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Microsoft staff mandated to use AI at work – should other businesses follow suit?

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Microsoft has reportedly taken a bold step by mandating the use of artificial intelligence across its workforce, instructing managers to assess employees’ use of AI tools – including those from competitors – as part of performance reviews.

“AI is now a fundamental part of how we work,” said Julia Liuson, president of Microsoft’s developer division, in an internal memo seen by Business Insider. “Just like collaboration, data-driven thinking and effective communication, using AI is no longer optional – it’s core to every role and every level.”

The news comes as other companies report growing reliance on AI. In an interview with Bloomberg, Salesforce CEO Marc Benioff recently revealed that AI completes “30 to 50 per cent” of the company’s work. Elsewhere, media company Thomson Reuters has warned employees that those who fail to adopt AI tools risk limited long-term career prospects.


Majority of HR now willing to use AI, study reveals

What impact might AI have on workplace dynamics?

HR’s role in making sure AI is ethical


Legal pitfalls and how AI mandates could backfire

While integrating AI into job expectations may seem like a logical step toward future-proofing the workforce, forcing adoption too quickly could create legal and operational issues, said Elissa Thursfield, founder of HR software and consultancy business HRoes. “Where this could backfire is through the alienation of certain sectors of the workforce who are either reticent in the use of AI or have not upskilled in its usage,” she warned.

Thursfield added that linking performance reviews to AI proficiency without adequate support could expose employers to legal claims: “If an employee were to be dismissed on the basis of poor performance linked to their AI use and they have not been adequately trained, it could result in an unfair dismissal claim if this occurred in England or Wales.

“Microsoft would need to be confident it has fair metrics to be judging staff against before making performance-related decisions.” 

Martin Colyer, innovation and AI strategy director at HR consultancy LACE Partners, echoed this concern. “Mandating adoption is always difficult as it can have the opposite effect and backfire… not least on performance, morale and even attrition,” he said. 

Colyer highlighted the need to clearly define what ‘good’ AI use looks like across different roles to avoid setting unrealistic or irrelevant expectations.

Building confidence through training and leadership

To avoid implementation failures, Thursfield said AI mandates must be preceded by meaningful investment in training and internal readiness. Without this foundation, efforts to enforce adoption were likely to fall flat.

“Microsoft would have to go through a programme of training and ensure that support has been provided to employees to be confident in issuing the mandate,” explained Thursfield.

Teresa Rose, founder of ConsultHer, added: “Providing space for employees to experiment with AI and develop their abilities is essential before linking this to performance.”

Therefore, creating a supportive environment starts from the top, with strong and empathetic leadership setting the tone. “Adoption here can be encouraged by role modelling, especially in leadership and champion groups,” said Colyer. “It is vital to demonstrate the benefits, encouraging a culture of curiosity, safe experimentation and an ability to ask questions.”

Metrics that matter: avoiding shallow measurement

Even when training is in place, how AI engagement is measured can make or break its effectiveness. Some companies are turning to quantitative goals – for example, law firm Shoosmiths recently linked a £1m bonus pool to daily use of Microsoft’s AI Copilot, targeting four prompts per employee.

But experts warn against using frequency as a proxy for value. “Counting the prompts and not the quality and impact isn’t going to create value,” said Rose.

There are also concerns about operational risk if AI tools are unavailable or unreliable and, with many managers still developing their own AI capabilities, meaningful evaluation may prove difficult, she added: “Managers validating performance would need to have strong AI literacy to do that effectively.”

Ethical and inclusion challenges in AI use

While many managers were still developing their own skills, AI metrics can unintentionally overlook key inclusion and accessibility factors. “Bias, neurodiversity or disability could be factors, as well as digital fluency – not everyone is natively comfortable with new and emerging technologies,” said Colyer.

As a result, Liz Sebag-Montefiore, director and co-founder of 10Eighty, stressed the need for clear standards. “If, as an employer, you want workers to use AI at work, it’s important that you understand the risks and establish standards with regards to sources, citations and privacy laws,” she added.

“Leadership needs to ensure that AI is used ethically and responsibly, and should review the impact on staff and their roles, avoiding disruption while maximising the opportunities on offer.”

For more information, read the CIPD’s thought leadership article on using AI responsibly in people management 



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Three ways you can make AI generate business leads for you

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For quite a while now, people within the business community have been talking about how AI continues to improve task efficiency and streamline operations, but few are truly exploring how this new era is affecting new business lead generation.

