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Google Cloud AI Study Shows 52% Adoption of AI Agents Driving Business Growth

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Google Cloud announced the findings of its second-annual global study on the return on investment (ROI) of AI, with respondents revealing consistent year-over-year revenue growth from their generative AI initiatives and steady investment into AI and agentic projects. 


The report also highlighted a new group of agentic AI early adopters whose organizations are deploying agents at scale and seeing higher rates of ROI from agentic AI in areas like customer service and experience, marketing, security operations and cybersecurity, and software development.


The comprehensive ROI of AI Study, commissioned by Google Cloud and conducted by National Research Group, surveyed 3,466 senior leaders of global enterprises across 24 countries with generative AI deployment within their organizations.


The study revealed that AI agents — specialized large language models (LLMs) that can independently plan, reason, and perform tasks — are rapidly being adopted in organizations.


Key findings include:


Agents proliferating fast: More than half (52%) of executives report their organization is actively using AI agents, with 39% reporting their company has launched more than ten.


The early adopter advantage: A distinct group of agentic AI early adopters, representing 13% of executives surveyed, indicate their organizations are dedicating at least 50% of their future AI budget to AI agents and already have agents deeply embedded across operations. 88% of these leaders report their organizations are seeing ROI from generative AI on at least one use case, compared to a 74% average across all organizations.


Higher rates of ROI: These early adopters are consistently more likely to report seeing ROI on agentic AI use cases. These include enhancing customer service and experience (43% vs. 36% average), boosting marketing effectiveness (41% vs. 33% average), strengthening security operations (40% vs. 30% average), and improved software development (37% vs 27% average).


The study also highlighted diverse application of AI agents across various industries and regions:


Use cases span departments: The most common cross-industry applications for AI agents reported in the study were customer service and experience (49%), marketing (46%), security operations and cybersecurity (46%), and tech support (45%).


Leading vs. lagging industries: Adoption of agentic AI is consistent across most industries, with Healthcare & Life Sciences slightly lagging. Industry-specific use cases include fraud management and detection in financial services (43%); quality control in retail and CPG (39%); and network or equipment configuration and automation in telco (39%).


Regional nuances are pronounced: According to the study, use case priorities differed by region. Executives in Europe, for example, report AI-enhanced tech support as the top AI agent use case, while executives in Japan-Asia Pacific (JAPAC) report the top use case is focused on customer service and in Latin America on marketing.


Financial returns on generative AI remain consistent with last year’s findings: 74% of executives report achieving ROI within the first year. Furthermore, over half of executives (56%) say generative AI has led to business growth. Of those, 71% report an increase in revenue, with 53% of that group estimating gains of 6-10%.


The top drivers of generative AI value-add in the study were productivity (70%), customer experience (63%), and business growth (56%), and the data also showed an increase among organizations that are taking an AI application from idea to use case in production within 3-6 months (51% in 2025, vs. 47% in 2024).


As investments in generative AI grow — with 77% of executives in the study reporting their organization has increased spending on gen AI as technology costs fall and 48% reallocating non-AI budgets toward gen AI — a new set of challenges is emerging. 37% of respondents reported data privacy and security as among their organization’s top three LLM provider considerations, followed by integration with existing systems and cost. This suggests organizations are considering key enterprise needs before evaluating more advanced or differentiated capabilities like specific features or customization.


To review the full findings and learn more about where organizations stand in their AI journeys, download the ROI of AI Report.


Oliver Parker, Vice President, Global Generative AI Go-To-Market, Google Cloud


This year’s research shows we’re entering the next chapter of the AI wave. The conversation has moved from if to how fast, and the new differentiator is agentic AI. Early adopters of agents are not just automating tasks; they are also redesigning core business processes. By championing AI as a core engine for competitive growth and thus securing dedicated budgets, they are providing a clear roadmap for any organization looking to scale, solve complex challenges, and achieve more consistent ROI.


Carrie Tharp, Vice President, Head of Strategic Industries and Solutions, Google Cloud


We’re seeing organizations around the world use agentic AI to tackle complex industry-specific tasks – from fraud detection in financial services to quality control in retail. This isn’t just about efficiency; it’s about embedding intelligence directly into the business. 2024 proved that generative AI works; 2025 is all about compounding that success. The biggest hurdles for most organizations are rooted in foundational data security and systems integration. The solution is to adopt a modern data strategy with strong governance from the start.



