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Generative AI Research Report 2025-2030

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Generative AI, which creates original content using advanced algorithms like neural networks, is transforming industries such as art, healthcare, and finance. Key growth drivers include the rise of VR/AR technologies, deployment of large language models (LLMs), and demand for personalized content. Services in generative AI are gaining traction for scalability and cost-effectiveness. North America leads the market, while Asia Pacific emerges as the fastest-growing region, driven by investments in AI innovation. Challenges include combating deepfakes and misinformation, while trends like AI integration with robotics and democratization of AI platforms drive sector expansion. Key players, including Amazon, Microsoft, and OpenAI, are enhancing their competitive edge through strategic acquisitions and collaborations.

Dublin, Sept. 04, 2025 (GLOBE NEWSWIRE) — The “Generative AI Market: Analysis by Component, Technology, End User, and Region – Size, Trends and Forecasts to 2030” report has been added to ResearchAndMarkets.com’s offering.

The global generative AI market in 2024 was valued at US$20.21 billion. The market is expected to grow at a CAGR of approx. 37% during the forecasted period of 2025-2030.

Generative AI finds applications in various fields, including art, design, content creation, drug discovery, and natural language processing, where its ability to generate novel and diverse outputs contributes to innovation and problem-solving.

The global generative AI market is highly fragmented, characterized by the presence of numerous small and medium-sized companies competing for market share, and the presence of a substantial number of regional market players with limited business offerings and customer base.

The continuous growth of the global generative AI market can be attributed to several key factors. Firstly, the proliferation of virtual and augmented reality (VR/AR) technologies has propelled the demand for generative AI. These technologies rely heavily on realistic and immersive content, driving the need for advanced AI models capable of generating life-like visuals and interactive experiences.

Deployment of Large Language Models (LLMs) has emerged as another crucial driver. LLMs, such as GPT-3, have revolutionized natural language processing tasks, enabling the generation of human-like text, translation, and summarization. This adoption fuels the demand for generative AI solutions tailored to language-related applications. Moreover, the rising demand for creative and personalized content across various industries, including marketing, entertainment, and e-commerce, acts as a significant growth driver.

Furthermore, the healthcare and life sciences sectors are increasingly leveraging generative AI for various applications, such as drug discovery, medical imaging analysis, and patient data synthesis. These advancements contribute to improved diagnosis, treatment, and healthcare outcomes. Advancements in deep learning and neural networks play a fundamental role in driving generative AI market growth. Overall, the convergence of these factors fosters a conducive environment for the expansion of the generative AI market, facilitating innovation, and driving adoption across industries, and unlocking new opportunities for growth and development.

North America emerges as the largest region in the generative AI market, showcasing a promising landscape shaped by countries like the US, Canada, and Mexico, each with distinctive elements influencing their generative AI sector. Industry giants like OpenAI, Google, and Microsoft have significantly contributed to the region’s market, driving substantial investments in research and development to push the boundaries of AI capabilities. Both venture capital firms and tech giants are injecting billions into generative AI technology development, fostering innovation and market expansion.

This influx of capital has led to the creation of cutting-edge AI platforms, widely adopted across industries such as healthcare, finance, and entertainment. Moreover, the presence of leading market players and technology organizations, alongside a pool of experts, is anticipated to propel regional market growth, with the US expected to exhibit the fastest CAGR, fueled by increased adoption of deep learning and machine learning across diverse industries, including SMEs.

On the other hand, Asia Pacific emerges as the fastest-growing region in the generative AI sector, driven by a significant surge in AI technology adoption across various industries. With countries like China, Japan, India, and South Korea leading AI innovation, the region spearheads progress in generative AI technologies. The availability of vast data sets, particularly in language processing and computer vision, is crucial for training and improving GenAI models, with Asia Pacific’s large and diverse population providing a rich data source.

China dominates the industry, backed by significant investments in AI research, infrastructure, and talent development, with tech giants Alibaba, Tencent, and Baidu leading innovation across various sectors. Japan, renowned for technological prowess, hosts leading AI research institutions and companies, while India’s GenAI market is poised for significant growth, driven by skill development, research advancements, and government support initiatives. For instance, In July 2023, Singapore’s digital government agencies partnered with Google Cloud to develop GenAI capabilities in the public and private sectors.

Market Segmentation Analysis:

By Component: The report provides bifurcation of the global generative AI market into two segments namely, Software and Services.

