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‘Made in India sourcing to touch 50% in next 5 years,’ says Adosh Sharma – Industry News

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IKEA has opened its first store in the national capital, a 15,000 sq ft space in west Delhi’s Pacific Mall, as the Swedish home-furnishings giant accelerates its push into high-footfall urban locations. The move follows the company’s online launch in the Delhi-NCR region in March and is part of a wider omnichannel strategy combining e-commerce, large-format outlets, smaller city stores, and dedicated planning points. In a conversation with Sugandha Mukherjee, Adosh Sharma, country commercial manager, IKEA India, discusses store formats, omnichannel strategy, consumer trends, and why India’s homes, and habits are shaping the brand’s next phase of expansion. Edited excerpts:

How do you adapt IKEA’s Swedish identity for India?

While IKEA is Swedish, we also operate in over 80 countries in the world. Our model is very clear that while we bring a Swedish net with a lot of pride, we also consider what the local market is looking for. Our annual Life at Home report helps us see how Indians use their homes, so we can present global products in an Indian way. And we develop India-specific products, like pressure cookers and our Aromatisk decor line, so it’s “IKEA for India” and “India for IKEA”. Similarly, we still serve our iconic meatballs with lingonberry jam, but we’ve added local favourites like dal, paneer sabzi, parathas, biryani as well. It’s a mix that feels right for the market.

What role does India play as a production hub?

We have been sourcing out of India for the past 40 years, ever since IKEA retail began. There are a lot of exports that happen, especially textiles, metal, glass. Currently, roughly just under 30% of what we sell is sourced out of India. And our ambition is that in the next four to five years, we would like to increase it to 50% by working closely with our sourcing partners.

What consumer shifts are shaping your approach?

I think affordability and sustainability go hand in hand. Indians are generally people who are quite sustainable. Our products reflect that, water-saving taps, LED bulbs, jars with multiple lids so you buy less. Homes are also becoming lifestyle statements, not just functional spaces, and that’s where IKEA’s complete solutions fit well.

Looking ahead, what excites you most about Ikea India’s growth trajectory over the next 3-5 years?

It’s been a wonderful journey for us since we opened in 2018. We opened with one store in Hyderabad, and today we have five stores. And the beauty is that now we’ve got into a high gear on expansion with multiple store formats. Our distribution network is strong, and we’re pushing sustainability, like moving towards 100% electric vehicle deliveries. The pace of growth ahead is challenging yet supremely exciting.

IKEA is exploring smaller-format stores in north India. What needs do they meet compared with large stores?

We wanted to make IKEA just 30 minutes away for most people. City stores like Delhi’s Pacific Mall are metro-connected, easy to get to and see high daily traffic. They still have room sets, product displays, same-day carry-home items and the restaurant, just in a smaller footprint. The full range is online for fast delivery.

Do smaller stores affect sales?

Not really. Interestingly, people still spend 40–60 minutes here. While the large stores create a fun day out for the whole family, these smaller stores are more about frequent visits because they’re so accessible. Whether you buy online or in-store, it’s the same market for us, the key is reaching customers where they are.

How do e-commerce and stores work together?

The most amazing part of the brand and the concept is that the store still remains the epicenter for us. It still remains one of the biggest hooks for the customers to come in and understand what IKEA is all about. In Delhi, we went online first to understand the market, then opened the store. If you see something here that’s not in the store, you can order it online and get it in a day or two. We already have Gurugram and Noida that are under construction, and will have quite a wide network of stores around the city to cater to all strata of the population.

How does India differ from Europe in home living styles?

Indians tend to keep more things, so storage and organisation are big. Decor matters, TVs are still in living rooms, often as part of a display unit with travel souvenirs and art. Dining tables double as work desks. Kitchens aren’t just for cooking, they’re social spaces. It’s a different way of living, and we design with that in mind.



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Beyond wildlife: India’s best nature trips to plan before 2025 ends |

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The wildlife season is just around the corner, and we are excited about that. But this time, we are not here for that. For nature lovers, India’s diverse landscapes do not disappoint. Here we are looking at experiences beyond wildlife safaris, from lush valleys to serene backwaters. The winter months will provide perfect weather for exploring the outdoors. Here are eight exceptional nature trips across India to plan before the year ends.

Mawlynnong, Meghalaya

From Shillong Airport, Mawlynnong is located just 90 km. Also known as Asia’s cleanest village, Mawlynnong’s forests, waterfalls, and living root bridges are some of the best things you will experience in Northeast India. Not to forget, winter is the time when Dawki River (located just 30 km from Mawlynnong) is at it’s best form. Crystal clear water of Dawki River will leave you mesmerised. When in Mawlynnong, stay in village guesthouses. They are budget-friendly, and will let you have authentic traditional stay experience.

Dandeli, Karnataka

Located just 125 km from Goa Airport, Dandeli is nestled in the Western Ghats’ foothills. Its dense forests and Kali River offer adventure and serenity. Its flat terrain and riverine landscape are photogenic, perfect for the ‘gram.’ If you can, take out time to go rafting on the Kali River, or trek to Kavala Caves.Bhitarkanika National Park, OdishaLocated just 150 km from Bhubaneswar Airport, this mangrove ecosystem and wetland, spans 672 sq km. It offers serene boat rides through creeks and sightings of crocodiles and migratory birds. Bhitarkanika is a beautiful mix of wildlife and offbeat travel. Cruise through mangroves, spot estuarine crocodiles, or visit the Olive Ridley turtle nesting site at Gahirmatha.Gokarna, KarnatakaGokarna is located approximately 150 km from Goa Airport. It’s a quieter alternative to Goa. Gokarna’s pristine beaches and coastal cliffs offer a laid-back nature escape, far from the hustle and bustle of an over-crowded (and expensive) tourist trap. Here’s what to do in Gokarna: Relax on Om Beach, trek to Kudle Beach, or visit Half Moon Beach for solitude. The Mahabaleshwar Temple is a beautiful addition to your serene coastal holiday.