Since opening Agent99’s doors 18 years ago, part of my new business strategy has simply been to ask people how they found us. The majority of our leads come through referrals, followed by Google. However, just last week, I was on two new business calls and when I asked both prospects how they came across Agent99, they gave the same surprising response: “by asking ChatGPT”.

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Where consumers and clients once relied on Google for recommendations, be it agencies, restaurants, dry cleaners, or anything in between, that’s no longer the default.

Today, people are entering these same queries into AI tools and expecting real-time, curated answers based on a mix of web data, reviews, and sentiment. And this shift has caught many business owners off guard. A high Google ranking no longer guarantees your business will be visible or recommended through AI platforms. All that work on your SEO strategy? It’s no longer the only game in town.

This was a light bulb moment for me as a business owner. If you’re not thinking about how you rank on AI platforms and prioritising this, you’re losing new business opportunities.

When I took a deeper look at why we were ranking so well on ChatGPT, and how this new kind of ‘search engine’ prioritises content, I realised (after some thorough research) that it’s because we’ve consistently focussed on our own PR (ie third party credible endorsement), winning awards, garnering reviews from our clients, and reporting on our marketing campaigns on our own website blog and social pages. This is what AI platforms prioritise when making recommendations. 

So, if you’ve noticed a dip in leads lately or you simply want to boost your company’s visibility in the AI space, here are three strategies I strongly recommend. 

Make your SEO plan AI-friendly

It’s no longer enough to optimise your company website for Google alone. Instead of short, Boolean-style search queries, people are now asking long-form, conversational questions. And in response, tools like ChatGPT are generating concise, curated answers drawn from a wide range of sources — with a clear preference for natural, human-sounding language.

It might seem ironic that AI prefers human content, but it’s the new reality.

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To match this, we recommend rewriting key pages on your website, starting with your ‘About’, ‘Services’ and ‘Home’ pages, using language that mirrors how real people would ask for your services in everyday conversation.

For example, instead of writing: “We deliver integrated management solutions,” try: “We help Australian businesses develop management strategies that support sustainable growth”.

If relevant, start a blog that directly answers the kinds of questions people might be asking ChatGPT, and think carefully about how they’re asking them. Once you’ve mapped out your content strategy, commit to publishing consistently. AI platforms favour businesses that post regularly and demonstrate long-term authority in their field.

Prioritise earned media and content

AI tools place more weight on what others say about your business than what you say about yourself. So, while your website content is important, the next priority is securing earned media coverage. This includes article mentions in credible publications and thought leadership content in niche outlets relevant to your industry.

While the media landscape has evolved, organic coverage on high-authority platforms still carries serious influence. That includes local business media, trade publications, and long-form podcasts — especially those with strong digital footprints. A single mention in a well-respected outlet often holds more weight than a dozen paid ads in the eyes of AI.

You should also be submitting your business for awards, rankings, and “Best of” lists. Third-party recognition like “Top PR Agencies in Australia” or “Best Accountants in Melbourne” dramatically increases your chances of being recommended by AI tools for those search terms.

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Lastly, make sure you’re actively collecting client testimonials and online reviews. Reach out to past and current clients and ask for a testimonial you can publish. Genuine, positive sentiment from others boosts your ranking and trust level within AI results.

Show up where conversations are happening

A lesser-known — but highly effective — way to improve your AI visibility is by showing up where your audience is already talking. Think Reddit, Quora, LinkedIn comments, Facebook groups, and even the comment sections of popular blogs or YouTube videos. AI tools are constantly crawling and learning from these conversations, and businesses that participate meaningfully often see a lift in visibility.

Start by choosing two or three platforms where your target audience is most active. If you’re B2B, this might be LinkedIn or industry forums. If you’re more consumer-facing, Reddit, TikTok, or Facebook might be the place. Jump in, answer questions, share your perspective, and most importantly, offer value.

When your brand is mentioned organically or involved in high-engagement threads, it sends strong signals to AI tools. Over time, this can help position your business as a credible authority in your space.

Also, respond to users who tag or mention your brand on social platforms. Engaging with user-generated content builds trust, encourages loyalty, and creates digital breadcrumbs that prove your relevance and responsiveness — two factors that AI prioritises more than ever.

AI isn’t just a trend; it’s a fundamental shift in how consumers discover and choose businesses.

Rather than fearing this new giant in the room, lean in. By understanding how AI platforms work and proactively shaping your digital footprint, you’ll improve your ability to attract quality leads, earn recommendations, and strengthen your brand presence in what’s becoming an increasingly competitive and complex market.



