Tools & Platforms
How data, AI, and cybersecurity are redefining the financial ecosystem

J.K. Khalil, executive vice president and division president, East Arabia at Mastercard, shares his vision of a seamless, tech-powered future
In the bustling souks of old Dubai, merchants have traded gold, spices, and textiles for centuries, their transactions built on trust and sealed with handshakes. Today, not far from these traditional marketplaces, a different kind of commerce revolution is unfolding — one powered by artificial intelligence (AI), stablecoins, and quantum computing.
At the intersection of this ancient trading heritage and cutting-edge financial technology stands Mastercard and its executive vice president and division president for East Arabia, J.K. Khalil. From his office overlooking a region where tradition and innovation collide daily, Khalil is orchestrating what may be the world’s most ambitious fintech transformation.
“Real transformation comes from collaboration,” Khalil says, his words carrying the weight of a career that has bridged software engineering and business leadership. “In a region as ambitious and dynamic as the Middle East, there’s no shortage of opportunity — just a need to keep learning, listening and leading with intent.”
It’s a philosophy particularly relevant in a region where governments are racing to build AI capabilities, and where the convergence of old and new creates unique opportunities for financial innovation.
Ancient trade routes meet digital highways
The Middle East has always prospered by moving value swiftly and securely across vast distances. Today, the caravans are digital. Every tap, click and QR scan creates an invisible highway that carries money at the speed of data.
“Digital payments are the new trade routes,” Khalil says. “From an SME exporting software to a worker sending remittances, everyone now expects funds to travel as effortlessly as information.”
That expectation powers Mastercard Move: A single, API-driven platform that lets banks, fintechs, and wallets send and receive money across borders in near-real time. By removing hidden fees and settlement delays, Move turns cross-border transfers from a cost center into a catalyst for growth throughout the MENA.
And while these rails are being laid, Mastercard is already scouting the next frontier — regulated digital currencies and stablecoins. Early pilots ensure that, once the market is ready, these assets can plug into the same trusted, borderless network. But Khalil understands that technology alone isn’t enough.
“To really go mainstream, stablecoins need to be embedded in systems that people trust. Systems that protect users, resolve disputes and work seamlessly across borders and platforms. That’s where Mastercard comes in,” he continues.
The laboratory of tomorrow
What makes the Middle East particularly exciting as a fintech laboratory is its unique combination of factors: Forward-thinking governments, rapidly advancing digital infrastructure, and a population eager to embrace innovation. This creates an environment where ideas can move from concept to reality faster than almost anywhere else in the world.
The establishment of Mastercard’s Center for Advanced AI and Cyber Technology in Dubai exemplifies this acceleration. Created in collaboration with the UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office, the center isn’t just importing global solutions — it’s creating local ones.
“The pioneering AI solutions developed at the center are helping detect cyberattacks, data breaches and fraud, making the digital ecosystem safer for governments, banks, merchants and consumers,” Khalil notes. It’s a testament to the region’s evolution from technology consumer to technology creator.
This shift is further evidenced by initiatives like the FAB x Mastercard AI Startup Challenge. The recent winner, Teammates.ai — a platform enabling organizations to deploy autonomous AI teammates — represents the kind of home-grown innovation that’s increasingly emerging from the region.

The invisible revolution
Perhaps the most profound transformation is happening in ways consumers never see. Mastercard has embedded AI across its operations for over 20 years, but the scale and sophistication of current deployments represent a quantum leap forward.
“AI enables us to transform the way people and businesses make payments every day,” Khalil explains. “These tools are invisible layers of intelligence that make payments smarter and safer without adding friction.”
The numbers tell the story: Brighterion fraud prevention solution protects over 60,000 merchants across the region through real-time transaction monitoring. Decision Intelligence Pro can improve fraud detection by up to 300 percent. Account Intelligence Reissuance uses AI to detect at-risk cards before fraud even occurs.
This invisible infrastructure is complemented by tokenization technology that Khalil sees as foundational to the future of commerce. “We see it not just as a security layer, but as a foundation for new ways of doing business. Merchants don’t need to store sensitive payment data, yet can still give consumers a fast, secure checkout,” he adds.
Companies like noon and Tap Payments were early adopters, implementing Mastercard’s Payment Passkey technology to bring biometric authentication to their platforms. The goal is ambitious: One-click tokenized checkout across all markets by 2030.
