David Lauren
Lexie Moreland for WWD
Just how stylish is the ghost in the machine? Fashion might be just about to find out.
When Ralph Lauren took to the web 25 years ago, it was one of the first designer brands to make a big push online, looking to carve out its own bit of digital Americana early.
That launch included Ask Ralph, featuring 100 commonly asked fashion questions answered by the designer himself and his team.
Now there’s a new high-tech member of that team ready to weigh in on just what Ralph Lauren fashion is as Ask Ralph relaunches Tuesday as an artificially intelligent shopping experience on the brand’s app.
“The most difficult thing for any company is to find the right technology to help you tell your story,” said David Lauren, the company’s chief branding and innovation officer, in an interview.
“Over 25 years we’ve explored a lot of different technologies. Some of them have been totally groundbreaking and have helped to change our industry and some of them disappear,” he said. “This feels like a very obvious opportunity. Not just because everybody’s talking about it, but because it has an ability to learn with us.”
There’s plenty to learn in the world of Ralph Lauren and already the AI, which has been under development for a year, has absorbed a lot, from the designer’s personal take on style to how that philosophy has been absorbed by his team and how it all has translated into the brand’s DNA.
“[AI] has the ability to sort of absorb our incredible archive as well as the words,” Lauren said. “We use the pictures and our philosophy and put it all together and make sense of it.”
Powered by Microsoft Azure OpenAI Service, the chat-based service uses natural language processing to serve up shoppable visual laydowns of complete outfits.
So a query on just what to wear to a wedding in Miami in December will pull up a carousel of options that can be added to one’s cart and bought immediately.
In a preview test at the brand’s Prince Street store in Manhattan’s SoHo shopping district, the service seemed, like Ralph Lauren in general, very buttoned up. The experience felt commercially oriented, offering up looks that can be bought at the moment and avoiding questions that might send it off course.
Asked how to dress in the style of Tommy Hilfiger or if President Donald Trump wore Polo, the technology demurred.
AI’s launch into the world has led to any number of slip-ups and embarrassing hallucinations, but Ask Ralph does not seem primed to make any big fashion faux pas.
“We’re not here to try to be clever with it,” Lauren said. “Our aim was to pull from a live inventory of what’s on the site right now. There is a whole section that pulls from the archive and the history and gives you the philosophy, but the piece that I think is going to be most valuable to customers is sort of what’s really shoppable.”
David Lauren
Lexie Moreland for WWD
This is the first time the brand has had a consumer-facing AI tool. Lauren said the future was still wide open and that Ask Ralph could eventually become voice-activated, integrate the Collection business or be added to other platforms.
“It’s going to become more and more valuable quickly,” Lauren said. “We know that everybody’s talking about artificial intelligence, but we wanted to explore it, use it, and learn. We’re confident that this is going to be a valuable tool, but we also recognize that what it is right now is the very beginning.”
Generative AI is almost universally seen as a business and cultural game changer — potentially on the order of the iPhone or the internet itself — but there is still little consensus on just what the mid-term impact will be, other than big.
McKinsey & Co. estimated that generative AI will add $150 billion to $275 billion to fashion’s operating profits by 2030.
That would include supply chain and other back office efficiencies, changes to the workforce and new ways to connect with consumers, like the Ask Ralph feature.
Just what AI means to the future of fashion might be the big question in the industry, but it’s too big a question to answer right from the start, so Ralph Lauren is just leaning in for now.
“Everybody walks in and they want, ‘How big can it be? How fast can it grow?’” Lauren said. “That’s not really how we’re doing this. For us, this is very incremental. We have key learnings we’re trying to measure for every week.
“What we know is that we have the tool that’s going to help us get to the place we want to get to, and that over the next year it’s going to become so much smarter that by the end of this year you’ll be saying ‘Ralph Lauren led again.’”
Lauren is reaching for the stars, but not promising the moon.
“Perfectionism is important in fashion, but it can also stop you from taking risks and moving forward,” Lauren said. “I think we know that there’s a good marriage here, but it’s going to have to grow together to get stronger and better.
“Everybody’s racing. Don’t. Just stop racing. Set your own pace, understand who you are and move carefully to understand how your brand is best married to technology. And don’t rush to keep up with: ‘I have to change, I have to evolve. It has to be the hottest new thing.’ That’s what’s killed a lot of fashion.
“What makes good brands work is that they understand who they are and they know how to evolve carefully with the right pace that’s right for their brand,” Lauren said. “We’ve done that over 60 years. Ralph Lauren today is not the same company as it was when it started, or else we would just be a tie.”
