Business
McKinsey technology trends outlook 2025

The global technology landscape is undergoing significant shifts, propelled by fast-moving innovations in technologies. These are exponentially increasing demand for computing power, capturing the attention of management teams and the public, and accelerating experimentation. These developments are occurring against a backdrop of rising global competition as countries and corporations race to secure leadership in producing and applying these strategic technologies.
This year’s McKinsey Technology Trends Outlook provides in-depth perspectives on 13—a “baker’s dozen”—frontier technology trends with the potential to transform global business. Executives today face a mandate to navigate rising complexity, scale emerging solutions, and build trust in a world where the lines between digital and physical and centralized and decentralized continue to blur. The insights in this report can help business leaders decide which of these frontier technologies are most relevant to their companies by demonstrating how others are starting to apply them today. These findings emerge from our analysis of quantitative measures of interest, innovation, equity investment, and talent that underpin each of the 13 trends and explore the underlying technologies, uncertainties, and questions around them. (For more about our research, please see the sidebar, “Research methodology.”)
This outlook highlights transformative trends that are driving innovation and addressing critical challenges across sectors. Artificial intelligence stands out not only as a powerful technology wave on its own but also as a foundational amplifier of the other trends. Its impact increasingly occurs via a combination with other trends, as AI both accelerates progress within individual domains and unlocks new possibilities at the intersections—accelerating the training of robots, advancing scientific discoveries in bioengineering, optimizing energy systems, and much more. The evolution of AI solutions in the marketplace increasingly combines aspects of trends we previously analyzed separately as applied AI and generative AI, so this year, they are examined together.
Even as excitement about AI applications and their use cases builds, realizing AI’s full potential across sectors will require continued innovations to manage computing intensity, reduce deployment costs, and drive infrastructure investment. This will also demand thoughtful approaches to safety, governance, and workforce adaptation, creating a wide range of opportunities for industry leaders, policymakers, and entrepreneurs alike.
New and notable
In addition to the growing reach of AI, another new trend we have chosen to highlight in this year’s report is agentic AI, which has rapidly emerged as a major focus of interest and experimentation in enterprise and consumer technology. Agentic AI combines the flexibility and generality of AI foundation models with the ability to act in the world by creating “virtual coworkers” that can autonomously plan and execute multistep workflows. Although quantitative measures of interest and equity investment levels are as yet relatively low compared with more established trends, agentic AI is among the fastest growing of this year’s trends, signaling its potentially revolutionary possibilities.
AI is also the primary catalyst for another trend we highlight this year: application-specific semiconductors. While Moore’s Law and the semiconductor layer of the technology stack have long been key enablers of other tech trends, innovations in semiconductors have spiked as reflected in quantitative metrics such as number of patents. These innovations have come in response to exponentially higher demands for computing capacity, memory, and networking for AI training and inference, as well as a need to manage cost, heat, and electric power consumption. This has given rise to a slew of new products, new competitors, and new ecosystems.
Technology trends also have a variety of profiles along the dimensions we analyzed. AI is a widely applicable, general-purpose technology with use cases in every industry and business function—and thus lots of innovation and interest—and it is scaling rapidly across the business landscape. Quantum technologies have a different profile. Quantum computing has the potential for transformative impact in certain critical domains, such as cryptography and material science, and the basic technology continues to be developed. Recent announcements, particularly by technology giants, have sparked increased interest, but real-world business impact will require even more technology advancements to make quantum computing practical. Other trends and subtrends vary across the multiple dimensions we analyzed, offering different approaches—from watchful waiting to aggressive deployment—to business leaders depending on their industries and competitive positions.
From the rise of robotics and autonomous systems to the imperative for responsible AI innovations, this year’s technology developments underscore a future where technology is more adaptive, collaborative, and integral to solving global problems. This is illuminated by themes that cut across trends this year:
- The rise of autonomous systems. Autonomous systems, including physical robots and digital agents, are moving from pilot projects to practical applications. These systems aren’t just executing tasks; they’re starting to learn, adapt, and collaborate. Autonomy is moving toward broad deployment, whether through coordinating last-mile logistics, navigating dynamic environments, or acting as virtual coworkers, among other skills.
