New research reveals only 15% of consumer goods companies successfully scale AI, but those firms—the “15% Club”—achieve significant ROI by prioritizing governance, agile funding, and business-driven AI initiatives across marketing, supply chain, customer service and product innovation.

BOSTON, July 10, 2025 /PRNewswire/ — HFS Research, in partnership with Cognizant, has released a new report revealing how a select group of consumer goods firms—dubbed the “15% Club”—are moving beyond AI experimentation to enterprise-wide impact. Titled “The 15% Club: How Leading Consumer Goods Firms Turn AI Pilots into Scaled Success,” the research highlights what’s working right now in the AI adoption playbook and how the front-runners are using governance, investment, and agility to fuel growth and transformation.

“AI isn’t failing because the tech doesn’t work—it’s failing when organizations don’t change around it.”

The study, based on executive interviews across major North American consumer goods organizations, finds that only 15% of AI initiatives reach scaled production—but within this elite group, AI is making measurable impact in marketing, supply chain, product innovation, and more.

“AI isn’t failing because the tech doesn’t work—it’s failing when organizations don’t change around it,” said Phil Fersht, CEO and Chief Analyst at HFS Research. “The 15% Club is proving that when you back AI with governance, flexible funding, and business-driven intent, you can unleash real competitive advantage. This is about rewiring the enterprise for agentic AI, not just running experiments.”

Key Findings:
The 15% Club is not just a statistic—it’s a persona for next-gen enterprise AI maturity. These firms share several critical traits:

• Strong AI governance and C-suite sponsorship, including AI councils and dedicated AI leadership roles
• Cross-functional alignment from the start, often embedding AI into broader transformation programs
• 60% of AI spending now occurs outside the central IT budget, driven by business units such as marketing, supply chain, and R&D
• Dedicated AI budgets and agile investment models, including innovation funds and outcome-based funding milestones
• A growing focus on agentic AI, with use cases emerging in planning, reporting, and marketing automation

“At Cognizant, we empower CPG companies to become part of the elite 15% Club—not just by demonstrating the possibilities of AI and agentic AI, but by architecting their entire transformation journey. With deep domain expertise and a robust ecosystem of technology partners, we embed AI at the core of our clients’ operations—from product innovation and intelligent supply chains to customer service, marketing and sales transformation. Our approach is grounded in turning AI potential into measurable performance and lasting competitive advantage,” said Anup Prasad, SVP & Head of Cognizant’s Consumer Business Unit.

Where AI Is Making a Difference
Rather than focusing on the pilot trap, the report emphasizes where AI is already delivering results:

• Marketing: Generative AI tools are transforming content creation and personalization. One firm used AI to produce marketing videos in 90 languages—reducing production time by 50% and increasing global campaign reach by 25%, without a proportional increase in cost.
• Supply Chain: AI is improving demand forecasting accuracy and inventory optimization.
• Product Innovation: GenAI is guiding new product development with speed and precision.
• Sales & Revenue Management: AI is being used for trade promotion optimization and pricing strategy.
• Customer Service: AI is accelerating the design, development and delivery of enhanced and more engaging customer experiences.

Looking ahead, leaders are laying the groundwork for agentic AI—autonomous systems that can execute multi-step processes with minimal human oversight. Early use cases include internal reporting automation, stock-level management, and intelligent order processing.

“The organizations winning with AI aren’t necessarily the biggest—they’re the ones treating AI like a strategic capability, not a side hustle,” said Ashish Chaturvedi, Executive Research Leader at HFS Research. “We’re seeing AI-driven marketing personalization, content generation, and even new product innovation accelerate across the 15% Club. These are early signs of scalable transformation.”

About the Report
“The 15% Club: How Leading Consumer Goods Firms Turn AI Pilots into Scaled Success” is based on in-depth interviews with 15 executives at consumer goods organizations across North America. Roles include Chief Innovation Officers, VPs of Analytics, and business unit leaders across marketing, supply chain, and operations. Download the full report here: https://www.hfsresearch.com/research/leading-consumer-goods-pilots/

About HFS Research
HFS is a leading global research and analysis firm trusted by major enterprises, technology providers, and business leaders. Our mission is to empower our clients to tackle challenges and make bold moves by arming them with visionary, independent insights on technology, business models, and market change.