Software Generative AI currently dominates the market as it encompasses a range of AI software tools, platforms, and applications tailored for generating content such as images, text, and music. These software solutions enable businesses to streamline processes, enhance creativity, and drive innovation. On the other hand, Services Generative AI is poised for rapid growth as businesses increasingly seek specialized assistance in implementing and leveraging generative AI technologies effectively.

Cloud-based generative AI services are expected to gain popularity as they provide scalability, flexibility, and cost-effectiveness, fueling the segment’s growth. For instance, in December 2023, Mistral AI, an artificial intelligence solutions provider, partnered with Google Cloud, optimized proprietary language models, and distributed both its open weights on Google Cloud’s AI-optimized infrastructure. As the demand for generative AI continues to rise, the services segment is expected to expand significantly to meet the growing need for expertise and support in this field.

By Technology: The report provides bifurcation of the global generative AI market into four segments namely, Transformer, Generative Adversarial Networks, Variational Auto-encoder, and Diffusion Networks.

The Transformer segment currently dominates the market due to its versatility and widespread adoption across various applications. Transformers, based on attention mechanisms, excel in tasks such as natural language processing, image recognition, and sequence generation. Their ability to capture long-range dependencies and model complex relationships has made them indispensable in numerous industries, including healthcare, finance, and entertainment.

Conversely, the Diffusion Networks segment is anticipated to experience fastest growth owing to its ability to generate high-quality images and text samples. Diffusion networks employ a diffusion process to generate outputs that closely match the distribution of training data, enabling the creation of realistic and diverse content. This capability makes them increasingly sought after in applications such as image synthesis, text generation, and creative content production, thus driving the growth in the forecasted period.

By End User: The report provides the bifurcation of the global generative AI market into six segments based on end-user, namely, Media & Entertainment, IT & Telecommunication, Healthcare, BFSI, Automotive & Transportation, and Others.

The Media & Entertainment segment held the highest share in the market and BFSI is expected to be the fastest-growing segment in the forecasted period. Generative AI in Media & Entertainment drives content creation, production, and enhancement, meeting the demand for immersive experiences and personalized storytelling. This technology’s adoption is fueled by the sector’s quest for high-quality content and engaging experiences to remain competitive amid evolving consumer preferences.

Conversely, the BFSI sector is embracing generative AI rapidly due to digital transformation initiatives and increasing demands for fraud detection, risk management, personalized customer experiences, and regulatory compliance. With countries like the UK, Spain, and Italy leading AI innovation, BFSI organizations are leveraging generative AI’s advanced capabilities in data analysis and automation to enhance operational efficiency and deliver tailored services. As the BFSI sector prioritizes digital transformation to address complex challenges, the adoption of generative AI is expected to soar in the coming years.

Competitive Landscape

Some of the strategies among key players in the market are new launch, mergers, acquisitions, and collaborations. For instance, on May 21, 2025, OpenAI announced the acquisition of io, an AI-hardware startup founded by Jony Ive, for US$6.5?billion, marking its largest acquisition to date and signaling a move toward integrated AI hardware-software solutions. Similarly, on May 19, 2025, Microsoft announced about amplifying its Azure AI ecosystem with new coding agents and partnerships (OpenAI, Nvidia, Elon Musk’s xAI), aiming to generate over US$13 billion in annual AI revenue.

Market Dynamics

Growth Drivers

  • Expansion of Virtual and Augmented Reality

  • Deployment Of LLM

  • Increasing Demand for Creative and Personalized Content

  • Enhanced Computing Power and Increased Availability of Data

  • Growing Applications in Healthcare and Life Sciences

  • Advancements in Deep Learning and Neural Networks

Challenges

Market Trends

  • Integration of Generative AI with Robotics and Automation

  • Democratization of AI Tools and Platforms

  • Growing Integration With Cloud Computing

  • Generative AI For Scientific Research

  • Continued Innovation in Generative Adversarial Networks

  • Emphasis on Explainable AI and Interpretability

  • Automation and Efficiency in Enterprise Workloads

  • Focus on Ethical AI

  • Chatbot-powered Customer Service

Key Players in the Global Generative AI Market: Business Overview, Operating Segments, Business Strategy

  • Amazon.Com, Inc. (Amazon Web Services, Inc.)

  • Microsoft Corp.

  • Alphabet Inc.

  • IBM

  • Salesforce, Inc.

  • Nvidia Corporation

  • Accenture

  • Cognizant Technology Solutions Corporation

  • Capgemini

  • Adobe Inc.

  • Infosys

  • SAP SE

  • Synthesis AI

  • D-ID

  • OpenAI Inc.

