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Rajasthan Tourism Partners With FlixBus To Roll Out Culture-Themed Buses On These Routes In India & UK

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Rajasthan’s heritage has just found itself a new stage, on the sides of buses. From the steps of Jaipur’s Albert Hall Museum on Wednesday, Deputy Chief Minister Diya Kumari flagged off Rajasthan-themed FlixBuses, their exteriors drenched in images of forts, palaces, and folk motifs, ready to turn heads in both the United Kingdom and India.

Rajasthan-Themed FlixBuses Flagged Off From Jaipur

According to Travel Trade Journal, the idea, as said by Divya Kumari, is not just about transport but about storytelling on wheels. She reiterated that Rajasthani culture and heritage are the soul of their identity. She added that they want travellers from across the world to experience this essence. These buses will serve as moving ambassadors, showcasing their traditions and tourism potential. This initiative will enhance their global image, open new opportunities for the youth, and contribute to economic growth.

The collaboration was first sparked during Divya Kumari’s visit to Munich under the Rising Rajasthan initiative. Months later, it’s hitting the road in two high-visibility corridors: the London-Cambridge route in the UK, and the Dehradun-Haridwar-Delhi-Jaipur stretch in India.

But these buses are more than rolling posters. A quick scan of the QR codes printed on their sides opens the Rajasthan Tourism website, where travellers can browse itineraries, read about heritage landmarks, or even plan a trip to Jaipur straight from their seat.

Beyond Forts And Palaces

For FlixBus, the project is an experiment in marrying mobility with culture. Surya Khurana, Managing Director of FlixBus, said that this initiative connects heritage with modern travel experiences. He further added that they wish for passengers to enjoy more than just a journey, and want them to experience the richness of Rajasthan’s history and culture firsthand.

To make the debut tangible, the first 100 passengers rolling into Jaipur on these buses will get free entry to the Albert Hall Museum, the very site where the initiative was launched. Social media campaigns and calls for user-generated content will extend the buzz online, ensuring the buses’ cultural messaging doesn’t stop at the roadside.

Also Read: Travelling To Ranthambore? 7 Animals You Can Sight At This National Park In Rajasthan

All You Need To Know

Image Courtesy: tweetkishorec/X

Divya Kumari used the launch to stress that Rajasthan’s tourism identity must stretch beyond its postcard landmarks. The buses, she said, are a way to remind travellers that the state’s richness lies as much in its living traditions and diverse experiences as in its monumental architecture, as stated by Travel Trade Journal. 

Themed buses are a bold step in experiential marketing, pushing Rajasthan’s image into everyday spaces like highways and bus stations. They make the state visible not just at travel expos or ads, but to commuters, tourists, and locals alike. By fusing cultural imagery with upbeat infrastructure, the government hopes to bring in new audiences, generate jobs, and place Rajasthan more firmly on the global travel map.

Also Read: For Vivek Agnihotri, Going Nowhere Is Travelling; Says, Travelling With An Objective Is Tourism Not Travel

In Divya Kumari’s words, the buses are “moving ambassadors.” In practice, they’re something more: a signal that Rajasthan Tourism is ready to take its story wherever the road leads.

Cover Image Courtesy: tweetkishorec/X

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First Published: September 13, 2025 5:04 PM





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Air India adopts SITA tools for sustainability

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With rising fuel prices and increasing global pressure to reduce carbon emissions, airlines are under constant demand to improve efficiency. Air India Group is taking proactive measures by adopting SITA OptiFlight and SITA eWAS, two cutting-edge digital solutions designed to optimise flight operations. This marks a significant milestone in the airline’s ongoing modernisation journey.

The rollout covers Air India’s Airbus A320 and Air India Express Boeing 737 fleets, operating across both domestic and international routes. Deployment for the widebody fleet is also planned in the near future. By leveraging these technologies, Air India expects to cut carbon emissions by nearly 35,000 tons annually, contributing directly to its sustainability goals.

SITA OptiFlight is a suite of intelligence tools that optimise critical phases of flight. At its center is OptiClimb, a climb optimisation solution that uses historical flight data, aircraft-specific models, and weather forecasts to generate tailored climb profiles. This enables pilots to cut fuel consumption during the most energy-intensive stage of flight while maintaining performance and safety.

SITA eWAS complements this by providing pilots with real-time weather updates and predictive forecasting. Equipped with this tool, crews can avoid turbulence, re-route more effectively, and make smarter in-flight decisions. Together, these systems empower pilots with actionable data that improves efficiency while supporting Air India’s environmental commitments.

Industry experts highlight this move as a strong example of how airlines can balance regulatory pressures with operational needs. Sumesh Patel, President, Asia Pacific at SITA, stated that predictive solutions like OptiFlight® and eWAS demonstrate how digital innovation can cut emissions, save fuel, and unlock real operational value.

Echoing this sentiment, Basil Kwauk, Chief Operations Officer at Air India, emphasised that sustainability and efficiency remain at the core of the airline’s transformation into a world-class carrier. By integrating advanced tools into daily operations, Air India is not only reducing its carbon footprint but also aligning itself with the global drive towards greener aviation.



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Indian Railways expands connectivity across Northeast’s hilly terrains

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Indian Railways is accelerating efforts to expand rail connectivity across the Northeast, with new projects underway in Mizoram, Manipur, and Nagaland. Officials confirmed that surveys and construction are progressing in hilly terrains, aiming to bridge gaps between the region and the rest of India. Work is also in progress to extend railway access to Sikkim, with a new line expected to be completed soon.

According to South Central Railway Chief Public Relations Officer A. Sridhar, projects to connect the capital cities of Manipur and Nagaland are a top priority. These initiatives are expected to be completed within the next four years. Officials believe the new lines will bring significant social and economic benefits to the tribal populations of the Northeast.

The recently completed Bairabi–Sairang railway line in Mizoram highlights the scale of the effort. Passing through 48 tunnels, 87 minor bridges, 65 major bridges, and six road underpasses, the route links several villages, including Mualkhang, Kawapui, and Hotaki. Thousands of residents are expected to benefit from improved access.

Local voices reflect the impact of this development. “A journey from Bairabi to Sairang is a wonderful experience,” said Wesley, a youth who travelled on the test run. Others highlighted how decades of poor road and rail connectivity left towns like Aizawl and nearby areas cut off from the mainland.

The new Sairang railway station, located about 20 kilometers from Aizawl, is being seen as a game-changer for Mizoram. Residents believe it will boost economic opportunities, improve tourism, and provide easier access to healthcare and education. Many expressed gratitude for the government’s renewed focus on the Northeast.

Officials from Northeast Frontier Railway emphasised that these projects are part of a larger vision to integrate the region with the national network. With sustained investments in infrastructure, the Northeast is poised to move closer to the mainstream, supporting both regional growth and national connectivity.



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Valley of Flowers India & Other Places Famous For Flowers – Travel and Leisure Asia

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Valley of Flowers India & Other Places Famous For Flowers  Travel and Leisure Asia



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