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Jaipur Hosts Australia’s Largest Tourism Showcase— The19th AMI Event 2025 Boosts Luxury and Cultural Travel Between India and Australia

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Tuesday, August 5, 2025

Tourism Australia just wrapped up its 19th Australia Marketplace India (AMI) event in Jaipur, Rajasthan, from 3-6 August 2025. The flagship trade forum welcomed over 100 Indian travel agents and 82 Australian tourism operators, showcasing Australia’s best experiences to an expanding Indian traveler base. With India now Australia’s fifth-biggest tourism market, the forum focused on strengthening trade ties, broadening destination awareness, and promoting high-end experiences to entice high-yield Indian visitors. Indian arrivals swung to 453,000, with visitor spending hitting AUD 2.7 billion, underlining the strong mutual enthusiasm and the bright, continuing growth story between the two countries.

Strong Growth in Indian Tourism to Australia

India has emerged as a significant tourism market for Australia, now ranked fifth among Australia’s largest sources of inbound travelers. As of May 2025, Indian visitor arrivals increased by 10% to 453,000 visitors compared to the previous year. Visitor expenditure from India rose even more significantly, reaching AUD 2.7 billion by March 2025, marking a 14% growth year-on-year. This impressive growth highlights the Indian market’s increasing appetite for immersive and high-quality tourism experiences in Australia, driven by Australia’s strong promotional efforts and tailored marketing initiatives.

Deepening Engagement Through Marketplace Initiatives

The Australia Marketplace India in Jaipur effectively connected the Indian travel trade with Australian tourism representatives. The event featured structured, pre-scheduled business-to-business (B2B) meetings and networking opportunities, enabling Indian travel agencies to enhance their knowledge of Australian destinations, accommodations, and unique experiences. Australian operators presented diverse offerings, from luxury lodging and tour services to unique local attractions and experiences. This extensive participation demonstrated the mutual intent to cultivate lasting professional relationships, directly translating into increased tourist visits and enhanced market presence in India.

Extensive Trade Support Programs

Tourism Australia continues to actively support the Indian travel trade through comprehensive training programs and resource hubs. The Aussie Specialist Program (ASP), the Trade Resource Hub, and the Australia 365 On Demand digital platform equip Indian travel agents with detailed destination knowledge, product information, and sales tools. Currently, over 3,000 qualified Aussie Specialists are operational across India, with 36 top-performing agents recognized as Premium Aussie Specialists for their excellence in promoting luxury and immersive Australian travel experiences. These initiatives are crucial in sustaining the growth momentum and enhancing the effectiveness of Australia’s tourism marketing efforts in India.

Strategic Marketing Drives Indian Demand

Australia’s targeted marketing campaigns have been instrumental in increasing Australia’s visibility among Indian tourists. Notable campaigns such as “Howzat for a Holiday?” featuring Australian cricket captain Pat Cummins, along with engaging social media content series featuring cricket star David Warner, have resonated strongly with Indian audiences. Leveraging India’s love for cricket, these initiatives connect deeply with Indian travelers, encouraging them to explore Australia’s iconic landmarks and unique local experiences. Complemented by strategic PR and impactful storytelling, these campaigns effectively build a robust pipeline of future travel demand from India.

Enhanced Connectivity and Streamlined Travel

Improved direct flight connectivity between Australia and India, alongside simplified, fully digital visa application processes, significantly enhances accessibility for Indian tourists. With more direct flights and streamlined visa procedures, travel planning is easier, more efficient, and increasingly attractive to Indian travelers. Additionally, the thriving Indian diaspora in Australia, now close to one million strong, including over 100,000 students, promotes regular repeat visits, further reinforcing social and familial ties between the two countries. This robust community link creates a stable foundation for sustained tourism growth.

Future Outlook and Strategic Goals

Looking forward, Tourism Australia is committed to further amplifying its marketing efforts and industry engagement to achieve ambitious tourism goals. Upcoming campaigns, including the substantial “Come and Say G’Day” initiative, continue to target Indian travelers with appealing narratives and influential ambassadors like Sara Tendulkar. These campaigns aim to further position Australia as a premium, must-visit destination for discerning Indian travelers, driving visitor numbers to surpass half a million within the next year.

Jaipur Event Highlights Strong Bilateral Ties

Held in the colorful heart of Jaipur, the Australia Marketplace India 2025 event showed just how strong the India-Australia friendship has become. The gathering highlighted rising trade figures, yet the real excitement lay in the deeper cultural ties and shared goals that each conversation and presentation brought to life. With Australia now seen as a top choice for Indians seeking premium travel experiences, both nations are primed to gain even more from this lively and generous tourism partnership.



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India’s TBO Buys Luxury Tour Operator Classic Vacations

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Luxury tour operator Classic Vacations has a new owner.

