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H&M Releases First Images With AI Digital Twins

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After announcing itsplans to create digital twins of human modelsin March, H&M has released its first set of images featuring AI models.

The Swedish retailer debuted the images on its Instagram account on Wednesday, in a post also featuring interviews with H&M chief creative officer Jörgen Andersson, model Vanessa Moody and others that explained the company’s approach to the AI replicas.

“It’s not here to replace everyone,” Moody says in one clip. “It’s here to be combined with what we’re already doing.”

The use of AI models has become a controversial topic in fashion. Levi’s had previously explored the possibility of using AI models, saying it would use them to show a more diverse range of races, ethnicities and body types on its website, but received public backlash over concerns the digital models would mean fewer jobs for humans.

When H&M first revealed its plans to produce digital counterparts of real models, Andersson described it to The Business of Fashion as the company’s way of leading a conversation on AI that took the interests of the models, agencies and the fashion industry into account. H&M’s answer has been to work directly with the models to create their digital counterparts. The models themselves retain full control over their twins, according to the company.

The digital twin of model Yar Aguer.
A digital twin by H&M. (H&M)

Critics have still raised questions about the long-term impacts on models and other creatives in the industry such as photographers, makeup artists and hair stylists who might no longer be necessary to create imagery if it’s all done with AI.

“It’s an exploration and a reimagining of the creative process, using technology as a catalyst to elevate how we tell stories and connect with our customers,” Andersson said in a statement. “While we embrace innovation, we remain deeply rooted in our human-centric mindset and style-led identity.”

H&M said throughout the fall it will unveil more imagery using digital twins across different cities.

Learn more:

H&M Knows Its AI Models Will Be Controversial

The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.



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“In the past, artificial intelligence (AI) implementation required all the data to be gathered in on..

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“In the past, artificial intelligence (AI) implementation required all the data to be gathered in one place. “NetApp provides technology that enables AI to run right on scattered data.”

Its competitiveness, selected by global storage company NetApp, which competes with Dell and Hitachi, is the best software for AI, not hardware. How do companies differentiate themselves from the storage equipment they use to store data.

Yoo Jae-sung, CEO of Korea NetApp, recently met with Mail Business and emphasized, “NetApp is a solution that allows data to be accessed and managed quickly no matter what conditions, whether it is in the cloud or on-premises environment.”

What he introduced is ‘On-Tap’, a storage operating system (OS) software developed by Netflix. Not only the data stored in the storage of the netapp, but also the data in the cloud and on-premises environment such as Amazon Web Service (AWS) and Microsoft (MS) Azure can be identified in one place and the data can be moved freely. For example, on-tap solutions enable companies to transfer data generated in their own environment to cloud platforms such as AWS for AI learning.

Then, when asked what is different from storing all data in such a cloud from the beginning, CEO Yoo said, “You can start managing data in the cloud, but depending on the situation, you have to move data to an on-premise environment rather than the cloud. In some cases, it is difficult to store data in the cloud for very sensitive data. It complements each other.”

Meanwhile, as the importance of data grows, cyberattacks targeting such data are also increasing. It is also a challenge for storage companies to prepare for data-seeking attacks like ransomware. Netapp is focusing on upgrading ransomware detection using AI technology in on-tap solutions.

As it is a solution that supports data management, it learns patterns while monitoring all data entering the company’s storage, and when suspicious data is found, it captures the timing so that data can be restored like a movie. CEO Yoo said, “What is important in security is the Zero Trust,” and emphasized, “Since internal users should not be trusted with data movement, users can also be blocked immediately when a problem occurs.”

CEO Yoo, who has been leading Korea’s Internet app since this year, has been leading the company for half a year since he was appointed as the new CEO in January this year. He started as a sales representative at MS Korea and went up to CEO, and he is an expert who has experience in various global information technology (IT) companies such as VMware along with MS.

The areas that CEO Yoo is focusing on this year are the public and financial markets. Netapps, including domestic telecommunications companies and major conglomerates such as Shinhan Financial Group, have already secured big customers. Most major Korean companies are net app customers, but they were relatively weak in public and finance, he said. “We plan to invest more in this field in the future.”

[Reporter Jeong Hojun]



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RACGP releases new AI guidance

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A new resource guides GPs through the practicalities of using conversational AI in their consults, how the new technology works, and what risks to be aware of.



AI is an emerging space in general practice, with more than half of GPs not familiar with specific AI tools.



Artificial intelligence (AI) is becoming increasingly relevant in healthcare, but at least 80% of GPs have reported that they are not at all, or not very, familiar with specific AI tools.