About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative and/or agentic artificial intelligence, the effects of such artificial intelligence on the consumer goods industry and the competitive opportunities in the marketplace. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond Cognizant’s control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets Cognizant and its clients compete in, and the other factors discussed in Cognizant’s most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

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SOURCE HFS Research

The Seguritech Artificial Intelligence Monitoring Operating Network (“SAIMON Tech”) Platform Helps Optimize the Management of Large Volumes of Critical Information for Public and Private Entities

MEXICO CITY, July 10, 2025 /PRNewswire/ — Seguritech, a leader in advanced security technology integration, today announced the launch of Seguritech Artificial Intelligence Monitoring Operating Network (“SAIMON Tech”) platform. SAIMON Tech is an advanced dispatch platform that uses AI to enhance real-time decision-making and accelerate response times, whether for emergency services or complex logistics operations. It continuously optimizes coordination, ensuring faster, smarter responses when they matter most.

“The integration of security and AI is essential in today’s evolving landscape. With our SAIMON Tech platform, Seguritech is proud to pioneer the critical integration of security and AI,” said Ariel Picker, CEO of Seguritech. “SAIMON Tech’s versatile capabilities serve both private businesses and public agencies equally. We built this platform in response to the growing need for effective crime prevention. By enhancing both prevention measures and response times, SAIMON Tech doesn’t just protect infrastructure, it helps protect communities and the people we care about.”

SAIMON Tech is designed to support public agencies and companies that are navigating difficult security and logistical situations.

SAIMON Tech’s capabilities include:

• Precise and immediate responses to critical events
• Intelligent management of incidents and resources
• Voice to text conversion
• Task automatization
• Executive level decision making support

Leveraging these advanced capabilities, SAIMON Tech streamlines call answering and location tracking to reduce response times with ELS services. Its AI delivers immediate responses and provides real-time information to agencies. The platform integrates a Data Lake, allowing the processing and unified exploitation of consolidated data. This architecture supports the integration of large volumes of information, data exploitation in reduced timeframes, a centralization of information, and immediate and easy access to information through text-based commands.

About Seguritech

Seguritech is a pioneer in the integration of advanced security technologies, with over 30 years of experience transforming and evolving to become a benchmark in the industry. The company delivers comprehensive, innovative solutions that combine surveillance, communications, and data systems to support residential, institutional, and governmental clients. Seguritech is recognized for its commitment to performance, reliability, and the development of smart, integrated safety systems that help create safer, more resilient communities.

For more information, please visit seguritech.com 

Media Contact:

Dan McDermott, ICR
[email protected]
646-677-1811

SOURCE Seguritech

The tech giant has discussed the idea of a new, multibillion dollar injection into the artificial intelligence (AI) model builder, the Financial Times (FT) reported Thursday (July 10), citing multiple sources with knowledge of the talks.

This deal would deepen a partnership that has become crucial to the futures of Amazon and Anthropic, the report added, citing interviews with executives, board members and investors for both companies.

The FT notes that the investment would cement Amazon as one of Anthropic’s biggest shareholders, ahead of Google, which has also invested more than $3 billion. It would also cushion the company against a similar partnership between Microsoft and OpenAI.

A spokesperson for Amazon declined to comment beyond this article when contacted Thursday by PYMNTS, and cited the company’s “longstanding policy of not commenting on rumors and speculation” in reference to the notion of Amazon making further investments in Anthropic.

The new funding, the FT report added, would also deepen ties between the companies as they work on one of the world’s largest data center projects and collaborate on sales of Anthropic’s technology to Amazon’s cloud computing customers.

“We quickly realised that we had many shared goals that were fundamentally critical,” Dan Grossman, vice-president of worldwide corporate development at Amazon, told the FT. “The size of the [existing investment] represents our ambition.”

The FT report also argues the strategy of close alignment presents risks. Microsoft’s $14 billion OpenAI investment helped those companies gain an early advantage in the commercialization of AI products, but that relationship is now strained as the latter company seeks to move from a non-profit to a for-profit model.

In other Amazon news, PYMNTS wrote recently about the company’s AI and other tech efforts in its ongoing competition with Walmart.

“Amazon’s DNA is rooted in platform thinking: build once, scale infinitely. It owns the tech stack, the cloud infrastructure, and increasingly, the means of distribution,” that report said. “Its retail business is a flywheel powered by Prime, Amazon Web Services (AWS), Marketplace and now artificial intelligence.”

For its part, Walmart is playing to its traditional strengths while aggressively modernizing, upgrading its headquarters to reflect a more tech-forward culture that can bolster new data science, eCommerce and omnichannel retail initiatives.

“Both companies are converging on the same outcome: frictionless commerce. Yet, the pathways they take — one engineered from code and the other from community presence — highlight the strategic diversity in retail,” the report added.