Tools & Platforms
Most Content Marketers Now Use AI in 2025, With Editing Leading the Way

Artificial intelligence has moved from experiment to routine in content marketing. A new survey, conducted by Orbitmedia, shows that 95 percent of marketers now use AI tools, up from 65 percent in 2023 and 80 percent in 2024. Only one in twenty has yet to adopt the technology, making its spread faster than past shifts such as smartphones or social media.
Editing as the Primary Use
The role of AI has changed. Earlier surveys placed idea generation at the top. By 2025, editing ranked first, with about two-thirds of marketers using AI to refine drafts. Writing assistants and automated editing features have become standard in content workflows.
Few marketers turn to AI for full article writing. Only 10 percent said they use it to draft entire pieces. That share has doubled each year but remains low. Results also show that teams relying on AI for full drafts report weaker performance than those applying it for ideas or edits.
Faster Production Times
Efficiency gains are clear. Average writing time fell from 4 hours and 10 minutes in 2022 to 3 hours and 25 minutes in 2025. Among AI users, the average sits at 3 hours and 24 minutes, compared with 3 hours and 48 minutes for non-users. The 24-minute difference equals a 10 percent productivity boost.
Ongoing Concerns
Adoption has not erased doubts. Accuracy is the top concern, mentioned by 77 percent of respondents. Originality follows at 63 percent, while half raise issues with tone consistency. Ethics were cited by 41 percent, and 23 percent flagged possible SEO risks. Only 5 percent reported no concerns.
Performance and Selective Use
When asked about outcomes, 20 percent of marketers rated their content as producing strong results. Those using AI for idea generation did slightly better at 23 percent. Respondents relying on AI for full drafts reported weaker outcomes, suggesting that faster production does not guarantee higher performance.
Outlook for 2025
The survey points to a turning point. AI is now embedded in nearly all content marketing, yet its value comes from editing and support rather than replacing writers. Time savings are evident, but the strongest results remain tied to selective and strategic use.
Notes: This post was edited/created using GenAI tools.
Read next: Study Finds Human-Written Crisis Messages Viewed as More Credible Than AI
Tools & Platforms
Unisound AI Technology (SEHK:9678): Does the Current Valuation Reflect Future Growth Potential?

Unisound AI Technology (SEHK:9678) caught the attention of investors this week with a move in its share price, prompting debate about what might be driving momentum, or if it signals fresh risks or opportunity for the company. While there hasn’t been a clear event or announcement to point to, these kinds of movements often act as a spark for investors to take a closer look at what’s happening under the hood, especially when it comes to future prospects versus the current price tag.
Stepping back, Unisound AI Technology’s performance over the year has painted a mixed picture. After gaining nearly 99% year-to-date, the stock has seen a more subdued run lately, with a modest uptick over the past day but declines across the month and week. For a company with ambitions in AI technology, such swings are a reminder that investors are constantly fine-tuning their expectations, whether that’s in response to sector enthusiasm, competitive concerns, or changes in risk appetite.
So is the recent slip a sign that the shares are set up for a rebound, or are markets wisely factoring in the next chapter of growth already? Let’s dig into the valuation to see what the numbers tell us.
Price-to-Sales of 22.3x: Is it justified?
Unisound AI Technology currently trades at a price-to-sales (P/S) ratio of 22.3, making it appear significantly more expensive than both the Hong Kong Software industry average (2.8x) and its closest peers (6.3x).
The price-to-sales ratio compares a company’s market value to its revenue, serving as a key measure for businesses that are not yet profitable. For technology and software firms, investors often use P/S when earnings are negative or volatile, as it provides a way to assess how much the market is willing to pay for each unit of sales.
A P/S ratio this elevated suggests investors are pricing in substantial growth or market dominance in the future. However, such a premium also signals heightened expectations. Unisound must deliver meaningful revenue acceleration to justify this multiple, especially given its current unprofitability.
Result: Fair Value of $589.00 (OVERVALUED)
See our latest analysis for Unisound AI Technology.
However, weak revenue growth and sustained losses remain key risks. These factors could undermine the high valuation and dampen near-term investor confidence.
Find out about the key risks to this Unisound AI Technology narrative.
Another View: What Does Our DCF Model Say?
Taking a different approach, our SWS DCF model also sizes up Unisound AI Technology but finds no reason to challenge the lofty price. It flags the stock as overvalued based on future cash flows. Could this reinforce market caution, or is there still something the market sees that is missed in the numbers?
Look into how the SWS DCF model arrives at its fair value.
Stay updated when valuation signals shift by adding Unisound AI Technology to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.
Build Your Own Unisound AI Technology Narrative
If you have a different perspective or want to dig into the numbers yourself, you can easily craft your own assessment in just a few minutes. Do it your way.
A great starting point for your Unisound AI Technology research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data
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financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.
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Tools & Platforms
Rochester Cloud Connect Summit to Feature Nationally-Recognized AI, Cyber Experts
FirstLight Announces High-Impact Cloud Connect Summit in Rochester, Showcasing Leaders in Cybersecurity, AI, and Cloud Innovation
ALBANY, N.Y., Sept. 11, 2025 /PRNewswire/ — FirstLight, a leading provider of digital infrastructure services to enterprise and carrier customers throughout the Northeast and mid-Atlantic, is bringing its highly anticipated Cloud Connect Summit to Rochester, NY. The event will take place October 2nd at the historic George Eastman Museum, gathering technology leaders and innovators for an afternoon of forward-looking insights, powerful discussions, and high-level networking.
Known as one of the premier IT events in the region, Cloud Connect Summit brings together top minds in cybersecurity, artificial intelligence, and cloud computing to explore the trends and technologies reshaping today’s digital landscape. FirstLight is proud to serve as title sponsor, with additional sponsorship from industry leaders Veeam and Ciena.
The speaker lineup features an impressive roster of thought leaders and innovators:
- Colonel Craig E. Frank, Director of S-6 (Communications) at Space Systems Command, Los Angeles Air Force Base — leading a team of 85 specialists in cybersecurity, digital engineering, and technology strategy.
- Matthew Wright, PhD, Kevin O’Sullivan Endowed Professor and Chair of Cybersecurity at Rochester Institute of Technology — a globally recognized researcher with over 100 peer-reviewed publications on cybersecurity, human-computer interaction, and networks.
- Rick Vanover, Senior Director of Product Strategy at Veeam — presenting the latest insights from a sweeping survey of 1,000 companies on ransomware resilience and defense strategies.
- Erich Kron, cybersecurity speaker, author, and KnowBe4 expert — a seasoned security leader with decades of experience across information security, project management, and senior leadership roles.
The day’s program will include dynamic presentations, interactive discussions, and actionable takeaways, capped off with cocktails and networking among peers and industry experts.
“This is more than an event – it’s a forum for sparking ideas, sharing strategies, and connecting with the people shaping the future of AI and Cybersecurity,” said Lorenzo Leuzzi, Chief Revenue Officer at FirstLight.
Registration is now open at www.cloudconnectsummit.com. For a limited time, attendees can waive the registration fee with code “FirstLight.”
About FirstLight Fiber, Inc.
FirstLight, headquartered in Albany, New York, provides fiber-optic data, Internet, data center, cloud, unified communications, and managed services to enterprise and carrier customers throughout the Northeast and mid-Atlantic with more than 125,000 locations serviceable by our more than 25,000-route mile network. FirstLight offers a robust suite of advanced telecommunications products featuring a comprehensive portfolio of high bandwidth connectivity solutions including Ethernet, wavelength and dark fiber services as well as dedicated Internet access solutions, data center, cloud and voice services. FirstLight’s clientele includes national cellular providers and wireline carriers and many leading enterprises, spanning high tech manufacturing and research, hospitals and healthcare, banking and financial, secondary education, colleges and universities, and local and state governments.
To learn more about FirstLight, visit www.firstlight.net, or follow the company on X, LinkedIn and Instagram.
Media Contact:
John Romagnoli
[email protected]
SOURCE FirstLight Fiber
Tools & Platforms
Reimagining the role of medical science liaisons in the age of AI