- New human–machine collaboration models. Human–machine interaction is entering a new phase defined by more natural interfaces, multimodal inputs, and adaptive intelligence. From immersive training environments and haptic robotics to voice-driven copilots and sensor-enabled wearables, technology is becoming more responsive to human intent and behavior. This evolution is shifting the narrative from human replacement to augmentation—enabling more natural, productive collaboration between people and intelligent systems. As machines get better at interpreting context, the boundary between operator and cocreator continues to dissolve.
- Scaling challenges. The surging demand for compute-intensive workloads, especially from gen AI, robotics, and immersive environments, is creating new demands on global infrastructure. Data center power constraints, physical network vulnerabilities, and rising compute demands have exposed cracks in global infrastructure. But the challenge isn’t just technical: Supply chain delays, labor shortages, and regulatory friction around grid access and permitting are slowing deployments. As a result, scaling now means solving not only for technical architecture and efficient design but also for the messy, real-world challenges in talent, policy, and execution.
- Regional and national competition. Global competition over critical technologies has intensified. Countries and corporations have doubled down on sovereign infrastructure, localized chip fabrication, and funding technology initiatives such as quantum labs. This push for self-sufficiency isn’t just about security; it’s about reducing exposure to geopolitical risk and owning the next wave of value creation. The result is a new era of tech-driven competition where nations have a stake in critical industries.
- Scale and specialization are growing simultaneously. Growth on these vectors is enabled by innovation in cloud services and advanced connectivity. On one hand, we see rapid growth in general-purpose model training infrastructure in vast, power-hungry data centers, while on the other, we observe accelerating innovation “at the edge,” with lower-power technology embedded in phones, cars, home controls, and industrial devices. This is creating ecosystems that deliver massive large language models with staggering parameter counts, as well as a growing range of domain-specific AI tools that can run almost anywhere. Leaders will balance centralized scale with localized control: Think modular microgrids for clean energy or bespoke robotics for niche manufacturing.
- Responsible innovation imperatives. As technologies become more powerful and more personal, trust is increasingly the gatekeeper to adoption. Companies face growing pressure to demonstrate transparency, fairness, and accountability, whether in AI models, gene editing pipelines, or immersive platforms. Ethics are no longer just the right thing to do but rather strategic levers in deployment that can accelerate—or stall—scaling, investment, and long-term impact.
The following illustrations show how different frontier technologies can work together to provide innovative solutions in the future:
After a year in which the macroeconomic environment and broader market weakness provoked significant declines in equity financing for technology across several of our trends, the investment climate for frontier technologies stabilized and, in many cases, rebounded in 2024. Levels of equity investment in trends such as cloud and edge computing, bioengineering, and space technologies increased despite the broader market dip in 2023, while investments in other trends, such as AI and robotics, dipped only to recover to higher levels in 2024 than they achieved two years prior. The two trends with the highest levels of equity investment, the future of energy and sustainability technologies and the future of mobility, declined overall in 2023, but the former bounced back in 2024 (exhibit).
Our baker’s dozen of technology trends shaping 2025 underscores the vast potential of emerging technologies and the need for strategic alignment in an AI-powered future. For executives, success will hinge on identifying high-impact domains in which they can apply these trends, investing in the necessary talent and infrastructure, and addressing external factors like regulatory shifts and ecosystem readiness. By fostering collaboration, bridging ecosystem gaps, and maintaining a long-term vision, leaders can accelerate adoption and position their organizations to drive the next wave of technological transformation. Those who act with focus and agility will not only unlock new value but also shape the future of their industries and the future of today’s emerging frontier technologies.
Business
What’s ‘decision-making AI’ and how is it transforming SMEs?

Their findings show many business leaders don’t yet understand how AI can transform the performance of their organisation. The key lies in decision-making AI, or ‘decision intelligence’ – but what does that actually mean?
