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Profitability, Payments and Sales Top Priorities for Indian Businesses: Refrens Survey

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A detailed analysis of over 30,000 questions posed by Indian enterprises to Freya, an AI-powered accounting assistant developed by Refrens, offers a revealing snapshot of the key priorities and challenges faced by businesses in the country today. 

The insights focus sharply on financial performance, payment management, sales dynamics and growth strategies, underscoring a clear drive towards data-informed decision-making and operational optimisation.

Profitability insights lead the inquiry categories, accounting for 27% of questions, according to the survey. Businesses are particularly focused on understanding net margin trends over recent quarters, determining which services boost profitability, identifying contributors to revenue growth and diagnosing cost centres responsible for margin changes. 

“Most business owners rely on outsourced accountants or junior assistants to get the insights

they need for their business. However, this approach has three significant drawbacks: it takes two to three days to receive information, the exact context often gets lost in conversations, and it causes a lot of anxiety to the business owner,” Naman Sarawagi, co-founder of Refrens, explained. 

Payment insights formed the second largest chunk at 23%, reflecting the critical importance of cash flow management. Questions highlighted efforts to identify clients with consistently delayed payments, analyse average payment cycles, assess collection efficiency, and track unpaid invoices nearing due dates. 

Sales insights made up 17.5% of the queries, illustrating a strong interest in product performance and customer behaviour. Enterprises are probing repeat purchase rates, sales trends, pricing impacts and inventory management decisions such as SKU retirement or discounting, all aimed at refining sales strategy and maximising revenue potential.

Growth and lead activity inquiries represented 9.75% of the volume, with questions centred on lead source conversion rates, sales pipeline drop-off points, marketing campaign effectiveness and optimising revenue realisation processes. 

Other notable areas include first-time setup assistance (8.75%), expense tracking (5.75%), general platform guidance (4.75%) and operational functional queries (3.5%), highlighting ongoing needs for streamlined workflows, automation, compliance alerts and actionable insights beyond basic reporting.

Refrens, a homegrown startup, claims to have more than 1.5 lakh global clients. The company stated that it is supported by investors, including CRED founder Kunal Shah and Paytm CEO Vijay Shekhar Sharma, among other prominent founders.



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‘Reliance Intelligence’ is Here, In Partnership with Google and Meta 

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Reliance Industries chairman Mukesh Ambani has announced the launch of Reliance Intelligence, a new wholly owned subsidiary focused on artificial intelligence, marking what he described as the company’s “next transformation into a deep-tech enterprise.”

Addressing shareholders, Ambani said Reliance Intelligence had been conceived with four core missions—building gigawatt-scale AI-ready data centres powered by green energy, forging global partnerships to strengthen India’s AI ecosystem, delivering AI services for consumers and SMEs in critical sectors such as education, healthcare, and agriculture, and creating a home for world-class AI talent.

Work has already begun on gigawatt-scale AI data centres in Jamnagar, Ambani said, adding that they would be rolled out in phases in line with India’s growing needs. 

These facilities, powered by Reliance’s new energy ecosystem, will be purpose-built for AI training and inference at a national scale.

Ambani also announced a “deeper, holistic partnership” with Google, aimed at accelerating AI adoption across Reliance businesses. 

“We are marrying Reliance’s proven capability to build world-class assets and execute at India scale with Google’s leading cloud and AI technologies,” Ambani said.

Google CEO Sundar Pichai, in a recorded message, said the two companies would set up a new cloud region in Jamnagar dedicated to Reliance.

“It will bring world-class AI and compute from Google Cloud, powered by clean energy from Reliance and connected by Jio’s advanced network,” Pichai said. 

He added that Google Cloud would remain Reliance’s largest public cloud partner, supporting mission-critical workloads and co-developing advanced AI initiatives.

Ambani further unveiled a new AI-focused joint venture with Meta. 