For more information about this report visit https://www.researchandmarkets.com/r/nhnb78

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900



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Artificial Intelligence Of Things (AIoT) Guide

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For organizations exploring connected technologies, the conversation around the Internet of Things (IoT) has shifted. They are looking to make devices smarter, responsive and capable of operating with greater insight.

The Artificial Intelligence of Things (AIoT) combines the sensor-driven, networked structure of IoT with the decision-making power of artificial intelligence (AI) at the edge to collect and act on data. This generates insights to help businesses improve efficiency and reliability and streamlines user experience.

Explore what AIoT is, its benefits and use cases below.

What is AIoT?

AIoT is the convergence of AI with IoT. The technology brings intelligence to devices that connect and transmit data, transforming them into systems that interpret information, learn from patterns and support decision-making.

The key components of AIoT systems include:

  • Sensors and actuators: Sensors interact with the surroundings by collecting and measuring data, while actuators translate instructions from the AI system into actions.
  • Connectivity: Connectivity solutions enable communication between devices.
  • Edge computing: Devices equipped with embedded AI chips or processors handle data processing to improve response times.
  • AI models: AI algorithms analyze patterns, detect anomalies, forecast trends and support automated decision-making. These models are trained on historical or real-time data and deployed at the edge or in the cloud.
  • Cloud infrastructure: The cloud stores large volumes of data and supports remote device management and software updates.

The difference between IoT and AIoT

IoT systems collect data from sensors, transfer it through networks and store it in the cloud for later analysis. These systems may need oversight to make decisions based on the data collected. This creates delays and increases dependence on bandwidth.

AIoT embeds intelligence closer to where data is generated. It reduces latency and the bandwidth required to move data. By analyzing and interpreting data at the edge, it streamlines decision-making, allowing businesses to react faster to changing conditions.

AIoT architecture

Explore how AIoT’s architecture allows it to collect, analyze and share information.

Edge computing AIoT

Edge-based computing has the following layers:

  • Collection terminal layer: This includes sensors, cameras and mobility devices that gather information from surrounding environments.
  • Connectivity layer: This layer consists of hardware and software that transmits data to nearby edge devices.
  • Edge layer: Edge AI processors handle real-time analytics, pattern recognition and insight generation.

Cloud-based AIoT

Cloud-based AIoT layers include:

  • Device layer: This layer includes beacons, sensors, embedded devices and tags that collect and transmit data.
  • Connectivity layer: The connectivity layer comprises software and hardware that facilitate secure and reliable data transfer to the cloud.
  • Cloud layer: AI workloads are run here for analysis and insights.
  • User communication layer: The user communication layer interfaces with dashboards, apps or web portals for the end user.

Benefits of integrating AI in IoT devices

Implementing a new technology should drive measurable outcomes in performance, cost and improve user experience. Here are the benefits of connecting devices to AIoT.

1. Boosts operational efficiency

AIoT increases efficiency by enabling systems to respond to conditions in real time. When decisions are made at the edge, devices can automatically adjust behaviors.

This means:

  • Heating, ventilation, and air conditioning (HVAC) systems regulate airflow based on occupancy patterns.
  • Supply chains reroute based on traffic or inventory signals.
  • Machinery modulates speed or power use in response to production demand.
  • The result is smarter resource use, better coordination and fewer interventions.

2. Enhances safety

AIoT improves safety by enabling instant decision-making, which helps prevent accidents.

For example:

  • Edge-enabled cameras detect unauthorized access or unusual motion patterns and trigger alarms immediately.
  • Equipment shuts down or enters safe mode if abnormal vibration or heat is detected.
  • Smart infrastructure manages traffic flows or alerts authorities to emergencies before a hazard escalates.

3. Reduces human error

By automating data interpretation and decision-making, AIoT reduces the room for human error in routine or high-risk tasks. In sectors where conditions change rapidly, AI-enabled devices adjust irrigation or voltage levels automatically.

In administrative settings, AIoT monitor systems and flag inconsistencies or risks that might be overlooked. It supports teams by handling the repetitive, high-precision tasks where mistakes may slip through.

4. Improves decision-making

With access to real-time data, historical trends and contextual cues, AIoT recommends or takes action based on potential outcomes. For example, in manufacturing, AIoT identifies production bottlenecks and suggests changes to scheduling. In smart cities, traffic data combined with weather and event schedules drive predictive rerouting. This capability augments human judgment to streamline the gathering and analysis of insights.

5. Streamlines predictive maintenance

By monitoring equipment health and comparing it to past performance data, AI models detect subtle signs of wear, imbalance or malfunction before failure occurs. This helps prevent costly downtime. Additionally, technicians are alerted to service needs when they are required, rather than relying on fixed schedules or post-failure repair.

