Education
Most School PR Professionals Are Using AI at Work. What Does That Look Like?

School districts are increasingly relying on artificial intelligence to communicate with the public, whether to brainstorm ideas, translate communications for non-English speakers, or craft the messages that go out to community members, concludes a new report.
The report—produced by the National School Public Relations Association and survey platform ThoughtExchange—found that a little more than 90% of NSPRA’s members are already using AI tools in their communications work. The report surveyed 200 school communication professionals from 37 states.
The problem is many school communication professionals are using AI without clear district policies or training to guide their work. Nearly 7 in 10 report that their districts do not have a formal policy addressing employees’ AI use, and more than 6 in 10 reported receiving no training on the ethical use of the technology, the survey found.
“At NSPRA, we believe that AI can be a powerful support for school communicators, but it cannot replace the strategy, relationships, and human voice that define effective school PR,” said Barbara M. Hunter, the executive director of NSPRA, in the report. “As more districts explore these tools, we advocate for a thoughtful, inclusive approach grounded in ethics, transparency, trust, and clarity.”
The report comes as more districts adopt AI tools and incorporate them into instruction. Less attention has been paid to the opportunities and challenges that the fast-changing technology can bring to other parts of district operations, such as school communications.
How AI is being used in school communications
The most common ways that school communication professionals use AI, according to the report, include:
- Brainstorming ideas
- Crafting content for social media posts
- Generating content for newsletters and articles
- Identifying key themes and summarizing open-ended survey responses
- Translating content to reach non-English-speaking populations
Andrew Robinson, the assistant director of communications for the Arlington school district in Virginia, uses AI tools to craft social media captions and content, as well as alternative text to ensure any images or videos online are accessible for those who are visually impaired. The Arlington district is still in the process of crafting an AI use policy, Robinson said.
“Sometimes, I do feel that social media kind of goes by the wayside because my plate is just so full,” Robinson said. “I saw AI as an opportunity to help alleviate some of that work” and help get more content to the community to “showcase what we’re doing in our school” district on a broader scale.
Meanwhile, Jake Potter, the chief communications officer for the Leavenworth district in Kansas, said he doesn’t use AI tools for writing. Mostly, he uses AI as a “brainstorm partner” to get “the creative juices flowing.” He also uses AI tools to summarize multipage reports from the federal or state governments and compare those with the district’s own analyses to see if there’s anything missing. The Leavenworth district doesn’t have a specific AI policy, but Potter said the technology use agreement, which employees and students need to review and agree to, covers the use of AI.
Kate Crowder, a communications supervisor for the Germantown school district in Tennessee, said she uses AI to help her “triage” her emails, or more effectively figure out which ones to respond to first, and repurpose content into different formats, such as brainstorming ways to turn a blog post into social content or a video. The Germantown district has an AI-use policy in place.
“It’s helping me get deeper into the human side of why we do what we do in the first place, which is to celebrate the amazing things happening in public education, with our students, with our staff, and with our communities,” she said.
Crowder and Potter are also using AI tools to help district staff communicate with educators, parents, and other people in their communities. They have created customized AI tools that know and understand their districts’ strategic plans, handbooks, surveys and reports, academic standards, and other policies and procedures. These tools can then be used by other staff members who are preparing presentations, meeting slides, newsletters, or other communications.
The challenges of using AI in school communications
While many school communications professionals are using AI tools in their work, they worry about the pitfalls of the technology, including: losing authenticity, the tools making errors, becoming over-reliant on the technology, data privacy, and ethical concerns, the report found.
One big challenge is that the majority of school communication professionals say their districts don’t have any formal AI policies (69%) nor have they received training on the ethical use of AI from their districts (64%), according to the report.
District-provided professional development on AI has mostly focused on teachers and how they can use the technology in their work, but other district staff also need that training.
The NSPRA report recommends that districts conduct more training to educate all staff on AI, expand the scope of district AI policies so they address use by more than just teachers and students, and quicken policy development to keep pace with the evolution of AI technology.
It makes sense that districts are focusing on instruction, Robinson said. “But we also need to make sure that the rest of our staff are trained and have the tools and resources they need to use AI effectively, ethically, and in a way that is going to support, not harm, the work that we do.”
Education
How to manage a part-time job alongside your student workload … and boost your CV at the same time | University guide

