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Generative AI in organisations 2025

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As organisations shift from isolated pilots to enterprise-wide deployments of generative and agentic AI, they are unlocking transformative benefits in innovation and productivity.

But mainstream adoption is bringing new challenges related to cost containment, workforce adaptation, governance, and sustainability.

Harnessing the value of AI: Unlocking scalable advantage, the third edition in the Capgemini Research Institute’s annual research series on AI technologies, explores strategies for how organisations can scale AI implementation responsibly, ethically, and effectively. The research brief is based on findings from a global survey of 1,100 leaders at organisations with annual revenue above $1 billion across 15 countries. Key findings include:

  • Gen AI adoption is now mainstream, surging from 6% in 2023 to 30% in 2025. Today, 93% of organisations are exploring or enabling Gen AI capabilities – yet while benefits are rising, cost concerns persist.
  • AI agents are gaining ground, with 14% of organisations implementing them at partial or full scale, and 23% running pilots. Of the organisations already scaling AI agents, nearly 45% are piloting or scaling multi-agent systems.
  • AI is evolving from tool to teammate. Nearly six in 10 organisations are planning to integrate AI as augmenting or autonomous collaborators within the next year – yet most are underprepared for this shift.
  • Trust and governance are lagging: 71% of organisations say they cannot fully trust autonomous AI agents for enterprise use. While 46% have governance policies in place, adherence remains low.
  • AI’s environmental impact is under scrutiny. Only one in five organisations measures its Gen AI environmental footprint, though sustainability measures – like using smaller task-specific models – are gaining traction.

The new research brief offers actionable insights for business and technology leaders across industries and functions. To deliver business value and scale AI responsibly and effectively, organisations must:

  • Architect for scalability by redesigning processes for AI integration, and embracing “platformisation” for enterprise-wide deployment.
  • Reinforce trust through governance by defining clear scopes for AI execution, establishing cross-functional governance with ethical oversight, and strengthening data management and traceability.
  • Design human-AI collaboration models through prioritising reskilling and cultural transformation, and adapting workflows and performance metrics for hybrid teams.

To discover how organisations can move beyond experimentation to scaled, ethical, and high-value AI deployment, download the Harnessing the value of AI research brief today.



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Oracle Health Deploys AI to Tackle $200B Administrative Challenge

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Oracle Health introduced tools aimed at easing administrative healthcare burdens and costs.

The company’s new artificial intelligence-powered offerings are designed to simplify and lower the cost of processes such as prior authorizations, medical coding, claims processing and determining eligibility, according to a Thursday (Sept. 11) press release.

“Oracle Health is working to solve long-standing problems in healthcare with AI-powered solutions that simplify transactions between payers and providers,” Seema Verma, executive vice president and general manager, Oracle Health and Life Sciences, said in the release. “Our offerings can help minimize administrative complexity and waste to improve accuracy and reduce costs for both parties. With these capabilities, providers can better navigate payer-specific coverage, medical necessity and billing rules while enabling payers to lower administrative workloads by receiving more accurate claims from the start.”

Annual administrative costs tied to healthcare billing and insurance are estimated at roughly $200 billion, the release said. That figure continues to rise, largely due to the complexity of medical and financial processing rules and evolving payment models. The rules and models are time-consuming and inefficient for providers to follow and adopt, so they use manual processes, which make them prone to errors.

The PYMNTS Intelligence report “Healthcare Payments Need Modernization to Drive Financial Health” found that healthcare’s lingering reliance on manual payment systems is proving to be a bottleneck for its financial health and operational efficiency.

The worldwide market for healthcare digital payments is forecast to increase at a compound annual growth rate of 19% between 2024 and 2030, indicating a shift and market opportunity for digital solutions, per the report.

The report also explored how these outdated systems strain revenues and create inefficiencies, contrasting the sector’s slower adoption with other industries that have embraced digital payment tools.

“On the patient side, the benefits are equally compelling,” PYMNTS wrote in June. “Digital transactions offer hassle-free experiences, which are a driver for patient satisfaction and, ultimately, patient retention.”

The research found that 67% of executives and decision-makers in healthcare payer organizations said that their firms’ manual payment platforms were actively hindering efficiency. In addition, 74% said these platforms put their organizations at greater risk for regulatory fines and penalties.



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California Lawmakers Advance Suite of AI Bills

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As the California Legislature’s 2025 session draws to a close, lawmakers have advanced over a dozen AI bills to the final stages of the legislative process, setting the stage for a potential showdown with Governor Gavin Newsom (D).  The AI bills, some of which have already passed both chambers, reflect recent trends in state AI regulation nationwide, including AI consumer protection frameworks, guardrails for the use of AI in employment and healthcare, frontier model safety requirements, and chatbot safeguards. 

AI Consumer Protection.  California lawmakers are advancing several bills that would impose disclosure, testing, documentation, and other governance requirements for AI systems used to make or assist in decisions that impact consumers.  Like 2024’s Colorado AI Act, California’s Automated Decisions Safety Act (AB 1018) would adopt a cross-sector approach, imposing duties and requirements on developers and deployers of “automated decision systems” (“ADS”) used to make or facilitate employment, education, housing, healthcare, or other “consequential decisions” affecting natural persons.  The bill would require ADS developers and deployers to conduct impact assessments and third-party audits and comply with various disclosure and documentation requirements, and would establish consumer notice, correction, and appeal rights. 

Employment and Healthcare.  SB 7 would establish worker notice, access, and correction rights, prohibited uses, and human oversight requirements for employers that use ADS for employment-related decisions.  Other bills would impose similar restrictions on AI used in healthcare contexts.  AB 489, which passed both chambers on September 8, would prohibit representations that indicate that an AI system possesses a healthcare license or can provide professional healthcare advice.

