Business
IBM Launches ‘Let’s Create Smarter Business’ AI Brand Campaign
New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots
The multi-platform campaign brings to life the many challenges and pressures business leaders face as they move from experimental AI pilots to real-world solutions that drive organization-wide value. Developed by the IBM Brand Marketing team and Ogilvy, “Let’s create smarter business” nods to the company’s long-standing commitment to progress and innovation on behalf of clients and partners.
From service and support to the many operating systems at the heart of how a business runs, a series of three new broadcast ads underscore the potential for expertly applied AI, hybrid cloud and quantum to change how work gets done.
Filmed by Adam Heshemi for Reset, the three broadcast ads feature voiceover by seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton. As the Official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, IBM recently introduced a completely redesigned Scuderia Ferrari mobile app that combines data and AI technologies to reimagine the digital fan experience. These same technologies are used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.
“‘Let’s create smarter business’ communicates our ability to equip business leaders with the right perspective and products that will bridge the AI adoption gap, and deliver meaningful technology-driven gains that relieve the pressure of unmet expectations,” said Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM. “This is more than a campaign. It’s a philosophy that IBM is embracing to transform companies into smarter businesses.”
“‘Let’s create smarter business’ is a fresh articulation of what IBM does best: understanding the real pressures business leaders face, and helping them turn complexity into clarity and technology into lasting impact,” said Liz Taylor, Global Chief Creative Officer, Ogilvy. “Creatively, we wanted to keep it smart, simple and charming. There’s a quiet cheekiness to it. We’re speaking into the disillusionment that’s crept into the AI conversation, and making it clear that IBM sees exactly what’s going on – irony and all – and still knows how to build what matters.”
“Let’s create smarter business” is a strategic refresh and next evolution of “Let’s create,” which launched in 2022. The campaign also marks the return of iconic IBM brand equities such as the blue bars. The spots will debut during the US Open and run throughout 2025, including broadcast, digital out-of-home, print, web, social and digital video.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contact
Jessica Chen
IBM Communications
jessicachen@ibm.com
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SOURCE IBM
Business
Charlottesville-based business using AI to help vets file disability claims – The Daily Progress
IREN Limited’s (IREN) shares have continued to extend their recent rally. The data center infrastructure provider’s stock gained over 15% at the close of trading on Tuesday to emerge as the fifth-biggest gainer of the day. Since the start of the year, the shares have also soared by over 200%.
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The boost comes a day after Daniel Roberts, the company’s co-founder and co-CEO, noted that the “demand for our AI Cloud is accelerating.” Roberts also said the firm is preparing to receive over 9,000 Blackwell graphics processing units (GPUs) from chipmaker Nvidia (NVDA) over the coming months to expand its artificial intelligence-powered cloud business.
IREN was recently admitted into the Nvidia Preferred Partner Program, giving the company priority access to the chip designer’s latest GPUs. As part of its expansion, the Sydney-based firm plans to install the incoming GPUs at its site in Prince George, British Columbia, Canada, where it is constructing a new facility to install Nvidia’s GB300 NVL72 systems. These systems are Nvidia’s high-end, liquid-cooled AI servers built around the Blackwell GB300 GPU.
IREN Misses Wall Street Estimates
IREN has continued to rally despite missing Wall Street’s revenue projection for its most recent quarter. In its fiscal fourth-quarter 2025 results released in late August, the company, which also mines Bitcoin, generated $187.3 million in revenue, below the estimated $188.91 million.
However, for a company that frequently reports a net loss, IREN reported a net income of $176.9 million during the recent quarter. This is even as the company looks to expand its AI Cloud server business to 10,900 Nvidia GPUs, with over 80% of those from the chipmaker’s Blackwell models.
Furthermore, IREN mined fewer Bitcoins in August, with the number dropping by over 8% from 728 BTC in July to 668 BTC in August. However, the company continues to maintain a positive outlook.
“Following record fiscal year and quarterly earnings, we delivered another month of solid performance, generating $53 million of hardware profit in August despite seasonal curtailment and electricity prices,” said co-CEO Daniel Roberts.
IREN’s brighter prospects for its AI cloud business coincide with the time investors are looking to Oracle’s (ORCL) cloud infrastructure revenue as a key driver for future growth.
Is IREN a Good Stock to Buy?
Analysts on Wall Street are generally cautious about IREN’s shares. On TipRanks, the stock has a Moderate Buy consensus recommendation based on seven Buy and three Hold ratings by 10 Wall Street analysts over the last three months.
The average IREN price target is $30.29, which indicates a potential marginal growth of 0.33% from current levels.
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