Building the builders
For all the technological advancement, Khalil is clear that sustainable transformation requires human capital. The announcement of the EEMEA Mastercard Academy Hub during Web Summit Qatar 2025 represents a strategic investment in regional talent.
“It’s part of our broader strategy to ensure the digital economy is built not just for the region, but by it,” he emphasizes. The academy focuses on practical skills — cybersecurity, payments infrastructure, data analytics, and innovation design — that will power the next generation of fintech innovation.
This commitment to local talent development reflects a broader philosophy. “Most of what we do at Mastercard is about enabling self-sustaining ecosystems. By addressing regional skills gaps and empowering local innovators, we are helping create a fintech landscape that doesn’t just rely on global solutions — but creates its own,” Khalil says.
In the traditional souks, small merchants have always been the lifeblood of commerce. Today’s digital economy maintains that truth, with SMEs representing the vast majority of registered businesses across the region.
“In many ways, SMEs are the region’s economy,” Khalil observes. “We have long believed that supporting small businesses is one of the most effective ways to drive inclusive growth.”
Mastercard’s approach goes beyond generic solutions. Partnerships with Pemo for expense management, CredibleX for financing access, and Geidea for payment acceptance address specific SME pain points.
The results are encouraging: 90 percent of UAE SMEs expect to maintain or grow revenue this year, while 70 percent are actively seeking credit to expand. “When SMEs have the right tools, they thrive. And when they do, the entire economy benefits. That’s the transformation we aim to enable,” Khalil adds.

Embedding finance everywhere
Just as traditional Middle Eastern hospitality seamlessly blends commerce with daily life, embedded finance is dissolving boundaries between financial and non-financial services. Khalil sees the fastest adoption in sectors already woven into daily routines: Mobility, ecommerce, gaming, and telecom.
“By integrating financial services directly into non-financial platforms, it’s completely reshaping how people pay, borrow and manage money — often without even realizing it. It’s seamless, but the impact is significant,” he notes.
Mastercard’s infrastructure powers these integrations through partnerships with regional giants like e&, Careem, ABHI, and egabi FSI. Again, the invisible becomes powerful — tokenization enables platforms to offer financial services without building full banking systems.
The partnership paradigm
The region’s rapid progress stems partly from a unique approach to public-private collaboration. Khalil’s role requires balancing government ambitions with private sector capabilities, creating models that could template digital transformation globally.
The collaboration with Al Etihad Payments to launch “Jaywan — Mastercard” co-badged cards demonstrates how national interests and global expertise can align. Similarly, the partnership with Abu Dhabi Investment Office (ADIO) for the Digital Partnership Program aims to boost economic growth while enhancing government services.
“These examples show how government ambition and private sector execution can combine to deliver real, lasting impact,” Khalil reflects. “For us, it’s not just about being present in the region — it’s about co-creating solutions with and for the region.”

Beyond the transaction
In a region where hospitality is an art form and relationships matter more than transactions, Mastercard’s shift toward experiential value resonates deeply. The Mastercard Collection and the new World Legend Mastercard represent this evolution.
“Affluent consumers aren’t just looking for rewards — they want access. They want to feel part of something exclusive, something that aligns with their lifestyle,” Khalil explains.
With nearly 75 percent of cardholders saying they feel their best when pursuing passions like culinary exploration and cultural immersion, the strategy aligns with regional values. “We’re creating long-term affinity. That’s a far more powerful outcome than any single transaction could offer,” he adds.
The quantum future
As Mastercard prepares for the upcoming Futurists Summit, the agenda reveals ambitions that stretch far beyond current capabilities: Quantum computing, autonomous living, and networks that will fundamentally reshape financial services.
“Our focus is on showing how data, AI and cybersecurity can work together to power more resilient, responsive financial ecosystems,” Khalil says. The vision extends to financial services that are “more intelligent, more embedded and more adaptive to people’s needs across both digital and physical worlds.”

The human constant
Throughout this technological revolution, Khalil maintains a deeply human perspective shaped by his own journey. A pivotal moment came early in his career when transitioning from software engineering to business leadership.
“I saw firsthand how technology wasn’t just about systems and code — it was about people, decisions and outcomes. That realization has stayed with me ever since,” he explains.
This philosophy guides every initiative. “The challenge isn’t just adoption. It’s about making sure these tools solve real problems, and that they’re accessible, secure and scalable.”
