Business
Legal & General taps Tealium & Snowflake to accelerate AI-powered CX and business growth

L&G achieves a 54% increase in call-to-lead conversions, in addition to enhancing internal innovation to boost operational efficiency
San Diego, Aug. 12, 2025 (GLOBE NEWSWIRE) — Legal & General (L&G), one of the UK’s leading financial services providers, has redefined customer engagement by integrating Tealium’s real-time Customer Data Platform (CDP) with Snowflake’s AI Data Cloud. With 12.8 million customers and a complex portfolio spanning life insurance, pensions, and retirement income, L&G has modernized its digital strategy to deliver faster, more personalized support across channels.
Powered by Tealium’s integration with Snowflake’s Snowpipe Streaming API, L&G can better support its customers with application and call center requests by routing them to agents already aware of their specific pain points. This transformation led to a 54% increase in call-to-lead conversions and a 15% boost in application completions through personalized, zero-party data-driven guidance. Marketing teams also saw improved ROI by using a proprietary lifetime value model to optimize spend across paid and CRM channels.
“Through Snowflake’s easy, trusted and connected platform combined with Tealium’s CDP, we are helping centralise data so that everyone in L&G who requires data, gets immediate access,” said Rinesh Patel, Global Head of Financial Services, Snowflake. “Business departments are now getting the insights they need to improve experiences for their customers, and boost business productivity.”
Legal & General also leveraged the integration to drive internal innovation. The company has automated the analysis of experiments, enabling teams to receive real-time alerts when tests reach statistical significance. This has eliminated the need for manual reviews, allowing teams to make faster, data-driven decisions. As a result, L&G has accelerated its optimization efforts and improved the speed at which new ideas are tested, validated, and scaled across the organization.
“On one side, we’ve got Tealium operating in real time. It’s one of our highest velocity data platforms in the business,” said Josh Williams, from L&G’s MarTech Engineering team. “It has an incredible variety of data, taking information from an enormous number of sources and forwarding and orchestrating that data to a wide variety of places. Snowflake has deep capabilities in data science, data engineering operations…it holds models and can execute and call those models at a high pace.”
Gareth Jones, Head of Engagement MarTech at L&G, continued, “As a product owner, my focus is on setting a clear vision for how this capability delivers value – for both the business and our customers. We demo Tealium at our key stakeholder meetings, sprint reviews, and internal conferences to keep the momentum going and ensure everyone understands its impact.”
Looking ahead, L&G is expanding its use of the platform with the deployment of proprietary chatbot large language models (LLMs). By leveraging Tealium’s integration with Model Context Protocol (MCP), the company aims to deliver even more intelligent, context-aware customer experiences through conversational AI.
By uniting real-time data orchestration with advanced analytics, Legal & General is closing engagement gaps, improving ROI with a lifetime value model, and driving smarter financial decisions. Check out the full case study.
To keep up with the latest company news, visit Tealium’s Newsroom.
About Tealium
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
CONTACT: Natalie Passarelli
Tealium Inc.
Business
How Trump and corporations have hobbled US labor watchdog | Business

Jennifer Abruzzo, general counsel for the National Labor Relations Board (NLRB) under the Biden administration, was one of the first officials to be fired by Donald Trump once he took office in January. She wasn’t the last.
Since then, Trump has fired a slew of government officials, including the National Labor Relations Board (NLRB) chair, Gwynne Wilcox, the Bureau of Labor Statistics commissioner, Erika McEntarfer, and most recently, he has attempted to fire the Federal Reserve governor Lisa Cook.
Abruzzo served at the agency for nearly 30 years before Trump fired her in January 2025, a move recommended in Project 2025. Now she is warning that the attacks on the US’s top labor watchdog threaten to return workers’ rights to levels unseen since 1935 and empower corporations to run roughshod over the agency.
“My fear is that if this continues, where corporations and corporate billionaire donors have an outsized voice and directly influence our democracy, we’re going to find ourselves living in an environment such as what we lived in before 1935 when the National Labor Relations Act was enacted,” said Abruzzo. “Working families will be dealing with lower wages, substandard working conditions, and no real channels for them to fight back.”
