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QuMind acquired by Swiss AI company | News

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UK – London-based market research technology and consultancy company QuMind has been acquired by AI film, television and advertising business Largo.ai for an undisclosed amount.

The acquisition will see QuMind support Largo.ai’s Simulated Audience digital twins tool and new product generation.

The QuMind team will remain in their current roles, and the deal will see Largo.ai’s ‘Simulated Audience’ tool introduced gradually into QuMind, with clients offered opportunities to carry out tests with real individuals or digital twin audiences.

Through the integration of QuMind into the business, Largo.ai said its technology would be made widely accessible to brands and agencies, aiding Largo.ai’s expansion within the marketing and advertising sector. 

Largo.ai is an AI  company that runs content tests, audience prediction and simulated focus groups for the TV, film and advertising industries, and is headquartered in Lausanne, Switzerland with an additional presence in Los Angeles and London.

The company was launched in 2020 as a spin-off from Swiss technical university Ecole Polytechnique Fédérale de Lausanne and recently closed a Series A financing round and secured Hollywood actor Sylvester Stallone as an investor and strategic partner.

Founded in 1999 by chief executive Mark Ursell (pictured left), QuMind focuses on digitally led market insight and analytics through its research technology platform.

Sami Arpa, chief executive and co-founder at Largo.ai, (pictured centre, with chief operating officer Celine Udroit  pictured right) said: “Working together, we hope to push the boundaries while respecting the creative contributions that make advertising content magic.”  



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Memories.ai Founder Offers $2 Million Packages to Poach AI Researchers

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Shawn Shen is the 28-year-old cofounder and CEO of Memories.ai, a startup that builds AI to see and understand visual data. He got a Ph.D. at the University of Cambridge before joining Meta as a research scientist. Late last year, Shen left Meta to launch his startup, raising an $8 million seed round this summer backed by Samsung and others.

Meta has supercharged the Silicon Valley talent wars by making staggering, nine-figure offers for some AI researchers and starting a new AI unit, Meta Superintelligence Labs. That’s sparked tensions in its sprawling AI operations, with some Meta staff leaving.

Memories.ai announced Thursday that it’s offering up to $2 million compensation packages for researchers from Meta, Google, Microsoft, Anthropic, xAI, and others. It also recently hired Chi-Hao Wu, a former Meta research scientist, as its chief AI officer.

This is an as-told-to essay based on a conversation with Shen. It has been edited for length and clarity. Meta and Microsoft declined to comment. Google, OpenAI, xAI, and Anthropic didn’t respond to requests for comment.

Why I’m offering AI researchers $2 million

It’s because of the talent war that was started by Mark Zuckerberg. I used to work at Meta, and I speak with my former colleagues often about this. When I heard about their compensation packages, I was shocked — it’s really in the tens of millions range. But it shows that in this age, AI researchers who make the best models and stand at the frontier of technology are really worth this amount of money.

We’re building an AI model that can see and remember just like humans. The things that we are working on are very niche. So we are looking for people who are really, really good at the whole field of understanding video data.

We’re not worried about running out of money

We are welcoming people who want to take more equity compared to cash, which means that it won’t shrink our runway by a huge amount. The exact cash-versus-equity split will depend on the person we hire. We will treat these hires as founding members, not as employees. Anyways, equity is where you can get a hundred or even a thousand times return in the future.

We are thinking of hiring three to five people in the next 6 months, and another five to ten in the next 12 months. We plan to raise more money, too.

Spending so much on talent will help, not hurt, our fundraising

As long as we have the ability to consistently attract top AI talent, raising additional capital will not be a problem. The capital markets are eager to back companies that can do this. Just look at how much Thinking Machines Labs has raised or how much Fei-Fei Li’s startup has raised. As long as an AI company can recruit the best AI people, they can really just go through any kind of economic period.

Meta’s constant reorgs help our hiring efforts

Meta is constantly doing reorganizations. Your manager and your goals can change every few months. For some researchers, it can be really frustrating and feel like a waste of time. So yes, I think that’s a driver for people to leave Meta and join other companies, especially startups.

There’s other reasons people might leave. I think the biggest one is what Mark (Zuckerberg) has said: in an age that’s evolving so fast, the biggest risk is not taking any risks. So why not do that and potentially change the world as part of a trillion-dollar company?

We have already hired Eddy Wu, our Chief AI Officer who was my manager’s manager at Meta. He’s making a similar amount to what we’re offering the new people. He was on their generative AI team, which is now Meta Superintelligence Labs. And we are already talking to a few other people from MSL and some others from Google DeepMind.

I learned a lot of great things from Meta

I definitely learned a lot from Meta because Meta is very bottom-up. So you see a lot of innovations across different departments. Things like multimodal, visual, and super-personalized AI — everyone is so open to talking about their ideas. I met with so many talented people. I made an effort to meet three to four of them every week to talk about our hobbies and future goals.

It really shaped my future and gave me a clear road map. But in the end, the reason I left Meta is that I wanted to start a great company.





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Firmus Energy cuts prices for some gas customers in Northern Ireland

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Firmus Energy has announced its gas price in the Ten Towns area will fall by almost 8% in April, which is the equivalent to £78 a year for a typical customer.

The price cut follows a review by the Northern Ireland Utility Regulator.

The regulator imposes price controls on the major incumbent suppliers – electricity firm Power NI; SSE Gas in Belfast and the west; and Firmus in the Ten Towns network.

An announcement in relation to tariffs for NI Power and SSE are expected on Friday.

An announcement on the price for Firmus customers in Belfast is expected in the coming weeks.

The Ten Towns area includes Antrim, Armagh, Banbridge, Ballymena, Coleraine, Craigavon, Newry, Londonderry and more than 25 other towns and villages in the surrounding area.

Colin Broomfield, director of markets at the Utility Regulator, said it was recognised that many businesses and households are still struggling with energy costs.

“If you are worried about paying for your electricity or gas, we would encourage you to contact your supplier in the first instance, to make them aware of your circumstances, and discuss the options available,” he said.

Ryan Miskimmin, from Firmus Energy, said the group was “committed to passing on any savings to customers”.

“Since April this year, our consecutive reductions have decreased our tariffs by almost 19%, representing an average household saving of £210 per year,” he said.

“As we head into the colder months, we know that these savings coupled with the constant heat and instant hot water that natural gas provides, will be welcomed by Ten Towns customers.”



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Portsmouth City Council support scheme to help with rising costs

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A new support scheme has opened to help low-income households with the rising costs of energy and water.

Portsmouth City Council’s utilities payment scheme offers £150 for eligible single households, or £200 for couples and families in the city.

Council leader Steve Pitt said the launch came just after the latest energy price cap announcement that gas and electricity bills would rise for millions of people.

Applications will be open until the end of 27 October, though the scheme may close earlier if funding runs out.

The new utilities payment scheme is aimed at single parents on Universal Credit, carers, pensioners receiving PIP or Attendance Allowance, care leavers, and low-income adults unable to work due to limited capacity.

It is part of the wider government-funded Household Support Fund to help people with essentials such as food, energy and water bills.

Mr Pitt said the scheme had been created “to give more financial help to some of our most vulnerable residents ahead of the winter, when people need to heat their homes”.

The local authority said applicants must also meet strict income thresholds.

Residents can apply online at the council’s website or call the household support team.



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