Content generation: The low-hanging fruit
Medical affairs teams spend a lot of their time generating different kinds of content, including regulatory writing, educational materials, and conference presentations. Although this content certainly needs to be reviewed by humans for accuracy, AI can be, and in many cases already is being, used to speed up the process of content generation.
“If someone today is a medical writer at Pfizer and they’re drafting peer-reviewed publications for Pfizer’s phase 3 clinical trials, the drafting of that publication is a total waste of time,” Katz said. “AI could draft that publication quicker, faster, better, and the person should be a reviewer instead of an author, basically. Their function changes. That’s a good example. Another example is someone that’s creating a poster for ASCO. Why are you formatting this thing? AI can create a much prettier poster in 10 seconds than you can ever create, and you should edit it instead of author it.”
MSLs themselves also need to generate a lot of content to do their work connecting with HCPs.
“Generating content is a large part of what we do,” said Malloy. “Patient lay summaries, manuscripts, you name it. We are trying to augment their capability to do exactly what they’ve been doing for years.”
Administrative support: A huge opportunity
Stewart mentioned that her early career as an MSL involved a lot of spreadsheets and detective work. But increasingly, that work can be done by AI systems.
“It’s cut the administrative work down significantly, and we’re able to do things much faster and be more agile with that work,” Stewart said. “I mean, of course, what I’m finding is there’s always a need to validate the information that’s given to us when it’s generated through an AI model, but it’s such a time saver. We’re able to get way more done with fewer people on the team than we were when I first started.”
But administrative support goes beyond insights generation. AI can also help MSLs manage their schedules and responsibilities more efficiently.
H1’s whole business is built around creating a database that makes it easier for MSLs to find out everything they need to know about healthcare providers, from their areas of expertise to what conferences they’re planning to attend. Now they are building AI agents that sit on top of that database.
“For BioMarin, we created a digital MSL who basically every day monitors the latest HCP’s information, recommends what you should do with that HCP, it predicts what that HCP will do,” Katz said. “It can then automate all your emails that you want to send them, do follow-up meetings, monitor the latest scientific literature. You can have it draft or automatically send the emails. It just reduces everything that an MSL needs to do. It sits on top of an MSL. Each MSL is paired with a digital MSL, and boom, that’s what they do for you.”
Training: Improving MSL soft skills
While information management is a huge part of an MSL’s job, equally important are the soft skills of connecting to healthcare providers, gaining their trust, and building a rapport. This is the part of the job where the human element is the most important. But AI can still be helpful.
“Because they are so well-versed and they do that constant upkeep and research into their field, MSLs have an understanding of the science that’s really very solid,” Malloy said. “But it’s in that relationship management, conversational skill building that we noticed a real gap. That’s where the MSL Interact tool really comes into play. It’s filling that gap, that need for MSLs to feel confident.”
MSL Interact is a training platform developed by Inizio that leverages the ability of large language models to take on different personas as they interact with users.
“What we’re doing is taking generative AI, training it, giving it a persona, ingesting information that is both publicly available and that is client-specific. We’re targeting different therapeutic areas. We’re engaging clients. They’re giving us their specific information,” Malloy explained. “We’re able to create this HCP persona that maps to different types of doctors or healthcare providers that these MSLs may be meeting in the field. Then the MSLs can come into the tool and actually have a practice conversation.
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