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Shadow AI enters workforce, employees embrace AI adoption: IBM

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Developments in artificial intelligence (AI) have made their way into corporate environments as employees report using tools for work without formal approval from IT departments.

IBM says the growing reliance on personal AI tools in the workplace introduces serious risks to Canadian businesses, from potential data leaks and compliance issues to losing control of sensitive business information. Shadow AI, the use of software without oversight, costs nearly $308,000 per data breach, according to the company.

“It’s only growing until we actually are able to lock down the use of shadow AI, enable our employees and enable our organizations, but through sanctioned, governed, secured AI,” Daina Proctor, Canadian security services leader for IBM Canada, told BNNBloomberg.ca in a Friday interview.

A shadow AI survey from IBM found that while 79 per cent of full-time office workers said they use AI at work, 25 per cent rely on enterprise grade AI tools. The rest rely on a mix of personal and employer tools (33 per cent) or entirely on personal apps (21 per cent).

IBM said while AI tools offer organizations the opportunity to significantly improve productivity, the technology presents new challenges such as security threats. Despite the risk, the survey found AI adoption in the workplace is being led by employees.

“AI adoption in the workplace is no longer theoretical, it’s happening, and it’s being led by employees,” said Deb Pimentel, president of IBM Canada, in a news release. “To securely and efficiently harness the value of AI for smarter business operations, leaders should prioritize secure solutions, align AI with tangible business objectives, and foster a data-driven culture.”

Canadian workers overwhelmingly reported viewing AI as a tool that makes them better at their jobs as 97 per cent said they agree AI improves their productivity at work, 86 per cent felt confident using AI, and nearly 80 per cent said AI allows them to spend more time on the strategic or creative aspects of their roles.

“As humans, we’re going to find things to help ourselves to evolve ourselves to get more efficient, to get more creative to get more productive,” said Proctor. “As the saying goes, ‘water will flow downhill.’”

Surveyors found Canadian workers believe AI allows them to save time. More than half (55 per cent) said AI saves them between one and three hours per weeks and 26 per cent reported saving up to six hours. About 61 per cent of employees surveyed said AI allows them to complete a task faster, 43 per cent said AI enables more efficient workload management, 40 per cent said AI allows improved accuracy and 39 per cent said AI enables increased creativity.

While employees report using AI, highlighting benefits, only a small handful of surveyed employees (29 per cent) believe their employer is using AI to its full potential. Nearly half of workers (46 per cent) said they would leave their current job for one that uses AI more effectively.

Proctor said she wants companies to invest in AI so that employees don’t have to use personal devices.

“Organizations need to provide secured enterprise grade AI tools, or else we as individuals, we as employees, are going to find the AI tools that maybe our organizations don’t really want us to, so we need to close that gap,” said Proctor.

She said businesses are openly leaning into AI in a proactive, collaborative approach tailoring programs to ensure that their confidentiality, regulatory and conduct requirements are met to bridge the gap of what they need and what employees expect.

Methodology

The research was conducted by Censuswide, among a sample of 4,000 full-time office workers who are not sole proprietors and are familiar with AI tools in the USA, Canada, Mexico, and Brazil. The data was collected between May 23 to May 30, 2025.



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Funding extension for school holiday club programme in Cornwall

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A programme providing school holiday clubs for thousands of children in Cornwall has been extended.

The Time2Move holiday programme supports families with activities and healthy food for children aged between five and 16, and is fully funded for those eligible for benefits-related free school meals, the government has confirmed.

The government announced a three-year extension for the scheme, as part of a £600m investment nationally.

The programme is run by Active Cornwall, which brings together providers across the county, and said £8m had been invested in it since 2021.

Tim Marrion, partnership manager at Active Cornwall said: “We know that school holidays can bring particular challenges for families on lower incomes and children can face triple inequalities of social isolation, poor diet and low levels of physical activity over the holiday periods.

“Through our Time2Move programme we make a real difference for over 12,000 children and their families each year, so this funding extension is very welcome news”.

The programme is fully-funded by the Department for Education and is known nationally as the Holiday Activities and Food Programme.



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Dublin AI business Kreoh has eyes on American and European expansion

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