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Locals lead sustainable tourism drive – DW – 09/01/2025

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In the remote village of Tar in India’s Ladakh territory, a quiet revolution is taking place. Amidst the booming tourism industry that brings over 400,000 visitors to the region in a single year, local communities are embracing sustainable travel to protect their fragile environment. Once nearly abandoned, Tar is now thriving again – thanks to ecotourism that prioritizes long-term stays, cultural exchange, and environmental stewardship.

Tourism that gives back

Lundup Dorjay is among the locals who are promoting ecotourism that prioritizes long-term stays and cultural exchange over mass tourism. In contrast, other parts of Ladakh are struggling with overcrowded roads, water shortages, and pollution. Experts like Sonam Wangchuk and institutions including the Himalayan Institute of Alternatives are pushing for better regulation and educating visitors on responsible travel. Meanwhile, the government is introducing electric and hydrogen-powered buses, and expanding sustainable tourism to more villages.

Tourism remains vital to Ladakh’s economy, employing hundreds of thousands of people. But as visitors like Luke from the Netherlands point out: every traveler has a duty to minimize their impact. Tar’s model shows that tourism can support both local livelihoods and environmental protection. If more tourists embraced this mindset, the region could thrive – without sacrificing its natural beauty.

This video summary was created by AI from the original DW script. It was edited by a journalist before publication.



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India travel tips: Viral: Dutch woman shares tips for first-time travel in India, netizens react |

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Image credits: Instagram/ivanaperkovicofficial

People from across the world travel to India and share their reviews and tips on travelling across the country. From positive to negative, people have all kinds of experiences while visiting the Indian subcontinent. However, in the midst of a thousand social media posts sharing tips for people travelling to India for the first time, one post has caught the eye of many for its unique claims.A Dutch woman named Ivana who is not just travelling in the country but also living in it, recently took to Instagram to share a detailed post about her life in the country, sharing things she had known before. From Indian families to sarees and rickshaw struggles Ivana had a say for it all and netizens are loving her reviews.

Indian values

Titled ’10 things I wish I knew before coming to Indian for the first time’ the post began with her appreciating India’s hospitality with the saying ‘Atithi devo bhava’ advising the travellers to ‘be prepared to be fed to death’She also shared how much Indians value family which is something one can only understand after spending time with them. ‘So def try to befriend local people and see how they live.’

Travel tips

Image credits: Getty Images

Another interesting tip Ivana shared was her experience visiting one of the seven wonders of the world, the Taj Mahal. ‘Taj Mahal is quite difficult to reach. Plan a trip to Agra for 2/3 days in order to not have a lousy Taj experience. Some basic tips: be THERE at 6am for a foreigner ticket, but keep in mind Taj is closed on Fridays for prayer,’ she wrote. She also revealed that the colour of the Ganga river in Rishikesh is ‘minty green’ and advised that if people plan to swim there then they should wear full clothes and watch out for currents and cold temperatures.

Saree experiences

Ivana shared that a saree is difficult to wear if not worn before but once worn, it’s highly comfortable and advised taking help from an elder aunt or at a salon.

India is not overcrowded

Image credits: Getty Images

One of the biggest misconceptions people have about India is that it’s overcrowded, which Ivana cleared with her statement. ‘India is not overcrowded! There’s plenty of space and ‘slow’ times. For the tourist places try to visit way before 10AM (like 8AM!) or you can go to more rural areas to escape all crowds. Be mindful of which places you visit without a guide though! Some places are even off limits for Indians.’

Netizens react to Ivana’s post

People who are planning to visit or move to India have been thanking the influencer for her tips and experiences. “Hi Ivana, just wanted to say that I absolutely love your content! I’m moving to India soon and have saved all your tips and infos, so helpful! Thanks for sharing such valuable insights 🙏” wrote a woman in the comments.“Such a good post, thanks Ivana! ❤️” added another.“Like you might have experienced, it’s easier to eat with your hands (wash them beforehand obviously)” wrote another, sharing their own tip.





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6 white sand beaches in India every beach lover should explore

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Think of white-sand beaches and places like the Maldives and Seychelles appear to mind. But people forget that India too has its fair share of beaches blessed with powdery shores which can be experienced in Lakshadweep, the Andamans, and Kerala too. These beautiful coastlines are ideal for beach lovers wanting to enjoy sunbathing and soaking in the charm of sea beauty.

Let’s have a look at six white-sand beaches in India every beach lover must visit!





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Rajasthan Tourism gets a new drive with state themed buses in UK and India

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In a major step towards promoting Rajasthan tourism on a global platform, Hon’ble Deputy Chief Minister Diya Kumari flagged off specially branded Rajasthan-themed FlixBuses from the historic Albert Hall Museum in Jaipur on Wednesday. The initiative aims to present Rajasthan’s rich culture, heritage, and tourist attractions to travelers across the UK and India in an innovative and immersive way.

Speaking at the event, Hon’ble Deputy CM of Rajasthan, Diya Kumari, highlighted the diversity of experiences Rajasthan offers beyond its iconic forts and palaces. “Our culture and heritage are the soul of our identity. We want travelers from across the world to experience this essence. These Rajasthan-themed buses will serve as moving ambassadors, showcasing our traditions and tourism potential. This initiative will enhance our global image, open new opportunities for the youth, and contribute to economic growth,” she said.

Diya Kumari added that the collaboration was first envisioned during her visit to Munich under the Rising Rajasthan initiative and has now materialized. She also reaffirmed the government’s commitment to providing world-class facilities to tourists aligned with global standards.

Under this partnership, Rajasthan-themed FlixBuses will operate on:

  • The London–Cambridge route in the UK, and
  • The Dehradun–Haridwar–Delhi–Jaipur route in India.

Each bus will feature vibrant visuals of Rajasthan’s forts, palaces, and cultural landmarks. QR codes on the buses will allow travelers to access detailed information about Rajasthan’s attractions instantly through the Rajasthan Tourism website.

Surya Khurana, Managing Director, FlixBus India, said, “This initiative connects heritage with modern travel experiences. We want passengers to enjoy more than just a journey, we want them to experience the richness of Rajasthan’s history and culture firsthand.”

As part of the promotional campaign, the first 100 FlixBus passengers arriving in Jaipur will receive free entry to the Albert Hall Museum. The partnership will be further strengthened through joint social media campaigns and user-generated content to ensure global outreach.



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