Google Cloud CEO Thomas Kurian paints a rosy picture for the cloud service provider. During a Goldman Sachs technology conference in San Francisco, he said that the company has approximately $106 billion in contracts outstanding. According to him, more than half of that can be converted into revenue in the next two years.
In the second quarter of 2025, parent company Alphabet reported $13.6 billion in revenue for Google Cloud, an increase of 32 percent over the previous year. If the forecast is correct, according to The Register, this means that the cloud service provider could add around $53 billion in additional revenue by 2027.
Google Cloud’s market position is often compared to that of its biggest rivals. Microsoft reported annual revenue of $75 billion for Azure this year, while AWS recorded $30.9 billion in the same quarter, a growth of 17.5 percent.
Kurian emphasized that many companies still run IT systems on-premises. He expects the transition to the cloud to accelerate, with artificial intelligence playing a decisive role. Increasingly, customers are looking for suppliers who can help transform their business operations with AI applications, rather than just hosting services.
Google claims to have an advantage in this regard thanks to its own investments in AI infrastructure. Its systems are said to be more energy-efficient and deliver more computing power than those of its competitors. According to Kurian, the storage and network are also designed in such a way that they can easily switch from training to inference.
For investors, the most important thing is how AI is converted into revenue. Kurian mentioned usage-based rates, subscriptions, and value-based models, such as paying per saved service request or higher ad conversions. In addition, AI use leads to increased purchases of security and data services.
According to Kurian, 65 percent of customers now use Google Cloud AI tools. On average, this group purchases more products than organizations that do not yet use AI. Examples of applications include digital product development, customer service, back-office processes, and IT support. For example, Google helped Warner Bros. re-edit The Wizard of Oz for the Las Vegas Sphere, and Home Depot uses AI to answer HR questions more quickly.
Kurian’s message: cloud infrastructure only becomes truly profitable when companies purchase AI services on top of it. With this, Google Cloud wants to position itself firmly in the next phase of the cloud market.
In a move that could reshape drug discovery, researchers at Harvard Medical School have designed an artificial intelligence model capable of identifying treatments that reverse disease states in cells.
Unlike traditional approaches that typically test one protein target or drug at a time in hopes of identifying an effective treatment, the new model, called PDGrapher and available for free, focuses on multiple drivers of disease and identifies the genes most likely to revert diseased cells back to healthy function.
The tool also identifies the best single or combined targets for treatments that correct the disease process. The work, described Sept. 9 in Nature Biomedical Engineering, was supported in part by federal funding.
By zeroing in on the targets most likely to reverse disease, the new approach could speed up drug discovery and design and unlock therapies for conditions that have long eluded traditional methods, the researchers noted.
“Traditional drug discovery resembles tasting hundreds of prepared dishes to find one that happens to taste perfect,” said study senior author Marinka Zitnik, associate professor of biomedical informatics in the Blavatnik Institute at HMS. “PDGrapher works like a master chef who understands what they want the dish to be and exactly how to combine ingredients to achieve the desired flavor.”
The traditional drug-discovery approach — which focuses on activating or inhibiting a single protein — has succeeded with treatments such as kinase inhibitors, drugs that block certain proteins used by cancer cells to grow and divide. However, Zitnik noted, this discovery paradigm can fall short when diseases are fueled by the interplay of multiple signaling pathways and genes. For example, many breakthrough drugs discovered in recent decades — think immune checkpoint inhibitors and CAR T-cell therapies — work by targeting disease processes in cells.
The approach enabled by PDGrapher, Zitnik said, looks at the bigger picture to find compounds that can actually reverse signs of disease in cells, even if scientists don’t yet know exactly which molecules those compounds may be acting on.
PDGrapher is a type of artificial intelligence tool called a graph neural network. This tool doesn’t just look at individual data points but at the connections that exist between these data points and the effects they have on one another.
In the context of biology and drug discovery, this approach is used to map the relationship between various genes, proteins, and signaling pathways inside cells and predict the best combination of therapies that would correct the underlying dysfunction of a cell to restore healthy cell behavior. Instead of exhaustively testing compounds from large drug databases, the new model focuses on drug combinations that are most likely to reverse disease.
PDGrapher points to parts of the cell that might be driving disease. Next, it simulates what happens if these cellular parts were turned off or dialed down. The AI model then offers an answer as to whether a diseased cell would happen if certain targets were “hit.”
