Travel Guides & Articles
India Hosts Global Spiritual Tourism Event in Ujjain Highlighting Temple Economies, Wellness and the Role of Digital Technology

Published on
August 24, 2025
Ujjain, one of the most sacred cities in India, is home to the revered Mahakaleshwar Temple. The city is set to host the second Global Spiritual Tourism Conclave on August 27, which is poised to reshape the spiritual tourism industry by integrating age-old traditions with modern technology for the benefit of tourists and pilgrims.
The PHD Chamber of Commerce and Industry (PHDCCI) in association with the Ministry of Tourism and the Madhya Pradesh Tourism Board has organized the conclave. It is expected to bring together various stakeholders, including government representatives, tourism practitioners, and spiritual representatives. The conclave will focus on the theme ‘Ruhmantic’ and aims to foster responsible tourism and improve infrastructure while focusing on digital innovation to enhance the overall experience for pilgrims.
One of the major highlights will be the launch of a landmark report titled ‘Faith and Flow: Navigating Crowds in India’s Sacred Spaces’. The report offers solutions to the challenges of managing the flow of visitors to the most-visited pilgrimage sites in India, advocating for the use of sustainable development, digital crowd management solutions, and other strategies to maintain the sacredness of spiritual places while improving access for devotees.
The conclusion will include a government-industry roundtable discussion on the critical issues of spiritual tourism such as infrastructure development and responsible hospitality. Other experts will look into ways technology can enhance safety features and visitor management systems, as well as how to develop immersive experiences while maintaining the spiritual essence of holy places.
Thematic sessions will equally highlight other dimensions of spiritual tourism. The sessions include “Temple Economies: Where Faith Meets Livelihood” which seeks to highlight the temple circuit’s economic impact and how it fosters community development and employment. “Mahakal’s Mandala: Ujjain’s Spiritual Power and Urban Future” will illuminate the religious heritage-urban development dilemma showcasing ways to preserve the ancient identity of the city while modernizing it.
The sessions will also include a focus on wellness tourism. “Mind, Body and Soul: Wellness as the New Spiritual Frontier” will look at the integration of yoga, Ayurveda, meditation and holistic wellness into spiritual tourism reflecting the increasing tendency to blend pilgrimage with self-care. “Divine in the Digital – Spirituality 2.0” will showcase the impacts of AI, VR, and other digital technologies on the world of spirituality, looking at how sacred activities are being rendered more interactive, easy to access, and connected on a global scale.
The session titled ‘Guardians of the Sacred Axis – The Jyotirlinga Circuit’ will explore the cultural and religious importance of India’s twelve Jyotirlingas and will also focus on the spiritual tourism that intertwines tradition with technology, economy, and wellness.
Through guided visits to the Mahakaleshwar and Kal Bhairav temples, the delegates will also have the chance to experience the spiritual feel of Ujjain and, in the process, learn about the mount of issues and opportunities that arise in managing pilgrimage centers.
The conclave will set the foundations that will define the spiritual tourism industry in India. Bringing together cultural policymakers, industry professionals, and leaders will foster the creation of spiritually affluent pilgrimage destinations that embrace technology and have economic viability.
The focus on wellness, innovation, and preservation of heritage will make Ujjain the epitome of modern spiritual tourism and showcase how the city can blend India’s age-old traditions with the digital world.
Travel Guides & Articles
Agoda Reports 68% Growth in Travel Interest from India to Japan