Gurugram, India-based global travel distribution company TBO has purchased Classic Vacations from its current owner, the Phoenix-based investment firm The Najafi Companies, for “up to $125 million.”

The deal gives Classic its third owner in the last five years; Expedia Group owned Classic before selling it to The Najafi Companies in 2021.

Classic is one of the premier U.S. luxury vacation companies and has always operated under a B2B2C model, with a strong presence in the travel trade. The move from The Najafi Companies to TBO will only enhance that dedication, Melissa Krueger, the CEO of Classic, said in the announcement.

“We’re excited for this next phase in our company’s journey,” said Melissa Krueger, CEO of Classic Vacations. “TBO’s tech-centric solutions are geared fully toward our travel advisor community. TBO connects us to its first-class technology platform—unlike what the wholesale market has ever had access to—allowing us to bring even more resources, tools and insider connections to our valued travel advisors.”

According to the announcement, Classic Vacations delivered a revenue of $111 million and an operating EBITDA of $11.2 million in the fiscal year ended Dec. 31, 2024.





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Long Weekend 2025: 15 Best Travel Destinations Within 200 km Of Delhi-NCR | News

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Famous for its Lathmar Holi, Barsana is a beautiful small town with Radha temples, hills, and rustic charm, perfect for a cultural weekend trip.

 

 

Travel Tip: Since these destinations are within driving distance, you can plan short road trips with family or friends. Keep track of upcoming long weekends in 2025 to make the most of these quick escapes!

 

(All images credit: freepik)



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How much you need to pay for premium air travel in India after September 22?

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For the average flyer, the good news is that economy fares remain untouched, ensuring that flying remains within reach for India’s growing middle class. For premium travellers, however, costs are going up.

Representational Image | Photograph Courtesy: Victor Freitas/Pexels

Starting September 22, 2025, air travel in India will undergo a quiet but important shift in pricing, thanks to the Goods and Services Tax (GST) Council’s decision to simplify the indirect tax structure.

At its 56th meeting, chaired by Finance Minister Nirmala Sitharaman, the Council moved towards a two-tier GST system. While this makes taxation more straightforward on paper, for passengers it translates into very real changes in what you will pay for your next flight.

Under the revised structure, most goods and services will now fall into either 5% or 18% GST, while certain luxury categories will attract a much higher 40% rate.

For aviation, the impact is clear. Economy class tickets will continue to attract 5% GST, keeping mass travel affordable. But premium economy, business, and first-class seats will now face 18% GST, up from the earlier 12%.

For frequent premium travellers, especially on international or long-haul routes, this increase could make a noticeable dent in budgets.

The timing of your booking will also matter. If you buy and pay for tickets before September 22, the old GST rates apply which is 5% for economy and 12% for premium cabins even if your actual travel is later. But tickets booked and paid for on or after September 22 will be charged at the new rates.

In simple terms, paying early helps premium flyers avoid the higher tax. On the other hand, if a flight booked before the change is later cancelled, GST refunds will be processed at the original booking rate. That means if you booked a business class ticket at 12% GST, you will get a refund at that rate minus cancellation charges, regardless of the later increase.

Beyond passenger tickets, the Council has also taken steps to tighten rules on luxury aviation. Private jets and helicopters used for personal purposes will now attract a steep 40% GST, replacing the earlier 28% GST plus 3% cess. This makes the ownership and operation of non-commercial aircraft considerably more expensive, reinforcing the government’s intent to classify such use as luxury consumption.

Interestingly, while luxury aviation is being taxed heavily, the government has also offered relief in other areas, such as drones and spare parts, to encourage growth in emerging industries and strengthen supply chains. This dual approach shows a clear policy direction, to support essential and future-oriented sectors, while taxing discretionary luxury more aggressively.

For the average flyer, the good news is that economy fares remain untouched, ensuring that flying remains within reach for India’s growing middle class. For premium travellers, however, costs are going up, which could lead to a shift in demand.

Leisure travellers may think twice before booking premium cabins, while corporate flyers whose tickets are often sponsored are less likely to be affected. Airlines, meanwhile, may feel the pinch if demand for higher-margin business and first-class seats softens, forcing them to rethink pricing or enhance value with bundled perks.

In the bigger picture, these changes reflect a conscious attempt by policymakers to balance revenue needs with affordability. Economy class, seen as a necessity, remains lightly taxed, while premium and private aviation, viewed as luxury, is being asked to contribute more. For passengers, this is a reminder to plan smarter, book premium tickets before September 22 if you want to save on GST.

For the industry, it signals a period of adjustment, with potential shifts in booking patterns and pricing strategies. Economy travel remains stable and affordable, but flying premium, whether business, first, or private just got more expensive.

The GST overhaul simplifies taxation, but it also draws a sharper line between essential and luxury air travel in India.



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