In May, the supreme court declined to reinstate Wilcox while she challenges Trump’s decision to terminate her without cause. A lower court will now have to rule on the issue, with the supreme court likely to follow on appeal. In the meantime, the agency’s powers have been effectively blocked and, Abruzzo worries, worse may be to come.
The move was seen by opponents as a challenge to a landmark 1935 case, Humphrey’s Executor v United States, that ruled Congress can limit the president’s power to remove officials from independent administrative agencies.
Abruzzo worries that Wilcox’s firing could pave the way for the National Labor Relations Act, enacted in 1935 to federally protect workers’ rights to organize and engage in collective bargaining, to be repealed entirely.
“If the supreme court majority eliminates or limits the reach of Humphrey’s Executor and allows the president to fire decision-making officials in the executive branch, including at the NLRB, at his whim, then I anticipate the next step will be figuring out whether or not, if they are found unconstitutional, those provisions should be severed, or the whole [NLRA] act could conceivably be repealed,” Abruzzo said.
In the meantime, Abruzzo argues, the NLRB has been rendered toothless.
“It’s going to take years to sort out, the agency’s going to be completely ineffective in enforcing the statute, and working families are going to continue to suffer and not be able to get any redress for the violations of their rights. It’s why I think states need to step in and protect their citizenry.”
Major corporations are already making ground against the agency after the ruling. On 19 August, the US court of appeals fifth circuit ruled preliminary injunctions halting unfair labor practice cases against Elon Musk’s SpaceX and two other employers can remain in place as the employers’ challenge the constitutionality of the NLRB.
The NLRB declined to comment. SpaceX did not respond to multiple requests for comment.
“I think we’re going to see a flood of employers forum shopping and flocking into district courts in the fifth circuit area seeking to get preliminary injunctions preventing the NLRB cases that frankly are seeking to hold corporations accountable for their law breaking from moving forward, and that’s going to put an end to the NLRB being able to enforce the act in any meaningful way,” said Abruzzo. “This is all about elevating corporate interests above workers’ rights.”
The firings have also left the NLRB without a quorum throughout most of the Trump administration, rendering it unable to issue decisions on cases.
In January 2025, after Trump fired Wilcox, the first Black woman to serve as chair of the NLRB board. Trump nominated two members to the board. They are awaiting a vote in the Senate for confirmation, while the term of one of two remaining board members, Marvin Kaplan, expired on 27 August.
The agency has also proposed a 4.7% budget cut of $14m for fiscal year 2026, after noting the agency expects to lose nearly 10% of its staff to voluntary resignation and early retirements.
The acting general counsel of the NLRB argued earlier this month that the board “has largely been unaffected” by the lack of quorum. But since Trump took office, the NLRB has only issued six decisions compared with fiscal year 2024, when the board issued 259 decisions.
“Unless an employer is willing to go along with what the board says, the employer can stall a case indefinitely right now,” said Lauren McFerran, who served as chair of the NLRB during the Biden administration and as a board member from December 2014 to December 2019 and again in July 2020 to January 2021.
“So whether it’s a [union] election case, whether it’s an unfair labor practice case, the minute the employer says that they’re not willing to go along and that they want to raise an objection to the board, you’re stuck for the foreseeable future at this point,” added McFerran.
Abruzzo argues the firing of Wilcox by Trump, if allowed to stand by the courts, would eliminate the independence of the NLRB in favor of corporations. It’s up to the public to push back on these trends of stripping away protections for workers at the behest of wealthy, powerful corporations and billionaires like Musk, she said.
“There is strength in numbers, and we all need to remember we matter. We make an impact on each other’s lives each and every day, and we can’t let the voice of corporate billionaires drown out our voices or squelch our actions and our spirit,” said Abruzzo.
“We’re not powerless, and we have the power to demand changes to the way we’re governed, to the way we live our lives. That includes taking to the streets, frankly, and protesting over inadequate wages and working conditions and over economic, social and racial injustice. We need to do more in amplifying our voices, to make sure we’re heard and that actions are taken that are going to benefit us, because that’s, in my opinion, how the tactic of divide and conquer is going to be vanquished.”
