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IABHK C25 AI Digital Marketing Event Focuses on Intelligent Innovation

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Artificial Intelligence (AI) is transforming our lives and business models at an unprecedented pace. A recent local bank survey shows that over 70% of customers use generative AI daily, and businesses are actively embracing AI to enhance customer experiences, optimise data analytics, and explore new avenues for growth. As Hong Kong’s largest digital marketing community, IAB Hong Kong announces that its annual flagship event “C25” will take place on 24 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC), bringing together industry elites from Hong Kong and around the world to explore the latest trends in AI within digital marketing and seize future growth opportunities.

Under the theme “AI in Action”, C25 2025 will showcase real-world AI business applications through keynote speeches, expert panels, and practical case studies. Attendees will gain actionable insights into how AI is enhancing customer engagement, boosting efficiency, and unlocking fresh growth opportunities in Hong Kong and beyond.

A key highlight this year is the launch of the inaugural “Agentic AI Challenge”, a groundbreaking competition designed to fast-track the industry’s move from theory to practice. Participants will develop advanced AI agent solutions capable of autonomously planning, executing, and optimising complex tasks—accelerating local adoption of automation and AI-driven marketing strategies.

C25 Organising Committee Chair, Tania Lau, “Agentic AI has transcended its role as a supporting tool to become a transformative force, redefining how businesses operate and roles are shaped. In Hong Kong, we’re witnessing workflows revolutionized, roles reimagined, and new opportunities unfolding at an unprecedented pace. This evolution doesn’t replace human creativity—it elevates it, empowering marketers to achieve more, drive groundbreaking innovation, and set new benchmarks for our industry.”

Prominent Speaker Panel Leading Industry Discussions

C25 features a world-class lineup of over 50 industry leaders and tech innovators, including marquee names such as Amazon Web Services, Google, Meta, WPP, Microsoft and Baidu. Attendees will access insights and witness practical expertise through 30+ dynamic keynotes, panels, and live case studies, focusing on the future of digital marketing and the business impact of AI.

The conference is structured across four action-driven tracks:

  • AI HORIZONS – Big-picture trends and future-shaping innovations, including keynotes from top AI chiefs on search, disruptive applications, and practical deployment.
  • AI DRIVERS – Sector-focused strategies with deep dives into finance, retail, travel, and global video content—showcasing how AI delivers personalisation, efficiency, and overseas expansion.
  • AI ACCELERATORS – Breakthroughs in health, entertainment, and culturally-inspired marketing, illustrating how AI is transforming industry practices and audience experiences.
  • AI CATALYSTS – Innovative solutions for smarter analytics, omni-channel ad automation, and AI-enabled influencer strategies that maximise business effectiveness.

New Features: “Agentic AI Challenge” and “VIP Speaker Lounge”

This year’s C25 introduces the first-ever Agentic AI Challenge, where participants will design innovative AI agent solutions capable of understanding, planning, and executing complex tasks. The competition is structured in two phases:

  • Proposal Submission – Contestants must submit their concepts by the designated deadline. A panel of judges, including university professors and experts from Google, Adobe, Microsoft, HKT, Cherrypicks, and Votee, will shortlist up to 10 finalists.
  • Live Presentations – Finalists will present their solutions during the afternoon of C25. An expert jury will evaluate and award the Champion, 1st Runner-up, 2nd Runner-up, and Merit prizes.

Winners will not only receive cash prizes but also industry accreditation, signalling both technical excellence and strategic creativity. Designed to merge innovation with practical application, the Challenge aims to encourage the local industry to move beyond theory and embrace AI-powered marketing execution.

More details: C25 Agentic AI Challenge

VIP Speaker Lounge: Driving Deeper Industry Conversations

C25 2025 also debuts the VIP Speaker Lounge, a premium and exclusive networking platform designed to foster collaboration across industries. The Lounge will bring together senior leaders from brand management, advertising, technology startups, and academia for in-depth dialogue, interactive discussions, and small-group forums. By encouraging knowledge exchange and thought leadership, the Lounge will aim to expand networks, spark partnerships, and accelerate the healthy development of Hong Kong’s AI marketing ecosystem.