“Instead of testing every possible recipe, PDGrapher asks: ‘Which mix of ingredients will turn this bland or overly salty dish into a perfectly balanced meal?’” Zitnik said.
The researchers trained the tool on a dataset of diseased cells before and after treatment so that it could figure out which genes to target to shift cells from a diseased state to a healthy one.
Next, they tested it on 19 datasets spanning 11 types of cancer, using both genetic and drug-based experiments, asking the tool to predict various treatment options for cell samples it had not seen before and for cancer types it had not encountered.
The tool accurately predicted drug targets already known to work but that were deliberately excluded during training to ensure the model did not simply recall the right answers. It also identified additional candidates supported by emerging evidence. The model also highlighted KDR (VEGFR2) as a target for non-small cell lung cancer, aligning with clinical evidence. It also identified TOP2A — an enzyme already targeted by approved chemotherapies — as a treatment target in certain tumors, adding to evidence from recent preclinical studies that TOP2A inhibition may be used to curb the spread of metastases in non-small cell lung cancer.
The model showed superior accuracy and efficiency, compared with other similar tools. In previously unseen datasets, it ranked the correct therapeutic targets up to 35 percent higher than other models did and delivered results up to 25 times faster than comparable AI approaches.
The new approach could optimize the way new drugs are designed, the researchers said. This is because instead of trying to predict how every possible change would affect a cell and then looking for a useful drug, PDGrapher right away seeks which specific targets can reverse a disease trait. This makes it faster to test ideas and lets researchers focus on fewer promising targets.
This tool could be especially useful for complex diseases fueled by multiple pathways, such as cancer, in which tumors can outsmart drugs that hit just one target. Because PDGrapher identifies multiple targets involved in a disease, it could help circumvent this problem.
Additionally, the researchers said that after careful testing to validate the model, it could one day be used to analyze a patient’s cellular profile and help design individualized treatment combinations.
Finally, because PDGrapher identifies cause-effect biological drivers of disease, it could help researchers understand why certain drug combinations work — offering new biological insights that could propel biomedical discovery even further.
The team is currently using this model to tackle brain diseases such as Parkinson’s and Alzheimer’s, looking at how cells behave in disease and spotting genes that could help restore them to health. The researchers are also collaborating with colleagues at the Center for XDP at Massachusetts General Hospital to identify new drug targets and map which genes or pairs of genes could be affected by treatments for X-linked Dystonia-Parkinsonism, a rare inherited neurodegenerative disorder.
“Our ultimate goal is to create a clear road map of possible ways to reverse disease at the cellular level,” Zitnik said.
Reference: Gonzalez G, Lin X, Herath I, Veselkov K, Bronstein M, Zitnik M. Combinatorial prediction of therapeutic perturbations using causally inspired neural networks. Nat Biomed Eng. 2025:1-18. doi: 10.1038/s41551-025-01481-x
This article has been republished from the following materials. Note: material may have been edited for length and content. For further information, please contact the cited source. Our press release publishing policy can be accessed here.
A new, scalable neural processing technology based on co-designed hardware and software IP for customized, heterogeneous SoCs.
As autonomous vehicles have only begun to appear on limited public roads, it has become clear that achieving widespread adoption will take longer than early predictions suggested. With Level 3 systems in place, the road ahead leads to full autonomy and Level 5 self-driving. However, it’s going to be a long climb. Much of the technology that got the industry to Level 3 will not scale in all the needed dimensions—performance, memory usage, interconnect, chip area, and power consumption.
This paper looks at the challenges waiting down the road, including increasing AI operations while decreasing power consumption in realizable solutions. It introduces a new, scalable neural processing technology based on co-designed hardware and software IP for customized, heterogeneous SoCs that can help solve them.
Read more here.
The Guardian view on Trump and the Fed: independence is no substitute for accountability | Editorial
Building Trust in Military AI Starts with Opening the Black Box – War on the Rocks
SDAIA Supports Saudi Arabia’s Leadership in Shaping Global AI Ethics, Policy, and Research – وكالة الأنباء السعودية
Journey to 1000 models: Scaling Instagram’s recommendation system
Mumbai-based Perplexity Alternative Has 60k+ Users Without Funding
VEX Robotics launches AI-powered classroom robotics system
Happy 4th of July! 🎆 Made with Veo 3 in Gemini
Macron says UK and France have duty to tackle illegal migration ‘with humanity, solidarity and firmness’ – UK politics live | Politics
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
OpenAI 🤝 @teamganassi