Nubank (NYSE: NU) is reportedly millions of customers across Latin America. Recently, the company’s Chief Technology Officer, Eric Young, shared his vision for leveraging artificial intelligence to fuel Nubank’s global expansion and improve financial services.

During a recent discussion, Young outlined how AI is not just a tool but a cornerstone for operational efficiency, customer-centric growth, and democratizing access to personalized finance.

With a career that includes work at Amazon in the early 2000s, Young brings a philosophy of prioritizing customer experience.

At Amazon, he witnessed firsthand how technology could transform user experiences, a mindset he now applies to Nubank’s mission. “If not us, then who?”

Young posed rhetorically during the videocast, underscoring Nubank’s unique position to disrupt traditional banking.

Founded in Brazil in 2013, Nubank has positively impacted the financial sector by prioritizing financial inclusion and superior customer service, challenging legacy banks with its digital-first approach.

Under Young’s leadership, Nubank’s priorities are clear: enhance agility, expand internationally, and harness AI to serve customers better.

He emphasized the need for cross-functional collaboration, particularly with the product and design teams.

This includes partnering with Nubank’s recently appointed Chief Design Officer (CDO), Ethan Eismann, to iterate quickly on new features.

By fostering a culture of testing and learning, Young aims to deliver products that not only meet but exceed user expectations, ultimately capturing a larger market share.

This involves deepening engagement with existing users, attracting new ones, and venturing into underserved markets where financial services remain inaccessible.

Central to Young’s strategy is AI’s transformative potential.

Nubank’s 2024 acquisition of Hyperplane, an AI-focused startup, marks a pivotal step in this direction.

Young highlighted how advanced language models—such as those powering ChatGPT and Google Gemini—can bridge the gap between everyday users and elite financial advisory services.

These models excel at processing vast amounts of data, including transaction histories, to offer hyper-personalized recommendations.

Imagine an AI that automates budgeting, predicts spending patterns, and suggests investment opportunities tailored to an individual’s financial profile, all without the hefty fees of traditional private banking.

Young drew a parallel to the exclusivity of high-end services.

Historically, AI-driven private banking was reserved for the ultra-wealthy, but Nubank’s vision is to make it ubiquitous.

“We’re democratizing access to hyper-personalized financial experiences.”

By analyzing user data ethically and securely, AI can empower customers from all segments—whether a small business owner in Mexico or a young professional in Colombia—to manage their finances with the precision once afforded only to elites.

This aligns with Nubank’s core ethos of inclusion, ensuring that technology serves as an equalizer rather than a divider.

Looking ahead, Young sees AI as the engine for Nubank’s platformization efforts, enabling scalable solutions that support international growth.

As Nubank eyes further expansion beyond Brazil, Mexico, and Colombia, AI will streamline operations, from fraud detection to customer support chatbots, reducing costs while enhancing reliability.

Yet, Young cautioned that success hinges on responsible implementation—prioritizing privacy, transparency, and human oversight to build trust.

In an era where fintechs aggressively compete for market share, Eric Young’s insights position Nubank not just as a bank, but as a key player in AI-powered financial services.

By blending technological prowess with a focus on the customer, Nubank is set to transform money management, making various services more accessible to consumers.

As Young basically put it, the question isn’t whether AI will change finance—it’s how Nubank will aim to make a positive impact.