6. Provides scalability

As more devices are added, the system becomes more intelligent. New sensors or devices feed data into shared models, enriching the entire system. Firmware and AI models are updated remotely, and because intelligence resides at the edge, the system doesn’t become dependent on a single hub. This flexibility allows businesses to scale while maintaining performance and control.

7. Maximizes data value

AIoT systems extract and turn data into meaningful, actionable outputs. This reduces data overload while uncovering patterns some analytics tools might miss. For example, temperature fluctuations combined with vibration readings in a cold storage unit might signal compressor strain. AIoT flags this before damage occurs. It also enables real-time dashboards for operations teams, providing visibility into system health and performance metrics.

8. Helps manage energy

The system enables low energy use by allowing devices to self-optimize based on context. For example, lighting systems in smart buildings dim or shut off based on occupancy. Industrial machines shift loads to off-peak hours, while electric vehicles and grid systems balance loads in response to demand and supply.

This level of precision reduces energy bills and supports green initiatives, helping business demonstrate their environmental responsibility.

9. Supports personalization

At the consumer and user experience level, AIoT allows for tailored and intuitive engagements. Devices learn user preferences, anticipate needs, and adjust accordingly. For instance, thermostats learn daily routines and adjust temperatures as needed. Digital signage in retail adapts based on customer flow and demographic signals, providing an exceptional user experience. Even medical devices can personalize treatment or therapy based on individual patient concerns.

AIoT brings contextual awareness in every interaction, making devices feel more aligned with consumer needs.

Considerations when implementing AIoT

AIoT has several benefits. However, businesses should keep the following considerations in mind when deploying the technology:

Data privacy and security: AIoT devices collect and process vast amounts of data, some of which may be sensitive, personal or proprietary. This makes privacy and security a priority in industries adhering to strict privacy regulations. Businesses should map out where and how data is being used, and align with security policies, regulatory requirements and industry standards.

Interoperability: Ensuring your systems are interoperable across vendors, protocols and applications can be complex in legacy arrangements. Open standards and flexible connectivity options can reduce integration friction. Businesses can partner with providers who factor in interoperability. They can offer customizable solutions that can plug into existing systems instead of requiring complete overhauls.

System complexity: Building a cohesive and balanced system requires specialized expertise. Businesses can work alongside partners who specialize in edge computing, embedded systems and connectivity integration to reduce friction in design and deployment. With the right support, complexity becomes manageable.

AIoT applications and examples

As AIoT matures, intelligent edge devices may help various sectors meet their needs. Below are the use cases of the system in different industries.

Manufacturing

Embedded AI processors in industrial equipment monitor vibration, pressure and temperature to detect early signs of mechanical failure. This makes it possible to perform maintenance before problems interrupt production. Computer vision systems powered by AI also support inspection on assembly lines, automatically flagging defects or inconsistencies in products.

These tools detect variations invisible to the naked eye, raising quality control standards while reducing manual inspection workloads.

Facilities also use smart sensors to handle energy consumption. By tracking usage patterns, models suggest optimizations or adjust systems during peak hours, helping factories control costs.

Smart home technology

In residential settings, AIoT enables homes to respond to owners’ behavior. For example, far-field voice recognition allows devices to understand commands even in noisy conditions or from across the room.

Occupancy sensors and AI-driven climate control systems work in tandem to adjust temperatures and lighting based on who’s home, what rooms are in use and time of day preferences. These features reduce energy consumption while enhancing comfort.

Biometric authentication methods like fingerprint or presence-based access help control smart locks or safes. These systems learn user routines and flag irregular access attempts or unexpected activity.

Smart cities and public infrastructure

One common use case in smart cities and public infrastructure is traffic optimization. By combining data from cameras and road sensors with AI, traffic lights adjust based on vehicle and pedestrian flow, easing congestion and improving safety.

Sensors across cities monitor air quality, noise pollution and water infrastructure. When they exceed thresholds, relevant departments use these insights to create quality standards, assess law compliance and notify the public about environmental conditions.

Retail

In retail, AIoT is driving a shift toward more responsive, tailored in-store experiences while giving businesses visibility into their operations. Smart cameras and shelf sensors monitor customer movement, identify high-traffic zones and optimize product placement. For example, interactive kiosks, enhanced by touch interfaces, adjust content based on user engagement, providing dynamic recommendations or support. These systems personalize the experience and reduce the need for additional staff.