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Maternity brand Seraphine worn by Kate enters administration

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The maternity fashion retailer Seraphine, whose clothes were worn by the Princess of Wales during her three pregnancies, has ceased trading and entered administration.

Consultancy firm Interpath confirmed to the BBC on Monday that it had been appointed as administrators by the company and that the “majority” of its 95 staff had been made redundant.

It said the brand had experienced “trading challenges” in recent times with sales being hit by “fragile consumer confidence”.

The fashion retailer was founded in 2002, but perhaps hit its peak when Catherine wore its maternity clothes on several occasions, leading to items quickly selling out.

Prior to the confirmation that administrators had been appointed, which was first reported by the Financial Times, Seraphine’s website was offering discounts on items as big as 60%. Its site now appears to be inaccessible to shoppers.

The main job of administration is to save the company, and administrators will try to rescue it by selling it, or parts of it. If that is not possible it will be closed down and all its saleable assets sold.

Will Wright, UK chief executive of Interpath, said economic challenges such as “rising costs and brittle consumer confidence” had proved “too challenging to overcome” for Seraphine.

Interpath said options are now being explored for the business and its assets, including the Seraphine brand.

The retailer’s flagship store was in Kensington High Street, London, but other well-known shops, such as John Lewis and Next, also stocked its goods.

The rise in popularity of Seraphine, driven in part by Royalty wearing its clothes, led to the company listing on the London Stock Exchange in 2021, before being taking back into private ownership in 2023.

Interpath said in April this year, the company “relaunched its brand identity, with a renewed focus on form, function and fit”.

“However, with pressure on cashflow continuing to mount, the directors of the business sought to undertake an accelerated review of their investment options, including exploring options for sale and refinance,” a statement said.

“Sadly, with no solvent options available, the directors then took the difficult decision to file for the appointment of administrators.”

Staff made redundant as a result of the company’s downfall are to be supported making claims to the redundancy payments service, Interpath added.



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Landmark day for victims as initial findings expected

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Tuesday will mark another big milestone in the long road to justice for the victims of the Post Office IT scandal.

The chair of the inquiry into it – Sir Wyn Williams – will publish the first part of his final report, focusing on compensation and the human impact of the scandal.

Thousands of sub-postmasters were wrongly blamed for financial losses from the Post Office’s faulty Horizon computer system, which was developed by Fujitsu.

More than 900 people were prosecuted and 236 were sent to prison in what is believed to be one of the biggest miscarriages of justices in UK history.

Sir Wyn put those victims at the heart of the inquiry’s work, which has pored over several decades worth of technical evidence and grilled many of those who had a role in ruining so many lives.

Dozens of sub-postmasters gave evidence too – many who had lost their businesses, their homes and some who served prison sentences.

Sir Wyn’s findings on their treatment will surely be damning given everything he has heard since the inquiry began in 2022.

The inquiry became almost box office viewing – racking up more than 20 million views on YouTube, with people with no connection to the Post Office following it closely.

However, it is going to be months before we find out who Sir Wyn will point the finger of blame at.

That will come in part two of the report, meaning that accountability is still a long way off.

Sir Wyn has taken a big interest in compensation for the victims, admitting at one point that he’d stretched his terms of reference on the issue, “perhaps beyond breaking point”.

He held four separate hearings on redress and issued an interim report in 2023, likening the various schemes to a “patchwork quilt with a few holes in it”.

Victims and their legal representatives still battling to secure final payouts will be looking to see what his conclusions are on compensation and whether it is living up to the mantra of being full and fair.

They hope his recommendations will result in more action.

Still, you might be wondering why we’re only getting the first part of the final report.

Sir Wyn knows how pressing compensation is to many of the victims and that’s why he wants to publish his recommendations on the issue as soon as possible.

“It’s something I am very keen to say as much about as I reasonably can,” he told the inquiry last year.

But the implication from this is that part two – establishing what happened and who is to blame – isn’t coming out any time soon.

This second report may not be published until 2026 given the sheer volume and complexity of the evidence as well as the need to give those who are criticised the chance to respond.

As for justice, any criminal trials may not start until 2028. Police investigating the scandal confirmed last month that files won’t be handed to prosecutors until after the final inquiry report is published.

After years of waiting, even after part one of Sir Wyn’s report is published, the sub-postmasters’ long road to justice will continue.



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