According to YouGov’s findings published in August 2025, whilst 31% of SME leaders are already using AI-powered tools – and another 15% plan to – just 19% are using AI for decision-making within their business. Strikingly, YouGov’s press release about the new figures took a surprised tone at the concept of using AI to support decision-making, “given the technology’s well-known tendency to occasionally hallucinate answers”.
That sentence highlights a lack of understanding on the part of the author, which perhaps reflects some wider misunderstandings and assumptions. When it comes to business, what do we mean by AI? And are we missing a trick if we’re confined to thinking of it as ChatGPT or Microsoft Copilot and not applying AI at a higher level to help make important business decisions?
Misunderstandings and mixed messages
Confusion often lies in the broad brush with which ‘AI’ is painted. The term can encompass use cases as disparate as recipe suggestions and predictive analytics engines. This blurs the distinction between novelty and necessity, between compute-intensive curiosity and transformational business decision support.
The YouGov data highlights that only 29% of SMEs have any form of in-house AI expertise; others are turning to external suppliers or remaining cautious. That gap in understanding is fertile ground for misconceptions around reliability, risk, and return.
I see the solution as twofold: firstly, with the need for education. Business leaders, particularly within SMEs and the mid-market, need better support from the public and private sector to understand how AI can substantially boost their company’s performance – that AI isn’t some magic wand but a disciplined data-driven support tool.
Secondly, with tailored delivery. AI is most effective when it’s applied within a system that’s bespoke to each firm’s data, culture, and decision-making habits – not when it’s seen as a ready-made tool to be bought off the shelf.
Decision intelligence
While generative AI and agentic AI help streamline desk-based tasks and automate customer service, the true potential of AI is unlocked with ‘decision intelligence’. For most SMEs, this decision-making AI is what will really boost the bottom line.
Decision intelligence involves bringing an organisation’s data together, then using custom machine-learning models that directly answer the questions business leaders ask: “What’s happening in my business?”, “Why is it happening?”, and “What should I do next?”. I describe it as allowing you to look around corners and look into corners.
These AI tools help businesses deliver tangible outcomes in weeks, not years, drawing on data from multiple sources such as Marketing, Sales, Finance, HR, and Operations, to deliver actionable and accountable intelligence.
Take Irish retail chain Petstop as an example. Using Galvia’s AI-powered platform, they created a single, connected view of their data, breaking down internal silos and enabling faster, smarter decisions across every level of the organisation. With intelligent prompts, real-time predictions, and clear insights, their teams began acting with greater confidence and agility, from the head office to the shop floor. As the founder and CEO told me, “it was like turning on the lights.”
Early results have included their best online sales performance outside the holiday period, recovering a 2.5% revenue dip without spending on ads, and launching customer campaigns that prioritised retention over acquisition, delivering far stronger ROI.
A call for intelligent adoption
SMEs are still in the early stages of AI adoption. I often hear leaders say they can see the potential of AI but don’t know which problem to solve first.
My advice: start with one dataset, one decision or one challenge. Often, the most powerful starting point is to unlock value from what you already have. The risk is that, in trying to do everything, you end up doing nothing.
Encouragingly, there are now more structured ways for leaders to build their confidence in AI. Initiatives such as dedicated AI Adoption accelerator programmes give business directors a chance to understand the fundamentals, explore the potential in their own data, and leave with practical next steps for driving impact. The more SMEs can access that kind of support, the faster they’ll move from AI confusion to clarity.
Business
UK economy saw zero growth in July

The UK economy failed to grow in July, according to the latest official figures.
The Office for National Statistics (ONS) said the economy saw zero growth in the month, following a 0.4% expansion in June.
However, monthly figures are volatile, and over the three months to the end of July, the economy grew by 0.2% compared with the previous three months, the ONS said.
The government is under mounting pressure to deliver on its key priority of boosting economic growth ahead of the Budget on 26 November.
The UK’s statistics body said the service sector performed well, helped by the health sector, computer programming and office support services.
However, this was offset by a weak performance in the manufacturing sector.
In the Budget, Chancellor Rachel Reeves will outline the government’s tax and spending plans with increasing speculation she will have to raise taxes to meet her self-imposed fiscal rules.
