He’s studying prompt engineering strategies online, reading about the companies accepted into Y Combinator, and watching AI videos on YouTube.
“When I turned 80, I asked myself, ‘How do I want to finish?'” Bautista said. “The first answer that came to my mind was, ‘I want to finish strong.’ Then I need to learn AI.”
He also needs to keep working. He has less than $100 in savings and lives on a monthly budget of about $1,000 in Social Security and $1,000 from working as a life coach and business advisor, including for a tech startup he cofounded.
Bautista is studying AI to help write a book on spiritual living. He can’t afford to take classes, so he’s getting up to speed using free websites and picking up tips from contacts.
“I’m finding techniques and methodologies to transcend these moments of uncertainty, anxiety, and depression,” said Bautista. “If this tech startup happens the way I see it can happen, then I’ll be in a period of prosperity.”
Luis Bautista is a tech startup cofounder who has heavily embraced AI.
Cassidy Araiza for Business Insider
In recent months, Business Insider has interviewed over 130 Americans working in their 80s and 90s about their careers, finances, relationship with technology, and more. Many said they haven’t experimented with AI, felt little need to learn it, or suspect it could harm them.
One 94-year-old worker said it would “take away more of the ability for people to use their own heads,” while another in his 80s feared it would eliminate jobs for “older people who don’t trust it.” Some worried AI could make them vulnerable to scams, lead them to believe fabricated information, or screen out their job applications based on age.
More than 40 said they’re actively embracing AI for work or daily tasks. Most use the free version of OpenAI’s ChatGPT, and a handful have experimented with assistants like Anthropic’s Claude or Google’s Gemini. A few are more advanced, taking machine learning classes or integrating technical AI models into their workflows. Some are learning AI to stay marketable, while others hope to boost their income in hopes of retiring. A few said they’re mandated to use it at work.
“I’m more aware of AI than probably most older adults,” said Herbert Dwyer, 84, who is the chief technology officer for a company building thermal sensors for aerospace applications. That’s more necessity than choice because some of the programs he uses rely on AI. He’s not involved in more common uses like prompt engineering, and he describes his AI involvement as “on the fringes.”
Phyllis Scalettar, on the other hand, is jumping in with both feet. She’ll turn 80 in October and runs an AI education and consulting firm enabling clients, including older adults, to improve work processes, performance, and productivity. Scalettar, who has a Ph.D., uses Perplexity and Claude, and relies on Stable Diffusion for image generation and Infogram for charts. She also employs Hive Moderation and Winston AI to detect AI-generated content.
Phyllis Scalettar, almost 80, runs an AI consulting firm.
Valerie Plesch for Business Insider
“The world is really exciting,” she said, “and I’ve embraced technology because that is the way we live.”
‘I’m sure that when automobiles came out, people were scared to death, too.’
Older Americans could be at the forefront of AI implementation, said Catherine Collinson, CEO and president of the nonprofit Transamerica Institute. They’ve lived through massive technology advancements — when the youngest of the Silent Generation entered the workforce, early computers were just coming out.
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“Imagine a workforce that brings eight decades of life experience, and then five or six or more decades of work experience,” Collinson said.
Scalettar is using her experience in the private sector at the Dun & Bradstreet Corporation and the public sector workforce, including at the IRS and the Chemical Safety Board, to make AI more accessible to her clients through her firm, AIdology, LLC. She became a certified AI consultant after completing a machine learning course in 2023 and additional training on no-code AI tools. She doesn’t think older workers should be afraid of new technology.
Phyllis Scalettar uses over a dozen AI tools for her work and daily life.
Valerie Plesch for Business Insider
“I’m sure that when automobiles came out, people were scared to death, too,” she said.
While much of the discussion around AI has focused on its potential to replace entry-level jobs, researchers told BI that older workers may feel a greater impact of these technologies than their younger colleagues. That’s because they’re less mobile across employers or occupations and face lower reemployment chances, said International Monetary Fund economists Carlo Pizzinelli and Marina Mendes Tavares, drawing from research they published in July.