New Delhi – Indian travelers are showing increasing interest in Japan, with Agoda data revealing a 68% year-on-year increase in searches between 15 May and 15 August 2025, compared to the same period last year.
Among the most searched destinations, Tokyo, Osaka, and Kyoto lead the list, recording growth of 59%, 158%, and 53% year-on-year respectively. Osaka stood out with the highest uptick in travel interest, underlining its rising popularity for city experiences and proximity to attractions such as Universal Studios Japan and Nara deer park.
Beyond the top three, Agoda’s data revealed rising interest from Indian travelers in Japanese destinations including Fujikawaguchiko (+36%) and Sapporo (+18%) in the top five, followed by Hakone (+46%), Okinawa (+47%), Fukuoka (+14%), Yokohama (+20) and Nagoya (+41%) rounding out the top ten. Notably, Nagoya entered the top ten for the first time this year, replacing Narita.
Agoda’s latest data reveals that Indian travelers are showing growing interest in a wider variety of Japanese destinations. In addition to traditional urban favorites, many of the top choices, such as Fujikawaguchiko, Hakone, and Sapporo, are celebrated for their scenic landscapes and leisure experiences, indicating a growing preference for nature and relaxation. Others, like Okinawa and Fukuoka, offer unique cultural and coastal experiences. This trend highlights a shift toward discovering a broader variety of Japan’s diverse regions, from mountain retreats to vibrant cities and coastal escapes.
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, said, “Japan’s mix of modern cities, cultural heritage, and natural beauty is striking a chord with Indian travelers like never before. What we are seeing is that travelers are not only choosing traditional hotspots like Tokyo but are also exploring beyond, with Osaka and other cities quickly gaining popularity. Families can enjoy theme parks and kid-friendly attractions, couples can chase romantic escapes in Kyoto and Hakone, while groups of friends can opt for leisure getaways in places like Okinawa. At Agoda, we’re making it easier to plan these journeys end-to-end, with convenient choices for flights, stays, and curated experiences across Japan.”
The demand also reflects broader travel trends, with greater flight connectivity, simplified visa processes, and rising interest in experiential travel driving demand. From city discovery in Tokyo to cultural immersion in Kyoto, relaxing hot springs in Hakone, and scenic escapes around Mount Fuji, Japan is firmly establishing itself as a must-visit destination for Indian travelers planning both short breaks and longer holidays.
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Ganesh Chaturthi Special: Meet Parbati Barua, The Assam Royal Who Broke Barriers As India’s First Lady Mahout And Is Called ‘Daughter Of Elephants’ | Travel

Ganesh Chaturthi Special: Meet Parbati Barua, The Assam Royal Who Broke Barriers As India’s First Lady Mahout And Is Called ‘Daughter Of Elephants’. Credit: Facebook
As India prepares for Ganesh Chaturthi 2025, welcoming Lord Ganesha, who is revered as the remover of obstacles and the symbol of wisdom, there is perhaps no better time to reflect on the extraordinary life of a woman whose work embodies the spirit of the festival. She is Parbati Barua, India’s first female mahout, widely known as the Hasti Kanya or “Daughter of Elephants.”
For more than five decades, Parbati Barua has devoted her life to taming, caring for, and conserving elephants—breaking through the gender stereotypes of a field historically reserved for men. Her journey is not only a story of courage, but also an example of India’s deep cultural and spiritual reverence for elephants as well as indigenous knowledge.
A Wild Calling
Born on March 14, 1953, into the royal family of Gauripur in Assam, Parbati was the daughter of Late Prakritish Chandra Barua, the last ruler of Gauripur, who was both a hunter and an elephant expert with nearly 40 elephants in his royal stables. While her lineage and education—she graduated in Political Science from Gauhati University—might have suggested a path in academia or public life, her destiny lay elsewhere.
At just 14 years old, Parbati domesticated her first elephant in the Kochugaon forest of Assam. From 1975 to 1978, she successfully tamed 14 wild elephants using the traditional Assamese technique of Mela Shikar, where elephants are captured with a lasso rather than tranquilizers. Over the course of her career, she has trained more than 500 elephants.
Of Conservation & Care
Parbati Barua’s contributions extend far beyond taming. She has worked alongside forest departments in Assam, West Bengal, Kerala, Uttarakhand, and Uttar Pradesh, offering her expertise in training mahouts, resolving human-elephant conflicts, and treating injured or ailing elephants with herbal remedies. In an interview with the New Indian Express, when asked whether elephants are better than human beings, she promptly said, “Hundred per cent. Human beings can be cruel. Also, like humans, each elephant has a unique personality. There are introverted and extroverted elephants. There are leaders and followers. Some are very social. Most are benevolent and kind-hearted, and have enormous patience. Only when they reach the limit of their patience do they get angry. They love children, and will never harm them.”
Her skills have been sought not just in India but internationally. She has represented India at global conferences on elephants, from Bangkok in 2001 to workshops in Tamil Nadu, Jaldapara, and North Bengal, and contributed research on the status of Asiatic elephants. She also served as a member of the Asian Elephant Specialist Group of the International Union for Conservation of Nature (IUCN).
A Lifetime Of Recognition
For her tireless work, Parbati Barua has been honoured with numerous awards:
- Global 500 Roll of Honour (1989) from the United Nations Environment Program (UNEP).
- Honorary Chief Elephant Warden of Assam (2003), conferred by the Assam government.
- Asom Gaurav Award (2023), Assam’s highest civilian honour.
- Lifetime Achievement recognitions from wildlife and conservation groups, including Nature’s Warrior Jury Award (2023).
In 2024, Parbati was also honoured with a Padma Shri for her contributions to the welfare of elephants and the indelible mark she left on India’s conservation story.
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