Exhibition Zone: Experience Next-Gen AI AdTech

The C25 Exhibition Zone brings together advanced AI and advertising technology solutions from top local and global providers, including intelligent SEO tools, AI-powered analytics platforms, and digital transformation services. Attendees can try out these innovative platforms firsthand, explore their technical advantages, and connect with solution experts for tailored advice. Throughout the event, AI-driven real-time translation will ensure seamless communication, fostering technology-business integration and active industry collaboration.



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Jaguar Land Rover suppliers ‘face bankruptcy’ due to hack crisis

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The past two weeks have been dreadful for Jaguar Land Rover (JLR), and the crisis at the car maker shows no sign of coming to an end.

A cyber attack, which first came to light on 1 September, forced the manufacturer to shut down its computer systems and close production lines worldwide.

Its factories in Solihull, Halewood, and Wolverhampton are expected to remain idle until at least Wednesday, as the company continues to assess the damage.

JLR is thought to have lost at least £50m so far as a result of the stoppage. But experts say the most serious damage is being done to its network of suppliers, many of whom are small and medium sized businesses.

The government is now facing calls for a furlough scheme to be set up, to prevent widespread job losses.

David Bailey, professor of business economics at Aston University, told the BBC: “There’s anywhere up to a quarter of a million people in the supply chain for Jaguar Land Rover.

“So if there’s a knock-on effect from this closure, we could see companies going under and jobs being lost”.

Under normal circumstances, JLR would expect to build more than 1,000 vehicles a day, many of them at its UK plants in Solihull and Halewood. Engines are assembled at its Wolverhampton site. The company also has large car factories in China and Slovakia, as well as a smaller facility in India.

JLR said it closed down its IT networks deliberately in order to protect them from damage. However, because its production and parts supply systems are heavily automated, this meant cars simply could not be built.

Sales were also heavily disrupted, though workarounds have since been put in place to allow dealerships to operate.

Initially, the carmaker seemed relatively confident the issue could be resolved quickly.

Nearly two weeks on, it has become abundantly clear that restarting its computer systems has been a far from simple process. It has already admitted that some data may have been seen or stolen, and it has been working with the National Cyber Security Centre to investigate the incident.

Experts say the cost to JLR itself is likely to be between £5m and £10m per day, meaning it has already lost between £50m and £100m. However, the company made a pre-tax profit of £2.5bn in the year to the end of March, which implies it has the financial muscle to weather a crisis that lasts weeks rather than months.

JLR sits at the top of a pyramid of suppliers, many of whom are highly dependent on the carmaker because it is their main customer.

They include a large number of small and medium-sized firms, which do not have the resources to cope with an extended interruption to their business.

“Some of them will go bust. I would not be at all surprised to see bankruptcies,” says Andy Palmer, a one-time senior executive at Nissan and former boss of Aston Martin.

He believes suppliers will have begun cutting their headcount dramatically in order to keep costs down.

Mr Palmer says: “You hold back in the first week or so of a shutdown. You bear those losses.

“But then, you go into the second week, more information becomes available – then you cut hard. So layoffs are either already happening, or are being planned.”

A boss at one smaller JLR supplier, who preferred not to be named, confirmed his firm had already laid off 40 people, nearly half of its workforce.

Meanwhile, other companies are continuing to tell their employees to remain at home with the hours they are not working to be “banked”, to be offset against holidays or overtime at a later date.

There seems little expectation of a swift return to work.

One employee at a major supplier based in the West Midlands told the BBC they were not expecting to be back on the shop floor until 29 September. Hundreds of staff, they say, had been told to remain at home.

When automotive firms cut back, temporary workers brought in to cover busy periods are usually the first to go.

There is generally a reluctance to get rid of permanent staff, as they often have skills that are difficult to replace. But if cashflow dries up, they may have little choice.

Labour MP Liam Byrne, who chairs the Commons Business and Trade Committee, says this means government help is needed.

“What began in some online systems is now rippling through the supply chain, threatening a cashflow crunch that could turn a short-term shock into long-term harm”, he says.