If you’re planning to go to university, you may also be thinking about getting a job while studying. But it can be difficult to know where to look, especially if you’re moving to an unfamiliar city.
The most important thing is to find a job that’s flexible enough to fit alongside your studies. With the third term increasingly quiet or even empty you might consider filling it with temporary work – but remember your main goal is to get a degree that opens the door to the career you want. Many universities, including Edinburgh, Birmingham and Brunel, recommend working no more than an average of 15 hours a week during term time so that your studies aren’t compromised.
Aside from the usual job search platforms such as LinkedIn, Indeed and Reed, there are other sites worth a look if you want flexible work either during term time or the holidays. Jobtoday, Caterer, E4s, StudentJob and JobsBear all list jobs around the UK, including casual work.
As well as searching on job sites, you could contact local catering companies – they often let you pick up waitering shifts as and when they suit you. From October, Christmas temp roles are worth looking out for as many retail and hospitality companies will be offering flexible working contracts during this time.
Working for a chain that has branches around the country is great because it can give you the flexibility of transferring to another outlet when moving between home and university and vice-versa.
When you get to university, your campus will have an employability or careers team. They should be able to give you guidance on finding jobs in the area, as well as helping you with your CV and cover letter.
Even if the role does not match what you hope to do for a living post-university, having a job while studying will equip you with essential life skills. All jobs involve being organised and punctual, many will help you build resilience and your communication skills as you deal with different people and situations.
Roles such as restaurant work can have great transferable skills such as conflict resolution (dealing with awkward customers), building rapport (with colleagues and not-awkward customers) and being able to work well under pressure. These will all serve you well on your CV.
“Increasingly, major graduate employers are prioritising skills over academic qualifications when selecting candidates,” says Claire Tyler, head of insights at the Institute of Student Employers, the biggest UK student recruitment community.
“We recommend students research the skill requirements of the graduate employers they may wish to apply to after university and then seek part-time work which will help demonstrate these skills.
“Developing skills during part-time employment work is an accessible way students can ensure they stand out in a competitive graduate job market.”
Education
No alcohol? No problem: how to make friends at university without booze | Universities

For as long as anyone can remember, drinking has been a key part of the student experience – but this is changing. An increasing number of young people are turning away from drinking, with a 2024 poll by Student Beans finding that half of first-year students did not plan to drink during their freshers’ week.
If you’re considering a teetotal uni experience, or want to limit your drinking, here are four places to look for sober fun.
Societies
One of the easiest ways to find like-minded people and make friends without alcohol is to join any society that you’re interested in. There are more than 10,000 societies across all universities in the UK, with at least 50 to choose from at most universities, many of which do not involve alcohol.
Georgia Burdis, a vice-president of activities at Northumbria University, says that for “students who don’t drink, university can still be a very rewarding social experience when you find the right spaces” and advises teetotal students to “seek out communities that align with your intentions rather than the social norms of alcohol consumption. This way you will naturally build meaningful friendships”.
Parties
It is absolutely possible to go to parties where people are drinking and still have fun while sober. Although it might be outside your comfort zone, try at least one to find out if you enjoy it.
If you want to go to a party with other people like yourself, there is a surprising amount of choice. Sober parties have fast become normalised, with events spreading across the country. In Glasgow, for example, Good Clean Fun puts on monthly ticketed events that combine a variety of musical genres with activities such as meditation.
Enjoy the outdoors
A study by the Mental Health Foundation found that 39% of students did not do regular exercise, often citing tiredness and a preference for socialising. So how about combining looking after your health with making friends in the process?
Most universities will have great sportsfacilities and a plethora of teams you can join, with something to suit all ability levels. Ask at your fresher’s fair to find the perfect fit.
For something more intrepid, outdoor societies such as Dundee University’s Rucksack club, the University of Plymouth’s Adventure & expo group and the University of London Mountaineering club take advantage of the local countryside and are open to people of all backgrounds and experience levels.
Games
You might think only mature students would enjoy playing board games – but you’d be wrong. One study by Edge Hill University (pdf) found that 26.9% of board game players are between the ages of 18 and 25.
There are a surprising number of games clubs and campus societies dedicated to them. Edge Hill has several, including the Poker and card games society, which says new members should “feel free to bring along any card game you wanna play and I’m sure we’ll enjoy playing too!”.
Education
FIORENTINO: STATE SYSTEM WILL TACKLE AI EDUCATION

In his new blog, State System of Higher Education Chancellor Christopher Fiorentino highlights an agreement signed with Google last week “to help students develop the AI competencies they will need in their future careers.” Writing that the State System can’t fool itself into thinking artificial intelligence is a “trend” or a “passing fancy,” Fiorentino pledges to enter the future with “eyes wide open.” He says perhaps the best contribution the state-owned universities can make is to ensure graduates know “what AI tools they should be prepared to use” as they start their careers.
The agreement to expand the State System’s partnership with Google includes IUP, Cheyney, East Stroudsburg, PennWest, and Millersville..
THE CHANCELLOR’S BLOG:
https://chancellorfiorentino.blogspot.com/2025/09/ai-is-not-fad.html
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