Marriott Bonvoy, Marriott International’s award-winning travel platform, and Flipkart SuperCoins, the loyalty programme that underpins Flipkart Plus, have announced India’s first integrated travel-retail loyalty partnership. The alliance enables members to earn and redeem rewards across both platforms, bridging everyday retail transactions with global travel benefits.

Marketed under the theme “Your Cart Takes You Places,” the collaboration allows millions of members to link their accounts and convert Flipkart SuperCoins into Marriott Bonvoy points, or vice versa. This provides access to a broad spectrum of rewards, from hotel stays, suite upgrades and curated experiences across Marriott’s international portfolio, to everyday shopping benefits within Flipkart’s ecosystem, including Flipkart Travel and Cleartrip.

By extending Marriott Bonvoy’s value beyond traditional travel, the integration creates a seamless rewards ecosystem tailored to India’s growing demand for cross-platform loyalty. Members gain the ability to redeem Marriott Bonvoy points on Flipkart for shopping or convert SuperCoins into travel privileges, offering flexibility and convenience.

John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International, said, “This strategic collaboration is an exciting step forward in how we bring more value to our Marriott Bonvoy members in India. By teaming up with one of the local leaders like Flipkart, we’re making it easier for millions of consumers to enjoy the benefits of travel and everyday rewards. With 159 hotels across 40 plus cities in India, we’re thrilled to bring our global travel program closer to Flipkart’s users, offering them unrivalled access to our tiered benefits and exclusive Marriott Bonvoy Moment experiences. In the coming months, we look forward to expanding this partnership to include international destinations and our extensive portfolio of hotels worldwide, further enriching the travel experiences of our members.”

Ranju Alex, Regional Vice President, South Asia, Marriott International, added, “This collaboration not only enhances value for our existing members but also positions both brands to strongly capitalise on India’s phenomenal travel growth. From holiday getaways to everyday purchases, members can now unlock cross-platform rewards that fit effortlessly into their lifestyle. It’s a customer-first approach that’s not just about earning points—it’s about making every moment, purchase, and experience count.”

Manjari Singhal, Head – Flipkart Travel, said, “Over the years, we’ve focused on building experiences that add real value to our customers’ lives, and we’re proud to have shaped SuperCoins into one of India’s most rewarding and inclusive loyalty programmes. In the context of this partnership, bringing Flipkart SuperCoins and Marriott Bonvoy points together means we’re not just rewarding transactions; we’re enriching lifestyles through shopping, travel, and stays. This collaboration strengthens our vision of creating a truly integrated, cross-category rewards ecosystem. Whether it’s shopping on Flipkart, booking a Marriott stay, or planning a trip on Flipkart Travel or Cleartrip, customers can now earn and redeem rewards in more meaningful ways.”

The partnership underlines Marriott International’s growing footprint in India, with 159 hotels across more than 40 cities, while strengthening Flipkart’s value proposition through an integrated lifestyle rewards offering.