As the sun sets over East Arabia’s gleaming cities and ancient marketplaces, the future Khalil envisions is taking shape. It’s a future where the entrepreneurial spirit of the souk meets the possibilities of quantum computing, where trust — that most ancient of currencies — is encoded in blockchain and protected by AI.
“The pace of change today is faster than ever,” Khalil concludes. “What helps is having a clear framework for decision-making: Stay curious, stay grounded in purpose and never lose sight of the people behind the systems.”
In this grand laboratory of financial innovation, where tradition and technology dance in the desert heat, Mastercard isn’t just processing payments — it’s helping write the next chapter of a commercial story that began thousands of years ago. And if Khalil’s vision proves to be correct, the best chapters are yet to be written.
For the 400 million people across the region, from the merchant in the souk to the tech entrepreneur in the startup hub, that future promises to be as revolutionary as it is respectful of the past — a truly priceless transformation.
Tools & Platforms
Greater collaboration in AI high on agenda

The Shanghai Cooperation Organization remains committed to deepening pragmatic cooperation in artificial intelligence, and China”s rapid development in the field is drawing growing attention from other SCO countries, officials and experts said.
AI cooperation is among the fastest-growing areas within the SCO. In recent years, a series of important multilateral agreements have been concluded and member states have adopted a plan for cooperation on AI development, said SCO Deputy Secretary-General Oleg Kopylov.
“Within the SCO framework, we will promote the interconnection of AI and digital infrastructure, improve the AI ecosystem, foster coordinated development across national industries, and at the same time strengthen academic exchanges and cooperation on talent cultivation,” Kopylov said.
China and other SCO countries are continuously deepening exchanges and cooperation in AI, with a number of enterprises and projects actively participating and achieving notable results, said Huang Ru, an official with the National Development and Reform Commission.
Huang said “AI-plus agriculture “is transforming the face of the industry, and is also a microcosm of how China is providing the world with various AI-powered products.
In May, usually a month of bumper soybean harvest, Ji Jiangtao, a technician from Tianjin-based agricultural machinery manufacturer Nongxin Technology, was in Ussuriysk in Russia’s Far East training local farmers to use automatic navigation for agricultural machinery.
Ji said the machines execute operations precisely along preset routes through positioning technology coupled with AI algorithms. The system employs an adaptive path-tracking algorithm and can navigate in straight lines as well as curved, circular and automatic U-turn modes, effectively enhancing operational efficiency.
“We are continuously intensifying research in smart agriculture, and have already sold dozens of sets of agricultural machinery automatic navigation systems to Russia,” said Yan Bingxin, a senior engineer at Nongxin Technology.
In another case, a pool-cleaning robot from China, remotely operated via a mobile app, is gaining popularity in Kazakhstan as it leverages an integrated infrared-ultrasonic sensor suite and AI-driven path planning to methodically clean every part of the pool.
“Users can monitor both the route and the process even when they are away,” noted Yu Guoxing, a manager at Deepinfar Ocean Technology. He said that a Kazakh distributor has placed a single order for 40 units, while the appeal of underwater intelligent devices is also drawing interest from users in Russia and Tajikistan.
Industry observers say these discrete pilots are not isolated. Together, they sketch an emerging regional latticework of innovation. Teng Bingsheng, professor of strategic management and associate dean for strategic research at Cheung Kong Graduate School of Business, said China’s advances in AI applications can help other participating countries achieve leapfrog development and narrow the digital technology divide.
The SCO encompasses 42 percent of the world’s population, offering abundant application scenarios and vast data resources for AI, Teng said.
Such regional cooperation helps build a more open and inclusive AI ecosystem, contributes an “SCO approach” to global AI governance, and promotes better use of AI in serving regional development and improving people’s livelihoods, Teng added.
Beyond firm-led pilot projects, governments of the SCO countries are articulating national AI adoption pathways. Kyrgyzstan, for instance, hopes to study in-depth and draw on the technological achievements and practical experience of China and other member states in the field of AI.
“China serves as a model for us in developing AI. The Chinese government has continuously increased its efforts in AI technology and resource investment, and has introduced a series of supportive policies that have produced remarkable results,” said Azat Ibraimov, director for management and monitoring of the implementation of decisions of the Presidential Administration of Kyrgyzstan.
Ibraimov said China has introduced many advanced AI models and platforms whose open, shared technological resources provide useful references for other countries.