He said the venture would combine Reliance’s domain expertise across industries with Meta’s open-source AI models and tools to deliver “sovereign, enterprise-ready AI for India.”

Meta founder and CEO Mark Zuckerberg, in his remarks, said the partnership is aimed to bring open-source AI to Indian businesses at scale. 

“With Reliance’s reach and scale, we can bring this to every corner of India. This venture will become a model for how AI, and one day superintelligence, can be delivered,” Zuckerberg said.

Ambani also highlighted Reliance’s investments in AI-powered robotics, particularly humanoid robotics, which he said could transform manufacturing, supply chains and healthcare. 

“Intelligent automation will create new industries, new jobs and new opportunities for India’s youth,” he told shareholders.

Calling AI an opportunity “as large, if not larger” than Reliance’s digital services push a decade ago, Ambani said Reliance Intelligence would work to deliver “AI everywhere and for every Indian.”

“We are building for the next decade with confidence and ambition,” he said, underscoring that the company’s partnerships, green infrastructure and India-first governance approach would be central to this strategy.

The post ‘Reliance Intelligence’ is Here, In Partnership with Google and Meta  appeared first on Analytics India Magazine.



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Cognizant, Workfabric AI to Train 1,000 Context Engineers

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Cognizant has announced that it would deploy 1,000 context engineers over the next year to industrialise agentic AI across enterprises.

According to an official release, the company claimed that the move marks a “pivotal investment” in the emerging discipline of context engineering. 

As part of this initiative, Cognizant said it is partnering with Workfabric AI, the company building the context engine for enterprise AI. 

Cognizant’s context engineers will be powered by Workfabric AI’s ContextFabric platform, the statement said, adding that the platform transforms the organisational DNA of enterprises, how their teams work, including their workflows, data, rules, and processes, into actionable context for AI agents.Context engineering is essential to enabling AI a

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Mastercard, Infosys Join Hands to Enhance Cross-Border Payments

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Infosys has announced a partnership with Mastercard to make cross-border payments faster and easier for banks and financial institutions.

The collaboration will give institutions quick access to Mastercard Move, the company’s suite of money transfer services that works across 200 countries and over 150 currencies, reaching more than 95% of the world’s banked population. 

Sajit Vijayakumar, CEO of Infosys Finacle, said, “At Infosys Finacle, we are committed to inspiring better banking by helping customers save, pay, borrow and invest better. This engagement with Mastercard Move brings together the agility of our composable banking platform with Mastercard’s unmatched global money movement capabilities—empowering banks to deliver fast and secure cross-border experiences for every customer segment.”

Integration will be powered by Infosys Finacle, helping banks connect with Mastercard’s system in less time and with fewer resources than traditional methods.

Pratik Khowala, EVP and global head of transfer solutions at Mastercard, said, “Through Mastercard Move’s cutting-edge solutions, we empower individuals and organisations to move money quickly and securely across borders.”

The tie-up also comes at a time when global remittances are on the rise. Meanwhile, Anouska Ladds, executive VP of commercial and new payment flows, Asia Pacific at Mastercard, noted, “Global remittances continue to grow, driven by migration, digitalisation and economic development, especially across Asia, which accounted for nearly half of global inflows in 2024.”

He further said that to meet this demand, Mastercard invests in smart money movement solutions within Mastercard Move while expanding its network of collaborators, such as Infosys, to bring the benefits to a more diverse set of users.

Infosys said the partnership will help banks meet growing consumer demand for faster and safer payments. 
Dennis Gada, EVP and global head of banking and financial services at Infosys, said, “Financial institutions are prioritising advancements in digital payment systems. Consumers gravitate toward institutions that offer fast, secure and seamless transaction experiences. Our collaboration with Mastercard to enable near real-time, cross-border payments is designed to significantly improve the financial experiences of everyday customers.”

The post Mastercard, Infosys Join Hands to Enhance Cross-Border Payments appeared first on Analytics India Magazine.



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