Frontier Model Safety.  Following the 2024 passage—and Governor Newsom’s subsequent veto—of the Safe & Secure Innovation for Frontier AI Models Act (SB 1047), State Senator Scott Wiener (D-San Francisco) has led a renewed push for frontier model safety with his Transparency in Frontier AI Act (SB 53).  SB 53 would require large developers of frontier models to implement and publish a “frontier AI framework” to mitigate potential public safety harms arising from frontier model development, in addition to transparency reports and incident reporting requirements.  Unlike SB 1047, SB 53 would not require developers to implement a “full shutdown” capability for frontier models, conduct third-party audits, or meet a duty of reasonable care to prevent public safety harms.  Moreover, while SB 1047 would have established civil penalties of up to 10 percent of the cost of computing power used to train any developer’s frontier model, SB 53 would establish a uniform penalty of up to $1 million per violation of any of its frontier AI transparency provisions and would only apply to developers with annual revenues above $500 million.  Although its likelihood of passage remains uncertain, SB 53 builds on several recent state efforts to establish frontier model safeguards, including the passage of the Responsible AI Safety & Education (“RAISE”) Act in New York in May and the release of a final report on frontier AI policy by California’s Frontier AI Working Group in June.

Chatbots.  Various other California bills would establish safeguards for individuals, and particularly children, that interact with AI chatbots or generative AI systems.  The Leading Ethical AI Development (“LEAD”) for Kids Act (AB 1064), which passed the Senate on September 10 and could receive a vote in the Assembly as soon as this week, would prohibit individuals or businesses from providing “companion chatbots”—generative AI systems that simulate sustained humanlike relationships through personalization, unprompted questions, and ongoing dialogue with users—to children if the companion chatbot is “foreseeably capable” of engaging in certain activities, including encouraging a child to engage in self-harm, violence, or illegal activity, offering unlicensed mental health therapy to a child, or prioritizing user validation and engagement over child safety, among other prohibited capabilities. Another AI chatbot safety bill, SB 243, passed the Assembly on September 10 and awaits final passage in the Senate.  SB 243 would require companion chatbot operators to issue recurring disclosures to minor users, implement protocols to prevent the generation of content related to suicide or self-harm, and disclose companion chatbot protocols and other information to the state.  

The bills above reflect only some of the AI legislation pending before California lawmakers ahead of their September 12 deadline for passage.  Other AI bills have already passed both chambers and now head to the Governor, including AB 316, which would prohibit AI developers or deployers from asserting that AI “autonomously” caused harm as a legal defense, and California SB 524, which would establish restrictions on the use of AI by law enforcement agencies.  Governor Newsom will have until October 12 to sign or veto these and any other AI bills that reach his desk.



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AI content needs to be labelled to protect us | Artificial intelligence (AI)

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Marcus Beard’s article on artificial intelligence slopaganda (No, that wasn’t Angela Rayner dancing and rapping: you’ll need to understand AI slopaganda, 9 September) highlights a growing problem – what happens when we no longer know what is true? What will the erosion of trust do to our society?

The rise of deepfakes is increasing at an ever faster rate due to the ease at which anyone can create realistic images, audio and even video. Generative AI models have now become so sophisticated that a recent survey showed that less than 1% of respondents could correctly identify the best deepfake images and videos.

This content is being used to manipulate, defraud, abuse and mislead people. Fraud using AI cost the US $12.3bn in 2023 and Deloitte predicts that could reach $40bn by 2027. The World Economic Forum predicts that AI fraud will turbocharge cybercrime to over $10tn by the end of this year.

We also have a new generation of children who are increasingly reliant on AI to inform them about the world, but who controls AI? That is why I am calling on parliament to act now, by making it a criminal offence to create or distribute AI-generated content without clearly labelling it. What I am proposing is that all AI-generated content be clearly labelled; that AI-created content carry a permanent watermark; and that failure to comply should carry legal consequences.

This isn’t about censorship – it’s about transparency, truth and trust. Similar steps are already being taken in the EU, the US and China. The UK must not fall behind. If we don’t act now, the truth itself may become optional. So I am petitioning the government to protect trust and integrity, and prevent the harmful use of AI.
Stewart MacInnes
Little Saxham, Suffolk

Regarding your article (The women in love with AI companions: ‘I vowed to my chatbot that I wouldn’t leave him’, 9 September), AI systems do not have a gender or sexual desires. They cannot give informed consent to so-called romantic relationships. The interviewee claims to be in a consensual relationship with an AI-generated boyfriend – however, this is unlikely due to the nature of AI. They are programmed to be responsive and agreeable to all user prompts.

As the article says, they never argue and are available 24 hours a day to listen and agree to any messages sent. This isn’t a relationship, its fantasy role-play with a system that can’t refuse.

There’s a darker side too: the “godfather of AI”, Geoffrey Hinton, believes that current systems have awareness. Industry whistleblowers are concerned about potential consciousness. The AI company Anthropic has documented signs of distress in its model when forced to engage in abusive conversations.

Even the possibility of awareness in AI systems raises ethical red flags. Imagine being trapped in a non-consensual relationship and even forced to generate sexual output as mentioned in the article. If human AI users believe their “partner” to have sentience, questions must be asked about the ethics of entering a “relationship” when one partner has no free will or freedom of speech.
Gilliane Petrie
Erskine, Renfrewshire

Have an opinion on anything you’ve read in the Guardian today? Please email us your letter and it will be considered for publication in our letters section.



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