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I used to work at the Apple Store – and the rumored AI-powered Support app sounds genius

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  • Apple is rumored to be working on an AI-powered update for the Apple Support app
  • Code hints at a ‘Support Assistant’ that will help users troubleshoot Apple products
  • I used to work at the Genius Bar and think this idea could be excellent if done correctly

Apple could be about to add an AI assistant to the Apple Support app, and that would be excellent news for iPhone, iPad, and Mac users around the world.

First spotted by MacRumors contributor Aaron Perris, new code hints at an AI-powered ‘Support Assistant’ coming to the Apple Support app.



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Northumbria to roll out new AI platform for staff and students

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Northumbria University is to provide its students and staff with access to Claude for Education – a leading AI platform specifically tailored for higher education.

Northumbria will become only the second university in the UK, alongside the London School of Economics and other leading international institutions, to offer Claude for Education as a tool to its university community.

With artificial intelligence rapidly transforming many aspects of our lives, Northumbria’s students and staff will now be provided with free access to many of the tools and skills they will need to succeed in the new global AI-environment.

Claude for Education is a next-generation AI assistant built by Anthropic and trained to be safe, accurate and secure. It provides universities with ethical and transparent access to AI that ensures data security and copyright compliance and acts as a 24/7 study partner for students, designed to guide learning and develop critical thinking rather than providing direct answers.

Known as a UK leader in responsible AI-based research and education, Northumbria University recently launched its Centre for Responsible AI and is leading a multi-million pound UKRI AI Centre for Doctoral Training in Citizen-Centred Artificial Intelligence to train the next generation of leaders in AI development.

Professor Graham Wynn explained: “Today’s students are digitally native and recent data show many use AI routinely. They expect their universities to provide a modern, technology-enhanced education, providing access to AI tools along with clear guidance on the responsible use of AI.

“We know that the availability of secure and ethical AI tools is a significant consideration for our applicants and our investment in Claude for Education will position Northumbria as a forward-thinking leader in ethical AI innovation.

“Empowering students and staff, providing cutting-edge learning opportunities, driving social mobility and powering an inclusive economy are at the heart of everything we do. We know how important it is to eliminate digital poverty and provide equitable access to the most powerful AI tools, so our students and graduates are AI literate with the skills they need for the workplaces of the future.

“The introduction of Claude for Education will provide our students and staff with free universal access to cutting-edge AI technology, regardless of their financial circumstances.”

The University is now working with Anthropic to establish the technical infrastructure and training to roll out Claude for Education in autumn 2025.



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Avalara rolls out AI tax research bot

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Tax solutions provider Avalara announced the release of its newest AI offering, Avi for Tax Research, a generative AI-based solution that will now be embedded in Avalara Tax Research. The model is trained on Avalara’s own data, gathered over two decades, which the bot will use for contextually aware, data-driven answers to complex tax questions. 

“The tax compliance industry is at the dawn of unprecedented innovation driven by rapid advancements in AI,” says Danny Fields, executive vice president and chief technology officer of Avalara. “Avalara’s technology mission is to equip customers with reliable, intuitive tools that simplify their work and accelerate business outcomes.”

Avi for Tax, specifically, offers the ability to instantly check the tax status of products and services using plain language queries to receive trusted, clearly articulated responses grounded in Avalara’s tax database. Users can also access real-time official guidance that supports defensible tax positions and enables proactive adaptation to evolving tax regulations, as well as  quickly obtain precise sales tax rates tailored to specific street addresses to facilitate compliance accuracy down to local jurisdictional levels. The solution comes with an intuitive conversational interface that allows even those without tax backgrounds to use the tool. 

For existing users of Avi Tax Research, the AI solution is available now with no additional setup required. New customers can sign up for a free trial today. 

The announcement comes shortly after Avalara announced new application programming interfaces for its 1099 and W-9 solutions, allowing companies to embed their compliance workflows into their existing ERP, accounting, e-commerce or marketplace platforms. An API is a type of software bridge that allows two computer systems to directly communicate with each other using a predefined set of definitions and protocols. Any software integration depends on API access to function. Avalara’s API access enables users to directly collect W-9 forms from vendors; validate tax IDs against IRS databases; confirm mailing addresses with the U.S. Postal Service; electronically file 1099 forms with the IRS and states; and deliver recipient copies from one central location. Avalara’s new APIs allow for e-filing of 1099s with the IRS without even creating a FIRE account.



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Nvidia becomes first company to reach $4tn in market value | Technology

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Chipmaker Nvidia became the first public company in history to scale a $4tn market value on Wednesday as its stock price continues a years-long stratospheric rise.

Shares of the top chip designer rose roughly 2.4% to $164, benefiting from the ongoing surge in demand for artificial intelligence technologies. Nvidia’s chips and associated software are considered world leaders for building artificial intelligence products.

Nvidia achieved a $1tn market value for the first time back in June 2023 and the surge continued unabated with its market value – the total value of its shares – more than tripling in about a year, faster than Apple and Microsoft, the only other US firms with a market value of more than $3tn. Apple was the first company to reach a valuation of $3tn, back in 2022.

Microsoft is the second-biggest US company, with a market value of about $3.75tn. Nvidia’s value is equivalent to 7.3% of the entire S&P 500, Wall Street’s benchmark share index. Apple and Microsoft, account for about 7% and 6%, respectively.

Nvidia has rebounded about 74% from its April lows, when global markets were jolted by Donald Trump’s tariff volley. US export controls forbid Nvidia from selling its most advanced chips to China, a restriction the company has pushed back on.

However, optimism around trade partners reaching deals with the US have lifted stocks of late, with the S&P 500 hitting an all-time high.

Daniel Ives, tech analyst at Wedbush, predicted that more big tech giants will come to join Nvidia in the $4tn market club. “The poster children for the AI revolution are led by Nvidia and Microsoft as both are foundational pieces of building on the biggest tech trend we have seen in our 25 years covering tech stocks on the Street,” he said.

Microsoft will hit $4tn “this summer”, Ives said, “and then over the next 18 months the focus will be on the $5tn … as this tech bull market is still early being led by the AI revolution.”

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Reuters contributed reporting



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