Smart shelves equipped with weight sensors and computer vision detect when items are low or misplaced, automatically triggering restocking processes or alerting staff. This reduces out-of-stock scenarios and makes inventory manageable.

Health care

Wearable devices equipped with AI monitor vital signs and detect patterns that might indicate a problem before symptoms worsen. These insights are then shared with health care providers, enabling early intervention.

In hospitals, edge computing AI devices monitor patients in intensive care units. These systems process data to flag anomalies, supporting faster response times in intervention.

Diagnostic imaging is another area where AIoT is gaining ground. Devices embedded with AI analyze scans for signs of disease, accelerating diagnosis and supporting radiologists by flagging subtle indicators they might miss.

Agriculture

In agriculture, AIoT systems help farmers operate precisely and sustainably. Smart soil sensors monitor moisture, nutrient content and pH levels, sending this data to processors that determine optimal watering or fertilization schedules. This reduces the overuse of resources and helps crops grow under optimal conditions.

Computer vision applications also scan plants for signs of disease or pest infestation so that farmers use targeted interventions, preventing widespread crop damage.

Weather stations powered by AI models analyze local setting patterns and historical trends to recommend planting schedules or harvesting times. This leads to better crop yield, less waste and efficient processes.

Telecommunications

Telecom providers operate vast and decentralized infrastructure, making AIoT valuable for network visibility and uptime. AI-enabled edge monitoring systems track performance indicators to help provide reliable service to end users. These systems help automate routine diagnostics and preemptively schedule maintenance.

Additionally, smart energy systems manage consumption based on load and demand, supporting sustainability and lowering operational costs.

Energy

In energy and utilities, smart grids collect data and feed it into AI models that analyze consumption patterns, detect anomalies and make recommendations for efficiency improvements.

Distributed energy resources like solar panels or wind turbines use edge-based AI to optimize performance. For instance, processors might adjust the tilt angles of solar panels in response to changing light conditions.

Transportation and logistics

In autonomous or semi-autonomous vehicles, edge AI systems handle decision-making, detect obstacles, adjust routes and improve driver safety. These systems process visual and sensor data to avoid delays associated with sending everything to the cloud.

In warehousing operations, AI-driven systems manage inventory and adjust to supply demands, automate stock replenishment and optimize floor layouts. This boosts throughput without requiring constant human oversight.

Implement IoT AI solutions

Synaptics offers a comprehensive portfolio of advanced human interface solutions designed to help businesses implement AIoT. Our sensing, processing and connectivity systems help you create devices that respond in real time.

With robust connectivity options across wireless standards and protocols, we ensure your devices stay responsive and reliable wherever they’re deployed. Our solutions are flexible and scalable, and are optimized for low-power, high-performance settings.



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Research has shown that people who do not use AI technology more than those who are well aware of ar..

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According to a study by the University of Southern California in the United States, “The less AI you understand, the more magical AI you feel.”

AI-generated image of a college student who is disappointed with low grades [Production = Gemini]

Research has shown that people who do not use AI technology more than those who are well aware of artificial intelligence (AI) technology. In addition, there are studies showing that excessive use of Generative AI tools such as ChatGPT is linked to lower academic achievement, and it is analyzed that dependence on AI should be vigilant.

According to a study by researchers at the University of Southern California in the United States and the University of Bocconi in Italy on the 4th, the lower the understanding of AI, the more often they accept it as magic and use it.

The researchers evaluated 234 university undergraduate students with their understanding of AI (literacy), then gave them writing tasks on a specific topic and investigated whether to use Generative AI tools.

As a result, students with lower scores in AI understanding showed a stronger tendency to use AI for tasks. The researchers analyzed, “People with low understanding of AI perceive AI like magic,” and “They are likely to be in awe when AI performs tasks that were thought to be a unique attribute of humans.”

Conversely, people with a high understanding of AI know that AI works based on computer algorithms, not magic, so they don’t rely too much on it.

In March this year, a study found that sincere students use fewer Generative AI tools, and that AI dependence can lead to a decrease in self-efficacy and academic achievement. The researchers investigated and analyzed the frequency of AI learning and self-efficacy of learning after the end of the semester in 326 undergraduate students.

Sundas Azim, a professor at SZABIST University in Pakistan who conducted the study, said, “In the case of tasks conducted by students relying on Generative AI, AI produced similar responses, resulting in less classroom participation or discussion activities.” As a result, students with more AI use tended to have relatively lower average GPA.

It is analyzed that services such as ChatGPT can be effective when they need immediate help in their studies, but can have a negative impact on long-term learning and achievement.



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