With China’s experience, Kyrgyzstan aims to develop AI technologies suited to its own national conditions and gradually narrow the gap with more technologically advanced nations, he said.
Another SCO member state, Tajikistan, is among the early adopters of AI among the five Central Asian countries and has designated 2025-30 the Years of Digital Economy and Innovation Development.
Azizjon Azimi, chairman of the AI Council under Tajikistan’s Ministry of Industry and New Technologies, said the digital economy can only flourish with AI as an enabling force and that AI has strongly propelled the country’s economic development.
“We are amazed by the pace and scale of China’s AI development. China commands strong research and development strengths. Meanwhile, Tajikistan, as a leading nation in green hydropower, can furnish training resources to support China’s frontier large models, helping more innovations like DeepSeek to arise and unlocking greater growth potential,” Azimi said.
Tools & Platforms
Why our business is going AI-in-the-loop instead of human-in-the-loop

True story: I had to threaten Replit AI’s brain that I would report it’s clever but dumb suggestions to the AI police for lying.
I also told ChatGPT image creation department how deeply disappointed I was that it could not, after 24 hrs of iterations, render the same high-quality image twice without changing an item on the image or misspelling. All learnings and part of the journey.
We need to remain flexible and open to new tools and approaches, and simultaneously be laser focused. It’s a contradiction, but once you start down this road, you will understand. Experimentation is a must. But it’s also important to ignore the noise and constant hype and CAPS.
How our business’ tech stack evolves
A few years ago, we started with ChatGPT and a few spreadsheets. Today, our technology arsenal spans fifteen AI platforms, from Claude and Perplexity to specialised tools like RollHQ for project management and Synthesia for AI video materials. Yet the most important lesson we’ve learned isn’t about the technology itself. It’s about the critical space between human judgment and machine capability.
The data tells a compelling story about where business stands today: McKinsey reports that 72 percent of organizations have adopted AI for at least one business function, yet only one percent believe they’ve reached maturity in their implementation. Meanwhile, 90 percent of professionals using AI report working faster, with 80 percent saying it improves their work quality.
This gap between widespread adoption and true excellence defines the challenge facing every service organisation today, including our own.
Our journey began like many others, experimenting with generative AI for document drafting and research. We quickly discovered that quality was low and simply adding tools wasn’t enough. What mattered was creating a framework that put human expertise at the center while leveraging AI’s processing power. This led us to develop what we call our “human creating the loop” approach, an evolution beyond the traditional human-in-the-loop model. It has become more about AI-in-the-loop for us than the other way round.
The distinction matters.
Human-in-the-loop suggests people checking machine outputs. Human creating the loop means professionals actively designing how AI integrates into workflows, setting boundaries, and maintaining creative control. Every client deliverable, every strategic recommendation, every customer interaction flows through experienced consultants who understand context, nuance, and the subtleties that define quality service delivery.
Our evolving tech stack
Our technology portfolio has grown strategically, with each tool selected for specific capabilities.
Each undergoes regular evaluation against key metrics, with fact-checking accuracy being paramount. We’ve found that combining multiple tools for fact checking and verification, especially Perplexity’s cited sources with Claude’s analytical capabilities, dramatically improves reliability.
The professional services landscape particularly demonstrates why human judgment remains irreplaceable. AI can analyse patterns, generate reports, and flag potential issues instantly. But understanding whether a client concern requires immediate attention or strategic patience, whether to propose bold changes or incremental improvements; these decisions require wisdom that comes from experience, not algorithms.
That’s also leaving aside the constant habit of AI generalising, making things up and often blatantly lying.
For organisations beginning their AI journey, start with clear boundaries rather than broad adoption.
Investment in training will be crucial.
Research shows that 70 percent of AI implementation obstacles are people and process-related, not technical. Create internal champions who understand both the technology and your industry’s unique requirements.
Document what works and what doesn’t. Share learnings across teams. Address resistance directly by demonstrating how AI enhances rather than replaces human expertise.
The data supports this approach. Organisations with high AI-maturity report three times higher return on investment than those just beginning. But maturity doesn’t mean maximum automation. It means thoughtful integration that amplifies human capabilities.
Looking ahead, organisations that thrive will be those that view AI as an opportunity to elevate human creativity rather than replace it.
Alexander PR’s AI policy framework
Our approach to AI centres on human-led service delivery, as outlined in our core policy pillars:
- Oversight: Human-Led PR
We use AI selectively to improve efficiency, accuracy, and impact. Every output is reviewed, adjusted, and approved by experienced APR consultants – our approach to AI centres on AI-in-the-loop assurance and adherence to APR’s professional standards.