Older workers are also vulnerable because they aren’t adopting AI as fast as other generations, in part due to a lack of training. A 2024 survey by the employment nonprofit Generation found that 13% of workers over the age of 45 use generative AI tools at work. Most of those workers were self-taught and reported improvements in productivity and work quality. Among those not using AI, 24% were interested in learning.
However, among US hiring managers, 7% said in Generation’s survey that they were very likely to consider candidates 65 and older for jobs that regularly use AI tools, compared to 57% for applicants ages 25 to 34. Over half said they were not very likely or not at all likely to consider an applicant 65 and older.
“There is a financial fragility that many are experiencing, which forces them to continue working, but the level of bias in the workplace goes up dramatically once you are past age 45,” said Generation CEO Mona Mourshed, adding that companies are still figuring out how AI is going to be useful.
Scalettar seems to have a clear vision for her new skillset. Her recent client requests include a company looking to expand its reach overseas and a veterinary practice wondering how to scale its business. She’s developed training materials on prompt engineering and working with an AI assistant. She also taught her husband, 96, how to be more productive by using AI tools as his research assistant and book editor.
“The best gift you can give somebody is a wide perspective on their life, their capabilities, and what they can contribute,” Scalettar said. “If I can share that with others through AI, if I can show people that there is much to be learned, that’s the gift I could give.”
The 80-year-old AI student
Online and in-person AI classes are proliferating as AI becomes more integrated into the workforce. Some classes are focused on the basics, such as detecting fake information, while others are career-focused.
Marisa Giorgi, director of curriculum development at Older Adults Technology Services, an AARP subsidiary, said older workers have been craving more resources to improve their AI acumen. OATS offers 11 Senior Planet AI courses, including one designed for small businesses that covers using AI to craft social media posts or identify purchasing trends.
“We don’t believe that there’s any time, that there’s any point in time in life, where you should stop learning or being curious,” Giorgi said.
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At an August Senior Planet class in New York City titled Introduction to Chatting with AI, nearly two dozen students 60 and older learned about ChatGPT, Gemini, and Microsoft’s CoPilot. Four students in their 60s and 70s told Business Insider they hoped to use AI to apply for jobs, search for a new home, or create art.
An August Senior Planet class on AI attracted nearly two dozen students.
Clark Hodgin for Business Insider
Margaret Sass, who teaches an AI for seniors class at Boise State University, said most participants use what they learn for personal tasks, such as planning vacations. A few, including a therapist, use it actively at work. Most don’t realize how much they’re already using AI — like any time they search on Google. Sass said she’s recently taught students about AI wearables and introduced AI personas to the class.
“I am hoping that it also might help their creativity as they become older, because I think that’s good for mental health,” Sass said. “I’ve been looking into how they can write their own songs. There are also virtual walking tours, conferences, and musicals they can do from their home with the use of AI.”
AI is sometimes essential to paying the bills
Katherine Cavanaugh, 83, is learning to use AI for the consulting company she created, which bids on curriculum design contracts with hospitals and academic institutions. Her income is around $42,000 annually, and, between her savings and home equity, her net worth is less than $100,000. Cavanaugh says she’s financially strained, in part due to a mid-career period of short-term contracts and unemployment.
AI often lacks emotional intelligence, Cavanaugh said, though it’s helpful for lesson planning or preparing research advice for students working on dissertations. She predicts AI will come in handy for developing course curricula, and she already uses Perplexity and DeepSeek for her work.
“There was a fear that we were all going to lose our teaching positions because they were going to rely on AI teachers solely,” Cavanaugh said, adding that she doesn’t think the tech is ready for that yet.
Steve Preston, CEO of Goodwill Industries International and former Administrator of the Small Business Administration, said thousands of older Americans in precarious financial situations have received AI training from a Goodwill partnership with Google, which he hopes will be a “door opener.” The aim for participants in the program, which gives job training to lower-income, unemployed adults ages 55 and older, is to earn AI certifications in order to land better jobs.