Business
Rachel Reeves is under immense pressure. She must not waste her chance to ‘go big’ | Heather Stewart

It’s back to school this week for MPs and government ministers – and few can be facing a more challenging new term than Rachel Reeves.
After being moved to tears in the unforgiving glare of the cameras before the summer break, the chancellor’s allies say she is returning to the frontline with a renewed sense of purpose. She is ready, as the kids would say, to “lock in”.
But team Reeves is also well aware of the scale of the economic and political obstacles ahead. Most pressing, yet out of the chancellor’s hands, is the Office for Budget Responsibility’s (OBR) summer “supply stocktake” of its economic model.
As we reported in June, this looks likely to see the OBR move its key productivity forecast closer to the less-positive consensus. Given the crucial importance of productivity in determining economic growth, this shift could create a £20bn headache for the Treasury.
The downgrade – not anything Labour has actually done – is likely to be the biggest factor pushing Reeves off track from her fiscal rules.
That creates a formidable challenge in explaining what has gone awry – and why she needs to come back with more tax increases, after last year’s historic £40bn budget package.
Expect to hear much more of the kind of language Reeves used in her recent Guardian article, in which she argued that “if renewal is our mission and productivity is our challenge, then investment and reform are our tools”.
She does have a story to tell here: changing the fiscal rules to prioritise investment has allowed the Treasury to give the green light to scores of pro-productivity infrastructure projects (with the next expected to be Northern Powerhouse Rail).
In the same vein, expect tax rises to be badged as efficiency-enhancing, as well as revenue raising.
Officials do not yet know the scale of the fiscal gap they will need to fill – though they expect it to be large. Reeves’s decision to involve Torsten Bell, formally the pensions minister, in budget preparations, points to a willingness to think more radically.
Bell has argued in the past for changes to the taxation of unearned income, property wealth – which we know the Treasury are looking at closely – and pensions.
Reeves made moves in this direction last autumn, with changes to inheritance and capital gains taxes; but this budget must be the moment to “go big,” as Bell’s former boss Ed Miliband would put it. (Arguably, the moment was, in fact, last July, but here we are.)
Yet as she draws up her plans, Reeves must have her eye on at least three different audiences, each in their way as tough as the meanest girls in the dining hall.
The first, and most important, is the public, for whom the chancellor may be best known as the author of last year’s botched removal of the winter fuel allowance.
While she is claiming to have been “fixing the foundations” in her first year in the job, it may not feel like it for families facing resurgent inflation – which hits low earners hardest.
And unfortunately, “Labour crashed the economy”, while unfair, is a much cleaner explanation for fresh tax rises than, “the OBR has systemically overestimated productivity, which hasn’t recovered since the financial crisis”.
Reeves will need to convince cash-strapped voters she understands their struggles and has a plan to help.
after newsletter promotion
Also watching Reeves closely will be those behind her, in her own party. Once seen as a potential future leader, she is blamed by some Labour MPs for a series of dire missteps, including on winter fuel and the botched spring statement welfare cuts.
Keir Starmer’s decision to bring in the former Bank of England deputy governor Minouche Shafik as his economic adviser, and the senior Treasury civil servant Dan York-Smith as principal private secretary, appear to indicate a new determination in No 10 to shape the government’s economic project, instead of subcontracting it wholesale to Reeves.
Given the prime minister’s temperamental caution, these hires seem unlikely to presage any dramatic change of course. But they do raise the prospect of cracks emerging between No 10 and No 11, which rarely ends well.
Reeves’s third audience is among what her battle-scarred Labour predecessor Denis Healey called “the faceless men” (and these days, women) managing the “atomic cloud of footloose funds” in financial markets.
Talk of an IMF bailout is well wide of the mark but with debt interest expected to cost the taxpayer more than £100bn this year, even modest moves in government bond markets can be extremely costly.
Judging by the bond sell-off in July when Reeves’s tears were read as a sign that she was on the way out, investors are minded to trust her – or at least, more than any potential alternative.
But to keep the support of this tough crowd, tax rises will have to be straightforward (and big) enough to close any fiscal gap convincingly; yet calibrated not to put the kibosh on growth or jack up inflation.
Given the 10 weeks’ formal notice the Treasury gives the OBR of the budget date, it cannot now happen until November.