- Confidentiality
We treat client confidentiality and data security as paramount. No sensitive client information is ever entered into public or third-party AI platforms without explicit permission.
- Transparency
We are upfront with clients and stakeholders about when, how, and why we use AI to support our human-led services. Where appropriate, this includes clearly disclosing the role AI plays in research, content development, and our range of communications outputs.
- Objectivity
We regularly audit AI use to guard against bias and uphold fair, inclusive, and accurate communication. Outputs are verified against trusted sources to ensure factual integrity.
- Compliance
We adhere to all applicable privacy laws, industry ethical standards, and our own company values. Our approach to AI governance is continuously updated as technology and regulation evolve.
- Education
Our team stays up to date on emerging AI tools and risks. An internal working group regularly reviews best practices and ensures responsible and optimal use of evolving technologies.
This framework is a living document that adapts as technology and regulations evolve. The six pillars provide structure while allowing flexibility for innovation. We’ve learned transparency builds trust. Clients appreciate knowing when AI assists in their projects, understanding it means more human time for strategic thinking.
Most importantly, we’ve recognised our policy must balance innovation with responsibility. As new tools emerge and capabilities expand, we evaluate them against our core principle: does this enhance our ability to deliver exceptional service while maintaining the trust our clients place in us?
The answer guides every decision, ensuring our AI adoption serves our mission rather than defining it.
For more on our approach and regular updates on all things AI reputation, head to Alexander PR’s website or subscribe to the AI Rep Brief newsletter.
Tools & Platforms
Markets with Bertie: Is AI driving real productivity or just market valuations?

No conversation, especially in finance circles, is complete these days without the mention of artificial intelligence (AI). It is either about how AI is the only thing driving the economy and markets in the US—and by extension all the ‘AI plays’ around the world—or everyone is busy asking each other how they use AI in their daily workflows, searching for that elusive silver bullet of technology-aided productivity.
From his experience with past technology cycles, Bertie has calibrated himself as a 76 percentile adopter, which is to say that 24 out of 100 people are likely to adopt a new technology faster or better than Bertie.
Which is why Bertie is always on the lookout for these twenty-four to learn from them and improve his rank. Once you have appeared for a few competitive exams in India, some habits die hard.
The elusive promise of AI
The reality is that the early and/or prolific adopters haven’t been able to teach Bertie anything meaningful of late. After the initial burst of excitement about the World Wide Web becoming searchable—with search results delivered to you in a format of your choosing—Bertie’s workflow hasn’t improved much. Yes, he has ‘Ghibli-ed’ a few of his pictures and changed the background of a cousin’s photo from a Ganpati pandal to a nightclub in order to enjoy the ensuing uproar in the family WhatsApp group, but a big productivity breakthrough has been elusive. A year ago, Bertie thought that AI would fulfil the Keynesian promise of a 15-hour work week by 2030, but the dream of lounging in a hammock while AI rakes in the cash for him still seems distant.
This realisation brought Bertie back to the other hot topic of all AI discussions—of how it is powering the US economy and markets. The story there is that the hyper-scalers—which is tech-speak for big spenders on AI infrastructure, primarily data centres—are shelling out unprecedented amounts of money in what feels like an arms race. The prime beneficiary of this trend is, of course, the AI chip maker Nvidia, along with every company downstream that supplies the components and equipment needed to fuel the growth of these data centres. The world hangs on to every word of Nvidia’s talismanic CEO Jensen Huang, and like a line of chicks following the mother hen, the stock prices of all the downstream beneficiaries from hardware makers to electricity grid suppliers follow Nvidia’s lead.
Now Bertie isn’t a technology clairvoyant but is smart enough to recognise the inherent inconsistency between these two realities. On one hand, the marginal utility of AI seems to have gone down, but on the other, the amount of money being spent on its advancement has reached new heights. Something, Bertie’s intuition tells him, has to give—either a mother of all breakthroughs that takes us closer to the 15-hour work week utopia is around the corner, or we are living through history’s largest wasteful capital spending binge. And knowingly or not, willingly or otherwise, if you are an investor, you are making a bet on the outcome.
Bertie is a Mumbai-based fund manager whose compliance department wishes him to cough twice before speaking and then decide not to say it after all.
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