“Traditional technology can be a barrier for older people that requires a fair bit of training depending on what level you want to reach,” Preston said. “AI can leapfrog a lot of that training” because it’s easier to use.
Jacqueline Steubbel, 81, works to pay for basic living expenses and uses AI to boost her productivity.
Steubbel, who lives in Tennessee, worked as a copy editor for a newspaper while raising her four children. Two years ago, she secured a job as a psychiatric drug and alcohol addiction counselor, taking pride in helping many get back on track.
Steubbel said she’s watched videos about how to use ChatGPT and other tools at work. She employs it to search case histories for her patients and copyedit a nonfiction book she’s writing. She suspects AI will be crucial to advancing medicine in her field, but will never replace the human side of counseling.
“I’ve had a lot of good experiences,” Steubbel said. “It would be a shame not to leave some of that residue as I continue what I call my trek across the crackling Earth.”
Remember when Netflix was eight dollars a month? Now it’s nearly tripled in price, carved into ad-riddled tiers, while free-to-air TV has been gutted into unwatchable dreck. The streaming giants hooked us with cheap content, killed the free alternatives, then cranked up prices once we were trapped.
Well, I reckon we’ll soon be watching the exact same playbook unfold with AI. Except this time, the stakes will be infinitely higher.
Right now, AI feels like Christmas morning every day. ChatGPT helps app designers fill wireframes with microcopy. Midjourney conjures up mood boards from thin air. Claude can debug web developers’ wonky code faster than you can say “syntax error”. It’s intoxicating, productivity-enhancing, mostly free stuff. (See here how AI is impacting graphic design.)
But let’s be realistic: this golden age is as sustainable as a chocolate teapot.
None of this is sustainable
OpenAI didn’t raise $6.6 billion to run a charity for struggling copywriters. Google isn’t pouring billions into Bard out of algorithmic kindness. These companies are playing venture capitalist roulette, with money that makes Netflix’s early losses look like pocket change.
Training these AI models costs more than some countries’ GDP. Running them requires server farms that could power small cities. Every ChatGPT query burns through electricity like a teenager with their first credit card. This isn’t sustainable; it’s an investment in market domination.
And once they’ve got us hooked? Once every creative depends on AI to stay competitive? That’s when the meter starts running.
Daily design news, reviews, how-tos and more, as picked by the editors.
It’s a playbook we’re all familiar with, from price hikes in services such as the Adobe Creative Cloud or Microsoft‘s Office Suite. Which is exactly why the recent Black Mirror episode Common People, in which a woman with a brain tumour needs a monthly subscription to stay alive, hit home so viscerally.
I can already see the future: AI Basic: $29.99/month, 50 queries daily, watermarked outputs. AI Pro: $69.99/month, unlimited queries, premium models. AI Enterprise: $299.99/month, custom training, API access. Just like Adobe‘s Creative Cloud killed off one-time software purchases, AI subscriptions will become the new normal.
Adobe has hiked prices considerably for the Creative Cloud in recent years (Image credit: Adobe)
Yet unlike Netflix or even Photoshop, AI won’t just be nice to have; it’ll be essential for economic survival. The creative who can’t leverage AI will be like the graphic designer who never learned computers in the 1990s: rapidly obsolete.
Remember, 25 years ago internet access was a luxury. Now the UN considers it a human right. Your broadband bill now sits alongside electricity and gas as non-negotiable. AI is heading down the same path.
For creatives, it’s a cruel paradox. We’re already operating on razor-thin margins, losing work to AI itself. Now imagine adding another $60 monthly AI subscription. Not as a luxury, but as a basic requirement for staying competitive.
Pity the little guy
The big agencies will absorb these costs easily, of course; building them into overheads, just like Adobe subscriptions. But the solo freelancer, the small studio, the emerging creative trying to break in? They’ll be priced out before they’ve started.
