKING (1-800-284-5464) or by contacting a travel advisor for booking details. 



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The Hottest ‘Coolcation’ Destinations, Jurassic Journeys And Other Travel News

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The Hottest ‘Coolcation’ Destinations for 2025

The ‘coolcation’ travel trend that started last year shows no signs of cooling down—particularly in summer, when cold-weather destinations often look very appealing. From the Austrian Alps to the lakes of Finland, here are some of the hottest coolcation destinations for summer—and beyond.


Six Senses Unveils A Women’s Wellness Initiative

Putting its money where its mantra is, the Six Senses resort group recently launched a new women’s wellness program at five of its properties. The new initiative—rolled out in Portugal, Italy, Switzerland, Vietnam and the Maldives—was developed with holistic wellness expert Dr. Mindy Pelz. The three-, five- and seven-day programs are built around each guest’s hormonal stage and focus on nutrition, sleep, stress, movement and recovery. Other Six Senses locations are expected to be added the female wellness initiative later this year.


The European Countries with the Cleanest Swimming Water

As summer travel continues to heat up, a new report reveals the cleanest swimming water in Europe. The testing is done by the EU Bathing Water Directive and ratings are based on four years’ worth of data. An excellent rating indicates that the water meets the highest standards of cleanliness and safety, making it ideal for swimming and other recreational activities. From the shores of Slovenia to the lakes of Bulgaria, here are the European countries with the cleanest water for swimming.


“Only when the tide goes out do you discover who has been swimming naked.”

— Warren Buffett

This is the published version of Forbes’ Passport newsletter, which offers a first-class guide to luxury travel. Click here to get it delivered to your inbox every Friday.


TravelWise

First-time cruise passengers often find some of the onboard rituals confusing. From sailaway parties to formal nights to hiding rubber ducks, here are five cruise traditions to help you find your sea legs.


Dig These Jurassic Journeys

It only feels like Hollywood has been making Jurassic Park movies for around 200 million years. With the seventh film in the series now in theaters, Tyrranosaurus-loving travelers are sure to get the urge to go digging for fossils of their own. That’s where Dinosaur Trips comes in. Founded in 2022, Dinosaur Trips creates paleontology expeditions at some of the most famous fossil sites around the world. From Alberta, Canada to Patagonia, dig these fossil-hunting itineraries.



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