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Indian applicant’s B1/B2 visa denial dashes his FIFA World Cup dream, interview shockingly lasted less than a minute

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A 25-year-old Mumbai investment banker was ecstatic about the prospect of traveling to the United States to witness the FIFA World Cup with his father. He’d been dreaming about that moment since he and his father made their way to the 2022 World Cup in Qatar. However, those intentions were abruptly put on hold when he was refused a US visa, leaving him absolutely stunned.

President Donald Trump holds the FIFA World Cup Winners Trophy during an announcement in the Oval Office (AP)

The banker, who makes about Rs. 2 lakh a month after taxes, had carefully planned his trip, Financial Express reported. Though his company could only authorize three weeks, he planned to remain in the US for four weeks.

Indian applicant mentions his childhood friend, travel expenses

The applicant mentioned that he has a childhood friend with US citizenship in Seattle that he wanted to visit during his trip. However, his schedule was flexible depending on which FIFA match tickets he could get. While he would pay for his living expenses in the US, his father was willing to support his travel costs.

The actual visa interview lasted less than a minute, claimed the applicant, as per Financial Express. During the interview, the Indian applicant talked about his passion for football and his 2022 World Cup memories with his father when the consulate officer questioned him about the reason for his travel.

He further opened up about the cities he would visit and how long he planned to remain in the US. He was then questioned about his living situation and his parents’ home.

At the end of the interview, the consulate officer surprisingly stated, “I’m sorry, you are rejected,” despite the fact that he had given clear answers. The interviewer did not ask him about his job, income, and travel history, the details which are deemed essential for visa evaluation.

Also Read: US announces stringent rules for immigrant visa interview locations starting November, key details here

A look at his B1/B2 visa interview with officer

Me: Hi Sir, good morning VO: hi good morning, purpose of visit Me: huge football fan, been to the WC in Qatar in 22 with dad and he promised he’d try and send me wherever World Cup happens next, it’s in the US so I want to go VO: how long? Me: I wanted to stay for 4 weeks, but my boss didn’t agree to it and I can go for a max of 3 weeks VO: which cities? Me: it all depends on what match tickets I can get, not certain which ones I’ll be able to get so it’s totally up in the air VO: anyone you know in US Me: childhood friend, he’s a us citizen, works in Seattle VO: who’s going to sponsor Me: dads going to sponsor my air tickets, the rest by myself (he made a slight face on that) VO: where do parents stay? Where do you stay? Me: parents in Delhi, I’m in Mumbai because I work there VO: I’m sorry you are rejected

Netizens react to Indian applicant’s B1/B2 visa denial

Meanwhile, several social media users attempted to find the reason behind the visa refusal to the Indian applicant. “You could have said i am planning to watch xxx vs xxx at xxx city, Childhood friend who is US citizen. High chances he might sponsor you for visa, Earning 2 lakh yet dad sponsoring is huge red flag. Consular officer assess everything and decide whether to approve or deny,” one user stated.

Another person even stated that he would also turn down his visa if he were conducting his interview. Stressing that he was offering unnecessary information that was not essential, the user further said, “Purpose of the visit is: tourism/ watching football — not the long story about your dad sponsoring your trip. Be simple, clear and direct. And figure out at least some location you’ll go to watch the match. It’s too up in the air right now.”



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Bullet train to be launched in South India soon: Andhra Pradesh CM Naidu

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This photo is for representation purpose only

Andhra Pradesh Chief Minister N Chandrababu Naidu said that a bullet train connecting Hyderabad, Chennai, Amravati, and Bengaluru will be launched soon. Addressing the India Food Manufacturing Summit 2025 in Vishakhapatnam on Friday, CM Naidu said that a survey is underway for the bullet train.

He said, “Very soon, the bullet train is going to come to South India. A survey is being done. It will connect Hyderabad, Chennai, Amravati, and Bengaluru, all four cities. More than 5 crore people live here, making it the largest cluster and market in the world. It is going to happen, and when it does, you are going to see the largest stakes.”

“Addressed the India Food Manufacturing Summit 2025 in #Visakhapatnam today. #AndhraPradesh is proud to fuel India’s food processing revolution with pro-industry policies, thriving industry clusters, and robust infrastructure. With over Rs 9,000 crore in new investments and a 9 per cent contribution to national output, we invite global innovators and investors to grow with AP as we position our state as India’s food processing hub,” Chandrababu Naidu wrote on platform X.

Meanwhile, the stations part of the Mumbai-Ahmedabad High Speed train corridor, also known as the Bullet Train project, are nearing completion, the Ministry of Railways said on Thursday. In a post on ‘X’, Indian Railways announced that these stations will redefine passenger comfort and set new benchmarks in travel for passengers.

The Bullet Train stations part of the Mumbai-Ahmedabad High Speed train corridor, also known as the Bullet Train project, are nearing completion.

“The Bullet Train stations on the Mumbai-Ahmedabad corridor in Gujarat are nearing completion. With modern design, cultural identity, seamless connectivity and eco-friendly features, the stations will redefine passenger comfort and set new benchmarks in travel,” the ‘X’ post said.

Earlier, on August 6, the Indian Railways had informed that the bridge on the Vishwamitri River, in the Vadodara district of Gujarat, for the Mumbai-Ahmedabad Bullet Train project had been completed.

This is the seventeenth river bridge completed out of the planned 21 river bridges in Gujarat for the project, the Ministry of Railways said on Wednesday.



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