We’re sleepwalking into a future where AI access becomes the new digital divide. Creatives who can afford premium AI tools will soar ahead, while those who can’t will scramble for free-tier breadcrumbs (assuming there still is a free tier).
So enjoy this honeymoon while it lasts. Use these tools, learn them inside out, and build your skills while the getting’s good (unlike these 5 failed AI ads). Because sooner or later, the bill will arrive. And you’d better hope you can afford it.
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Infinities Technology International (Cayman) Holding Limited ( (HK:1961) ) has provided an announcement.
Infinities Technology International reported a significant decline in revenue and gross profit for the first half of 2025, with an 85.8% drop in revenue compared to the same period in 2024. This decline is attributed to reduced revenue from its mobile games and digital media businesses, as well as the early-stage development of its AI application services, which have yet to generate substantial profits. Despite these challenges, the company remains focused on its strategic goal of expanding its digital entertainment platform globally, leveraging AI as a core component. The industry outlook is optimistic, with the Chinese government’s recent AI initiative expected to drive significant development and investment opportunities in the sector.
The most recent analyst rating on (HK:1961) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Infinities Technology International (Cayman) Holding Limited stock, see the HK:1961 Stock Forecast page.
More about Infinities Technology International (Cayman) Holding Limited
Infinities Technology International (Cayman) Holding Limited operates in the digital entertainment industry, focusing on mobile games, digital media, and gaming product supply. The company is committed to building a diversified digital entertainment service platform with a strong emphasis on artificial intelligence technologies.
Brands caught using AI have continued to face backlash from consumers. Last month, Guess sparked outcry online when it featured an AI-generated model in an advertisement that appeared in Vogue.
So even outside of any obvious mistakes made by AI tools, some artists say their clients simply want a human touch to distinguish themselves from the growing pool of AI-generated content online.
To Todd Van Linda, an illustrator and comic artist in Florida, AI art is easily discernible, if not by certain telltale inconsistencies in the details, then by the plasticine effect that defines AI-generated images across a range of styles.
“I can look at a piece and not only tell that it’s AI, I can tell you what descriptor they used to generate it,” Van Linda said. “When it comes to, especially, independent authors, they don’t want anything to do with that because it’s so formulaic, it’s obvious. It’s like they stopped off at Walmart to get a bargain cover for their book.”
Authors come to him, he said, because they know that AI-generated art fails to capture the hyperspecific “vibe” of their individual story. Often, his clients can only give him a rough idea of what they want. It’s then Van Linda’s job to decipher their preferences and create something that draws out the exact feeling each client seeks to evoke from their art.
Van Linda said he also gets approached by people who want him to “fix” their AI-generated art, but he avoids those jobs now because he has realized those clients are typically less willing to pay him what he believes his labor is worth.
“There would be more work involved in fixing those images than there would be in starting from a clean sheet of paper and doing it right, because what they have is a mismatched collection of generalities that really don’t follow what they’re trying to do,” he said. “But they’re trying to wedge the square peg into the round hole because they don’t want to spend any more money.”
The low pay from clients who have already cheaped out on AI tools has affected gig workers across industries, including more technical ones like coding. For India-based web and app developer Harsh Kumar, many of his clients say they had already invested much of their budget in “vibe coding” tools that couldn’t deliver the results they wanted.
But others, he said, are realizing that shelling out for a human developer is worth the headaches saved from trying to get an AI assistant to fix its own “crappy code.” Kumar said his clients often bring him vibe-coded websites or apps that resulted in unstable or wholly unusable systems.
His projects have included fixing an AI-powered support chatbot that gave customers inaccurate answers — and sometimes leaked sensitive system details due to poor safety measures — and rebuilding an AI content recommendation system that frequently crashed, gave irrelevant recommendations and exposed sensitive data.
“AI may increase productivity, but it can’t fully replace humans,” Kumar said. “I’m still confident that humans will be required for long-term projects. At the end of the day, humans were the ones who developed AI.”