Reeves will want to set some parameters in public long before that, to contain what has already become frenzied speculation; but she would be wise not to waste what may be Labour’s best crack at reforming our out-of-kilter tax system.
Business
Grindr’s CEO Says There Is a ‘VC Bubble’ Forming Around AI

Grindr may be an “AI-first company” these days, but its CEO remains skeptical of the amount of money being thrown at certain AI companies.
The debate over whether an AI bubble is forming has reached a fever pitch in the past few months. OpenAI CEO Sam Altman recently told reporters that “overexcited” investors were practicing bubble-like behavior around the industry.
Business Insider asked the LGBTQ+ dating app’s CEO George Arison about Altman’s comments. Arison said that a “VC bubble” was forming — but that the AI incumbents have an incentive to advise against investment.
“This is how venture always works,” Arison told Business Insider. “Most VCs are actually followers, not trendsetters. A few people will set the trends, then everyone will jump in that direction and too much money will go into that space.”
Arison also warned that a lot of “great companies” would “get destroyed” because of the VC frenzy around AI. He analogized it to the late-2010s SoftBank investments.
“How many companies probably should not have taken money from SoftBank five, seven years ago?” Arison said. “Had they not done that, they might have still been around.”
SoftBank invested $9 billion in WeWork, which later filed for bankruptcy. It also invested $375 million in Zume, which has now shut down. SoftBank did not respond to a request for comment.
Arison said that the “VC bubble” was specifically forming on the “application side,” and not among the architecture or model companies.
“How many sales agents do you need?” he asked.
The bubble isn’t too worrying, though, Arison said. He called it an “inevitable component of how venture capital works.” Some companies will fail, but others will be “very, very successful,” he said.
Arison declined to speak to the OpenAI CEO’s remarks specifically, but spoke more broadly about “incumbent” AI companies that want to protect themselves.
“If you are an incumbent large AI player, you kind of want to stop a lot of investment from going into this space because you now have a unique competitive advantage,” Arison said.
OpenAI did not respond to a request for comment.
Arison also said that the AI field was rife with competitors rapidly outpacing each other. He analogized it to his first company, Taxi Magic. Originally a Blackberry app, Taxi Magic was an early iteration of mobile car-booking company, but then Uber came along and out-innovated it.
“Cursor, which is an innovator, is being out-innovated by Anthropic because Claude Code, a lot of people would say is way better,” Arison said, before clarifying that he himself doesn’t have a preference between the two vibe-coding tools. Grindr uses both, he said.
Arison also sees innovation happening in the foundation models themselves.
“What Elon has done with Grok is actually pretty incredible,” he said. “You have other companies that have been working on these things for so long, and he created something brand-new and most likely it’s headed in the direction of it being better than anybody else.”
Ultimately, Arison said he didn’t think that VCs were over-investing in AI. He’s excited about the tech; Grindr released a slide deck with its second-quarter earnings this year about how the company was embracing gAI. (That’s pronounced “gay-I.”)
What Arison emphasized was that the money was going to the wrong places.
“VCs are herd,” he said. “Wherever the three sheep go, then everybody else follows.”
-
Tools & Platforms3 weeks ago
Building Trust in Military AI Starts with Opening the Black Box – War on the Rocks
-
Ethics & Policy1 month ago
SDAIA Supports Saudi Arabia’s Leadership in Shaping Global AI Ethics, Policy, and Research – وكالة الأنباء السعودية
-
Business2 days ago
The Guardian view on Trump and the Fed: independence is no substitute for accountability | Editorial
-
Events & Conferences3 months ago
Journey to 1000 models: Scaling Instagram’s recommendation system
-
Jobs & Careers2 months ago
Mumbai-based Perplexity Alternative Has 60k+ Users Without Funding
-
Funding & Business2 months ago
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
-
Education2 months ago
VEX Robotics launches AI-powered classroom robotics system
-
Podcasts & Talks2 months ago
Happy 4th of July! 🎆 Made with Veo 3 in Gemini
-
Podcasts & Talks2 months ago
OpenAI 🤝 @teamganassi
-
Jobs & Careers2 months ago
Astrophel Aerospace Raises ₹6.84 Crore to Build Reusable Launch Vehicle