“We cannot afford to see a cornerstone of our advanced manufacturing base weakened by events beyond its control”.

The trade union Unite has called for a furlough system to be set up to help automotive suppliers. This would involve the government subsidising workers’ pay packets while they are unable to do their jobs, taking the burden off their employers.

“Thousands of these workers in JLR’s supply chain now find their jobs are under an immediate threat because of the cyber attack,” says Unite general secretary, Sharon Graham.

“Ministers need to act fast and introduce a furlough scheme to ensure that vital jobs and skills are not lost while JLR and its supply chain get back on track.”

Business and Trade Minister Chris Bryant said: “We recognise the significant impact this incident has had on JLR and their suppliers, and I know this is a worrying time for those affected.

“I met with the chief executive of JLR yesterday to discuss the impact of the incident. We are also in daily contact with the company and our cyber experts about resolving this issue.”



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AstraZeneca pauses £200m Cambridge investment

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Mitchell LabiakBusiness reporter and

Simon JackBusiness editor

Getty Images Pharmaceutical company Astrazeneca's logo on the side of an office building with dark opaque windows. There is a grey sky behind the building.Getty Images

AstraZeneca has paused plans to invest £200m at a Cambridge research site in a fresh blow to the UK pharmaceutical industry.

The project, which was set to create 1,000 jobs, was announced in March 2024 by the previous government alongside another project in Liverpool, which was shelved in January.

Friday’s announcement comes after US pharmaceutical giant Merck scrapped a £1bn UK expansion, blaming a lack of government investment, and as President Donald Trump pressures pharmaceutical firms to invest more in the US.

An AstraZeneca spokesperson said: “We constantly reassess the investment needs of our company and can confirm our expansion in Cambridge is paused.”

Over the last 10 years, UK spending on medicines has fallen from 15% of the NHS budget to 9%, while the rest of the developed world spends between 14% and 20%.

Meanwhile, pharmaceutical companies have been looking to invest in the US following Trump’s threats of sky-high tariffs on drug imports.

In July, AstraZeneca said it would invest $50bn (£36.9bn) in the US on “medicines manufacturing and R&D [research and development]”.

Earlier this week Merck, which had already begun construction on a site in London’s King’s Cross which was due to be completed by 2027, said it no longer planned to occupy it.

The multi-national business, known as MSD in Europe, said it would move its life sciences research to the US and cut UK jobs, blaming successive governments for undervaluing innovative medicines.

Getty Images A close up of Pascal Soriot, chief executive officer of AstraZeneca Plc, speaking into a microphone during a signing ceremony event in Washington, DC in July where he was announcing the firm's $50bn investment in the US. He is wearing a dark suit and a white shirt and a US flag is in soft focus behind him.Getty Images

AstraZeneca boss Pascal Soriot announced the firm’s $50bn investment in the US in July

AstraZeneca’s announcement on Friday means none of the £650m UK investment trumpeted by the last government will currently happen.

The paused Cambridge project would have been an expansion of its existing Discovery Centre, which already hosts 2,300 researchers and scientists.

The stoppage comes after it scrapped plans to invest £450m in expanding a vaccine manufacturing plant in Merseyside in January, blaming a reduction in government support.

It said at the time that after “protracted” talks, a number of factors influenced the move, including “the timing and reduction of the final offer compared to the previous government’s proposal”.

Successive UK governments have pointed to life sciences as one of its most successful industries.

Former chancellor Jeremy sector said the sector was “crucial for the country’s health, wealth and resilience” while Chancellor Rachel Reeves said AstraZeneca was one of the UK’s “great companies” days before it scrapped its Liverpool expansion.



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CBA, NAB and other big banks building AI agents as business banking competition heats up

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Major lenders are building artificial intelligence-powered “agents” – software that can do the same work as humans – in their business banking divisions, as the battle for AI supremacy in financial services intensifies despite workforce concerns about the risk to jobs.

Commonwealth Bank of Australia is building what it describes as “virtual relationship managers” in its business bank. The customer-facing technology is in a pilot stage as the bank discusses the timing of a market rollout with regulators.

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