Yael Selfin, chief economist at KPMG UK, said the “weak start to the third quarter [is] a sign of things to come”.
“Economic activity is expected to slow in the second half of the year as the temporary factors which pushed up growth in the first half of 2025 begin to fade,” she said.
“Additionally, the later date of the Autumn Budget could prolong some uncertainties for businesses, delaying investment decisions and acting as a drag on growth until more clarity emerges.”
Responding to the latest growth figures, a Treasury spokesperson said: “We know there’s more to do to boost growth because whilst our economy isn’t broken, it does feel stuck.
“That’s the result of years of underinvestment, which we’re determined to reverse through our plan for change.
Shadow chancellor Sir Mel Stride said: “Any economic growth is welcome – but this government is distracted from the problems the country is facing.
“While the government lurch from one scandal to another, borrowing costs recently hit a 27-year high – a damning vote of no confidence in Labour that makes painful tax rises all but certain.”
Business
South Korea workers detained in US raid head home

More than 300 South Koreans who were detained in a massive immigration raid at a Hyundai plant in the US state of Georgia last week are due to arrive home on Friday.
Their return comes as the country’s president and Hyundai’s chief executive have warned about the impact of the raid.
A chartered Korean Air jet carrying the workers and 14 non-Koreans who were also detained in the raid took off from Hartsfield-Jackson Atlanta International Airport at midday local time on Thursday (17:00 BST). One South Korean national has reportedly chosen to stay in the US to seek permanent residency.
The plane is expected to arrive at Incheon International Airport at about 15:30 Seoul time (07:30 GMT) on Friday.
The departure was delayed by more than a day because of an instruction from the White House, South Korean President Lee Jae Myung said on Thursday.
President Donald Trump ordered the pause to check whether the workers were willing to remain in the US to continue working and training Americans, according to a South Korean foreign ministry official.
The BBC has contacted the White House for comment.
Lee also said companies would be “very hesitant” about investing in the US following the raid.
“The situation is extremely bewildering,” Lee added, while noting it is common practice for Korean firms to send workers to help set up overseas factories.
“If that’s no longer allowed, establishing manufacturing facilities in the US will only become more difficult… making companies question whether it’s worth doing at all,” he added.
Seoul is negotiating with Washington on visa options for South Korean workers “whether that means securing [higher] quotas or creating new visa categories”, Lee said.
On Friday, the South Korean foreign ministry said it had called for the US Congress to support a new visa for Korean firms.
During meetings with US senators in Washington this week, Foreign Minister Cho Hyun reiterated concerns among South Koreans over the arrests, the ministry said in a statement.
Meanwhile, Hyundai’s chief executive José Muñoz has said the raid will delay the factory’s opening.
Mr Muñoz told US media that the raid will create “minimum two to three months delay [in opening the factory] because now all these people want to get back”.

Last week, US officials detained 475 people – more than 300 of them South Korean nationals – who they said were working illegally at the battery facility, one of the largest foreign investment projects in Georgia.
LG Energy Solution, which operates the plant with Hyundai, said that many of its employees who were arrested had various types of visas or were under a visa waiver programme.
A worker at the plant spoke to the BBC about the panic and confusion during the raid. The employee said the vast majority of the workers detained were mechanics installing production lines at the site, and were employed by a contractor.
South Korea, a close US ally in Asia, has pledged to invest tens of billions of dollars in America, partly to offset tariffs.
Media in the country have described the raid as a “shock,” with the Dong-A Ilbo newspaper warning that it could have “a chilling effect on the activities of our businesses in the United States”.
The Yonhap News Agency published an editorial on Thursday urging the two countries to “cooperate to repair cracks in their alliance”.
The timing of the raid, as the two governments engage in sensitive trade talks, has raised concern in Seoul.
The White House has defended the operation at the Hyundai plant, dismissing concerns that the raid could deter foreign investment.
On Sunday, US President Donald Trump referenced the raid in a social media post and called for foreign companies to hire Americans.
The US government would make it “quickly and legally possible” for foreign firms to bring workers into the country if they respected its immigration laws, Trump said.
Additional reporting by Hosu Lee in Seoul
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