 

To help GPs broaden their understanding of the technology, and weigh up the potential advantages and disadvantages of its use in their practice, the RACGP has unveiled a comprehensive new resource focused on conversational AI.  

 

Unlike AI scribes, which convert a conversation with a patient into a clinical note that can be incorporated into a patient’s health record, conversational AI is technology that enables machines to interpret, process, and respond to human language in a natural way.

 

Examples include AI-powered chatbots and virtual assistants that can support patient interactions, streamline appointment scheduling, and automate routine administrative tasks.

 

The college resource offers further practical guidance on how conversational AI can be applied effectively in general practice and highlights key applications. These include:

  • answering patient questions regarding their diagnosis, potential side effects of prescribed medicines or by simplifying jargon in medical reports
  • providing treatment/medication reminders and dosage instructions
  • providing language translation services
  • guiding patients to appropriate resources
  • supporting patients to track and monitor blood pressure, blood sugar, or other health markers
  • triaging patients prior to a consultation
  • preparing medical documentation such as clinical letters, clinical notes and discharge summaries
  • providing clinical decision support by preparing lists of differential diagnoses, supporting diagnosis, and optimising clinical decision support tools (for investigation and treatment options)
  • suggesting treatment options and lifestyle recommendations.

Dr Rob Hosking, Chair of the RACGP’s Practice and Technology Management Expert Committee, told newsGP there are several potential advantages to these tools in general practice.
 
‘Some of the potential benefits include task automation, reduced administrative burden, improved access to care and personalised health education for patients,’ he said.
 
Beyond the clinical setting, conversational AI tools can also have a range of business, educational and research applications, such as automating billing and analysing billing data, summarising the medical literature and answering clinicians’ medical questions.
 
However, while there are a number of benefits, Dr Hosking says it is important to consider some of the potential disadvantages to its use as well.
 
‘Conversational AI tools can provide responses that appear authoritative but on review are vague, misleading, or even incorrect,’ he explained.
 
‘Biases are inherent to the data on which AI tools are trained, and as such, particular patient groups are likely to be underrepresented in the data.
 
‘There is a risk that conversational AI will make unsuitable and even discriminatory recommendations, rely on harmful and inaccurate stereotypes, and/or exclude or stigmatise already marginalised and vulnerable individuals.’
 
While some conversational AI tools are designed for medical use, such as Google’s MedPaLM and Microsoft’s BioGPT, Dr Hosking pointed out that most are designed for general applications and not trained to produce a result within a clinical context.
 
‘The data these general tools are trained on are not necessarily up-to-date or from high-quality sources, such as medical research,’ he said.
 
The college addresses these potential problems, as well as other ethical and privacy considerations, that come with using AI in healthcare.
 
For GPs deciding whether to use conversational AI, Dr Hosking notes that there are a number of considerations to ensure the delivery of safe and quality care, and that says that patients should play a key role in the decision-making process as to whether to use it in their specific consultation.
 
‘GPs should involve patients in the decision to use AI tools and obtain informed patient consent when using patient-facing AI tools,’ he said.
 
‘Also, do not input sensitive or identifying data.’
 
However, before conversational AI is brought into practice workflows, the RACGP recommends GPs are trained on how to use it safely, including knowledge around the risks and limitations of the tool, and how and where data is stored.
 
‘GPs must ensure that the use of the conversational AI tool complies with relevant legislation and regulations, as well as any practice policies and professional indemnity insurance requirements that might impact, prohibit or govern its use,’ the college resource states.
 
‘It is also worth considering that conversational AI tools designed specifically by, and for use by, medical practitioners are likely to provide more accurate and reliable information than that of general, open-use tools.
 
‘These tools should be TGA-registered as medical devices if they make diagnostic or treatment recommendations.’
 
While the college recognises that conversational AI could revolutionise parts of healthcare delivery, in the interim, it recommends that GPs be ‘extremely careful’ in using the technology at this time.
 
‘Many questions remain about patient safety, patient privacy, data security, and impacts for clinical outcomes,’ the college said.
 
Dr Hosking, who has yet to implement conversational AI tools in his own clinical practice, shared the sentiment.
 
‘AI will continue to evolve and really could make a huge difference in patient outcomes and time savings for GPs,’ he said.
 
‘But it will never replace the important role of the doctor-patient relationship. We need to ensure AI does not create health inequities through inbuilt biases.
 
‘This will help GPs weigh up the potential advantages and disadvantages of using conversational AI in their practice and inform of the risks associated with these tools.’
 
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How often do you include integrative medicine, defined as blending conventional and complementary medicine practices, in your practice to deliver personalised healthcare?



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Artificial intelligence (AI) | The Guardian

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